Your flash briefing for small business news, trends, and insights.
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A weekly podcast about audio technology, computer music and technique.
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Exploring new vocabulary, sayings that should cease, potential practices, and looking at what good looks like in the world of work and beyond. Credits: Adam Johns – voiceover Beverley McKiver – composer and player of the music Tell Me About Love
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A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.
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Welcome to Cyber Career Chat, the podcast supporting innovation in the fast-paced world of cyber security. Join us as we explore the exciting career paths and opportunities available and keep up with industry developments in Australia and around the world. Cyber Career Chat is brought to you by the Workforce Development team at the New South Wales Cyber Cyber Security Innovation Node and proudly produced and supported by the Experts On Air Podcast Network.
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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing manage ...
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At London's leadership podcast we want to help people; see clearly, think clearly and act clearly in leadership and in life! www.londonsleadershippodcast.com Feel free to contact us at: fernando@londonsleadershippodcast.com
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1
Praveen Narra And Anton Chat About The Evolution Of AI
26:48
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Praveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web products, consultancy, and AI software and digital transformation solutions. He's one of the most seasoned pioneers in AI and the founder and CEO of Tech.us in Silicon Valley. Over the past 23 years, Tech.us has successfully executed o…
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Ellie Angell And Darren Talk About Being A Trans Woman In An Advertising And Marketing World
38:52
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Ellie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media and advertising in Australia, Asia and originally the UK. Her unique perspective on the issues of transpeople working within the advertising and marketing industry and the challenges of coming out to not just family and friends but…
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Victoria Curro, Amy Toma And Darren Discuss Designing Online Experiences For Gen One
40:11
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Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research. One of Australia’s largest and growing demographic is one that has never known the world without the internet. And yet, most of the way …
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1
Catherine King, Carl Rhodes, Adam Ballesty And Darren Discuss The Benefits Of Brands Doing Good
50:44
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Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study. ‘The Good Study 2024’, by Leo Burnett Australia, in partnership with UTS Business School and Zenith…
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1
Trena Blair And Darren Chat What It Takes To Build A Global Brand
38:27
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Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, and a Non-Executive Director. Marketers and their agencies talk about bran…
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1
Imogen Hewitt, Dave Bowman, Maurice Riley And Darren Discuss Agency Integration Publicis Style
44:49
44:49
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Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together. Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel st…
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Season 2: Episode 5 - How to be a better listener with Stan Slovin
22:39
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By Fernando Carrillo
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Mark Green, Nathan And Darren Chat About How Agencies Are Adapting To Broadening Marketing Needs
40:59
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Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters. One of the examples discussed was the recent appointment of The Mon…
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Kyle Roof And Darren Answer The Question Will AI Be The Death Of SEO?
38:20
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Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. No matter what you are reading, watching or l…
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Season 2: Episode 4 - Healthy habits to become more productive with James Hewitt
28:37
28:37
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By Fernando Carrillo
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Kieren Antill, Ross Hastings And Darren Talk About The Anatomy Of Marketing
44:24
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Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met. Kieren, who was heading up the crea…
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1
Ellie Angell And Darren Talk About Why You Should Not Pitch Your Advertising Account
36:28
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Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution.. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitc…
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Nathan Hodges And Darren Discuss The State Of Composite Pitching For Complex Agency Rosters
36:59
36:59
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Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade …
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1
Chris Walton And Darren Review The Last Decade Of Media And the Next
43:02
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Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those…
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Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching
38:46
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Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade. Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pi…
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Lydia Feely And Darren Discuss The State Of Pitching For Marketers
37:14
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Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK and Australia. Since the pandemic, agencies around the world have been incre…
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Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AI
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Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension. While there is much AI hype around creation and ideation, there is also much caution and concern…
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Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right
37:28
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Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditchin…
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Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment Terms
39:22
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Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and t…
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Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model
51:55
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The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved a…
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4-23-24 - Announcement About Small Biz Flash Podcast
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👀 Watch on YouTube: https://www.youtube.com/channel/UCmFHZqDGRbOHXjhpicWuqhg. 📧 Do you want to grow your business? I help small business owners succeed with strategy, marketing, and operations. Email me today at adam@smallbizflash.com and let’s grow your business together!By Adam Hewitt
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Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia
37:27
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Stephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results. Since the pandemic, there has been an …
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The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising
43:25
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Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic,…
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4-9-24 - How to Use a Press Release to Get Attention for Your Small Business
12:53
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Small business owners, have you ever tried sending out a press release about a new product or an event at your company, just to hear crickets chirping in response? On today’s show, we’ll talk with an experienced PR professional about why most press releases flop, and what you can do to actually get results the next time you send a press release out…
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James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing
47:21
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James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good. In busines…
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Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience
42:20
42:20
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Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stu…
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3-26-24 - 3 Ways Underpaying Yourself Is Hurting Your Business
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FEATURE Small business owners, do you pay yourself a below-market wage to keep your business profitable? Or maybe you take draws, but they might be sporadic and of varying amounts? On today’s show, we’ll talk with an experienced accounting professional about how this practice is hurting your business and how you can fix your own compensation struct…
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Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions
46:06
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Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented. Once upon a time, advertisers would appoint what was known as an agency, record, or…
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Season 2: Ep 3 - How to become the worlds fittest mum with Arielle Loewen
30:18
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Although some might consider Loewen the fittest mom after the 2023 NOBULL CrossFit Games, she doesn’t feel she should hold the title of “Fittest Mom on Earth.”“Moms have a lot of pressure on themselves. The last thing I want a mom to see is if you’re not competing at a CrossFit Games level, you’re not doing enough. … We already have so much unreali…
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3-12-24 - How to Buyout Your Competition Using an SBA Loan
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FEATURE Small business owners, have you ever considered buying out a competitor to expand your own company’s capabilities and customer base? On today’s show, we’ll talk with a lending expert about how you can finance a business acquisition at up to 100% of the purchase price using an SBA loan. Today’s guest is Laurence Leopold, SBA Senior Business …
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Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For
48:02
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Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it …
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Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!
