How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and over ...
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The podcast for coaches, consultants and entrepreneurs that explores the mindset, strategy and energetics required to build a multi-six-figure business and beyond.
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The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
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Conquering Self-Doubt, Getting Unstuck and Attracting High-Level Clients with Coach Wendy Batten
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In this episode of Secrets of a 7-Figure Coach, I'm joined by coach Wendy Batten for an open and honest conversation about how to navigate the inner and outer challenges of scaling your coaching business. Wendy is the owner and CEO of Front Porch Lifestyle where she brings a wealth of experience coaching retail owners on how to grow their businesse…
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222. 6 Things to Do This Month to Prepare Your Shop for the Holidays
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready to soar this holiday? I’ve never met a shop owner who wants to have a ho-hum holiday season! I’m here to help ensure your holiday season is as fab as your retail shop. The time to start preparing for Q4 and the holiday season is NOW. Take it from me: t…
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221. How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Have you ever considered looking to luxury brands for inspiration, even if you don’t consider your brand or products to be luxury? I have news for you: you should! In this episode, I’m chatting with one of the biggest advocates for small businesses, my mento…
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Balancing Entrepreneurship and Motherhood: Creating a Profitable and Spacious Business Amid Family Crisis
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Imagine this: You've just left your demanding corporate career, given up safety, stability and regular income, you've started your own business for the first time and you have two young children when suddenly, your world is turned upside down by a family crisis. Join me, Beck Keen, as I recount the terrifying moment my daughter was diagnosed with a…
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220/149. Best of Retailer Success Series: How Two Friends Turned a Creative Hobby into a Successful Retail Business
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ July is winding down and Member Appreciation Month is coming to a close in the Retailer’s Inner Circle but we are just warming up to prepping for the Holidays. Our amped-up Holiday Bootcamp is launching in August! In addition to the 5 part masterclass, we’ve added promotiona…
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219. Best of Retailer Success Series: Meet Inner Circle Member Jeanne Terrill
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Hey Friends! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides and editable social media graphics, and so muc…
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Behind the Scenes of a 100k Month - The Strategy, Mindset and Offers To Skyrocket Your Income
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Ep 5: In this episode I’m taking you behind the scenes of my first 100k month – the strategy, energetics and mindset. I cover: *Why releasing the need to make money is ironically the key shift required to make more money.* *Why attaching yourself to money and your goals is repelling the very goals you desire (and what to do instead).* *Why putting …
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218. Best of Retailer Success Series: Community Marketing Strategies with Millie Blackwell
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Happy July! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides, editable social media graphics, and so much mo…
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217. Best of Retailer Success Series: Simplifying Your Retail Business with Louise McManus
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Happy July! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides and editable social media graphics, and so much…
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4 Proven Ways to Get More Clients and Multiply Your Revenue Without Social Media
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Ep 4: Unlock the secrets to build a multi-six-figure business without relying solely on social media! In this episode of Secrets of a 7-Figure Coach, we promise to share game-changing client attraction strategies that go beyond the old "post content on IG." If you've ever felt overwhelmed (or underwhelmed) by the fleeting nature of social media, th…
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How to Structure Your Offers to Scale a Thriving Coaching Business: A Business Audit with Stephanie Dodier
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Ep 3: If you've ever wondered how to scale your thriving coaching business, or how to structure your offers for your ideal clients, this episode is for you. Join me as I welcome the brilliant Stephanie Dodier, for an offer and business audit, as we explore her existing offers to see how they can be leveraged, to create more income and impact, in a …
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How I Manifested $32,500 and a Trip Around the World, as an 18-Year-Old
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Ep 2: At age 18, I was bored to tears and going to university to step into a future that had never been mine. I was on autopilot, following in my parent's footsteps, to become a scientist, even though I wasn't really interested in science. Then, a newspaper article appeared on our family kitchen table, about a ship sailing around the world for an 1…
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7 Secrets I’ve Learned On My Way to a Million-Dollar Coaching Business
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Ep 1: Ever wonder what it takes to become a 7-figure coach? Let’s pull back the curtain and spill the money-making tea. In our very first episode, I’m sharing 7 secrets from my own journey as I quit corporate and became a brand new coach making $0, to my first $10k month, to my first $100k month, and everything in between. If you want to get 7 prac…
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216. Create A Summer Of Ease for Your Retail Shop
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Can you have a summer of ease and keep your momentum going? Yes. No matter what summertime looks like in your retail shop, you need to balance your work schedule with rest and fun while keeping the momentum at the same time. Sounds challenging, right? Trust …
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215. Coffee Break Chat: Customer Service vs. Customer Experience
