show episodes
 
Marketing insights for dietary supplement business growth from Bobby Hewitt, a supplement marketing expert with over 10 years of industry experience. Maximize eCommerce and direct-to-consumer sales of dietary supplements. If you’re a dietary supplement entrepreneur or business owner this show will provide nutrition supplement business tips for questions like: - How to maximize your marketing plan - What are the best practices to stand Out in supplement label design? - What are the Latest Sup ...
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NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Explore the world of ecommerce entrepreneurship with a focus on the Shopify platform. Each episode features interviews with successful ecommerce entrepreneurs & experts sharing their experiences building businesses. Join host Kurt Elster and his guests as they share their stories and learn from each other's successes and challenges.
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Going through a divorce is never easy. For women who put their own career or education on hold to support a spouse and raise their children, it adds an additional layer of difficulty, and it can become a poverty trap that is nearly impossible to climb out of. I offer a different option by teaching you how to build a small service business with little to no capital or experience. Entrepreneurship can be the solution to keeping you out of poverty, and divorce can be a great catalyst for change ...
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show series
 
What if the simple act of asking your customers the right questions could transform your e-commerce store? From segmenting audiences to personalizing product recommendations, guest Chanti Zak shows how quizzes can do more than just engage—they can drive sales and deepen connections. Join us as we uncover the hidden power of quizzes in the digital m…
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"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra Unlock the secrets to a more secure financial future with guidance from fractional CFO Matt Putra, whose expertise in cash flow management is a lifeline for e-commerce businesses swimming in unpredictab…
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When Mike Yarbrough swapped his software development hat for a craftsman's apron to manage carpal tunnel syndrome, he didn't just mend his physical ailments—he forged a new path as an entrepreneur. Rustic & Main sprouted from his love for woodworking, evolving from a garage project into a bustling hub where historic materials are transformed into r…
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"We were the luckiest people in the world to be able to do this stuff." Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4c This week, I'm joined by Preston Rutherford, co-founder of the Chubbies Shorts empire that's been redefining men's fashion with a splash of retro and an avalanche of fun since 2011. Preston, a Stanford grad with a kn…
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In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly ta…
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Listen in as we tackle the intricate world of e-commerce internationalization, with a particular focus on the contrasting landscapes between North America and Europe. I'm joined by David Simoas, an expert in the field hailing from the Czech Republic, who shares his rich experience navigating through the complex terrain of culturally diverse Europea…
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When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake…
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We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her real-world experience managing her ecom brand for outdoor trucker hats to the table. Listen in as we dissect the transition from Amazon to Shopify, and discuss website improvements in a quest for onl…
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A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functionality baked into it, and as a result, your bottom line may also be tied to which theme you pick. Marcus Seoighe of Clean Canvas, and ex-Senior Theme Partners Manager at Shopify, joins us to unpack how …
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Are you looking for proven strategies to amplify your supplement advertising? The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche audience actively seeking supplement information and reco…
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Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's onl…
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Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transform…
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Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for s…
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Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns into a full-blown e-commerce venture. Donal and his partner Louisa didn't just fall in love; they built a brand around it. Nomad's all about that linen life – think bohemian, think sustainable, think co…
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In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of …
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Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job. He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads.…
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As we approach 2024, the mantra for every Shopify store owner should be 'Build Better, Grow Faster'. But how do you turn this mantra into reality? Today, we're zeroing in on the theme 'Build a Better Store for 2024'. We're dissecting the critical shifts in e-commerce and how they impact your store's future. With us is Chase Clymer, a Shopify savant…
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Many e-commerce ventures hit a sales dry spell right after the holiday cheers fade. But what if Q1 could be more than just a slump? In today's episode, we're turning conventional wisdom on its head, exploring how Q1's challenges can be flipped into profitable opportunities – welcome to the world of 'Q5'. Our guest expert is Michael Epstein, a seaso…
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In this Unofficial Shopify Podcast episode, we sit down with David Gaylord, the mastermind behind Bushbalm Skincare. From his Shopify days to leading a skincare revolution, David reveals the art of growing a business from its online roots to retail success. He emphasizes the crucial roles of web design and ongoing marketing refinement. David's jour…
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Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us behind the scenes of their record-breaking Black Friday. With a cool million in a single week, Sean's insights are nothing short of gold dust for anyone in the e-commerce space. Sean reveals the nitty-gr…
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Black Friday 2023 wasn't just big – it was record-breaking, with Shopify merchants alone pulling in a whopping $4.1 billion in sales. Dive deep into the Black Friday frenzy, dissecting the data and sharing real-world insights from the Shopify ecosystem. From Adobe Analytics to Shopify's own press release, we cover it all. Key Highlights: The Econom…
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Forget either/or, you can use opposing tactics to balance out your business strategy for maximum success! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Rig…
