Mazzella Companies is a material handling company based out of Cleveland, Ohio that provides ideal lifting solutions, offering all styles of slings, overhead cranes, hoists and engineered lifting devices. We also provide training, in-field inspection and repair services that support our products. Some of the major market segments we serve are Steel, Construction, Oil & Gas, Energy, Vehicle and Durable Goods, Ship Building / Repair and Mining. We also are a manufacturer and distributor of coa ...
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Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, ...
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7 Types Of Content Worth Investing In In 2024 & Beyond
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In this special solo episode, Hannah Eisenberg will draw on her twelve years of experience creating content that truly moves the needle to share what types of content are worth investing in in the next 18 months or so. Hannah explores powerful content strategies that build trust and establish authority, including unique point-of-view content, first…
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We Need To Completely Rethink Our Content Marketing Strategy From The Ground Up
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In this solo episode of Trust Builders, Hannah Eisenberg explores the evolution of inbound marketing and the challenges it faces in today's landscape. Drawing on her 12 years of experience in the field, she discusses how the traditional methods of content marketing are changing and why creating educational content is still crucial. Hannah dives int…
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Social Enablement: Boosting Revenue Through Authentic Connections with Rob Durant
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Welcome back to TrustBuilders! In this episode, our host Hannah Eisenberg sits down with Rob Durant, a seasoned expert in social media engagement and the author of "The Social Enablement Blueprint: Stop Pitching, Start Selling." Rob shares invaluable strategies for engaging and building trust on social media, with an emphasis on starting authentic …
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Trust and AI: How ChatGPT And Other AI Tools Can Transform Your Business with Cary Weston
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Meet Cary Weston, a fellow They Ask You Answer Certified Coach and the host of the podcast "The Chat GPT Experiment," where he explores the transformative potential of artificial intelligence in the business world. Today's episode discusses the growing relevance of AI tools like ChatGPT, particularly in marketing and sales. Cary shares insightful s…
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How To Get Unstuck And Grow Your Business On Purpose With Jose Palomino
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In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth. They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a sol…
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Bridging the Trust Gap: How To Effectively Build Trust With Your Marketing & Sales In The Age Of AI
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Hello listeners, welcome to another episode of *Trustbuilders*. I'm your host, Hannah Eisenberg, and today we’re diving into a critical topic that might just transform the way you look at sales and marketing in the age of AI. In this episode, we'll explore the powerful role trust plays in driving sales and bridging the trust gap with your customers…
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Crafting Compelling Brand Stories: The Power of the StoryBrand Framework with Erin Fults
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Welcome to Trustbuilders. In this episode, we take a closer look at the art of crafting compelling brand messages that resonate with audiences. Erin Fults, a certified StoryBrand guide and They Ask, You Answer coach, explains the power of clear messaging in marketing as we discuss the StoryBrand framework, the importance of making the customer the …
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Trustbuilding Video Strategies: Lessons from Thad Barnette of Sheffield Metals
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Welcome to another episode of TrustBuilders! Today, I am thrilled to have Thad Barnette, Senior Video Producer at Mazella Companies and Sheffield Metals and the creator of The Metal Roofing Channel, a wildly successful YouTube channel, as my guest. Thad brings a wealth of knowledge on creating compelling video content that educates customers and bu…
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From Messy to Streamlined: Cleaning Up Your HubSpot Portal with Greg Dirick
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Welcome to another episode of Trustbuilders! Today, we have a very special guest, Gregory Dirick, a seasoned HubSpot consultant and certified trainer, joining us to dive deep into optimizing HubSpot portals and leveraging this powerful tool to build trust in sales and marketing strategies. In this episode, Greg will share his expertise on maintaini…
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Mastering Sales: Connor DeLaney on Authority, Empathy, and Effective Customer Education
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Today's episode is truly a master class in selling. If you are a salesperson or business owner, get a notepad and pencil or be ready to pause and rewind because Connor DeLaney, Impact's Director of Revenue Operations and a fellow They Ask You Answer fan, shares tons of ready-to-use soundbites and tips and tricks you can start implementing today! Yo…
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You Need To Be More Human In The Age Of AI: Key Lessons Learned From Impact Live
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In this special solo episode, Hannah shares some of the key takeaways from the Impact Live conference recently held in Chicago. This annual event, which draws around 250 marketing and sales professionals, focuses on innovative strategies for winning and maintaining customer trust in the increasingly AI-driven market landscape. 0:00 Welcome and Intr…
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Revolutionizing Remodeling Marketing: Custom Built's 'Sales-First Initiative Powered By Marketing' Approach with Isabelle Braeutigam
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Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID. By creating localized content, leveraging subject matter expert insights, and prioritizing …
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Balancing Human Touch and AI in Marketing: Insights from Jonathan Wagstaffe
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In this episode, we are diving deep into marketing and AI with Jonathan Wagstaffe—a tech entrepreneur, keynote speaker, and true visionary in the realm of artificial intelligence. Jonathan, CEO of Growva and a certified "They Ask You Answer" coach, brings a wealth of knowledge to our conversation, challenging business leaders to embrace AI and its …
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How Prioritizing Trust Completely Transforms Selling with Danielle Navas-Brandt
