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All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects
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Hello and welcome to Pausitive Hyve. A podcast designed to help young folks who are trying to figure life out, feel left behind or feel they are missing out on life know that they are not alone and there is a way forward and they have what it takes to get to the mountain top. My name is Victor Ajayi and I am your host. I am a car salesman, a student, an auto enthusiast and an aspiring business person. I will be sharing from mine and others thoughts, convictions, stories, philosophies, princi ...
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MadTech Daily: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE
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On today's MadTech Daily: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss MergerBy ExchangeWire
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Quantcast's Amit Kotecha on Google's Cookie U-Turn
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Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry. Tune in as they cover: • What this really means for the industry • Does this change the privacy landscape? • How brands and publishers will respond • What's nex…
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MadTech Daily: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing
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On today's MadTech Daily: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cabBy ExchangeWire
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MadTech Daily: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal
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On today's MadTech Daily: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses Sales GoalBy ExchangeWire
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OMG’s Bharat Khatri on Google’s Cookie U-Turn, Social Commercial Investment in APAC and How Brands can Win on Prime Day
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On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group Asia Pacific to discuss the latest in media and marketing.By ExchangeWire
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MadTech Daily: Oracle Reaches Consumer Privacy Settlement; UK's OOH Sector Sees Strong Growth
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On today's MadTech Daily: Oracle Reaches Consumer Privacy Settlement; ITV Sees 10% Ad Revenue Growth; UK's OOH Sector Sees Strong GrowthBy ExchangeWire
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MadTech Daily: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue
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On today's MadTech Daily: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k SubscribersBy ExchangeWire
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MadTech Daily: BBC Earnings Dip; Spotify's Ad-Supported Revenue Grows 13%
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On today's MadTech Daily: BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal ActionBy ExchangeWire
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MadTech Daily: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla
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On today's MadTech Daily: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power TargetsBy ExchangeWire
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MadTech Daily: Netflix’s Ad-Supported Tier Grows 34%; Southeast Asian Retailers to Prioritise Contextual Real-Time Pricing
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On today's MadTech Daily: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Prioritise Contextual Real-Time PricingBy ExchangeWire
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ExchangeWire on the Google-DOJ Trial, Axel Springer Breakup Talks and EU Privacy Breaches
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On this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech.By ExchangeWire
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MadTech Daily: Brian Lesser Appointed as Global CEO of GroupM; Havas Agencies Lose B Corp Status
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On today’s MadTech Daily: Brian Lesser Appointed as Global CEO of GroupM; Havas Agencies Lose B Corp Status; Meta Aborts Release of AI Model in EUBy ExchangeWire
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MadTech Daily: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m
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On today's MadTech Daily: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI RegulationBy ExchangeWire
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MadTech Daily: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft
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On today's MadTech Daily: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro FinalBy ExchangeWire
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MadTech Daily: X in Breach of EU Digital Services Act; Google In Talks to Make its Biggest Acquisition
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On today's MadTech Daily: X in Breach of EU Digital Services Act; Google In Talks to Make its Biggest Acquisition; Amazon’s AI Shopping Assistant Available to All US CustomersBy ExchangeWire
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MadTech Daily: Axel Springer and KKR In Talks to Dismantle Media Empire; Apple’s Pledges Bring EC Antitrust Probe to a Close
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On today's MadTech Daily: Axel Springer and KKR In Talks to Dismantle Media Empire; Apple’s Pledges Bring EC Antitrust Probe to a Close; ITV’s New ReLoved eBay MarketplaceBy ExchangeWire
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Epom’s Andrey Liulko on the Dominance of Digital Ad Spend, Epic Games’ Marketplace App and Ad Dollars Directed at the Olympics
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In this MadTech Podcast episode, Lindsay Rowntree is joined by Rachel Smith and Andrey Liulko, Chief Sales Officer at Epom to discuss the latest news in the worlds of media, advertising and tech.By ExchangeWire
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MadTech Daily: LinkedIn to Roll Out AI Ad Campaign Tool; ITVX Achieves its Biggest Ever Live-Stream Audience in England Euros Semi-Final
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On today's MadTech Daily: LinkedIn to Roll Out AI Ad Campaign Tool; ITVX Achieves its Biggest Ever Live-Stream Audience in England Euros Semi-Final; UK Digital Industry Growth SlowsBy ExchangeWire
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MadTech Daily: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial
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On today's news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer RolesBy ExchangeWire
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MadTech Daily: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments
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On today's MadTech Daily: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research InstituteBy ExchangeWire
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MadTech Daily: Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas
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On today's MadTech Daily: Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace AppBy ExchangeWire
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MadTech Daily: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures
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On today's MadTech Daily: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian LegislationBy ExchangeWire
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Emily Horgan on YouTube’s Influence Over Children’s Purchases and Competition in the Streaming Landscape
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In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and independent media consultant Emily Horgan.By ExchangeWire
