This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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Content Amplification: How To Create and Distribute Content That Gets Results With Ross Simmonds
1:19:01
1:19:01
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Ross Simmonds is the Founder and CEO of Foundation Marketing, a content marketing agency that strategizes, distributes, and optimizes content. Foundation has worked with some of the most successful SaaS and publicly traded cloud companies in the world. Ross has been named one of the most influential marketers in the world by multiple marketing publ…
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Subscription Ecommerce: Turning Customers Into Members With Jay Myers
1:26:48
1:26:48
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Jay Myers is the Co-founder of Bold Commerce, which builds flexible and customizable e-commerce apps for online stores. Since its launch in 2012, over 780,000 merchants have installed Bold apps on their Shopify stores. Jay has managed online stores since 1998 and has won awards like EY Entrepreneur of the Year and Deloitte Fast 50. In this episode……
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From $3M to $80M: This Episode Will Teach You How to Write Better With Neville Medhora
1:24:25
1:24:25
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Neville Medhora is the Owner of the Copywriting Course, a community that helps businesses improve their copy and conversion rates through blogs, videos, tutorials, and copywriting sessions. As an Advisor for Sumo Group, his copywriting skills helped propel the rapid growth of AppSumo. Neville is also the best-selling author of This Book Will Teach …
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Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn
1:15:13
1:15:13
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Tiffany Wilburn is the Fractional CMO at Clever Disruption, where she helps food and beverage brands, agencies, and tech companies scale. She is also a Business Mentor and Coach at The DEC Network, which pairs entrepreneurs with business veterans who can identify emerging opportunities. With over two decades of global marketing leadership, Tiffany …
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Economies of Scale: How To Manage 3 DTC Brands With Braxton Manley
56:11
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Braxton Manley is the Co-founder of Braxley Bands, which makes comfortable Apple Watch bands using an innovative elastic material. He is also the Co-founder of Mystic Gum and the CEO of Peace Love Hormones. His entrepreneurial journey began as a college project and became Braxley Bands, which he has since scaled to over $6 million in revenue. Braxt…
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Internationalization: Growing from Roughly $130M to $200M With Tyson Drake
1:22:54
1:22:54
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Tyson Drake is a fractional CMO for eight- to nine-figure DTC brands, helping them scale profitably. As a self-taught affiliate marketer, he became the CMO of The Oodie, where he trained an in-house team of over 25 people across performance marketing, creative, and e-commerce, scaling the company to nine figures across eight markets. In this episod…
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Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach
1:23:38
1:23:38
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Will Leach is the Founder of Mindstate Group, a behavioral research and brand consultancy that specializes in identifying the unconscious factors driving consumer behavior. As the world’s leading expert on subconscious mindstate research, he works with innovative brands to uncover actionable consumer insights. Will is also the best-selling author o…
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Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson
1:21:22
1:21:22
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Phillip Jackson is the Co-founder of Future Commerce, a media company helping retailers and e-commerce companies understand the future of commerce and culture. With an engaged global audience of over 100,000 executives, his reach spans seven retail and digital commerce-focused content realms. As a writer, speaker, and marketer, Phillip has spent de…
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Market Trends, Pitching Journalists, and Editorial Strategy With Phil Rosen
1:03:18
1:03:18
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Phil Rosen is an award-winning journalist, author, and the Co-founder and Editor of Opening Bell Daily, an independent news and research outlet. As the former Senior Reporter at Business Insider, he has a passion for finance, market trends, content creation, and community building. Phil is also the Founder of the Creative Journalists Club, where he…
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$459B Market: Innovating the Future of Thermal Insulation With Michael Markesbery
50:45
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Michael Markesbery is the Co-founder and CEO of OROS Labs, a game-changing material technology company. His leadership and drive for innovation have propelled OROS Labs to create some of the most advanced thermal materials on the planet. Recognized as a Forbes 30 Under 30 winner, Michael developed Solarcore®, a technology leveraging aerogel's prope…
