What role does product marketing play in the creation of content at B2B SaaS companies? Ask a dozen marketers this question and you’ll likely get as many different answers. And with good reason -- this has traditionally been an incredibly gray area for a lot of marketing teams. But on today’s episode, we’re going to unpack this problem with my gues…

Who is Algert Sula? He may very well be the most mysterious man in the startup space -- and that’s no easy feat, given that he’s been instrumental in creating and inspiring the visual identity of so many well-known brands in the tech space. So, on today’s episode of First Person, I’m bringing on the International Man of Mystery himself to talk abou…

In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a …

First off: Go vote on November 3, 2020. Make a plan to vote. Help others make a plan to vote. Your voice needs to be heard. We interrupt our regularly scheduled programming to bring you a very special episode of First Person featuring marketer-turned-activist, Rosalia Cefalu. I met Rosalia when we were both working at HubSpot many years ago -- she …

On this episode of First Person, I'm talking to Alina Benny, SEO and Content Lead at Nextiva, about the rise of something really troubling: content marketing unicorns. What exactly is a content marketing unicorn? Glad you asked. A content marketing unicorn is an elusive breed of content marketer that seems to be an expert in everything from content…

On this episode, we're joined by the talented, bold, and very wise Sara Pion. If you don't know Sara, you're not paying attention. But I'll fill you in: She's the powerhouse behind Drift's early conversational marketing playbooks and one of the smartest marketers coming up in the space. Why's Sara such a stand-out? For starters, she's got street cr…

On this very first episode of First Person, I talk to Sarah Siwak, co-founder of Airhouse, an e-commerce operations platform that helps businesses get goods from factory to front door. We cover a lot of ground on this episode, from Sarah's autodidact tendencies to what she learned about running a business while working in the startup space at compa…