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When you’re self-employed and wearing all the hats, efficiency is key to being successful. It’s even more important for you as a one member LLC or sole proprietor to maximize your productivity. Today I’m sharing my recommended apps and software you can use to save you time and effort! Get Your Daily Dose of Vitamin B – Business tips and inside entr…
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By studying the failed transformations of others, you can learn what to do and what not to do when you want to make a change! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is …
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Imagine scaling a business from $3 million to $30 million in a vertical that's as competitive as it gets. Today's episode is a deep dive into the world of dropshipping automotive parts—a tale of triumph that stretches from the roots of eBay to the heights of a multimillion-dollar business. Joining us is Sean Reyes of Shock Surplus, to tell us how h…
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Lacking direction in your marketing plan? Suffering from low conversion rates? Optimize your current marketing funnel, or a design a new one, that will turn potential clients into passionate advocates! Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick inj…
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We sit down with Paul McKay, the man behind Analogue Wonderland, who's turning back the clock on photography while keeping his feet firmly in the present. He left a decade-long corporate gig to dive into something more soulful. We’re talking about the allure of analog in a digital world and how Paul is making that magic accessible. We dig into comm…
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There are logical explanations for how being grateful and thinking abundantly will lead to greater income and success in business! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day…
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Listen in for 5 easy ways to show your clients gratitude! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Right for You? Go to the YouTube Channel…
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Practicing gratitude throughout your workday will benefit you, your team, your partners and clients. Here’s how to easily weave being thankful into your daily workflow! Link in Bio for Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give yo…
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The Remarkable Turnaround of Luke the Lion's Supplement Business Key Points Discussed: Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health. Revenue Growth: His business's monthly revenue skyrocketed from $30K-$50K to an impressive $250K-$260K in recent months. Strateg…
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Listen in for the 3 simple practices that will help you become a more grateful person! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Right for You? Go to t…
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Today's guest is Craig Martens from Gas Monkey Garage, and we're peeling back the layers on the art of sweepstakes marketing. Craig shares the blueprint for running these promotions legally and their surprising effect on business growth. He talks customer engagement, conversion secrets, and positions sweepstakes as a potential game-changer for your…
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4 Steps to creating the one page marketing plan – where simplicity meets success! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Right for You? Go to the Yo…
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Customer Feedback is a crucial part of shaping a successful business. Today I’m sharing 5 tips for soliciting and utilizing improved customer or client feedback. Listen in for Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the ene…
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Does the thought of creating Standard Operating Procedures make you cringe? This simple SOP can be created quickly and will help you be more efficient and productive. Done is better than perfect! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injec…
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Lesa Koski is has been happily married for over 32 years, but she's found her calling in divorce mediation! She helps parents do divorce different through peaceful mediation, which ultimately benefits the children. Listen in to hear her experience, words of wisdom and encouragement for parents navigating divorce. If you're interested in learning mo…
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Want to boost your confidence? Here are 5 actions you can take to improve your self-esteem! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Right for You? Go…
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We're diving deep into the vinyl revival with Mark Poppen, the man behind Funky Moose Records. If you've ever wondered why vinyl records are outselling CDs or how to make a dent in the eCommerce world, this chat's for you. Mark shares how he rode the wave of vinyl's resurgence and built an eCommerce empire. We delve into the nitty-gritty—from SEO t…
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Every brand has had both failure and success in Marketing, so what can you learn from them? Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Right for You? Go…
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Finding the root cause of your financial stress is the first step to overcoming it! Listen in for the 5 most common causes! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is En…
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Why is it important for an entrepreneur to have a rehearsed elevator pitch? Listen in for Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Right for You? Go to th…
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Take advantage of hindsight! Studying the missteps made by other individuals and businesses can help you avoid making similar mistakes. Listen in for how you can apply this concept to your business workflows! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with …
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Masks are for Halloween – listen in for 5 ways to embrace and uncover your beautifully imperfect, unique self! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurshi…
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Imagine spending eight years shaping products inside Shopify's hallowed halls, only to step out and run your own store. That's Daniel Patricio's story. He left Shopify start his own store, Bull and Cleaver. But here’s the twist— Daniel's journey took an unexpected detour when Apple's iOS 14 update shook the landscape. Together, we'll explore this n…
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Avoid these 4 frightening tactics in your marketing strategy, so you don't scare away potential and existing clients! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepre…
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Does your business have one foot in the grave? The solution to keeping it alive is to create a long-term financial strategy that focuses on these 3 important concepts! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy …
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Don’t scare potential clients away → Avoid making these 5 frightening business mistakes! Get Your Daily Dose of Vitamin B → Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Right for You? Go to…
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Avoid these 5 common mistakes so you don't end up in Workflow Nightmares on Entrepreneur St! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Right for You? G…
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