The Twilight Saga took over the world—briefly. Whether you thought it was the bomb dot com or . . . well . . . not that, admit it: You had a Twilight phase. Join us as we reread, relive, overanalyze, roast and defend, and try to figure out what made Stephenie Meyer's Twilight Saga so powerful that we're still talking about it. We're publishing insiders who want to give you the behind the scenes scoop. Don’t let us go into this forest alone. Contact us at twilightphasepodcast@gmail.com Patreo ...
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In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts. From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, ...
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CI to Eye | BONUS: A Continuation, Not a Phase
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The world is full of injustice and inequity, and most arts organizations have the best of intentions to be responsive in thoughtful and meaningful ways. But it can be challenging–boards and long-time patrons can push back on programming and messaging that feels unfamiliar to them, and change can feel unbearably slow when your organization lacks the…
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A solid web analytics strategy gives the insight you need to better understand your audiences, optimize your campaigns, and ultimately, drive more ticket sales or donations. But for many arts marketers, justifying a greater investment of time and money in web analytics can feel like an uphill battle—especially when making the case to senior leaders…
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Broken News: Midnight Sun Animated Series!
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Twilight family!! Twihards and Twinards, alike! We interrupt your extremely regular day to bring you long-broken Twilight news! We’re still on our break (sry, back soon), but you KNOW we had Thoughts and Feelings about that animated show announcement. And remember: as long as there be Twilight-related news and updates, there be . . . ~Twilight Phas…
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Governor Ron DeSantis’ recent veto of over $30 million in arts and culture funding is more than just a financial blow to Florida arts organizations—it undermines the social and economic contributions our industry provides. How can we clearly communicate the vital role our organizations play to stakeholders and policymakers? In this episode, CI’s VP…
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CI to Eye | Your Social Media Reboot: Cutting-Edge Tips to Inspire Your Social Strategy
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Social media is more than just a content dumping ground. It's where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead. Digital Download (2:…
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CI to Eye | The New Generation of Arts Leaders
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A new cohort of inspiring and determined individuals has moved into leadership positions at cultural organizations—and they’re challenging traditional notions about what arts management should look like. In this episode, CI’s VP, Managing Director Christopher Williams sits down with three young leaders to discuss generational shifts in leadership s…
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Ep. 155: Waltzing to Hollaback Girl (Final Episode!!)
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Fam!! We made it!! Here we are at the Epilogue of Twilight (for the second time) and the end of a saga! It's prom night once again, which means Bella's emotional and so are we. Don't worry, this isn't the last you'll hear from from us (obvs! can't get rid of us that easily). Stay tuned for more reviews, more roasts, and more nostalgia. Luv ya forev…
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What sets successful diversity, equity, inclusion, belonging, and access (DEIBA) initiatives apart? It's not about checking boxes; it's about prioritizing authenticity and thoughtfulness. Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful…
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Welcome to chapter 24: An Impasse aka the Official Roast of Melissa Schirmer. We discuss breaking news from 2016 about Jacksonville, Edward's wet blanket-ness, and how nobody cares about Charlie, we guess! Write to us at twilightphasepodcast@gmail.com. Join the Coven! Follow us to catch our updates or subscribe for bonus eps and stickers over at Pa…
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Ep. 153: Hark, It's Edward! (Carlisle Is Also There)
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In this episode we review Twilight chapter 23: the Angel! But of course, first we have to do a live pickle unboxing, we play guess the word count, and we also ask ourselves the big question: does Bella have a character arc? Write to us at twilightphasepodcast@gmail.com.Join the Coven! Follow us to catch our updates or subscribe for bonus eps and st…
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The title we almost picked: Bella Would Die For You In this episode, we recount Bella's daring escape, and dare we say it...we owe Stephenie Meyer an apology. Because Alice's visions do kind of make sense in this chapter. Who knew!! We also talk about how sometimes, being ugly is a gift. <3 Not that you listeners would know, because you're all CUTI…
