This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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Telling Your Story is Evolving — How Truth and Persistence Built Pickle Juice Into a Global Brand
1:21:04
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1:21:04Filip Keuppens is the CEO of The Pickle Juice Company, a functional beverage company known for its specialty sports hydration beverage, Pickle Juice®. Under his leadership, he scaled the company from $250,000 in annual revenue to over $10 million, turning it into a global, science-backed brand. Before The Pickle Juice Company, Filip held sales role…
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Getting Celebrities To Wear My Hats (Yes, It Happened) With Johnny Persón
1:22:59
1:22:59
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1:22:59Johnny Persón is the Founder of Aug11, a lifestyle and apparel brand built on a foundation of resilience. Self-taught in e-commerce, marketing, and product design, he built Aug11 from the ground up. Johnny began his career in crypto and blockchain before owning and managing multiple companies. In this episode… When creativity meets commerce, what s…
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Forget Funnels: The Wildest Growth Hack Is To Build a Town With Al Doan
1:21:40
1:21:40
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1:21:40Alan (Al) Doan is the Co-founder of Missouri Star Quilt Company, which offers a selection of precut and quilt fabrics. After building and shutting down a consumer finance app, he partnered with his sister and mother to transform a small quilting operation into a thriving e-commerce and brick-and-mortar business. Al is also the Chairman of the Board…
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Upgrading the CEO Brain: From Grinding to Clarity With Dr. Giancarlo Licata
1:21:06
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1:21:06Dr. Giancarlo Licata is the Founder and Director of Vital Brain Health, a Los Angeles–based center specializing in evidence-based neurofeedback and applied neuroscience. Having supported thousands of clients with chronic pain, migraines, and post‒concussion challenges, he specializes in EEG, qEEG, and functional neurology. Dr. Licata also speaks ab…
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Turn Anonymous Traffic Into Revenue: How To Name Your "Unknown" Visitors With Francesco Gatti
1:06:11
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1:06:11Francesco Gatti is the Co-founder and CEO of Opensend, a data company for e-commerce brands that converts anonymous visitors into leads. The company works with brands, including TrueClassic, OatsOvernight, Benchmade, AlexaderWang, and Rhone. With over a decade of digital marketing experience, Francesco held roles at companies, including VOLTN, Burr…
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AI Companions: The Visual Layer for LLMs (And Why Your Brand Needs One) With Akash Nigam
1:17:11
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1:17:11Akash Nigam is the Founder and CEO of Genies, Inc., an avatar-technology company building personalized 3D avatars and digital identities for consumers, creators, and brands. Under his leadership, Genies has established partnerships with celebrities and major brands, including Unity, Warner Music Group, Justin Bieber, Cardi B., and Shawn Mendes. Aka…
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Bravery Is Not Optional: Why Playing It Safe Will Kill Your Business With Jim Moorhead
1:23:39
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1:23:39Jim Moorhead is the Founder and CEO of STAND BRAVE, a consulting and coaching firm that helps organizations build empowering cultures. As a former assistant US attorney, investment banker, and law firm partner, he has advised Fortune 500 companies in crises and high-stakes settings. Jim is also the author of The Instant Survivor: Right Ways to Resp…
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Wisdom of Ignorance: Why Knowing Less Could Be the Smartest Move You Make With Alan Gregerman
1:29:45
1:29:45
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1:29:45Alan Gregerman is the President and Chief Innovation Officer at VENTURE WORKS Inc, a consulting firm that helps organizations create innovative strategies, products, and services. He is a keynote speaker, award-winning author, and business consultant who helps companies and organizations unlock their teams' genius zones. For over 25 years, Alan has…
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Life or Death: The #1 Leadership Blind Spot That Will Cost You Millions With DeDe Halfhill
1:11:24
1:11:24
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1:11:24DeDe Halfhill is the Founder and Principal Consultant at TAIOH Partners, a leadership consulting firm. As a retired US Air Force Colonel, keynote speaker, and advisor, she has over 25 years of leadership experience, including advising the Commander General in Iraq and the Chairman of the Joint Chiefs. DeDe has developed the Master the Unseen™ frame…
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Hacking Advertising: How To Get World-Class Creative Without the World-Class Budget With Jon Sneider
1:10:17