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MadTech Daily: ITVX Reports Record Month; Channel 4 Invests in AI Powered Home and Living Marketplace
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On today's MadTech Daily: ITVX Reports Record Month; Channel 4 Invests in AI Powered Home and Living Marketplace; Apple Gets Observer Role at OpenAIBy ExchangeWire
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MadTech Daily: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global
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On today's MadTech Daily: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMsBy ExchangeWire
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Chapell & Associates’ Alan Chapell on the Ad Tech Law Landscape
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In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates.By ExchangeWire
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MadTech Daily: Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner
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On today's MadTech Daily: Fox’s Tubi Enters UK Streaming Market; Paramount Continues Hunt for Streaming Partner; TikTok Developing AI Chatbot GenieBy ExchangeWire
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MadTech Daily: Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS
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On today's MadTech Daily: Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS; YouTube Seeks AI Music Deals with Record LabelsBy ExchangeWire
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MadTech Daily: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis
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On today's MadTech Daily: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days”By ExchangeWire
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ExchangeWire on Disney’s CPM Cuts, Big Tech Breaching Regulations and APAC’s Ad Market Growth
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In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by John Still and Lindsay Rowntree to discuss the latest news in the world of ad tech.By ExchangeWire
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MadTech Daily: Amazon takes on Temu; Time and OpenAI Team Up
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On today's MadTech Daily: Amazon takes on Temu and Shein with new budget offering, OpenAI strikes a licensing deal with Time, and the UN warns media to take responsibility for misinformation. Further listening • Trader Talk - Adform's Jochen Schlosser on the future of targeting • MadTech Podcast: the Ad Tech Election Special • ATS Singapore tickets…
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MadTech Daily: Paramount+ Price Hike, Music Industry Takes on AI
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On today's MadTech Daily: Paramount+ raises prices of it's tiers, the US music industry unites to take on AI, and WeBank has a Hong Kong subsidiary announced. Further reading • Trader Talk - Adform's Jochen Schlosser on the future of targeting • MadTech Podcast: the Ad Tech Election SpecialBy ExchangeWire
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In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chis Walker, head of policy and government affairs for the Advertising Association.By ExchangeWire
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MadTech Daily: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime
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On today's MadTech Daily: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of DMABy ExchangeWire
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MadTech Daily: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify
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On today's MadTech Daily: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss PartnershipBy ExchangeWire
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MadTech Daily: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills
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On today's MadTech Daily: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment CaseBy ExchangeWire
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MadTech Daily: Connected Audio Reaches 68% of Population; OpenAI Co-Founder to Start New AI Company
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On today's MadTech Daily: MadTech Daily: Connected Audio Reaches 68% of Population; OpenAI Co-Founder to Start New AI Company; US Regulators File Lawsuit Against AdobeBy ExchangeWire
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The MadTech Podcast Special LIVE: Cannes Social 2024
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In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA)…
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MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue
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On today's MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial OfferingBy ExchangeWire
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BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation
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On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.By ExchangeWire
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MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%
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On today's MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-CookieBy ExchangeWire
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TripleLift’s Airey Baringer on Embracing Programmatic Innovation
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In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.By ExchangeWire
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MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers
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On today's MadTech Daily: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to AdvertisersBy ExchangeWire
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MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs
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On today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Further reading • Mat Broughton on advertising's H1 financials • Alessandro de Zanche on the MadTech PodcastBy ExchangeWire
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ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures
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In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.By ExchangeWire
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MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge
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On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and MarketplacesBy ExchangeWire
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Footballco's James Lamon on the Power of Football for Advertisers
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Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands? To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engageme…
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MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%
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On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the TableBy ExchangeWire
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MediaCorp's Raj Parekh on the Power of Branded Content
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ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded conten…
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MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network
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On today's MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studio LaunchBy ExchangeWire
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