If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. As an indie author, you have entered the wonderful world of entrepreneurship. This may be your first venture, and you feel like you’re in dangerous, unknown waters. Or you’ve been publishing for awhile, and want to know how to run your business better. F ...
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As an indie author, you are also an entrepreneur. If you haven’t been in business before, you need a different mindset to be successful. In this episode, I talk about the Authorpreneur Mindset, which ones you need to look at and some ideas on how to change them. Learn more about Book Doula Coaching and getting help writing your book. Book: Tapping …
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Using Online Entrepreneur Principles in Your Author Business
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As an indie author, you are also an entrepreneur. You are an authorpreneur! Learning the principles and practices common to online entrepreneurs can help your author business to succeed. In this episode, I talk about several of these principles you can apply to your author business. Support the show Additional show notes and transcripts are on my w…
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Do I Need a Publisher’s Imprint for my Self-Publishing Company?
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I recently heard an indie author ask about publishing imprints, and if they needed one for their self-publishing. The easy answer is yes. The more involved answer is what you use and how many you have depends on what you write. In this episode, I explain what an imprint is and why you should have one. Your imprint is part of your branding. I includ…
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Using Your Intellectual Property (IP) to its Fullest
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Episode 17 As a writer, your creative output is valuable! Your intellectual property (or IP) can be a source for multiple streams of revenue. You need to protect and control your IP. Are you protecting yours? Discover ways you can in this episode. Download your free IP Asset Inventory Excel worksheet template. Support the show Additional show notes…
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Episode 16 In this episode, I explore the choice for your ebooks between going wide and enrolling in Kindle Select (aka Kindle Unlimited). There are pros and cons for each decision. The one you ultimately decide to do needs to be the best for you, your books, and your business goals. 0:00 This week’s episode 0:53 Welcome to the Podcast 1:56 What do…
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Using Human Design Authority in Your Writing
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In this episode, I talk about one of my favorite obsessions, Human Design! This system helps us understand ourselves and others. In addition, it can help us in our author business, as well as in our daily lives. In this episode, you’ll learn how you can use your Human Design authority in choosing your next project or book idea to write, or to make …
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Do You Know What You Own and Owe in Your Author Business?
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Episode 14 This is the fourth, and last, episode in our Financial Basics for Authors series. In this episode, I talk about knowing what your business owns, what it owes to others, and your owner equity. This information is shown on your balance sheet. Download a sample financial statement (both the Income Statement and Balance Sheet) to look at whi…
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Episode 13: This is the third episode in our Financial Basics for Authors series. In this episode, I talk about tracking your money coming-in and going out. This is shown on your income statement, also called your profit and loss. Download a sample financial statement (both the Income Statement and Balance Sheet) to look at while I walk you through…
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Episode 12: This is the second episode in our Financial Basics for Authors series. In this episode, I talk about the two different ways used to account for your business activity: Cash basis or accrual basis. I explain what each one is, and which one is best for an indie author’s business. 0:00 Intro to this week’s episode 0:32 Welcome to the Podca…
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In this episode, I start our Financial Basics for Authors series, sharing with you the basics you need to understand your financial statements and accounting records. In today’s episode I talk about why you need to track your money and what records you need to keep. Show Notes: Free Resource: Download an Excel spreadsheet for a simple cash-basis ac…
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In this episode, I talk about dealing with sales tax and such issues as when you need to collect it. This is a general discussion as each state has its own rules. This info only apply to the US, and is not tax advice. It is for educational purposes only, so you have a better knowledge of what to talk to with your financial accountant. Show Notes: R…
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Recently I’ve seen many questions about EINs in the Facebook groups I’m in. In this episode, I talk about what is an EIN and why you would use one, even if your publishing company is setup as a DBA. I also cover what 1099s are and if you need to issue any to your vendors. This info only apply to the US, and is not tax advice. Free Resource: Instruc…
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There’s a huge debate in the indie publishing community about ISBNs. Should you use a free one or buy your own? In this episode, I talk about what ISBNs are and what they are used for. I share why I think it’s important to purchase or obtain your own ISBNs for your books. To get links to buy or obtain ISBNs in US, UK, Australia, or Canada, PLUS lot…
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Building Your Product Ladder for Your Author Business
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In this episode, I talk about the three tiers in your product ladder, and why they are important for your authorpreneur business. Some people call a product ladder a marketing funnel. Yes, even fiction authors can create a product ladder for your readers to move through your books and other products. I share some ideas for each tier for both fictio…
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Creating Multiple Streams of Income in Your Author Business
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In this episode, I talk about the importance of having multiple streams of revenue. I share ideas for both fiction and nonfiction authors of what you can do with your valuable intellectual property to add more streams of income to your authorpreneur business. Resource Links: Micro Coaching Business Development VIP Support the show Additional show n…
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Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #05: Write a Mission Statement In almost every book and course on business principles and starting your business, they talk about the importance of writing a mission statement. Almost every big business has one for good reason. You need one f…
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Traditional, Indie, or Hybrid? Which should you choose?
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Welcome to this week’s episode of the Indie Author Biz Guide podcast. In this episode, I talk about the three business models currently within the publishing industry. I share the pros and cons for going the traditional route, self-publishing, or hybrid to help you decide what model is right for you and your author business. Resource Links: Micro C…
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Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #04: Use Your Own ISBN Being an Indie Author and Publisher means taking control of your intellectual property. Part of this is using your own ISBN, which identifies the publisher, NOT the author. To learn more about how to treat your writing …
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In this episode, I share with you my top 10 things you need to set your author business up for success. Not all these items have to do with numbers, some are your mindset. Our mindset is as important to our success as knowing our numbers or creating a great book. After working with small businesses over many years, these are my top 10 items which I…
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Biz Tip #03: Separate Your Space for Writing and Business
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Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #03: Separate Your Space for Writing and Business Finding and dedicating a space just for our writing and creative work can affect our mindset. We may need a space for our creative work and one for our business tasks. Support the show Additio…
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In this episode, I talk about the 3 pillars, or legs, of business and why you need them to have a successful author business. If any one of these pillars are weak, or nonexistent, then your business will be wobbly and not as successful as you want it to be. Listen to the end for a free resource you can download to help you in your Indie author busi…
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Biz Tip #02: Separate Your Business and Personal Checking accounts
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Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #02: Separate Your Business and Personal Checking accounts When you separate your business and personal accounts it makes finding the data you need about your business easier, not to mention doing your taxes. It also feeds into your mindset. …
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In this episode, I talk about writing as a business. Did you know you created a business when you published your book? I talk about the 4 different types of businesses available you can use and how they differ. I also talk about how you get paid from each type. Please note, this information is NOT legal or accounting advice. This is for educational…
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Biz Tip #01: Treat Your Writing as a Business
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Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #01: Treat Your Writing as a Business Many times authors are only concerned with writing and publishing their story or book. They don’t think about the ramifications of selling their book. Guess what you’re in business! Support the show Addit…
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Introduction to the Indie Author Biz Guide Podcast
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E01: In this first episode, I share with you a bit about me, my background, and why I’m doing this podcast. Hi! I’m Tora Moon, genre-bending fantasy author and indie author business consultant. I’d like to introduce myself, share some of my background of why I’m qualified to guide you through the indie publishing business. I also share why I’m doin…
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If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. Support the show Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Le…
…
continue reading