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1:10:17Jon Sneider is the Founder, President, and Executive Producer of Wild Gravity, an award-winning creative production company. With more than 25 years of experience in marketing and advertising on the agency and client sides, he's held senior roles at L.L.Bean, Microsoft, and Redfin. Jon is also the author of Hacking Advertising, which talks about bu…
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Cheerleading Is a Sport: How To Build a Billion-Dollar Category From Scratch With Jeff Webb
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59:41Jeff Webb is the Founder and President of the International Cheer Union (ICU), the world governing body for cheerleading. Under his leadership, the ICU has grown to represent over 116 national federations and achieved recognition by the International Olympic Committee. Jeff also founded the Universal Cheerleading Association and Varsity Brands (for…
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Only the Paranoid Survive: eCommerce Wisdom From Rishabh Jain
1:16:49
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1:16:49Rishabh Jain is the Co-founder and CEO of FERMÀT, the leading e-commerce experience platform. Before co-founding FERMÀT, he held leadership roles at LiveRamp, where he launched and scaled three new ventures, including a multimillion-dollar healthcare business. Rishabh also co-founded startups in solar energy and laboratory data sharing. In this epi…
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Stop Leaking Money: The 3-Step Revenue Fix for eCommerce With Erik Christiansen
1:16:10
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1:16:10Erik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue. In this episode… Many website …
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Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison
1:24:13
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1:24:13Andrew Christison is the Co-founder and CEO of Retencity, a full-service customer lifecycle and loyalty marketing agency. Under his leadership, Retencity has worked with fast-growing brands like epres, Revision Skincare, and Diamond Art Club. The agency is also a member of 1% for the Planet and has planted over 80,000 trees and served over 100,000 …
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Audience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of Marketing
58:11
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58:11Rand Fishkin is the Co‑founder and CEO of SparkToro, a software company he launched in 2018 to make audience and market research more accessible to marketers and creators. He previously co‑founded Moz (originally SEOmoz) in 2003 and helped scale it into a leading SEO software company before stepping down as CEO in 2014. Rand authored Lost and Found…
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The Neuroscientist's Guide To Scale DTC: How Daniel Brady Turns Brain Science Into eCommerce Revenue
1:13:19
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1:13:19Daniel Brady is the Co-CEO of Orita, a software company that improves email deliverability. As a neuroscientist turned data scientist, he has helped leading e-commerce brands organize their data sets. Daniel has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. In this episode… Email marketing promises big returns, but ma…
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How To Get Famous Without Ads: The PR Playbook for CPG Brands With Matt Kovacs
1:19:08
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1:19:08Matt Kovacs is the President and Lead Strategist at Blaze PR, a boutique PR agency that works with lifestyle brands. With over two decades of experience in PR and marketing, he has led campaigns for major brands like ESPN, Honest Tea, and Marriott Hotels. Matt specializes in helping brands leverage PR to attract investments, shape category dynamics…
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Brand Storytelling That Actually Works With Emmy-Winning Producer Dani Dufresne
1:20:08
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1:20:08Dani Dufresne is an Emmy Award-winning executive producer and the Founder of The Auxiliary Co, which provides executive production, consulting, and creative project management for top agencies and brands. With over two decades of experience spanning broadcast, digital, experiential, and branded content, she has led high-impact campaigns for major b…
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Retail Revival: Why the Best Brands Are Going Offline Again With Carly Chenault
1:31:02
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1:31:02Carly Chenault is the Founder of MARKET EDIT, a strategic advisory and media firm that shares retail strategy and cultural insights through its publication, Retail Roundtable. With over 15 years of experience in retail and luxury brand strategy, she covers fashion and retail trends to empower emerging founders. Carly is also an Advisor at Need It F…
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Burned Out, Stuck, and Overthinking? Here's How To Get Unstuck and Grow Again With Robert Gilbreath
1:23:45