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What To Build Next? Finding Feature Ideas for Your Online Store With Linda Bustos
1:17:28
1:17:28
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Linda Bustos is the Founder and Content Creator at Ecom Ideas, a platform dedicated to unveiling the latest UX and technical trends in the e-commerce industry. In her role, she sources and publishes in-depth insights for digital marketers, product managers, and designers, including a comprehensive weekly newsletter. Having served as the Director of…
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$9M to $25M in 2 Years: Measurement and Attribution for Prestige Brands With Jessica Curdi
53:01
53:01
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Jessica Curdi is the Vice President of Digital Marketing at The Beauty Bank, an innovative beauty brand holder leading digital marketing strategy across a portfolio of emerging brands. As a seasoned digital marketer, she has over 15 years of experience in the fashion and beauty industry, having worked with consumer brands, including StriVectin, L’O…
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Product to Profit: What We Can Learn From Alex Hormozi’s #2 - Tim Calise
1:05:01
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Tim Calise is the Managing Member of Acote Consulting, where he helps growth-minded business owners drive value. He is also the President of Coaching at Wealth Without Wall Street, an online community reeducating individuals and entrepreneurs about money and wealth. As Alex Hormozi’s former “number two” at Gym Launch and the Co-creator of the AI-dr…
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Unveiling Beauty Tech: Dr. Robb Akridge's Path to Top Inventions
1:09:17
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Robb Akridge (Dr. Robb) is the Founder and CEO of REA Innovations, Inc., the creator of the skin care brand OPULUS Beauty Labs. The brand has been recognized by TIME as one of the top 100 inventions of 2021. As a multifaceted scientist with expertise spanning botany, HIV/AIDS research, and skincare technology, Dr. Robb began his entrepreneurial jou…
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Cultivating Customer Loyalty: Secrets from a CEO's Playbook With David Wachs
56:06
56:06
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David Wachs is the CEO and Founder of Handwrytten, a company bringing a modern twist to traditional communication through automated handwritten notes. As a seasoned entrepreneur, he founded Cellit, a text messaging company providing innovative communications solutions to leading brands. David is also a frequent speaker on messaging technology and h…
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Brand Storytelling: How Companies Can Do Well by Doing Good With Amanda Brinkman
1:05:15
1:05:15
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Amanda Brinkman is the CEO of Sunshine Studios, which focuses on transformative brand storytelling. She is a seasoned producer, filmmaker, branding expert, and keynote speaker. Amanda has served in C-level roles in major corporations and has been the driving force behind the successful Hulu series Small Business Revolution, which ran for six season…
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Earning National Media Acclaim but Wishing It Would End With Katie Richardson
56:55
56:55
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Katie Richardson founded Puj, an internationally successful multimillion-dollar company with distribution across thousands of stores and numerous countries. Her innovative work has graced popular shows like The Ellen DeGeneres Show, the Today Show, and the Rachael Ray Show and has landed her on the cover of Entrepreneur magazine. As an executive bu…
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DTC Success and Beyond: Matt Bertulli on High-Performance Teams and Acquisitions
1:22:59
1:22:59
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Matt Bertulli is the Co-founder and CEO of Pela Case, which makes iPhone cases out of waste, and Lomi, a certified B-corp on a mission to eliminate food waste. The company is backed by Jay-Z’s Marcy Venture Projects and has been named the Top 10 in the Canada Business Growth 500 ranking and #1 in Deloitte’s Fast 50. Alongside his entrepreneurial su…
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The Rapid Growth of DTC Medicine With Shani Bocian
54:10
54:10
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Shani Bocian is the Co-founder and CEO of Allermi, a personalized DTC allergy medicine. She founded the company with her father, an Allergy and Immunology Professor at Stanford University, who had been developing a comprehensive allergy medication. Since Allermi’s launch, Shani has raised over $4.7 million and grew the company over 1,000% in 2023. …
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Email Personalization and Segmentation: What You’re Not Doing With Shopify Record-Breaker Josh Behr
1:05:11
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Josh Behr is the Founder and CEO of AMB Interactive, a leading email and SMS marketing agency enabling e-commerce businesses to grow their revenue and customer loyalty. With over nine years of digital marketing experience, he has worked with the world’s most renowned apparel brands managing email lists, launching viral campaigns, and generating mil…
