Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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Principles for creating loving, lasting relationships. Topics include love, communication, frugality, kindness, parenting, discipline, Spirituality, intimacy, and teamwork. Support this podcast: https://podcasters.spotify.com/pod/show/thriving-twogether/support
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A muted 3 way conversation exposing a fuckboy turns into a 10 years + sisterhood.Join Be. and Tan as they discuss the good, the bad, the petty…and everything in between.
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126 | Bridging sales, psychology and martech efficacy
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Have a great point of view to add? Send us a text with your thoughts! Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in ma…
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2024 is bringing the truth outta folks aint it? Join us this week as we discuss Cardi and Offset, the Young Dolph trial, and Boosie being in LGBTQIA+ business again. Is it really cheating if you're being cheated on? Send your questions to hearyepodcast@gmail.comBy Tan & Be.
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125 | Scaling the partnership pyramid with ops, product, sales and marketing
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Have a great point of view to add? Send us a text with your thoughts! Navigating the complex ecosystem of tech alliances. This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insight…
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The men are MENNING IT UP AGAIN! 🤦🏾♀️ We're back with another episode of Here You Podcast, your hometown homegirls dishing on the latest drama. This week has been WILD: Diddy's arrest and those 1000 bottles of baby oil and lube (we can't make this up!), Shannon Sharpe's accidental NSFW IG live, and the Sh*ts & Giggles podcast's problematic intervi…
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124 | Unearthing the gold mine of B2B data
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Have a great point of view to add? Send us a text with your thoughts! How a unique partnership saved rhinos and revolutionised perimeter security. Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take awa…
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We're back and we hope you are all delivered! Tune in as we discuss how HORROR-BLE The Deliverance was. Cam Newton doing too much being fruitful and multiplying annnnd is Taylor Port the red wine docs be talking about? Rest In Peace to the legends, BeatKing and Rich Homie Quan. say NO to drugs yall!By Tan & Be.
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123 | The tech titans' partnership that saved rhinos
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Have a great point of view to add? Send us a text with your thoughts! This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conse…
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Get ready for a wild ride on the Hear Ye Podcast! Tyrese is raising eyebrows, channeling Marvin Gaye in full costume - is this a tribute or a fashion faux pas? Kehlani's facing a custody battle with her baby daddy, who's accusing her of joining a cult. Plus, Caresha spills the sweet tea on Caresha Please with Saucy Santa about her time with Diddy a…
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122 | Mastering stakeholder alignment in the channel
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Have a great point of view to add? Send us a text with your thoughts! From resistance to alignment, unifying diverse stakeholders. Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overc…
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You missed us? We missed you too! We are back to discuss some of the shenanigans that happened while we were away. Oh yeah and make sure y'all go vote in November! There's still time to register to vote. Go to www.usa.gov.By Tan & Be.
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A spin-off success: Brand storytelling that boosts demand
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this inspiring …
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Thought leadership & AI power: Harnessing content in B2B
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. On this e…
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Evidenza: The future of AI-driven market research
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…
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Marketing measurement: The framework for board buy-in
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Jonathan …
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Reinventing Xerox: Transformation, talent and tech
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37:54
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Deena Piq…
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CFO and CCO unite: Driving growth through collaboration
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52:31
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Join us f…
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Embracing change: AI's impact on business transformation
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39:57
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…
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121 | Leading the charge: how vendors can equip partners for Gen AI
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Have a great point of view to add? Send us a text with your thoughts! How generative AI is redefining partner strategies This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise…
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Ep. 301 Match My Disgusting Feat. Sy Ari Da Kid
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1:17:54
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Buckle up for a wild ride through nasty nakers, music, and the MESS that is men! Join us as we chop it up with Sy Ari Da Kid on spit play and his upcoming tour. And you already know we had to talk about the Game's disrespectful antics on Aunt Tea's podcast, Columbus Short's offensive rant about Black women, and that horrifying Dollar Tree incident.…
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120 | Customer-centric marketing: Being distinctive in B2B Tech
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Have a great point of view to add? Send us a text with your thoughts! How can being meaningfully different establish a brand’s presence in a competitive industry? This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies …
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Whew tune in as the shots make us start spilling our own tea.By Tan & Be.
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119 | Navigating the Crossroads of Creativity and Customer Insight in ABM
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Have a great point of view to add? Send us a text with your thoughts! Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her backg…
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Ya'll we are so close to being able to monetize and keep the podcast going, so if you love your family, subscribe to the pod. But we glad to be back, the Hometown Homegirls discuss the untimely passing of Enchanting, former 1017 artist. And Michael Rainey Jr's assault caught in 4K, is there a double standard and who's to blame?…
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118 | Strategic partnering for optimal ROI
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Have a great point of view to add? Send us a text with your thoughts! On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships. The inclusion of partners throughout your progr…
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Tap in on this week's episode, as we discuss Be's recap for Dallas' first festival, Twogether Land, Erica Banks 2nd round BBL reveal, and the unfortunate video for those of y'all who didn't believe Cassie in November 2023. Send your questions to hearyepodcast@gmail.comBy Tan & Be.
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117 | Is it time to incentivise field marketers?
