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Hosted by Terry Rice, Reclaim + Advance centers around vulnerable conversations with modern high-performers on resilience. In each episode, we explore the lowest points of our guest's personal or professional life, how they recovered, and their life on the other side of hardship.
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WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
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Choppin it Up

Jay Siano & Russ Helbling

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We’re a full-service boutique real estate and consulting firm built for today’s world. We partner with our clients to always put them in the best position to win. We not only understand real estate, we think like retailers, investors, restaurateurs, franchisors and entrepreneurs. We are eager students of shopping behavior, franchising, technology, media, fashion, music and pop culture. check out our podcasts: The Real State of Retail & At Home With our Homies
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The Active Life Podcast provides you with all of the tools needed to reveal the world-class inside of you. We stand for a life of freedom, without compromise, and believe that balance in life is doing world-class work at whatever we do. Sit in on conversations with world changers, learn from our team of professionals, and enjoy monologues meant to make you take a deep look at a single idea.
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Melowdee was born in Passaic, NJ and raised in Brooklyn, NY. She grew up listening to a variety of music such as soul, funk, disco, rock, latin music and became a record collector at an early age. She took her passion for music to the next level and began DJing in the late 2000s. She has appeared in various radio shows and events in NYC. She has reinvented herself by producing her first single “To Love” which is currently available on Melowdee.bandcamp.com and other digital stores. Melowdee’ ...
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ABOUT: With over 13 years in Bangkok Thailand, Emanuel Skinner has become a household name and a house music icon locally and abroad. Originally from San Francisco and now a Phuket local sharing his vision and sound all across South East Asia . With over 20 years experience filling the best and biggest venues from Jakarta, Singapore, China, India, to South Korea, Bangladesh to Malaysia, the Maldives, Myanmar, Cambodia, Vietnam and all over Thailand (Chang Mai, Koh Tao, Koh Samui, Phuket, Pat ...
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Jay Siano is a real estate and branding expert who has worked with brands like Starbucks, Chipotle, and Orangetheory Fitness. During his college years, Jay’s mom got sick with cancer, and he had to face the choice between staying in school or coming home to work in the family business. Jay bet on himself, and stayed in school. Already prone to numb…
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Jay Siano is a New York-based entrepreneur, commercial real estate and wellness executive who has been instrumental in advising and scaling some of the most successful brands in the world (Chipotle, Starbucks, Orangetheory Fitness, Massage Envy, European Wax Center to name a few). Jay and I have a conversation about the fitness industry, CRE, his e…
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#neverlate is the unique sales proposition that SWEAT440 is hoping will capture a niche market of boutique group fitness users. Matt Miller and Cody Patrick are the founders of the Miami based fitness franchise and have big plans for growth beyond their 20+ locations. Check out them out at www.sweat440.com —-----------------------------------------…
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Next time you're complaining about your member management software or your CRM, or any other SASS product that makes your life insanely easier 90% of the time, considering this perspective... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness fr…
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Can you imagine stepping back to leap even further ahead? This week on "You Only Go Once," Eileen Grimes and Cheryl Cantafio open their hearts to share their plans for an enriching summer sabbatical. They reveal Eileen's courageous journey through her divorce, her exciting new podcast "Mystical Mayhem Makers," and her venture into becoming a certif…
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Jason Moore is the founder of Spren and he's convinced that the current methods of analyzing body fat percentages, HRV and other bio metrics are not as accessible as they can be. And after using Spren (and comparing it to my own Dexa scans), I think he's right. https://www.spren.com/ —----------------------------------------------------------------…
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Nick Perales served as a Marine scout sniper in the US military. His entire life and identity changed when he stepped on an IED that took his lower right leg, disabled his left leg, and nearly killed him.Nick had to make a decision that many people never face, he had to decide who he wanted to be, when the identity he was already proud to live with…
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If you've been in business for 18, 36 or 60 months, and you haven't developed your operational workflow (systems), you're fucking up. So let's talk about fixing it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in……
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If you're opening your first location, or hoping to capitalize on your current success with additional locations - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-o…
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Despite spending years investing in the rat race, Nat Berman knew he had to strike out on his own. In today’s episode he shares the story of that time, and climbing toward a business that has made him millions. 1:35 – Introductions 4:55 – Current context 6:27 – Nat’s biggest challenge 12:13 – How 9/11 impacted Nat’s thinking 15:01 – Quitting 18:35 …
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Can we normalize sucking? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stup…
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Our identity often drives us in directions we don't even realize. The sooner we decide to acknowledge our role in our successes and failures, the sooner we grab more control over our own present, and future. Jill Bunny is a 2x Arnold Bikini Champion, an Olympia Bikini Champion, a cover model, a personal trainer for over 20 years, and a health coach…