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Welcome back, listeners! In this episode, Bella gets a Very Important Phone Call from her mom…or is it? DUN DUN DUN! Write to us at twilightphasepodcast@gmail.com.Join the Coven! Follow us to catch our updates or subscribe for bonus eps and stickers over at Patreon.com/TwilightPhasePodcast.Please rate, review, and subscribe, and follow us @Twilight…
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Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success. Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans over 150 client organizations to unco…
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Welcome back, listeners! It's chapter 20, IMPATIENCE, and we are impatient for this chapter to end. You're in a hotel room, we get it! This episode also comes with a huge SHOCK REVEAL from Olivia (gasp!) Write to us at twilightphasepodcast@gmail.com. Join the Coven! Follow us to catch our updates or subscribe for bonus eps and stickers over at Patr…
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CI to Eye | The Art of Audience Engagement
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Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice? For Holly Mulcahy, “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwat…
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Ep. 149: The Logistical Problems of Being an Immortal Person
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We’re in the home stretch, fam!! (Baseball!!) Chapter 16 is a doozy: Charlie gets eviscerated for NO GOOD REASON, Bella earns that Oscar (and Charlie’s tears), and she and Edward kiss right in front of EVERYBODY. It’s getting juicy! Write to us at twilightphasepodcast@gmail.com. Join the coven! Follow us to catch our updates or subscribe for bonus …
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The plan is apparently "maybe these aggressive vampires just won't smell Bella"???? Good thing our girl has some smart ideas, not to mention narrative agency! Write to us at twilightphasepodcast@gmail.com. Join the coven! Follow us to catch our updates or subscribe for bonus eps and stickers over at Patreon.com/TwilightPhasePodcast. Please rate, re…
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CI to Eye | Choreographing Change with Data
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Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce ov…
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Ep. 147: "I Just Got Jawkissed In Front of My Dad's Best Friend"
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We missed you, listeners!! What's that we smell? Cinnamon? Edward's weird vampire breath? Nay!! It's plot, at last! In this chapter we discuss Billy's very reasonable attempt to warn Charlie, Edward's sexboozlization of Bella, and an important piece of vampire lore that everyone definitely agrees is true: vampires love baseball. Write to us at twil…
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CI to Eye | Staging Classical Works for Today’s Audiences
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What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions? In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how…
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Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future? As New York City Ballet celebrates its 75th anniversary season, Artistic Direc…
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We're back again, fam! And this week we're discussing Chapter 16: Carlisle—inarguably the most boring chapter of the whole book. But by golly if we don't do our darndest to make it positively pleasant! Hold on tight, spider monkeys—we're one chapter away from PLOT. Write to us at twilightphasepodcast@gmail.com. Join the coven! Follow us to catchour…
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CI to Eye | Your 2024 Digital Priorities: Part Two
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The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing. At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final…
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Hello listeners!! DISCLAIMER: Melissa's audio was ~*~phucked~*~ this entire ep but that's okay because in this ep we dive deep into the omegaverse (google with caution), Edward and Bella's soulmate-level relationship, and the Brady Bunch, OF COURSE. Write to us at twilightphasepodcast@gmail.com. Join the coven! Follow us to catchour updates or subs…
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Hello, nerds! You guessed it—we're back to talk about Twilight. MORE SPECIFICALLY, Chapter 14. Here's just a ~~smattering of what we discuss in this episode: lasagna and milk (pros/cons of) Edward as an unrepentant stalker (which makes it so chill) lots of touching (BANG BANG!) having a boy in your room (when you're both aware and NOT aware) genera…
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CI to Eye | Your 2024 Digital Priorities: Part One