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Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to th…
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Hey y'all.... first week without the menses battling each other via rap and here comes Clay getting a virtual whoopin. Is $1600 really too much to get your wig slayed by Arrogant Tae. Tune in as we discuss how folks always acting up on this good ol internet. Send your questions to hearyepodcast@gmail.com…
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Ep. 296 They Not Like Us feat Sévon
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Back to back to back to back K. Dot hit BBL Drizzy with a 2 piece, pepper, the dry ass Popeyes biscuits, and a diabetical sweet tea. Are ya'll ready for it to end or rubbing your paws for more. Plus we are joined by Sévon as we learn more about her non-profit 4TheGirls and what she's doing 4 the girls. https://www.instagram.com/4thegirlssocial http…
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116 | Boost GTM success with partner-integrated product marketing
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Have a great point of view to add? Send us a text with your thoughts! How to get partners to become ambassadors for your product. Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for pro…
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The episode you want and need. Did ya'll watch the new Club Shay Shay episode with Amanda Seals? Jeezy and Jeannie divorce drama heating up....should we stick beside em? And do you feel Megan created a hostile environment. Plus an amazing conversation with Peetey, amazing DFW photographer.By Tan & Be.
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115 | Data-driven strategies to maximise your marketing budget
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Have a great point of view to add? Send us a text with your thoughts! How can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his dire…
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Drake and Rick Ross still on IG being petty. Ashanti has officially announced her Lil St. Lunatic. NBA Youngboy is looking real locked up again. Send your questions to hearyepodcast@gmail.comBy Tan & Be.
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In this episode of "Slip Talk", we dive into the latest drama surrounding Summer Walker's new beau, who has sex workers shaking in their boots. Aoki Lee is making waves by following in Mama Phat's footsteps, and tensions among the rap girls are at an all-time high. Get ready for all the juicy details and scandalous gossip in this must-watch video. …
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Have a great point of view to add? Send us a text with your thoughts! Unlock the Secrets to Successful B2B Partnerships and Growth In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow. With a storied career spanning high-growth companies like S…
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Did you miss us bookie? Life has been life'ing for not just #Diddy. Tune in as we catch up and discuss proper representation among black content creators, King Von's impression on this earth, and of course... that nasty man. Send your questions to hearyepodcast@gmail.comBy Tan & Be.
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113 | Building brand affinity with trust signals
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Have a great point of view to add? Send us a text with your thoughts! If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you can make the most of your online ecosystems, and how you …
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Welcome to "Juice for Sale: Celebrity Gossip and Controversies". In this week's episode, we dive into the latest juice on celebrity drama and scandals. First up, we discuss the shocking news of Draya being pregnant by her 21-year-old beau, Jalen Green, who happens to be the same age as her oldest son. The age gap has definitely sparked controversy …
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112 | Building trust with the C-Suite by speaking their language
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Have a great point of view to add? Send us a text with your thoughts! Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. This episode is chock full of insight…
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What y'all think is the real reason why we run away when we laughing? Natalie Nunn said her daughter AND husband knew about her boyfriend #2. Chile... just know it's plenty of Love Is Blind spoilers in this episode too. Send your questions to hearyepodcast@gmail.comBy Tan & Be.
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The Hometown Homegirls are back this week and are you letting your significant other get down and dirty on stage? You know we stay on top of 90 Day Fiancé Drama, should they ring the Ade Alert for missing Michael? And did ya'll spend the work day watching Ressa Teesa or are you Legion lying? Follow Hear Ye Podcast: Instagram: www.instagram.com/hear…
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111 | Leveraging data to boost your channel strategy
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Have a great point of view to add? Send us a text with your thoughts! Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how …
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Y'all.. we been fighting for our lives for the past week. The #BeyHive is something serious but we still here. Tap in to hear our survival story, thoughts on the Usher concert, and Suge Knight position 2Pac thirst traps for Jada. Send your questions to hearyepodcast@gmail.comBy Tan & Be.
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110 | What Sales leadership really want from Marketers
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Have a great point of view to add? Send us a text with your thoughts! This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani. Today we dive into the marketing/sales dynamic. What exactly do sales want from marketing? Are marketers trying to give them too much?…
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BABYYYY EEE EEEEEE or whatever Jacquees be saying...By Tan & Be.
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We're back this week with R&B's very own, Zay Johnny! Tap in as we discuss, Meg and Nicki's diss songs, fans taking being a fan too far and Zay Johnny's fast growing career. Tan's Zay Johnny pick: https://soundcloud.com/zayjohnny/jump-on-it-1?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing Be's Zay Johnny pick: https://soundcloud.c…
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109 | From CPG to B2B: Exploring the modern marketing landscape
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Have a great point of view to add? Send us a text with your thoughts! Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week. Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B an…
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Gaslighting got Zonnique claiming she likes girls, Du Akademiks and Caresha go toe to Epstein again, ano what's Brandon Ro been up too as well as his favorite Urban Trivia moment on this weeks episode.By Tan & Be.
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108 | Nailing marketing effectiveness in 2024
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Have a great point of view to add? Send us a text with your thoughts! This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportuni…
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We're baaaack! Did you miss us? Now that the holidays are over, y'all ready to get active in 2024? We are. So much happened while we were on break. Tune in as we discuss Freedom Fighter Majors, NBA Youngboy, The Color Purple, and of course Katt Williams. Chile... 2024 gonna be lit. Send your questions to hearyepodcast@gmail.com…
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Have a great point of view to add? Send us a text with your thoughts! Are you applying a sustainable mindset to your media practices? If not, the time to start is most definitely now. Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that. Sustainability in marketing isn't just about the…
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