Best Abm Fire Podcasts (2024)

1
Harnessing the Magic of Metrics with Ray Rike - The Transaction - Ep # 22 56:00

8m ago56:00

56:00

In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Ray Rike to delve into the world of metrics. Ray shares his passion for allowing SaaS operators to make metric-informed and benchmark-validated decisions by looking at metrics across the entire customer journey. He highlights key metrics such as CAC ratio, inbound h…

1
The New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21 48:28

7h ago48:28

48:28

The Transaction’s guest today is one of many talents. Jen Igartua, who is not only the CEO of GoNimbly but also a side hustler in both comedy and board game designing, provides her insights on the sales and marketing world today. The conversation covers transforming B2B sales strategies using signal-based selling and PLG (Product-Led Growth) insigh…

1
Unlocking Sales Success: Creativity Over Volume with Mark Kosoglow - The Transaction - Ep # 20 52:56

22h ago52:56

52:56

Today Mark Kosoglow, an experienced sales professional and an advisor at HockeyStack, discusses with Craig and Matt his insightful perspectives on sales strategies. He emphasizes the importance of creativity over sheer volume in outreach and the challenges posed by current sales practices. Mark highlights his approach to sales from his time at Outr…

1
People Strategy: Hiring, Firing, and Leadership with Dennis Lyandres - The Transaction - Ep # 19 53:00

12d ago53:00

53:00

This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strategy experience. Along with Craig and Matt, Dennis discusses effective leadership techniques and the importance of relentless learning in the sales and marketing world. He emphasizes the importance of hir…

1
Unlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18 46:41

29d ago46:41

46:41

Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolving strategies being used in marketing. Sydney discusses the shift from account-based to segment-based strategies, and elaborates on how triangulation of data points can enhance targeting and campaign …

1
Creating and Capturing Demand in Complex Industries with Aileen Casmano 1:16:26

23d ago1:16:26

1:16:26

In this conversation, Aileen Casmano and Mark Bliss discuss what it's like to run growth marketing in an early-stage startup. They cover the importance of admitting when you don't know something, and the value of storytelling in marketing. They also discuss the implementation of product-led growth (PLG) and the challenges and considerations involve…

1
BONUS: Closing Time Sales and Marketing Convo with Nicole Stasiak and Doug Roberson 1:10:39

1M ago1:10:39

1:10:39

In this special bonus episode of Go To Market After Hours called Closing Time, Mark Bliss is joined by growth sales executive Doug Roberson, and event marketing guru Nicole Stasiak, to discuss various topics related to sales and marketing in the B2B SaaS industry. They talk about aligning sales and marketing, share their worst boss experiences, dis…

1
Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17 54:13

19d ago54:13

54:13

Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can…

1
Unleashing Creativity in your Event Marketing with Kelsey Flatau 1:02:07

1M ago1:02:07

1:02:07

Summary In this conversation, Mark Bliss and Kelsey Flatau discuss the importance of creativity in marketing, especially in the context of creating "fresh" event marketing strategies for old-school and boring companies. They also explore how to scale creative ideas for different event sizes, the significance of staying organized during events, the …

1
Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16 46:59

1M ago46:59

46:59

In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win…

1
The Power of Category Design - The Transaction - Ep # 15 52:48

2M ago52:48

52:48

In this engaging episode of The Transaction, hosts Matt Amundsen and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving spec…

1
Beyond the ABM Platform: Unlocking the True Power of ABX with Greg Acquavella 51:55

2M ago51:55

51:55

In this episode, Mark Bliss and Greg Acquavella discuss the key components of a successful Account-Based Marketing (ABM) campaign. They emphasize the importance of understanding the value of a sales rep's time and providing them with valuable information. They also highlight the need for clear leadership buy-in and a solid understanding of the targ…

1
Shaking Up Industry Norms with Mariana Padilla 1:01:09

2M ago1:01:09

1:01:09

In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challeng…

1
Sales Tech Showdown with Alastair Woolcook - The Transaction - Ep # 14 46:18

2M ago46:18

46:18

In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise…

1
From Burned Out to Crafting Fire Content Programs with Beverly Nevalga 1:17:55

2M ago1:17:55

1:17:55

Content badass Beverly Nevalga joins the podcast to discuss launching new websites, content marketing strategy, originality in marketing, and the balance between creativity and AI-generated content. Beverly also shares her experiences as a digital nomad, the unique places where she has done creative work, as well as what led to her burnout - plus s…