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From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024? At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Join us over the next two episodes as we delve into each area so you can confidently navigate t…
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Ep. 143: Say It With Us: This Is the Skin of a Killer, Bella
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ALERT ALERT ALERT it's the meadow, folks!!!! Strap in. Write to us at twilightphasepodcast@gmail.com. Join the coven! Follow us to catchour updates or subscribe for bonus eps and stickers over atPatreon.com/TwilightPhasePodcast. Please rate, review, and subscribe, and follow us@Twilight_Phase on Twitter and Instagram, Twilightphasepodcast.tumblr.co…
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Ep 142: Dying Isn't the Only Option
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You know it, we know it, Edward knows it--in this chapter, Bella suffers from some MAJOR black and white thinking! We also discuss the importance of allowing your characters to have agency--and even better, FOXES. Write to us at twilightphasepodcast@gmail.com. Join the coven! Follow us to catchour updates or subscribe for bonus eps and stickers ove…
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Happy Black History Month, podcast listeners! Our latest episode coincides with the vibrant celebrations of Black history and shines a spotlight on the incredible contributions of Black and Brown composers, whose musical genius continues to enrich the classical repertoire. Join us as we journey deep into the world of classical music—how we define i…
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CI to Eye | Words of Inspiration To Power 2024
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CI to Eye is back with a healthy dose of inspiration to help you re-center at the top of the new year. In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. Guests ranged from executive directors and arts researchers to experts in DEIBA. They all answered the same question: "If you could broadcast one messa…
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Well, y'all...this week we showed up, made (two-thirds of) an episode...and never hit the little red button. A first! So instead, here is 8 minutes of us apologizing, laughing slightly maniacally, and explaining that we'll be back in mid-February with the episode we tried to make this week. Love ya! In the meantime, write to us at twilightphasepodc…
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GUYS EDWARD SAYS THE TITLE. TWILIGHT. THE SAFEST TIME OF DAY FOR US. (Plus he like asks a zillion questions or whatever.) Write to us at twilightphasepodcast@gmail.com. Join the coven! Follow us to catchour updates or subscribe for bonus eps and stickers over atPatreon.com/TwilightPhasePodcast. Please rate, review, and subscribe, and follow us@Twil…
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Welcome to chapter 10 of Twilight: INTERROGATIONS. And there's a LOT that we interrogate in this chapter--we continue our deep dive on Bella's deficiencies as a friend, discuss B + E's agreement to SAY that they're secretly dating, and go back and forth on who likes who more. (When obviously, WE love YOU most.) Write to us at twilightphasepodcast@g…
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What's up listeners!! Happy New Year!! In this episode, we revisit a TRULY ICONIC chapter. Get ready to be transported with us as we discuss that good good 2000s teen media, the transcendent high of riding in your crush's car, and THREE THINGS ABOUT WHICH BELLA IS ABSOLUTELY POSITIVE. Write to us at twilightphasepodcast@gmail.com. Join the coven! F…
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It's Port Angeles!!! Is it the best chapter ever put to paper?? We're dazzled, y'all. Write to us attwilightphasepodcast@gmail.com. Join the coven! Follow us to catchour updates or subscribe for bonus eps and stickers over atPatreon.com/TwilightPhasePodcast. Please rate, review, and subscribe, and follow us@Twilight_Phase on Twitter and Instagram, …
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The holidays are upon us, which means strategic planning is seriously heating up. Try as you might to enjoy your hot cocoa in peace, you’re already fielding ideas from colleagues about the marketing experiments you should try next season or the digital efforts your team simply needs to add to its list. Stay cool, arts marketers. We’re bringing you …
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Come for Bella DECIDING, NO MATTER WHAT (*judgmental side-eye*) that she's in TOO DEEP (somehow, already). Stay for our impromptu birthday roast of Melissa (luv youuuuu). Write to us attwilightphasepodcast@gmail.com. Join the coven! Follow us to catchour updates or subscribe for bonus eps and stickers over atPatreon.com/TwilightPhasePodcast. Please…
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Pigeon > Turkey Gray eyes = love interest Jacob + Bella + 5 minutes = broken treaty Gossip = friendship And that's that on that. Write to us with more Twilight math attwilightphasepodcast@gmail.com. Join the coven! Follow us to catchour updates or subscribe for bonus eps and stickers over atPatreon.com/TwilightPhasePodcast. Please rate, review, and…
