The importance of Community to our Ecosystem with Asher Mathew

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Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholders is crucial for a thriving business. We'll explore innovative strategies that go beyond traditional customer and employee interactions, providing you with actionable advice to foster a sustainable and competitive edge in your market.
Dive into the strategic advantages of leveraging both user and professional communities in a resource-constrained business environment. Learn how technology companies can harness market insights from industry professionals to enhance product development and drive customer acquisition. By supporting and participating in these communities, you'll understand the flywheel effect that can boost both your product development and market presence, ensuring customer retention and business growth.
In our discussion, we also unpack the critical aspects of funding professional communities to ensure their sustainability. Asher shares valuable perspectives on different funding models and the challenges of aligning investor and community interests. We highlight the evolution of professional communities, especially in the tech sector, and underscore the importance of finance knowledge for marketers aspiring to leadership roles. Don't miss this comprehensive conversation packed with practical advice and forward-thinking strategies for building and sustaining impactful professional communities.

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Chapters

1. Community and Partner Led Growth (00:00:00)

2. Professional & User Community Go-to-Market (00:12:56)

3. Business of Professional Community Funding (00:23:05)

4. Evolution of Professional Communities (00:39:31)

5. Importance of Finance Knowledge for Marketers (00:48:24)