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Media Trading and Investing: Is It Right for You? With Media Tradesman Jonathan Sorkenn
56:23
56:23
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Jonathan Sorkenn is the Senior Vice President of Evergreen Trading, a media investment agency powered by trade. In his role, he originates, executes, and manages corporate trade partnerships and oversees the company’s real estate practice. With over 10 years of corporate trading transactional experience, Jonathan has been involved in numerous pione…
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Above-The-Fold CRO: Don’t Make Users Scroll With Chase Mohseni
1:11:10
1:11:10
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Chase Mohseni is the Chief Marketing Officer at Heatmap.com, which provides revenue attribution and AI insights. In his role, he constructs innovative CRO software. Chase has built various B2B SaaS companies, including Creative OS and Pencil, where he was the Head of Marketing and Growth. In this episode… If you’re trying to increase conversions, t…
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How To Get Acquired as a $10 Million DTC Brand
1:15:48
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Nicholas Weiksner is the CEO and Founding Partner of South Col, an accelerator fund partnering with e-commerce brands to maximize sale value. With experience in venture capital and private equity, his skills include finance, negotiation, business planning, and mergers and acquisitions. Before South Col, Nicholas served as the CFO for SellersFunding…
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The Slow Fashion Boom: How Pioneer Kristian Hansen Is Changing the Fashion Industry
52:02
52:02
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Kristian Hansen is the Founder and CEO of the sl∅ fashion company, which produces sustainable, functional, and handcrafted made-to-order denim. Having generated a $360,000 precede, a 100,000-person waitlist, and $10 million of projected revenue, Kristian and his team have redefined building companies through community. He grew the company from a si…
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Rebranding Your Ecommerce Store With Best-Selling Author David Brier
1:18:03
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David Brier is the President and Creative Director of DBD International, Ltd., a branding consultancy that helps design and build global, regional, and local brands. As a branding expert, he is the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Globa…
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The Joys and Challenges of Taking a Retail Brand Public as a Female CEO With Stephanie Pugliese
58:26
58:26
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Stephanie Pugliese is a seasoned executive, board member, and the former President of the Americas at Under Armour. With over 30 years of retail experience, she has led high-growth international and multichannel brands. Before Under Armour, Stephanie was the CEO and President of Duluth Trading, where she grew the brand from a privately held entrepr…
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The Future of Generative AI (and what that means for you) With Noah Kravitz
2:09:45
2:09:45
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Noah Kravitz is the host of NVIDIA’s The AI Podcast, where he connects with leading experts in AI, deep learning, and machine learning. He is also the Founder and Chief Consultant at Resonant Digital, which works with VC-backed startups and Fortune 500 companies to deliver effective content strategies, development, and distribution services. As a s…
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How to Harness the Customer Lifecycle With Adam Butt
43:12
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Adam Butt is the Founder and CEO of UN/COMMON, a fully integrated e-commerce and marketing agency facilitating sustainable and profitable growth. In his role, he leads a team of over 50 people to scale $10-100 million international brands, including Liquid Death, Rare Beauty, and Beauty Blender. Adam launched UN/COMMON with only $500 in capital bef…
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The Ongoing Evolution of Data Analytics With Brad Redding
55:52
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Brad Redding is the Co-founder and CEO of Elevar, which powers server-side conversion tracking for DTC brands on Shopify and Shopify Plus. With 17 years of experience in e-commerce, he has launched and optimized several businesses. Brad hosts the Conversion Tracking Playbook podcast and coaches agency owners at SaaS Academy. In this episode… With t…
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Human Psychology: The Most Overlooked Aspect of Modern Marketing With Sarah Levinger
48:21
48:21
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Sarah Levinger is a creative strategist, Forbes-featured consumer behavior analyst, and performance creative consultant. Having spent 10 years studying the human mind, consumer psychology, economics, and behavior science, she helps DTC brands increase paid advertising ROI using psychology-based creative. Previously, Sarah built and managed a market…