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With host retail coach Wendy Batten https://wendybatten.com/podcast/ In This Episode: As a retail shop owner, have you given much thought to the difference between customer service and customer experience as it relates to your brand? In this short coffee chat episode, I’ll share the difference between the two and what you can do to ensure your bran…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s have a coffee chat around being a big deal in your community, shall we? Recently, I had a conversation with a client where she relayed to me that being a “big deal” in her community felt awkward for her because she didn’t want to show off or flaunt her…
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Business of Craft Email Marketing and AI Efficiencies with Nicole Moore
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Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sewing." From craft shows to Etsy, boutique shops, and Amazon Handmade, and a viral YouTube channel, Nicole's first business Sew Much Moore, flourished. While growing Sew Much Moore N…
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213. Five Areas Retailers Should Focus on in Q3
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If your retail shop is in an area where summertime means things slow down a little bit, it’s not time to settle into vacation mode just yet! As we move into summer, there are a few things that we can be doing around our retail shops to set us up for success …
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212. Pushing Through Business Blocks with Guest Expert Jane Bellante
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you are feeling stuck in your retail business or in life, what tricks do you use to change your mindset? How do you push through the blocks that feel as though they are keeping you stuck? In this episode, I’m joined by mixed media artist, creative coach…
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211. Relationship Marketing for Retailers
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Our business growth is dependent on relationships. Customers, team, and others in your community. Being intentional about relationship marketing is key. As a retail shop owner, have you thought about which other businesses in your community might be a good f…
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210. What's Working for Social Media and Retail Business Growth with Brooke Riley
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for ideas and ways to grow your social media presence for your independent retail business? Look no further than this conversation with business coach Brooke Riley. Brooke started her entrepreneurial career with a DIY/creative blog and website and is…
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Business of Craft Karley Cunningham on Differentiating Your Brand
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Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She’s also a sought-after speaker and mentor, sharing her wisdom with natio…
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209. Retail Observations from a Seven-State Road Trip
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I just returned from a seven-state two-week road trip from Nova Scotia, Canada to North Carolina, USA! The trip’s destination was Mount Holly, North Carolina to meet with my mastermind group at member Jeff Lee’s shop, The Vintage Nest. John and I weaved down…
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208. Stack Your Team with Guest Expert Shelli Warren
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you hire employees to work in your retail shop, you aren’t simply giving them a job. As a shop owner, you are uniquely positioned to offer career opportunities that better the lives of people in your community. In Episode 208 of the Creative Shop Talk p…
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Business of Craft Buying and Selling a Business with Richard Parker
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Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own companies and understands firsthand the emotional journey that buyers and sellers experience. This is a very relevant topic in the craft indu…
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Business of Craft Pam Slim on Tiny Marketing Actions
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Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem. She is a co-founder of the KEH community lab in Mesa, Arizona, alongside her husband, Darryl. This innovative hub serves as a grassroots, community-based think tank dedicated to accelerating s…
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207. Let’s Talk About Uniforms and Name Tags for Your Retail Shop
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready for another controversial episode? Let’s do it! Let’s talk about name tags and uniforms. If you are a retail shop owner who thinks uniforms don’t apply or fit with your brand, I hope you’ll keep listening and reconsider after hearing this short episode…
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206. Behind the Scenes: New Retailer’s Inner Circle Support
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are all passionate, creative, and imperfect business owners who want to do it all. But as our businesses grow, it’s harder to keep all of our plates spinning. As our businesses evolve, we cannot simply keep adding to our already full plates, so it’s impor…
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205. Workshops and Classes: Added Income for Your Retail Shop
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a gam…
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204. Behind the Counter: Meet Inner Circle Member Jeanne Terrill
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her jour…
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Business of Craft Competitive Research and Data Analysis with John Li
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Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions, John advocates for frequent and in-depth market research. With experience spanning from tech giants like Microsoft to bootstrapped startu…
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203. Mystery Bags: A Simple Retail Marketing Promotion
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you! In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how…
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202. Why Every Retail Store Should Consider Selling Souvenirs
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t skip this because you’re not a “touristy” shop. Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Yo…
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201. Cell Phone Usage - What’s Your Store Policy?