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1:23:45Robert Gilbreath is a fractional executive specializing in CEO, CMO, and COO roles for SaaS and e-commerce companies. He provides consulting services in areas including go-to-market strategies, SEO, product development, and C-suite coaching. Robert is also an Executive at Rivur, a technology startup for managing construction projects online. Previo…
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HR as a Growth Lever: Building People Ops That Actually Drive Profit With Panagiota Hatzis
1:24:09
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1:24:09Panagiota Hatzis is the VP of Human Resources at HexClad Cookware, a hybrid cookware company. With over 15 years of experience in HR, she has led people and teams through hyper-growth, global expansion, and major cultural transformation. Panagiota is also an Executive Coach at MentorPass and Leaderology. Before HexClad Cookware, she was the Vice Pr…
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Operational Mastery, Category Clarity, and Building a CPG Brand With Sam Nebel
1:05:15
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1:05:15Sam Nebel is the Co-founder and Chief Commercial Officer of Goodwipes, an eco-friendly personal care brand known for its flushable and biodegradable wipes. He launched the brand with his college friend to create a stigma-free alternative to traditional bathroom products. Sam is also a board member of the Responsible Flushing Alliance and was a Regi…
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Interviewing Grok — Scaling, Superintelligence, and the Soul of AI
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43:04William Harris is the Founder and CEO of Elumynt, an e-commerce growth agency focused on profit through hyper-scaling. Elumynt has been featured in Inc. Magazine as an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He's also published over 200 articles on the topic of e-comme…
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Marketing That Moves People: Building Brands That Become Lifestyles With Caitlin Choate
1:25:47
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1:25:47Caitlin Choate is the Global Head of Marketing at Boatsetter, a peer-to-peer boat rental platform. With nearly 15 years of experience building disruptive brands, she has led marketing efforts at companies like TOMS, Google's Nest, Airbnb, and Yumi. Caitlin's work has been recognized by Cannes Lions and the Webby Awards for innovation and storytelli…
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You're Tracking the Wrong Metrics: Leading Indicators of eCommerce Growth With Jesse Allouf
1:08:20
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1:08:20Jesse Allouf is the Chief Marketing Officer at Tire Agent, an online tire and wheel retailer. He previously served as the Senior Vice President of Marketing, leading the brand through a growth curve by focusing on first-click signals and fintech data. With over 15 years of experience in marketing and e-commerce, Jesse has held leadership roles at c…
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Rank or Die: The Future of SEO in a Zero-Click AI-First World With Jeff Oxford
1:20:39
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1:20:39Jeff Oxford is the Founder and SEO Director of 180 Marketing, an e-commerce SEO provider. With over seven years of experience in e-commerce SEO, he has led over 200 SEO campaigns for brands like MasterCard and Belkin. Jeff frequently speaks at industry conferences and created LinkHunter, a tool designed to streamline link outreach efforts. In this …
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Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric Seufert
1:10:07
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1:10:07Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. …
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The Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica Oliver
1:21:29
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1:21:29Jenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held leadership roles at companies like Yum! Brands, Mission Foods, and Borden Dairy Company. As an advo…
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Inside PacSun: The Secret To Winning Gen Z, AI, and Fashion's Future With CEO, Brieane Olson
1:13:46
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1:13:46Brieane Olson is the CEO of PacSun, where she has worked for 17 years. With over two decades of experience in the retail industry, she spearheaded PacSun's collaborations with cultural figures like Kanye West and Kendall and Kylie Jenner. Brieane is also a board member at Women in Retail Leadership, Shoptalk, and Design Thinking for UC schools. In …
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Your Mind Is Hindering Your Growth: How To Unlock It With Optimism & Bravery With Melanie Marshall
1:24:31
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1:24:31Melanie Marshall is a speaker, coach, and filmmaker who guides individuals through their personal journeys. As an internationally acclaimed journalist, she spent over 20 years with BBC News, reporting from high-risk regions like Ukraine, Afghanistan, and China. Recognized for crafting human-centric narratives, Melanie's work has received various aw…
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Actionable AI for Marketers – The Human in the Loop With Britney Muller
