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The Slow Fashion Boom: How Pioneer Kristian Hansen Is Changing the Fashion Industry
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Kristian Hansen is the Founder and CEO of the sl∅ fashion company, which produces sustainable, functional, and handcrafted made-to-order denim. Having generated a $360,000 precede, a 100,000-person waitlist, and $10 million of projected revenue, Kristian and his team have redefined building companies through community. He grew the company from a single TikTok post to a community igniting the slow fashion revolution.
In this episode…In recent decades, the fashion industry has relied on mass production, with thousands of garments manufactured daily, leading to massive amounts of waste and environmental deterioration. Additionally, the fast fashion model only allows for standardized sizes, limiting consumers’ choices. Slow fashion has emerged to counteract this trend, addressing sustainability and availability concerns. How can fashion brands leverage this model to expand their customer base and grow their businesses?
Fast fashion companies aim to fit as many consumers as possible into a single sizing set. By allowing customers to select their ideal size, fit, and fabric, fashion brands can offer made-to-order, tailored garments that expand accessibility while reducing potential waste from unworn products. While this model is more expensive and takes time, the products are of higher quality and last longer, saving consumers money in the long run. As an early pioneer of slow fashion, Kristian Hansen has built a loyal community and generated widespread engagement through organic TikTok content. He notes that remaining transparent and authentic about the unethical practices of traditional fashion is imperative in facilitating education and gaining valuable feedback to scale.
In today’s Up Arrow Podcast episode, William Harris chats with Kristian Hansen, the Founder and CEO of the sl∅ fashion company, about revolutionizing slow and sustainable fashion. Kristian describes how he generates a consistent feedback loop, the challenges he faced launching his brand, and the importance of sustainability in the fashion industry.
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