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Tripp Lanier describes his interior life after a breakup in his twenties as a house of cards tumbling to the ground. Suddenly, he was forced to confront emotional issues he had been actively avoiding for years – including his own mother’s suicide. In today’s interview, Tripp walks us through that time in his life, and how to chart a path forward th…
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I know you designed a proprietary workout, choreographed sequences, methodology, blah blah blah.... But guess what? It's all up for grabs. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a…
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Corporate culture is a term people throw around these days, and then do little to nothing with. Natana is responsible for the culture that we have inside of Active Life reaching the businesses of the clients we serve on the professional development side of our company. - What it means to have audacity - The benefit of surrounding yourself with peop…
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To find the true problem within the business, you need to change how you view the problem. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barb…
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One of the recent problems I was tasked to solve by a client was to help them recreate their personal training pricing model. Need help with something business-related in your gym?Head over to www.wtfgymtalk.com —------------------------------------------------------------------------------------------------------------------------------- The only …
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We are heading for a world with two groups of people who want nothing to do with each other... The medicated, and the unmedicated. This has the potential to become a social status game with the government supporting those who bend the knee to big pharma and big government instead of accepting personal responsibility. There is absolutely a place for…
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As a human performance coach, Robert Palmer is literally a pro at helping others achieve high performance. But you don’t get there without some major bumps in the road. In today’s episode, Robert shares: His experience filling in as a father figure for his brother The impact of suddenly losing an older sister Re-examining his own beliefs Committing…
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A high-end, semi-private training client of mine has tasked me with helping them restructure their pricing model. They're considering using "decoy pricing", which I'm a huge fan of, typically. But in this particular case, I'm advising against it. Want help solving business problems in your gym? www.wtfgymtalk.com —----------------------------------…
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Will Ozempic and other GLP-1 Inhibitors go down as the Opioid crisis of the 2020s? Are there people for whom these drugs are more dangerous? If so, is it predictable who these people are? Are doctors overprescribing GLP-1 inhibitors? Is there a financial incentive for the doctors to do it even when it's not advisable for the patient? Is there a pen…
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This is another episode of Live Problem Solving where I take you behind-the-scenes of how I actually help my clients solve their business problems. Today, we are looking at a new location that one of my client's is signing a lease for, and he wants to re-imagine class flow and training floor layout. —------------------------------------------------…
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What have you given up for the successes you’ve achieved? Today Kim Kaupe joins us to share her experience with priorities, regrets, and spending your life well. 1:43 – Introductions 3:53 – Kim’s current situation 7:09 – Kim’s challenge 15:20 – Authenticity on social media 17:40 – Source of boldness 22:53 – Homework ***** Learn more from our guest:…
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These small adjustments can save you $1,000+ per month in rent. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness exp…
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Mike is the founder of Stronger U, which he great to over 8,000 clients at it's peak, and over 50,000 clients overall. He's not a dietician, and he wasn't formally trained before he started the company. This is a story of grit and authenticity. Most importantly, Mike is a great father and husband who genuinely cares about the people in his life. I …
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Immerse yourself in the transformative world of the Mirror Game in 'How the Mirror Game Can Change Your Life,' where Diyara Sultanova and Antonio Siano, The Modern Shaman, delve into the profound impact of self-reflection and mirroring on personal growth and success. This enlightening episode guides you through the ancient practice of using mirrors…
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Remember when you first started the business? Sure, you were nervous as hell, but you had enough FuckIt in your system that allowed you to make the hard decisions. But where is your FuckIt now? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness …
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Most gym owners are experienced enough to check for zoning compliance before signing a lease. However, zoning isn't always the issue. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrio…
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As a leader, a serial entrepreneur, and the former head of growth at ConvertKit, Darrell Vesterfelt had a track record of success. But a moment of crisis led to his partners at one of the businesses he co-founded asking him to step away. Today, Darrell is publicly sharing that story for the first time, as well as the story of how he found his way b…
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When the melodies of K-pop first enchanted Tara Siano, little did she imagine that this beat would lead her on an odyssey to the heart of Seoul, pursuing a master’s degree in Korean culture and communication. Our latest episode chronicles Tara's gripping saga of adaptation and personal evolution, as she navigates the thrills and spills of life in a…
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Another segment of Live Problem Solving where I take a look at a recent problem one of my consulting clients had that we can all relate to — a to-do list that never seems to end. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I wo…
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When is it time to quit the job you keep complaining about? What kind of a job should you be looking for when you do? How do you climb from the bottom of the company all the way to the most powerful seat? These questions and more get answered today with the CSO of Active Life, Mary Banks.