1:14:13
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1:14:13Britney Muller is an AI consultant and keynote speaker advising tech companies on AI strategies, machine learning, and workflow automation. With over 10 years of experience in generative AI, she has developed over a dozen in-house AI applications. Britney was the former Marketing Manager at Hugging Face, where she launched the largest open-source, …
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Your UGC Sucks: How Hero Content Scaled This Brand From $3M to $2B With Jacques Spitzer
1:15:38
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1:15:38Jacques Spitzer is the CEO of Raindrop, a four-time Emmy® award-winning creative agency. Under his leadership, Raindrop has produced high-impact ads that have generated over a billion views and more than $1 billion in campaign sales for brands like Dr. Squatch, Manscaped, and Native. Jacques was named one of California's most visionary CEOs by the …
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Why Most Founders Fail at Content (And How To Fix It) With Nathan Chan
1:16:38
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1:16:38Nathan Chan is the Founder and CEO of Foundr, a global media and education company connecting millions with influential entrepreneurs. Under his leadership, Foundr has featured interviews with prominent figures such as Richard Branson, Arianna Huffington, and Tim Ferriss. Nathan bootstrapped Foundr from the ground up, providing insights on content …
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Content Wars: Product Pages vs. Resources — Which One Wins in SEO With Kristan Bauer
1:17:06
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1:17:06Kristan Bauer is an Advisor and the Founder of Conifr Media, an SEO consulting agency, which she sold to SEO Collective in 2024 to elevate their success. With over 15 years of experience in search marketing, she has developed SEO strategies for numerous Fortune 500 companies and prominent brands, including Google, National Geographic, and Express. …
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The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze
1:22:47
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1:22:47Will Nitze is the Founder and CEO of IQBAR, a leading nutrition company offering keto, vegan, and paleo protein bars and supplements. Under his leadership, IQBAR has expanded to over 10,000 retail locations. Will also co-hosts Eating Glass, a podcast that features startup founders. In this episode… Building a CPG brand is challenging, especially wh…
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Nine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic Communications
1:22:26
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1:22:26Tamsen Webster is the Founder and Chief Learning Officer at Message Design Institute, where she helps leaders craft compelling messages to foster large-scale change. With over 25 years of experience in persuasive message design, she is a renowned message strategist and keynote speaker. Tamsen is the author of two best-selling books: Find Your Red T…
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The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham
1:08:31
1:08:31
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1:08:31Josh Durham is the Founder of Aligned Growth, an agency that helps DTC brands scale through influencer partnerships and performance-driven user-generated content. Before establishing Aligned Growth, he co-founded Weighting Comforts, a weighted blanket company that he grew to over $6 million in annual revenue before selling it in 2019. Josh also ser…
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Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford
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47:21Preston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men's apparel brand, and Loop, a software company that streamlines the returns and exchanges process for e-commerce brands. Before exiting Chubbies, Preston grew the brand to $100 million, drove over one b…
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From Hustle to Harmony: Building Wealth, Winning in eCommerce, and Finding Peace With Andrew Youderian
1:23:44
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1:23:44Andrew Youderian is the Founder of eCommerceFuel, a vetted community of seven- and eight-figure sellers. Having launched and sold several e-commerce stores, he has experience in SEO, organic and content marketing, and community building. Andrew also hosts The eCommerceFuel Podcast, which features e-commerce thought leaders. In this episode… Many en…
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You Can't Button Push Your Way to $100M: Do This Instead With Sarah Carusona
1:15:58
1:15:58
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1:15:58Sarah Carusona is a Fractional CMO and Head of Growth at MentorPass, which matches startups with vetted mentors who have launched and scaled consumer product companies. As an e-commerce leader, she has driven profitable growth by overseeing $200 million in media across performance and traditional channels, managing holistic retention programs, and …
