Projectified[R] is your guide to the future of project management. Created by Project Management Institute, this podcast is for people who lead strategic initiatives and collaborate on teams to deliver value to their organizations. It features dynamic thought leaders and practitioners who share their real-world experiences and expertise to inform, inspire and prepare you for success.
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Money + Meaning highlights the stories of innovators in our community who are leveraging the power of capital markets to create a more just and sustainable economy. We expand the conversation around impact investing and explore strategies to finance and support social change.
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The Let’s Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I’ll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you're a seasoned marketer or just starting in your marketing ...
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Subscribe to The ENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called The sgENGAGE Podcast.
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Pro Bono Perspectives is currently on hiatus. Visit our website to stay up to date with Common Impact: https://commonimpact.org. Pro Bono Perspectives shines a light on the power of a purpose-driven career. Hear how everyday leaders from across sectors use their skills to create positive change in their communities! Brought to you by Common Impact, a national nonprofit championing equity through skills-based volunteer programs that align business and social purpose to build the capacity of t ...
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Join Sandra D'Souza and her guests as they explore the people/trends that are shaping the purpose driven landscape. Running a profitable business and doing good does not have to be mutually exclusive. In fact, the more money you make, the more good you can do in your local communities and beyond. Each week, we will chat with influencers and leaders in this space that are making a difference in their communities and the world, where business is a force for good and where profit meets purpose.
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The nature of work is changing. As organizations restructure their activities around projects and programs during a time of unprecedented change and complexity, they’re also called on to reimagine how problems are solved and how work gets done. This takes a deep commitment to collaboration, empathy and innovation. Through this podcast series, ‘Center Stage: The Project Economy’, PMI presents the real meaning of innovative change, focusing on the strengths of virtual teams and cross-functiona ...
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Ep 221 - How Nike taught Me why Brand Strategy is Important
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In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand pr…
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Learning from Mistakes: How Project Professionals Grow from Failure
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33:17
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Mistakes happen. It’s how you respond that really matters. In a group discussion, three project professionals share how they turned failure into lessons learned and career maturity. How do you help team members overcome mistakes? And how can project leaders create a culture that accepts mistakes—and spins them into opportunities for greater efficie…
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In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He al…
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Ep 219 - Quality Leads Pt. 2 (digital cards)
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19:41
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In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his …
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A Closer Look at Participatory Investment Decisions
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59:54
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Explore the advantages of centering community voices in the investment decision process. In this conversation, learn about new models of participatory investment that are helping to build a more inclusive and effective impact investing community. By giving entrepreneurs and grassroots communities a voice and vote in investment decisions, practition…
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Seeding Sustainability: Agriculture Innovations to Feed Future Generations
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The agriculture industry will need to feed a projected 10 billion people by 2050. To meet this demand, project teams are transforming production—finding climate-friendly ways to maximize yields. Guests share how they’re helping agriculture giants like Cargill reduce carbon emissions through supply chain operations and farming practices. Plus, how i…
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Ep 218 - Quality Leads Pt. 1 (business cards)
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In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your cl…
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Ep 217 - Lead Generation for Direct Services
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15:47
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Nathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in fron…
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From the Olympics to F1: How Project Teams are Making Events More Sustainable
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Project teams behind the biggest events must manage stakeholders and resources to deliver thrilling experiences. But there’s a growing focus on sustainability, too—making sure events mitigate negative impacts on the planet. We speak with project leaders making two major spectacles—the Paris Olympics and Formula 1’s Abu Dhabi Grand Prix—more sustain…
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In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small busin…
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Cross-Sector Collaboration Addressing the Housing Affordability Crisis
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A new Money + Meaning episode features leaders in healthcare and finance who discuss the widespread housing crisis and how they’re partnering and innovating to expand the housing stock and provide wraparound services for social and financial impact.By SOCAP (Social Capital Markets)
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Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/. Watch the full interview on YouTube. Host:…
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A strong innovation culture can transform organizations—seeding a first-mover mindset that empowers teams to discover whole new ways of thinking. Guests discuss strategies to develop mindsets and create spaces where team members feel comfortable to explore, the project management office’s growing role to nurture new ideas, and how to ensure innovat…
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In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining…
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In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses. Watch the full interview on YouTub…
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Mentor and Mentee: How They Learn from One Another
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There’s a generational shift in the workforce—and the newest members are bringing new ideas to mentorship. Our joint discussion with a mentor and mentee explores their experience and the shared benefits. The conversation includes strategies for discussing and setting career goals, the biggest lessons they’ve learned from one another, and how those …
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In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. Jo…
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In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and cha…
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Trust-Based Philanthropy as a Catalyst for Impact Investment