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Recently, a popular boutique group fitness brand out of NYC, Fhitting Room, announced it was closing most of its locations. This video is my response to this news and a few industry insights. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness fr…
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Do you think these two efforts are at odds with one another??? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness expe…
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Growing up Hannah Nieves leaned on academics and achievement as a way to cope with a volatile home life. When burnout put her in the hospital, she had to reassess her work – and her habit of internalizing stress. Today, she shares the story of overcoming her burnout and learning to live life in a more whole way. 2:08 – Introductions/Hannah’s curren…
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Back with another segment of Live Problem Solving where I'm taking a look at a client's desire to change up their pricing model as they move in a different direction with their service offering. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness…
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What does it take to become the undeniable, number one person in your industry...? That's exactly what Jayson Siano of Sabre Advisors did in the commercial real estate game. Jay helped launch the growth of the European Wax Center, Dry Bar, Starbucks, Chipotle, Orange Theory, Solid Core Pilates, and Stop N Shop grocery stores (to name a handful of h…
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My friend and colleague, Dr. Sean Pastuch (founder of Active Life) and I keep in touch regularly. However, it had been a minute since we had a catch-up call, so we decided to double-dip and record it as a podcast as well. —-------------------------------------------------------------------------------------------------------------------------------…
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Want to create an annual or bi-annual event that allows your members to celebrate your unique belief in fitness? Here's how I'm structuring the strategy for one of my consulting clients. Have a problem in the business you need help solving? www.wtfgymtalk.com —-----------------------------------------------------------------------------------------…
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Jason Feifer (author, editor-in-chief of Entrepreneur Magazine) joins us to share a challenge that lasted five years and changed the course of his life. The core theory: Life is reactive, not linear. 1:55 – Meet Jason 6:15 – Jason’s most challenging time 8:44 – Life is not linear 14:55 – How Jason got his resilient mindset 21:28 – Using what you ha…
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Every once in a while, you meet someone who seems to live in perfect harmony with their calling. That's the impression Ariane and Jackie Peveto, the twin forces behind Ground Crew Editorial, leave with you. As curators of the written word, their story arcs from the structured realm of academia to the free-flowing skies of creative literature. In ou…
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Everyone with a business problem has a 10-minute backstory as to why it's a problem, how it became a problem and all the in's and out's that ultimately do not actually lead the person to a solution. Here's how I recommend looking at it. —----------------------------------------------------------------------------------------------------------------…
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Nutrition is so simple it's complicated. Lauren Papanos is a functional medicine certified, RD who believes that the overwhelming majority of hormone replacement therapy could be eliminated through diet and supplementation. She fell into the world of nutrition as a result of losing her cycle when competing in cheer on scholarship, where she had to …
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Finley began her journey with MADabolic as a client, then became a trainer, evolved to a GM, and eventually part owner of a 2-location portfolio in Charlotte, NC. At that point, her husband (Landon), quit his corporate career and the two of them purchased 100% of the portfolio equity and then opened a 3rd location.We jam on topics ranging from evol…
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This is part of a new segment called LIVE Problem Solving where I walk you through an existing consulting client's problem and show you how I plan to solve it in real time. Want your problems solved? Head over to www.wtfgymtalk.com —---------------------------------------------------------------------------------------------------------------------…
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Although Lauren Maillian is the picture of success today, about 15 years ago she was dealing with a life implosion when her husband walked out of her life, leaving her to be sole caretaker and provider for their two children. Today, Lauren shares how that implosion was the turning point in her life, and how she worked her way into success. 1:40 – I…
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If you are constantly operating in a technician role within your business, it's not truly a business - it's a job. But is there anything wrong with that? Here's my alternative take. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I…
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Would you wear a set of headphones for 10 minutes a day if you knew it could improve your sleep, focus, and recovery? There is some exciting data that suggests this is not only possible, but it might already be happening. Jen Dischler is a self proclaimed data nerd, we met at the Forever Strong event in January this year, and I was intrigued by the…
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