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118 | Strategic partnering for optimal ROI
Manage episode 422028168 series 3408548
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On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships.
The inclusion of partners throughout your programme not only strengthens those partnerships, but it also empowers those marketeers to truly become ambassadors for your brand.
Tune in and listen as we expand on this strategic insight, and others including:
- Is it possible to have full visibility on MDF spends?
- Encouraging marketing to become advisors of sales in order to better align those teams.
- The importance of having a value proposition outlined to partners in order to foster new relationships.
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