How to get partners to become ambassadors for your product. Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for product marketing. Listen in to hear more about: The importance of engagi…

How can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his direct mail roots to harnessing the power of big data in today's digital a…

Unlock the Secrets to Successful B2B Partnerships and Growth In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow. With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her r…

Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. This episode is chock full of insights from Andy's extensive career - the kind of episode where it's near i…

Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how you can get your data to do the heavy lifting to supercharge your chan…

This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani. Today we dive into the marketing/sales dynamic. What exactly do sales want from marketing? Are marketers trying to give them too much? How do you elevate your relationship with sales to be more strategic?…

Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week. Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B and the key learnings she's made along the way. Frankly, this is a fasci…

This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportunities presented and make an impact? With 95% of HPE Aruba Networking's …

Are you applying a sustainable mindset to your media practices? If not, the time to start is most definitely now. Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that. Sustainability in marketing isn't just about the content created or having a circular business model. Marketers must n…

This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities t…

This week on the podcast we have a round-up from Twogether and Foundry’s recent event, looking at how to develop an actionable framework for Generative AI initiatives. We're joined by Susi O'Neill, Head of Brand Content at Kaspersky and Matt Egan, Global Editorial Director, Foundry to go into some of the key discussion points including: - A review …

This podcast delves into the case study for “Broaden Your Horizons”, silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023. We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really differentiated this campaign to make it special.…

This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase. This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around: - Balancing brand building and demand gen strategies - How CMOs need to adapt to the changing B2B landscape - Chal…

This conversation sparks hope for creativity in B2B. Your favourite hosts, Jon and Harry, are joined by Mark Lulsens. Brand Consultant and former Global Creative Director at leading FinTech brands. With previous roles including Director, Producer, Deck-Hand and Bank Teller. Is there anything Mark hasn't mastered? Probably not! He runs us through hi…

Marketing leaders all know it, yet we can’t help but rely on them. For years, short-term metrics have become a crutch for marketers when showcasing how effective our campaigns are. But we all know the truth, they’ve become more about vanity or volume than a show of what’s really happening in our businesses. We need to start a journey away from the …

Now this is an episode jam-packed with insights that even we can't believe we're sharing. Get the low down from Head of Marketing, Alex Webber, and Managing Director, Alex Norbury as they walk you through how to approach the awards process for resounding success. Tune in now, wherever you get your podcasts!…

This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment: Sales and Marketing Accelerating Revenue together. There are also some fairly tenuous animal analogies thrown in there for good measure too. Demand Base's SMART event is already overs…

Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI. We introduce three simple yet key questions to ask yourself when considering your approach: Is it valuable? Is it actionable? What are the implications? Tune in to find out more.…

This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The Economist Impact. We discuss what future trends Walter is excited about, as well as what approach businesses should take to the convergence of tech. Tune in to hear more about: The convergence of technologies: generative AI, virtual reality, and the metaver…

This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from LinkedIn, we cover highlights from the day of the two key focus areas: All-Weather Marketing and The Financial Case for Creativity. We're joined by some brilliant guests: Jen Shaw-Sweet - EMEA Lead, B2B Institute Cathrin…

After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love. Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of sustainability. How do yo…

The best marketing is creative but deeply analytical. It speaks to known pains and challenges but does so in an unexpected way. In this episode, we’re joined by the fascinating Linda Brunner, an experienced chemist turned marketing leader. She offers a wealth of advice for marketers looking to develop themselves and their teams.…

How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments? Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of th…

A conversation as wide-ranging as Lou Cohen’s experience is deep, this episode almost defies synopsis. As both demand-gen leader for one of the Big Four and digital marketing professor at NYU, Lou brings rich context to b2b’s knottiest topics. He reckons with the challenges around innovating with tech when you’re in a deeply risk-averse business – …

With a digital marketing career spanning four decades, David Blackburn has seen a lot of new tech come and go. In this episode, the esteemed Chair of ANA’s B2B Chapter tells us why the key to his evolving career is being ‘chronically curious’ and how he sees AI’s potential to disrupt financial services as much as the internet and mobile did. Plus, …

When people say learn from best-in-class, this episode is the kind of thing they mean: a demand-gen strategy that pulled 200x ROI, $132m pipeline, and 91% net new leads. These are the astounding results you’re about to hear from ServiceNow’s Nghia Karoll. Hot-foot from her ANA Keynote session, she talks us through a comprehensive marketing strategy…

B2B sales will never be the same again. Today’s buyers (a whopping 22 per account) are younger and, thanks to COVID, accustomed to conducting their own research and buying journeys online. This has decimated traditional sales approaches and made marketing more important than ever. In this episode, we’re joined by Bill Zengel, the man with a front-r…

When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Director of Brand and Advertising. Listen to this episode for a walkthroug…