1
Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13 53:00

2M ago53:00

53:00

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insi…

1
Comedy Equals Customers with Danny Hawawini 1:00:59

2M ago1:00:59

1:00:59

In this conversation, I get to hang out with Danny Hawawini, an experienced AE known for how his experience as a stand up comedian powers his energetic, and empathetic, approach to sales. We discuss strategies on how to sell better at trade shows, the importance of connecting with people throughout the sales cycle, and the value of authenticity in …

1
Building Strong Sales Orgs with Suzy McClure 51:18

2M ago51:18

51:18

In this episode, Mark Bliss interviews Suzy McClure, a sales leader with extensive experience in building teams, and leveraging empathy in the sales cycle. They discuss transitioning to a new industry, building strong sales teams, and the importance of empathy in management. We also touch on the benefits of remote work, being open to new experience…

1
Diagnosing Sales with Becc Holland - The Transaction - Ep #12 46:13

3M ago46:13

46:13

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc share…

1
Poor Fit Customers and Leveraging Neurodivergent Teams with Jacob Story 56:35

3M ago56:35

56:35

In this episode, Crystal and Mark are joined by Guest Host Stephanie Tran - a MOPs pro who just got 1M views on a TikTok post about her job search, as well as our guest this week Jacob Story, a veteran SE and outspoken Mental Health Advocate. The conversation covers job hunting strategies in a challenging market, the importance of choosing the righ…

1
Bold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11 52:08

3M ago52:08

52:08

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with John Henry Scherck, a strategic marketing expert with a knack for bold, game-changing moves. Together, they dive into the evolving landscape of content marketing and the importance of taking risks for big wins. John shares his insights on why dipping your t…

1
Build Community to Grow Revenue with Lauren Patrick 1:12:24

3M ago1:12:24

1:12:24

In this episode, Crystal and Mark are joined by Lauren Patrick, VP of Marketing and Communications for the Technology Association of Georgia. They discuss the importance of collaboration and communication within buying ecosystems, the need for marketers to have commission-based incentives, and the value of a community strategy in marketing. The con…

1
Decoding Sales Indecision with Matt Dixon -The Transaction - Ep # 10 55:14

3M ago55:14

55:14

In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundsen are joined by Matt Dixon, renowned author and sales expert, to delve into the complexities of sales indecision. Matt Dixon shares profound insights from his book, The Jolt Effect, and discusses the significant challenges salespeople face today. He breaks down his innov…

1
Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9 48:18

4M ago48:18

48:18

As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joins Co-Hosts Craig Rosenberg and Matt Amundson for a…

1
Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8 57:46

4M ago57:46

57:46

Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault Innovation and the author of Naked Sales. Ashley joins hosts Craig Rosenberg and Matt Amundson to discuss the core idea of “Selling by Design”, how to craft a collaborative co-creatin…

1
Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7 52:27

4M ago52:27

52:27

Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Cra…

1
Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6 50:31

4M ago50:31

50:31

To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Principal Analyst at Forrester and is currently advising and coaching multiple high-growth companies. Mary joins Hosts Craig Rosenberg and Matt Amundson to discuss the technology-enabled fut…

1
To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5 57:04

5M ago57:04

57:04

Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris shares his “unqualified” thoughts on when to gate content, how to get deals done on demo cal…

1
Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4 55:00

5M ago55:00

55:00

Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the current poor performance amongst sales reps and what leaders can do about it to increase performance today and in the long run. They also get into why buyers dread demos, whether mark…

1
Remixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3 59:12

5M ago59:12

59:12

Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together …

1
The Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2 49:54

5M ago49:54

49:54

Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-m…

1
People, People, People! - Kelly Breslin Wright - The Transaction - Ep #1 1:00:32

6M ago1:00:32

1:00:32

Welcome to the first full episode of The Transaction! We’re kicking things off right with an amazing guest who is known for her time as President and COO of Gong, and as Executive Vice President, Sales at Tableau. Kelly Breslin Wright is now the Founder of Culture Driven Sales and an Adjunct professor at the University of Washington. Kelly joins Ho…

1
The Transaction - Official Podcast Trailer 2 8:07

6M ago8:07

8:07

Welcome to The Transaction! This is just a taste of what you can expect from the first four episodes of the show. First Episode drops 3/14 Learn more at https://thetransactionpod.com/ Follow The Show! Social Media: ~LinkedIn: https://www.linkedin.com/company/the-transaction/ ~Substack: https://thetransaction.substack.com/ ==========================…

1
Welcome to The Transaction 0:27

6M ago0:27

0:27

Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover …

1
How Life Works Chapter 1: Episode 1 0:20

6y ago0:20

0:20

Podcasts Worth a Listen

Abm Fire Podcasts

Podcasts Worth a Listen

Quick Reference Guide