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This week, we are talking with Danielle Navas-Brandt, the Netherlands' first certified They Ask You Answer coach and the author of the Dutch version of Marcus Sheridan's bestselling book, about assignment selling. Assignment selling refers to proactively using educational content to educate buyers during the sales process. We will take a closer loo…
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From Basement to Boardroom: Jim Schultz on Cultivating Trust in Business
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Welcome to another episode of Trustbuilders, where we sit down with Jim Schultz, a seasoned entrepreneur and CEO coach. From humble beginnings in his parents' basement, Jim's journey is one of grit, innovation, and the relentless pursuit of educating customers and building trust. Jim candidly shares the pivotal moment in 2011 when he made the high-…
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Transforming Your Website into a Trust-Building Powerhouse with Nick Burrage
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In this episode, Nick Burrage, the CEO and founder of the UK-based Ambitions Agency, talks about the importance of buyer-centric websites filled with informative, educational material. Nick Burrage began his career in the advertising industry with a challenging start, dedicating a year of his time working without pay. His break came with a position…
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RoofCrafters' Blueprint: Dave Owens on Creating a Trusted Brand
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In today's episode of TrustBuilders, we have got a special guest who's no stranger to weathering storms. Dave Owens, a RoofCrafters, brings his 30 years of industry experience marketing and selling roofs. Dave shares his journey from putting ads in the phone books to embracing the proven business philosophy They Ask You Answer all the way to creati…
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Bridging the Gap: David Supple on Unified Architecture and Construction
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In this emotional episode, David Supple, the CEO and founder of New England Design & Construction company, shares how he embarked on his professional journey with a freshly minted degree in architecture, only to confront a stark realization that shook his confidence—he lacked real-world construction experience. As a fledgling architect, the respons…
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Authenticity Over Approval: How Your Attitude Affects Your Communication and Ability to Build Trust With Chris Marr
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In this episode of TrustBuilders, host Hannah Eisenberg sits down with Chris Marr. Together, they delve into the transformative power of building trust in business through education, effective communication, and the groundbreaking approach of 'They Ask, You Answer.' This episode is packed with actionable insights on becoming an authoritative voice …
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Welcome to TrustBuilders: The Podcast for Exceptional Business Leaders
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Join your host, Hannah Eisenberg, CEO of 3P Creative Group, as she embarks on a journey to redefine business growth through trust, transparency, and customer obsession. With over two decades of marketing experience and a passion for empowering businesses from within, Hannah has transformed her expertise into actionable insights for leaders ready to…
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Below-The-Hook Lifting Devices: What You Should Know Before Buying
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If you’re thinking about purchasing a below-the-hook lifting device, then you’ve probably realized there’s an inefficiency or a possible safety issue with the way you’re currently lifting materials. "Below-the-hook lifting device" is a general term that can include a variety of engineered lifting beams, spreader beams, c-hooks, lifting tongs, vacuu…
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Justin Yoke on Blue Collar Voices Podcast
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Our own Justin Yoke, from Rouster Lifting & Rigging, was a featured guest on the "Blue Collar Voices" podcast. Justin sits down with host John Chapman to talk about a day in the life of a Lifting Specialist—helping the good people of West Virginia solve their lifting and rigging challenges! To hear more from John Chapman, head to: http://bluecollar…
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What is Personal Fall Protection Equipment (And do I need it?)
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Personal Fall Protection Equipment is an investment into the safety of the workers that drive your business every single day. Having a base level understanding of the definitions, components, and best practices is an absolute must when determining which Personal fall protection system is the best. Keep learning by heading to Our Blog! Or you can wa…
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The term “gantry crane” tends to get thrown around a lot in the material handling industry. We often find that when folks say gantry crane, they’re often referring to an overhead bridge crane system. A gantry crane and bridge crane are actually very different types of overhead cranes. In this podcast, we discuss the following: The definition of a g…
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Common Problems Found During a Rigging Inspection
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38:22
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Do you dread a rigging inspection because you're sure they're going to find something you can't? Did you know that most things that rigging inspectors find during an inspection are easy to identify on your own? In this podcast, we cover the top common problems that inspectors see during a rigging inspection, and offer some recommendations on how to…
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Modular Cranes vs Process Cranes - Which is the best for your business?
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Are you looking to add an overhead crane to your facility? Have you heard phrases like "modular crane" and "process crane" thrown around and are wondering what type of bridge crane might be best for your facility? In this Podcast, we cover: 1) What is a Modular Crane? 2) What is a Process Crane? 3) Advantages and Disadvantages of both And we wrap u…
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Overhead Crane Design: Top Running vs Under Running - Which is the best?
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Deciding between a Top Running or an Under Running design will affect both the cost and capabilities of your new Overhead Crane System, but which is the best for you? If you have questions, reach out to a lifting specialist via: https://www.mazzellacompanies.com/contact In this podcast we cover: ► Key differences between Top and Under Running Desig…
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Overhead Cranes: Single Girder vs Double Girder Design - Which is the best?
