The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience. WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our netwo ...
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Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that w ...
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#725 Content Marketing and Digital PR with Karim Adib, Victoria Roscow, Will Waldron and Sarah-Jayne Taylorson
1:02:52
1:02:52
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building qual…
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#724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon Jones
1:07:49
1:07:49
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re…
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#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina
25:40
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In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of…
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#722 How to Have More Paid Media Success with Kevin Lee and Julia Vyse
28:46
28:46
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In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get…
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#721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin Gales
26:53
26:53
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In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly c…
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#720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford
27:24
27:24
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27:24
In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marke…
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#719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse
30:02
30:02
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In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to …
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#718 What You Need to Know About Google PPC Right Now with Kyle Johnson
28:54
28:54
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In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Goog…
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#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke
26:41
26:41
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In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From und…
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#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron
25:57
25:57
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In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the import…
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#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall
25:50
25:50
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25:50
In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to crea…
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#714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez
26:22
26:22
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26:22
In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations …
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#713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes
24:01
24:01
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24:01
In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERP…
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#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz
24:09
24:09
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24:09
Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to st…
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#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha
27:10
27:10
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Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using A…
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#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris
32:52
32:52
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In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to…
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#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu
24:23
24:23
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24:23
In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact vi…
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#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer
27:05
27:05
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In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with t…
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#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan
30:12
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In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to get…
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#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson
26:26
26:26
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In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We als…
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#705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson
25:38
25:38
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In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They…
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We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to…
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***Bonus Episode Winter 2023 w/Areej AbuAli***
27:48
27:48
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In this final episode of the year 2023, discover Areej’s wins and setbacks during the past year and celebrate with her the new initiatives. A couple of months away from our 5 year anniversary we already have much to rejoice about. Areej and Isaline share what’s next for the podcast in 2024. You can connect with Areej through her LinkedIn and Twitte…
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The One Where We Discuss Years Of Experience And Career Longevity With Veruska Anconitano
30:12
30:12
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30:12
Veruska is a Multilingual SEO & Localization Consultant with 20+ years of experience with brands wanting to enter non-English-speaking markets. With a background in sociology & sociolinguistics, she follows a culturalized approach to SEO and Localization. In this episode, she discusses the benefits and opportunities that emerge from years of experi…
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The One Where We Discuss How To Scale An Agency with Adriana Stein
29:54
29:54
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Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the marketing agency AS Marketing. She leads a team of multi-language marketing experts who develop holistic international marketing strategies for global companies. In this episode, she discusses the personal and professional challenges she has faced as a mar…
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The One Where We Discuss How to Recognize When It Is Time To Leave An SEO Job With Kavi Kardos
29:38
29:38
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Kavi Kardos is an altruistic SEO evangelist with nine years’ experience leading organic search strategy for top companies in entertainment, cybersecurity, education, and beyond. A former Mozzer, she is the creator of Moz Academy’s Technical SEO Certification and a contributor to Whiteboard Friday and the Professional's Guide to SEO. Kavi is current…
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The One Where We Discuss Building An Inclusive SEO Remote Workforce with Ebere Jonathan
28:51
28:51
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Ebere Jonathan is a Medical Technologist who found love in the Digital Marketing space. She got into Tech SEO through Chima Mmeje's FCDC Initiative and worked as a Contract SEO Specialist with The Gray Dot Company. She spends most of her time auditing and analysing websites for opportunities to improve their performance. When she's not working, Ebe…
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#704 Conserving Creative Energy by Learning to Say No w/ Robert Patin, Managing Partner of CreativeAgencySuccess
35:52
35:52
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In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess. In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no. EXCLUSIVE LISTENER GIFTS Robert is givi…
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