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Hot topic. Is cell phone use an issue with your employees? Let’s nip that in the bud today. What is your retail shop’s policy around employee cell phone use? In Episode 201 of the Creative Shop Talk Podcast, I’m sharing my advice on this issue. And trust me …
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Business of Craft Adrian Koehler on Fearless Leadership
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Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They’ve worked with companies such as Lululemon, Jeni's Splendid Ice Cream (which we LOVE at Sti…
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200. Part 3 of the Retailer’s Visibility Series
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations …
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199. Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential…
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198. Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you hiding from your customers? Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) kn…
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197. A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: The monthly debrief is a simple process that can be an important factor to the growth and sustainability of your retail business. And it’s easy peasy. If you’ve ever found yourself repeating mistakes or wondering why a promotion or event you tried in your re…
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196. New Revenue Streams Ideas For Your Retail Business
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m sure you’ve all heard the phrase “work smarter, not harder”- possibly even from me during this podcast! How have you applied that in your retail business? Are you wondering how you can expand your business in new ways without reinventing the wheel? In th…
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195. What Numbers Successful Retail Shop Owners are Measuring
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Have you ever heard the saying “What gets measured gets managed”? But what should we look at (other than total sales?) Exactly WHAT should we measure? How should that apply to your unique business? In Episode 195 of the Creative Shop Talk podcast, we are tal…
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194. Feeling Stuck? 20 Prompts to Help You Flip Your Mindset
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ever feel stuck? Or maybe feeling uninspired in your retail business? Sometimes we need a mindset shift. In this episode, I’m sharing some tips and prompts (with the occasional motivational quote thrown in for good luck!) to help you “flip the script” so neg…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: First impressions count! When new customers come into your retail shop, what is the first thing they notice? It’s likely they first notice NOT the prices of your pieces, but rather the beautiful displays, your awesome branding, and the way your shop makes th…
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192. Ask Wendy Anything: What Drives Me Crazy in Retail Shops?
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As an unwavering advocate for independent retail shops, I often get asked “What are retailers doing that drives you crazy?” In this episode, I am going to share a few. These are the five things that drive me crazy in retail shops. Hopefully you aren’t caught…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Don’t set yourself up for failure! In This Episode: “Baby steps!” It’s what everyone tells us when we are trying to achieve a big goal. Maybe aren’t getting there as fast as we’d like, or maybe when we are trying to make progress more quickly than is realistic. Episode 191 o…
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190. 5 Areas to Focus on in Your Retail Business in 2024
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With host retail coach Wendy Batten https://wendybatten.com/190/ Welcome to Season 5 of the Creative Shop Talk Podcast! Topics Covered in This Episode: As we roll into 2024, the way we market our businesses, our customers’ expectations, and so many other things are going to change. Not in a HUGE way, but in Episode 190 I’m going to lay out and then…
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Business of Craft Cathy McKillip on Inventory Management
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Today's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximize profits through better inventory management. Cathy has over 30 years of business and retail experience and sold her retail business after growing sales to a tenfold multiple in 10 years.…
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189. 3 Quick Things Retailers Can Do This Week, in Your PJs
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With host retail coach Wendy Batten https://wendybatten.com/189/ The Creative Shop Talk Podcast reached 176,000 downloads! As we wrap up Season 4 of the podcast, I wanted to thank every single person who has listened, downloaded, left a review, shared the podcast, all of it. I started this podcast in March of 2020 just hoping to reach and help more…
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188. 10 Tools to Help Your Retail Business in 2024
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Show Notes: Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200! EARLY BIRD PRICING in effect until Dec 31st, 2023! SAVE $200! YES SAV…
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Business of Craft Mark Myers on Tax Strategies
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Today, we have a very special guest joining us, who refers to himself as a tax savings architect. Mark Myers is the CEO of Peak Profit Solutions, and a former Marine Corps Sergeant. Mark has over 20 years of successful business operation, ownership, and consulting experience under his belt. He has helped thousands of individuals increase their prof…
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