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A single girder or double girder design will be one of the largest contributors to the complexity and overall cost of a new overhead crane system. But which is the best for you? If you have questions, reach out to a lifting specialist via: https://www.mazzellacompanies.com/contact In this video we cover: ► What is the difference between Single & Do…
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Does OSHA require a hook with a safety latch for an overhead lift?
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Does OSHA Require a hook with a safety latch for an overhead lift? It's a question we can't get away from because no matter where we look, someone else has a different stance. Need to schedule a Rigging inspection or have some questions before you do? Speak with your favorite Tom, or anyone from our Inspection team by heading to: https://www.mazzel…
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How to Plan & Prepare for a Third-Party Rigging Inspection
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If you’re considering bringing in a third party to inspect your rigging gear, before they walk in the door, watch this video on How to Plan & Prepare for a Third-party Rigging Inspection. Need to schedule a Rigging inspection or have some questions before you do? Speak with Bryan, Justin, or anyone from our Inspection team by heading to: https://ww…
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What is the Cost of a Rigging Inspection?
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If you’re in charge of maintaining your company’s manufacturing equipment and machinery, take a second to think about how much responsibility actually falls on your shoulders. On a day-to-day basis, you may be responsible for the upkeep and maintenance of any of the following: Bridge cranes, workstation cranes, gantry cranes, or jib cranes Hydrauli…
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Push Button Pendants vs. Radio Controls - Which is the best?
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If a crane operator is trained properly, pendant and radio controls can both be perfectly safe methods for controlling and operating a crane. However, when researching and designing an overhead crane system, our customers frequently ask us whether push button pendant controls or radio controls are better, or which system they might be able to use t…
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A single girder or double girder design will be one of the largest contributors to the complexity and overall cost of a new overhead crane system. In this article, we’ll discuss the advantages, disadvantages, and differences between single girder and double girder bridge crane systems. You’ll want to give careful consideration to the bridge design …
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At Progressive Crane, we have over 40 years of experience engineering, manufacturing, and installing overhead crane systems. We're a leading manufacturer of world-class cranes and we engineer and build custom solutions ranging from light-duty economical cranes to large-capacity, high duty cycle cranes, so we understand how important it is to select…
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Adding inspection tags or markings to rigging equipment is a trend that’s been growing in popularity with business owners and safety personnel in production and manufacturing environments across the country. While it’s admirable to develop an in-house protocol that indicates that rigging gear meets periodic inspection requirements, there are a few …
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Devon here from Mazzella Companies and welcome to our Podcast! If you’re new, welcome, we’re happy to have you! If you’re returning, welcome back! In this episode, I sit down with Jon Schryver, a safety Consultant with Ultra-Safe Inc., and Terry Pipik, the Director of Sales with Mazzella Lifting Technologies. In this Podcast we cover: The Importanc…
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Welcome back to our Podcast! If you're new to the channel, thanks for joining us. We hope you like what you hear! If you're returning, welcome back! In this episode, Mike Close and I sit down with John Schafer, a Partner at Webco INC, and a Manufacturer Rep for Magnetek Material handling. With over 30 years of experience, he was a great resource to…
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How to Identify Hazards by performing a Job Site Analysis
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Is there a culture of safety in your workplace? Could you even tell if there was one? In this podcast we cover: ► Whether or not Safety is a Priority in the workplace ► How to identify whether or not a culture of safety exists ► The corrective steps you can take to get back on track FOLLOW THE MAZZELLA COMPANIES TEAM: ►https://www.linkedin.com/comp…
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How to make sure your Lifting and Rigging Program is OSHA Compliant
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How Compliant is your Lifting and Rigging program? Would you even know where to start that process? In this episode of the Rigging Professor, we teach you how to get your lifting and rigging program OSHA Compliant, through Site Assessment. In this video we cover: ►What is a Site Assessment? ►The importance of transparency ►Your best defense is a sp…
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Why Arch Beams Could Pose a Real Danger to Your Employees
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In this episode, Mike and Devon assemble a team of Engineers, managers, and draftsmen, to discuss an issue that started back in the 60’s. You may know it as a Window, Serrated, or Zipper-track, but in this podcast, for the most part we refer to it as an Arch Beam. We discuss what arch beams are, when and why they were made, why they’re an issue of …
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How to Compare Quotes for an Overhead Crane| Cranes 101 | Mazzella Companies
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Purchasing an Overhead Crane is no small investment. Learning how to compare quotes as well as understanding the quote process is an important step on your way to becoming a better purchaser. In this video we cover: ► What an Overhead Crane Quote Covers ► The Process of Receiving an Overhead Crane Quote ► How to Compare Overhead Crane Quotes Visit …
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How to Get Your Personal Fall Protection OSHA Compliant | Mazzella Companies
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When is the last time your Personal Fall Protection was inspected? Did you know that it needs to be inspected on a regular basis, not just after a fall? Today, Tom Horner, a Rigging inspection Manager, joins Devon and Mike in the podcast arena to discuss all areas of Personal Fall Protection. In this Podcast we Cover: ► What most people are missing…
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