GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outcomes amidst the noise accelerated by AI tools.
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1
How Supermetrics Drives B2B Growth through Library & Publication Content
46:08
46:08
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GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outc…
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1
Lessons from Growing Two Startups with Two Different Content Marketing Strategies
1:03:19
1:03:19
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1:03:19
GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outc…
…
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1
Driving Tons of Qualified Pipeline Through Brand+Content+Social
26:28
26:28
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26:28
In this illuminating episode of "Grow with Content," Obaid Durrani, the Head of Brand and Content at HockeyStack delved into the intersection of brand, content, and social in driving pipeline. Obaid's expertise in combining these elements to achieve strategic impact is sure to provide you with practical insights to apply in your B2B content efforts…
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1
How a Community-Focused Content Strategy Drove Business & Career Growth
52:06
52:06
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52:06
Rease Rios, Director of Content at Qase joins host, Victor Eduoh, on this exciting episode of "Growing With Content." Rease delves deep into how she shifted the usual focus and executed a community-focused Year in Review content strategy for Webflow. Key Themes Discussed: 1. Shifting Focus: Rease emphasizes the need to shift from solely measuring s…
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1
Building a Challenger B2B Content Marketing Strategy that Drove Growth
45:13
45:13
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Here are the key themes discussed: 1. Understanding Priorities: Yaag advises spending the first week in a new company understanding the priorities of key functions and the CEO. This knowledge allows content marketers to collaborate effectively with other teams. 2. Collaboration and Dependencies: Content creation often requires collaboration with te…
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