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Paving the Way for Brand Growth in the eCommerce Landscape With Darin Lynch
49:34
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Darin Lynch is the Founder and CEO of Irish Titan, which builds and grows e-commerce channels. With experience in corporate IT, he worked for companies, including Principal Financial Group, Wilsons Leather, and the Platinum Group. Darin is also a national speaker specializing in e-commerce, leadership, culture, and entrepreneurship. In this episode…
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Cultivating LTV With a Subscription Model With Michael Siegel
1:10:14
1:10:14
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Michael Siegel is the Co-founder and Co-CEO of Decocrated, a seasonal and holiday home decor subscription box. As a serial seven-and eight-figure entrepreneur, he is also the Co-founder and Co-CEO of 1Thrive and Stratton Home Decor. With over 25 years of experience in the home decor industry, Michael has built high-performing sales and product deve…
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Data Monetization: The Next Step in Data Analytics With Walter Harrison
32:50
32:50
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Walter Harrison is the CEO of Tapestri, an app allowing consumers to earn money from their data. He is also the Co-founder and CRO of Complementics, a mobile audience network that manages national and international data. With over 15 years of experience in ad technology, data monetization, and product development, Walter has worked with major Fortu…
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Omnichannel Strategies for Business Flexibility With Darren Marshall
55:08
55:08
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Darren Marshall is the CEO of Steven Smith Teamaker, a luxury tea and beverage company. As an Inc. 5000 growth leader, he has 30 years of experience delivering transformative growth in the consumer sector. Having spent 10 years in the consumer private equity space, Darren has led some of the world’s most iconic CPG brands. Before joining Steven Smi…
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The Underpinnings of Customer Lifetime Value With Reggie Black
1:03:01
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Reggie Black is the Co-owner of Better Way Health, an e-commerce company specializing in premium supplements like Beta Glucan. He also leads the company’s Cancer Data Foundation. As a seasoned entrepreneur, Reggie has over 20 years of experience in various sectors of wellness and technology. He shares his insights on health and wellness across mult…
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The Ins and Outs of Strategic Retention Marketing With Jess Chan
57:25
57:25
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Jess Chan is the Founder and CEO of Longplay, a full-service retention and lifecycle marketing agency for DTC e-commerce brands. She is also the Founder and CEO of Backbone, an email strategy automation tool. As a former CMO of a multimillion-dollar DTC e-commerce company, Jess bootstrapped Longplay to seven figures in revenue within the first 18 m…
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The Future of eCommerce With Shopify's President: Harley Finkelstein
34:13
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Harley Finkelstein is the President of Shopify, the all-in-one e-commerce platform that powers millions of companies in 175-plus countries and has captured 28% market share in the US alone. Harley has been passionate about entrepreneurship since he was 13 and founded his first company at 17. Most recently, he co-founded Firebelly Tea, a modern, hig…
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Order Management Optimization With Marianne Zakhour
45:31
45:31
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Marianne Zakhour is the Co-founder of OrderBot, an enterprise order, inventory, and product management software. She has led the company to double its yearly sales in seven years. With over 25 years of experience in B2B, B2C, and e-commerce system and process efficiencies, Marianne develops solutions to complex customer problems and builds teams to…
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Why DTC Should Reconsider Wholesale: With John Wong
1:08:58
1:08:58
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John Wong is the former Co-president of Jack Rogers, an American footwear and accessory brand. With over 20 years of experience at leading retail organizations, he has experience in multi-channel distribution, international and domestic sales, merchandising and planning, and e-commerce. John has worked with notable brands, including DFS Group, Coac…
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How To Make Social Media Marketing Fun With Neal Schaffer
42:47
42:47
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Neal Schaffer is the Founder and President of PDCA Social, a digital marketing consultancy and social media agency. As a fractional CMO, he helps innovative businesses digitally transform their sales and marketing. Neal is a social media keynote speaker, having spoken about digital media on four continents in a dozen countries. He has written three…
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The Benefits of Multi-Channel Marketing for B2C Businesses With Brian Nolan
