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CI to Eye | Your Cultural Compass

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Manage episode 421116388 series 1407246
Content provided by Capacity Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Capacity Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success.

Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount discusses the biggest surprises in her analysis of more than 7,000 digital campaigns, and previews key findings to inform your FY25 media planning.

  continue reading

104 episodes

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CI to Eye | Your Cultural Compass

CI to Eye

11 subscribers

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Manage episode 421116388 series 1407246
Content provided by Capacity Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Capacity Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success.

Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount discusses the biggest surprises in her analysis of more than 7,000 digital campaigns, and previews key findings to inform your FY25 media planning.

  continue reading

104 episodes

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