Worse than dead – irrelevant. The funnel, the SQL/MQL obsession, broad-brush attribution, skimping on brand… according to Google’s Therese Parkes, pretty much everything in b2b tech is a ripe opportunity for overhaul. She comes to this episode armed with the latest Google research, asking CMOs to think bigger about what ‘in-market’ means and why th…

Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your ears around this episode where we wrap our heads around a game-changing new commercial model from Jeff Lowe. Yes, SMART Technologies have gone where others fear to tread and smooshed their sales and marketing tribes into one big, happy, customer-focus…

Join us for a discussion with CEO of AI in Business, Katie King, to find out how you should be using AI to get ahead - both now and in the future. Katie takes us through her journey as an early adopter of AI to where she is now, as well as hitting on some key questions including: - How do you start AI deployment in your business? - What's the symbi…

This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on: - The challenges of being a CDO - How he really wishes tech marketing and sales would approach a CDO - The importance of democratising data across your business - Where CMOs should start the g…

Discover how you can transform word-of-mouth into exponential brand growth. That's the power of influencer marketing! Jon and Harry are joined this week by special guests from Herdify, Tom Ridges and Ed Barter.By Twogether

In a quick 30-minute round-up, here is our update on the sunsetting of GA3. With the 1st July 2023 deadline being firmed up, now is the time to be deciding how you'll move forward with your analytics.By Twogether

This is an extra special episode of The Tech Marketing Podcast, recorded live at The Channel Meet Up UK event! We have a special guest host, Amanda Fitzgerald of RedHat, and are joined by three fabulous channel experts to get their take on the day.By Twogether

One of the challenges about trying to live your life in crescendo, or in constant geometrical progression is that you forget about what you've been given and who was given it to you. And we often are looking so forward to getting that we forget to give. Today's episode we discover how great it is to give and to be grateful.--- Support this podcast:…

It's common for one spouse to be more of a teacher well the other spouse to be more of a connector. Ideally together we should connect and create harmonious relationships so there were better able to direct and help our families grow and develop and become amazing contributors.--- Support this podcast: https://podcasters.spotify.com/pod/show/thrivi…

Discover how you can leverage your digital networks with CEO of Connect the Dots, Drew Sechrist. As one of the earliest Salesforce employees, Drew has gone on to develop an AI-driven networking intelligence tool, creating unified searchable databases. Tune in now to find out about the power of Connect the Dots.…

We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena Corchero. In the world of immersive technology, what's exciting us now? And what methodologies should we be approaching this kind of tech with?By Twogether

What are leg measures? And how does the lead measure relate to improving your relationship? Are you one of those persons that have so many innovative amazing ideas for relationship but you have an executed or implemented them up to this point? And today's episode learn what it means to accomplish your goals and plans and dreams together. After all …

Do you have toxic people in your life? This book boundaries by cloud and Townsend is one of the best books on the planet for dealing with challenging people in any relationship. There are so many good truths and principles packed into this book you'll want to read it again and again. --- Support this podcast: https://podcasters.spotify.com/pod/show…

Are you ready to take your channel marketing to the next level? If so, you should be joining us at The Channel Meet Up 2023. We're talking game-changing keynote speakers, unparalleled networking opportunities, and genuine peer-to-peer learnings. In this episode, we're spilling all the details about what you can expect from the first event in the UK…

We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat. With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you split your MDF between partner…

Join Jon and Harry to dive into the world of CES, and find out which innovations we're really excited about for the future of tech in B2B.By Twogether

Revisiting Stephen R covey's classic The seven Habits of highly effective people left me in awe. I took several paragraphs of notes. And I want to to share some of the things that I relearned. Enjoy!--- Support this podcast: https://podcasters.spotify.com/pod/show/thriving-twogether/support

Hosts Jon and Harry are joined by Claire McAughtry, Group Account Director, and Lisa Ruddy, Vice President, to talk through the Dell Precision Game Hub - an immersive, 360°, 3D digital learning experience.

There's a small little book called sisu there's some wonderful tips and ideas. One of the ideas for sisu is social resilience. The idea that we can bounce back more effectively if we work on our relationships. --- Support this podcast: https://podcasters.spotify.com/pod/show/thriving-twogether/support…

How would it feel to be back up to Joe Montana? Steve Young found that out. He found out how anxious and difficult it can be to live up to others expectations. He found out in college what it means to be an 8th string quarterback with no potential to ever play in a game. He found out what anxiety and physical pain feels like. And in a very intrigui…

Undisturbable, unflappable. The Epic quote from Martin Luther "I have so much to do today I need to spend another hour on my knees." Synergy as explained by plants. And a whole host of other wonderful ideas from Stephen R Covey. --- Support this podcast: https://podcasters.spotify.com/pod/show/thriving-twogether/support…