57:23
57:23
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Brian Nolan is the Co-founder and CEO of BookOutdoors, a fast-growing platform for planning and booking personalized outdoor getaways. His passion for building beautifully designed products has made him a veteran of the e-commerce industry. As a serial tech entrepreneur, Brian co-founded Suspect Clothing, the HJN Group, Top-Bargains, and Sellbrite …
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Improve Customer Engagement With Effective SMS Marketing Strategies With Aaron Orendorff
50:53
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Aaron Orendorff is the Head of Marketing at Recart, a text marketing app helping businesses grow through personalized AI text messages. He is also the Founder of iconiContent, which provides B2B content strategies to generate qualified leads and scale businesses. As a member of the Forbes Communications Council, Aaron’s literary work has been featu…
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The Future of Retail With Brittain Ladd: Hyperlocal Logistics, AI, Fast Fashion & More
55:32
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Brittain Ladd is a globally recognized expert in business strategy, robotics, retail logistics, and supply chain management. As a leading researcher of AI’s impact on global supply chains, he has led the worldwide e-commerce and cross-border expansion and has guided Amazon Fresh’s pantry operations and Amazon’s micro-fulfillment strategies. Brittai…
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How Buy Now, Pay Later Solutions Strengthen the eCommerce Economy With Charlie Youakim
46:11
46:11
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Charlie Youakim is the CEO and Executive Chairman of Sezzle, a fintech company on a mission to financially empower the next generation by offering interest-free installment plans for online and in-store purchases. As a fintech founder, Charlie leverages his leadership and management skills to build exceptional companies. Before Sezzle, he founded P…
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Leveraging Return on Relationship To Boost Brand Reputation With Ted Rubin
1:04:49
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Ted Rubin is a social marketing strategist, international speaker, business advisor, and author. Known for his ability to make personal connections with people, Ted coined the term Return on Relationship™ (ROR) — proposing authentic relationships create value for both parties. His book, Return on Relationship, is based on this premise and presents …
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Why You CAN Afford a Bookkeeper With Nathan Hirsch
48:11
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Nathan Hirsch is the Co-founder of EcomBalance, a monthly bookkeeping service helping e-commerce businesses manage their bookkeeping and finances. Nathan began his entrepreneurial journey in 2009 by selling products on Amazon and is best known for his involvement in co-founding Freeeup in 2015. With an initial investment of $5,000, Nathan helped sc…
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The Impact of 3PLs on eCommerce Brands’ Market Value and Profit Margins With Casey Armstrong
1:04:39
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Casey Armstrong is the CMO of ShipBob, a global omni-fulfillment platform providing businesses access to the best-in-class supply chain and fulfillment capabilities. Over the past five years, Casey has overseen the marketing, partnership, and growth teams. Before joining ShipBob, he was the VP of Marketing at BigCommerce, where he led the digital, …
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CRO: The Good, the Bad, and the Ugly With Raphael Paulin-Daigle
58:12
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Raphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization and landing page agency helping e-commerce companies increase conversion rates and profit margins. As a digital marketing consultant, Raphael has helped leading brands add millions to their bottom line, including Dr. Squatch, Hyperice, and L’Oréal. He is also the h…
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Debunking Marketing Myths Advertised as Best Practices for Business Growth With Alex Greifeld
48:24
48:24
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Alexandra (Alex) Greifeld is the Founder of No Best Practices, a website dedicated to helping marketers drive profitable growth by understanding consumer behavior. Alex has over a decade of experience in the e-commerce and digital marketing industries at Fortune 500 media brands, bootstrapped companies, and global names like Coach and Kate Spade. S…
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From $10M to $100M: Strategies for eCommerce Growth With Kunle Campbell
1:22:00
1:22:00
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Kunle Campbell is the Co-founder of Octillion Capital Partners, a value-driven, digital native consumer brand platform acquiring, operating, and growing an ecosystem of brands in the health, beauty, and food and beverage industries. As an outsourced e-commerce CMO and advisor for DTC product businesses, Kunle coaches retail teams to unlock growth t…
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