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It's time for BLOOD TYPING IN BIOLOGY which is probs the best chapter in this book (until we get to the next chapter and that other one, but then there's also Port Angeles...). Did you ever notice how hilariously bad Edward is at keeping this secret?? We're having a great time and you should def come along with us. Write in at twilightphasepodcast@…
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We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic planning for next season. If the holiday hustle has you feeling a bit frigid, this episode will warm you up with actionable tips and smart questions to end the cal…
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Ep. 134: He Looks Up Grinning Like a Devil
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Bella and Edward have electrifying, mysterious, buck wild chemistry as they talk about nothing. Incredible. Amazing. All the boys are obsessed with Bella...but we're obsessed with this book. Have questions about the publishing industry? We'll be answering some on a Patreon bonus episode, so head on over to subscribe and ask your questions. You can …
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Ep. 133: Activate Eyeball Handsomeness
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Bella almost gets hit by van, and life is beautiful. Rememberthe mystery and majesty and adrenaline rush of having a CRUSH? Two questions: Have we identified Stephenie’s greatest skill? And if you had a near-death experience in high school, would you have been a Bella or a Melissa? WRITE to us at twilightphasepodcast@gmail.comto let us know! Join t…
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Ep. 132: The Dazzling Begins (Twilight Chapter 2)
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Hello listeners! In this episode we reread chapter two of Twilight! Bella, Edward, and Charlie both exhibit red flags, we ask ourselves hard questions (are we annoying?), and THE LOVE STORY BEGINS! Don’t look now listeners, Edward Cullen is staring at you…Join the coven! Bonus eps and stickers over at Patreon.com/TwilightPhasePodcast@Twilight_Phase…
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Ep. 131: It's Twilight Season Babyyyy
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WE MISSED YOU LISTENERS!!!! We’re back with the first episode of our Twilight reread. Let’s head into the forest together <3--- Support this podcast: https://podcasters.spotify.com/pod/show/twilight-phase-podcast/support
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CI to Eye | Are Subscriptions and Memberships Dead?
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Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs. Digital Download (2:05)…
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We're kicking back with YOUR listener emails and wrapping up season five (!!!) Why aren't the Cullens tryna lick dandelions? Whatever happened with Maya's game of Survivor? What're our fave YA love triangles? What music are the Cullens listening to? Plus some book recs and theories from your fellow listeners! Join the coven! Bonus eps and stickers …
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Ep. 129: The Sun Sets on Breaking Dawn: THE FINAL BREAKING DAWN EPISODE
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We can’t believe we made it!! The end of the saga has arrived. We agree the ending of this is actually pretty cute, and we get a lil sappy reflecting on what this journey has meant to us. Thanks for being here <3. We’ll be back next season with more Twilight! Write in at twilightphasepodcast@gmail.com.Join the coven at Patreon.com/twilightphasepodc…
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This is the climax of the book (the series??), if you can believe it (we can't). Bella's shield works perfectly therefore nothing happens, and Alice arrives triumphantly with a plot point whose monologue will solve the entire conflict. Yay! Somehow there’s only one chapter left in Breaking Dawn—come with us as we finish out this ~~~~~saga ~~~~~~~~t…
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CI to Eye | The Art of Healthy Work Cultures
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Arts administrators wear a lot of hats, and that trend has only intensified as our industry finds itself in recovery mode. With all of our energies focused on audience re-engagement and revenue growth, organizational culture can often take a backseat. But with more news of quiet quitting and high burnout levels, investing in your people has never b…
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Ep. 127: Stephenie’s Proof of Romantic Intent
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A lot doesn’t happen in this chapter of Breaking Dawn (this book is almost over??) but we do get the worst sentence in the whole series, probably. Tune in to hear what made us collectively gag! Write in at twilightphasepodcast@gmail.com. Join the coven at Patreon.com/twilightphasepodcast Check us out at @Twilight_Phase on Twitter and Instagram, Twi…
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