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The Influencer Trap: How Low-Quality Creators Are Wrecking Your DTC Brand With Brad Hoos
1:20:05
1:20:05
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1:20:05Brad Hoos is the CEO of The Outloud Group, a global influencer marketing agency. Brad and his team have worked with hundreds of eight- and nine-figure brands, including Athletic Greens, NerdWallet, and SimpliSafe. As a former management consultant and business builder, he has been featured in The Wall Street Journal, USA Today, and Forbes. In this …
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The Steve Jobs of Leather: Growing a DTC Brand to $150M With Curtis Matsko
1:19:59
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1:19:59Curtis Matsko is the Founder and CEO of Portland Leather Goods, a DTC high-quality leather goods company. He built the brand out of his garage, scaling it from zero to over $100 million in yearly revenue. As a serial entrepreneur and digital marketing expert, Curtis has worked in design production, marketing, and customer service. In this episode… …
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Gen AI for eCommerce: Actual Prompts To Scale Beyond $10M With Jimmy Slagle
1:12:00
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1:12:00Jimmy Slagle is the Co-founder of EVA, an AI creative strategist for e-commerce brands. He is also the Co-founder and CEO of generAI, which helps businesses implement AI-powered strategies. As an expert in creating and scaling ads for Fortune 500 companies, Jimmy began his career scaling Instagram accounts before founding a TikTok agency and workin…
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The Biggest Spender on Meta Ads Believes "Data-Driven" Is a Myth With Christian Limon
1:25:06
1:25:06
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1:25:06Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. …
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DNVB to Retail: Omnichannel CPG Secrets From 3-Time 9-Figure Founder Clayton Christopher
1:24:05
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1:24:05Clayton Christopher is the Founder of Astō Consumer Partners, a CPG-focused investment firm. He is also the former CEO and Founder of Sweet Leaf Tea, an organic bottled tea company he started with only $10,000 before selling it to Nestlé. Clayton co-founded and was the Chairman for Deep Eddy Vodka, which became one of the fastest-growing spirits br…
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Generative AI Prompt Engineering for the Modern AI Marketer With Pam Didner
1:15:08
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1:15:08Pam Didner is a B2B marketing consultant, fractional CMO, speaker, and author. With 20 years of experience in B2B marketing, she helps companies bridge the gap between technology and marketing to build seamless customer experiences and boost sales. Pam is also the author of The Modern AI Marketer book series, which includes The Modern AI Marketer i…
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Beyond Demographics: Scale Profits Using These Next-Level Customer Insights With Jeremiah Prummer
1:29:00
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1:29:00Jeremiah Prummer is the CEO of KnoCommerce, which specializes in customer survey integrations for e-commerce brands. With nearly 15 years of entrepreneurial experience, he started in e-commerce building extensions for WooCommerce. Jeremiah specializes in conversion rate optimization and zero-party data. In this episode… When it comes to customer se…
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AI & Conversion: Stop Using AI To Find Efficiencies - Instead Find Deficiencies With Andy Crestodina
1:19:55
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1:19:55Andy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning digital agency. With 23 years of experience in analytics, SEO, content strategy, and website optimization, he is regarded as a leading expert in the marketing industry. Andy has written over 500 articles on content strategy, SEO, AI, social media,…
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Unlocking Nearly 9-Figures of Revenue Using a Customer Listening Flywheel With Matt Van Swol
1:19:14
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1:19:14Matt Van Swol is the Head of Subscription Growth at Wyze, a smart home technology company. He has held multiple roles at the company, including Creative Marketing Manager and Senior Growth Manager. Before Wyze, Matt was a Nuclear Scientist for the US Department of Energy, where he worked on classified and unclassified projects at the Savannah River…
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Resilience, Risks, and Roasting a Coffee Empire to 3,000 Walmarts With Luke Schneider
1:16:12
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1:16:12Luke Schneider is the Founder and CEO of Fire Dept. Coffee, a certified veteran-owned coffee company. Fire Dept. Coffee gives back to and supports injured firefighters and has been named to the Inc. 5000 list three years in a row. Luke is also a retired firefighter, paramedic, and US Navy veteran. In 2023, he received the Leadership award for Citiz…
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