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By shifting to a more just and inclusive approach to philanthropy, funders can help support the development and scaling of more sustainable social enterprises and build long-term impact. It’s an approach that reimages philanthropy by developing trust-based relationships that better center the experiences of community groups on the frontlines of soc…
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Startups need to stay lean to deliver results in today’s stagnant global economy. As they reassess how to manage projects, startups are refining how they use agile. Guests discuss how their ways of working have evolved to meet the changing needs of their projects—and the marketplace—and how they’re finding opportunities to incorporate AI into agile…
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Ep 210 - Mother's Day vs. Father's Day Spending
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In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of busine…
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Ep 209 - Marketing MultiEntrepreneur Ryan Kugler
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In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance w…
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Career Development: How Project Managers Can Thrive With AI
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Artificial intelligence is transforming how project managers work, helping them build schedules, analyze data and identify risks. So what skills and knowledge will help project professionals thrive in the AI era? Guests discuss practical ways to build AI acumen—and how marketing your AI expertise can deliver a career advantage. Key themes [00:50] A…
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Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highli…
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Ep 207 - Lets Connect with Réland and Santaj
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We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of b…
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How to Balance Technology and Well-Being in the Digital Age
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Today’s tech-driven ways of working often mean more efficiency and flexibility. But all that hyperconnectivity can be a risk to the well-being of project teams. Guests flag the potential warning signs for digital burnout—and how they set boundaries. They also explain how project leaders can support teams to preserve a healthy relationship with work…
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SOCAP’s annual convening serves as a springboard for ongoing collaboration and conversation, and partnerships are integral to amplifying the event’s impact and reach. In a new Money + Meaning podcast, Michelle Arevalo-Carpenter and Tova Lobatz of SOCAP Global discuss the pivotal role of SOCAP partnerships, their contribution to event content, and h…
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Nathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective landing pages. He also highlights the need for a close partnership between businesse…
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Ep 205 - The Negative Impact of Bad Pricing
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14:45
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Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon t…
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What’s Next? Navigating Your Project Management Career
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26:23
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A career in project management isn’t always linear. Some people gradually advance from one position to the next, while others come to the profession from a different career path altogether. Guests discuss the moves they’ve made, how they assess when they’re ready for a new role, what they’ve learned from opportunities that didn’t work out, and why …
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Nathan Webster discusses the concept of 'homie hookups' in business. From a discount or price reduction offered to potential customers who may not be able to afford the full price or who are unsure about the value of the product or service. Webster emphasizes the importance of understanding the four P's of marketing (product, price, promotion, and …
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Ep 203 - Lets Connect with Réland & Narek and Edgar
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16:43
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Enjoy another testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots. with Narek Daniyelyan, Assistant Vice Chancellor for Strategic Partnerships of WSU Vancouver and Edgar Baker III, founder and operator of National Beard League. The conversation revolves around the experience of attending a conference and the importance …
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Using Technology to Make a Positive Social Impact
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28:53
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Technology is helping project teams make a positive social impact—an accelerator for addressing everything from the effects of climate change to gender equality. Guests discuss how they’re using tech in two projects: One helps adolescent girls develop skills in STEAM—science, technology, engineering, arts and math—to create future tech leaders and …
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Nathan discusses the importance of Google My Business (GMB) for small businesses and entrepreneurs. GMB is a free tool provided by Google that allows businesses to create a profile and be found in Google search results. You need for a business address and highlights the significance of user-generated content and reviews. He also mentions the import…
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Ep 201 - When Excuses Run Out and Forces Results Pt. 2
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Summary In part two of our 200th episode, Nathan shares the story of three life-changing knocks that forced him to reevaluate his choices and take ownership of his path. He emphasizes the need for entrepreneurs to blend their personal and professional lives and encourages listeners to be true to themselves, not settle for less, and dream big. Host:…
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Supporting the Frontlines of Climate Justice: Funding Early and Funding Big
1:18:31
1:18:31
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By re-examining traditional methods of investing and funding, foundations and endowments are working with partners to connect capital with communities most affected by the climate crisis. This path helps center the voices of people in frontline communities who are most familiar with the challenges and addresses social and environmental impacts, fro…
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How Project Teams Are Building Climate-Resilient Infrastructure
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Building sustainable infrastructure doesn’t just protect people and the planet—it boosts the bottom line. Project teams must deliver assets that can withstand the extreme effects of climate change. Guests discuss the growing focus on climate-resilient infrastructure, how to manage stakeholders across project partners and communities, and which skil…
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Ep 200 - When Excuses Run Out and Forces Results Pt. 1
22:29
22:29
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On the reflection of 200 episodes, Nathan takes a look back journey as a marketer and entrepreneur. During the celebration, he shares his experiences running a nonprofit and a marketing consultancy, highlighting the importance of working on the business and not just in the business. Nathan also opens up about a challenging period in his life where …
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Nathan goes in about shopping local and its impact on businesses. He questions whether shopping local is truly beneficial and explores the importance of having an online sales and marketing presence. He used an immediate experience he had in the last few hours per his IG. Enjoy the show! Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedI…
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