26:25
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Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-hou…
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2-27-24 - Google Trends Will Give Your Small Business an Edge
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FEATURE Google Trends is a powerful and completely free tool from Google that can help you stay ahead of the curve. It will help you understand your customers, and can inform decision making on marketing, research & development, and more. Google Trends: https://trends.google.com/ ---------- NEWS ROUNDUP 1 - The economy continues to be the #1 concer…
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Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design
47:10
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Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house agencies, many think about production and maybe medi…
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Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing
43:20
43:20
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Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and…
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2-13-24 - Small Business Owners Face Economic Uncertainty and the Beneficial Ownership Rule
5:16
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NEWS ROUNDUP 1 - Small business owners continue to grapple with economic uncertainty, according to the National Federation of Independent Business’ Small Business Optimism Index. https://www.nfib.com/content/press-release/economy/small-business-owners-expectations-for-higher-sales-declined-in-january/ 2 - Many small businesses are still unaware of …
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Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world
35:07
35:07
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Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’. Listen on…
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Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In Media
39:29
39:29
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Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having grown up in a household of media and advertising, it is perhaps not surprising Jessica is working in that same industry. Jessica speaks openly and honestly about her career path and the challenges and opportunities it has…
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Season 2: Ep 2 - How to become more resilient
16:45
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"I’m Russell Harvey, and I am a Resilience Coach, Facilitator and Public Speaker.My Purpose is to positively affect 100,000 people by the year 2025 (Right now I am at 14,003!). This could be by developing a client’s self-confidence, providing clarity and direction to their role, providing them with the tools and techniques to create the right condi…
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1-30-24 - How to Determine if a Worker Is a Contractor or an Employee
11:07
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FEATURE The Department of Labor (DOL) has finalized its new independent contractor rule. There are six factors that you must use to determine if a worker is a contractor or an employee. The final rule goes into effect on March 11, 2024. Misclassifying employees as independent contractors can result in lawsuits and penalties, among other costs. DOL’…
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Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes
44:48
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Sue Parker is the Executive Job Search Strategist at the Dare Group, who recently wrote a piece for mUmBRELLA sharing her opinions on the missed opportunity in the latest Meat and Livestock Australia television commercial for Lamb titled The Generation Gap. The MLC TVC can be viewed here on YouTube https://www.youtube.com/watch?v=V1e0apyGASc Her ar…
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Kerrie Spaagaren And David Discuss the world of the brand experience agency
29:38
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Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-covid world of brand experience, the need for ideas to be achievable, and the rapid advances in measurement of brand experience effectivene…
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1-16-24 - How a Fractional COO Can Make Your Business Life Wonderful
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FEATURE A fractional chief operating officer, or a FCOO, can help you make your business life wonderful, getting you back to doing what you love in the business, which is likely not overseeing the daily operational tasks. * How to know when it is time to hire a fractional COO. * How a fractional COO helps you as the business owner. * What a fractio…
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1-2-24 - 2024 Economic Optimism & Google’s New Small Business Attribute
4:15
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NEWS ROUNDUP 1 – There’s reason for optimism about the economy in 2024, and that’s good news for small businesses. https://www.wsj.com/economy/what-to-watch-in-fridays-spending-report-inflation-closing-in-on-feds-target-0778037d https://www.cnbc.com/2023/12/26/the-us-avoided-a-recession-in-2023-whats-the-outlook-for-2024.html https://www.cnn.com/20…
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Season 2 - Episode 1 - How to develop the mindset of a champion with Mat Fraser 5 x Crossfit games champion
37:04
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Mat’s mantra, “Hard Work Pays Off” (HWPO), guided him to become the most decorated and dominant athlete in the history of CrossFit, which now drives him in business. In his competitive career, he earned five consecutive CrossFit Games Titles as the Fittest Man on Earth (2016 - 2020) and finished on the podium seven consecutive times (2014-2020). B…
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12-19-23 - How to Get Publicity for Your Small Business
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FEATURE * What is the different between public relations and marketing? * What are the three tactics for PR? * How does a small business get publicity? How does the owner, who is usually the primary salesperson, get publicity? * How much of your knowledge and information is it OK to share? Today’s guest is Claire Angelle, Founder of Angelle Consult…
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Nick Hand And Darren Discuss Value Based Pricing For Agency Fees
43:02
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Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the considerations for agencies, advertisers and procurement in dealing with value based pricing models. Value based pricing or Outpu…
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S1E25 | Accelerating Growth: Personal Brand, Tech Innovation & Outsourcing | Belinda Agnew
1:04:29
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Unlocking sustained business growth requires a potent blend of innovation, adaptation, and customer understanding. Navigating the intricacies of when to commence, identifying the opportune moment, and selecting the most lucrative strategies can be a labyrinth for business owners. Join us in this episode as we delve into the world of business growth…
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12-5-23 - SBA Resources You Need to Know About
8:03
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FEATURE You’re probably familiar with Small Business Administration loans. SBA loans, as they are commonly called, are partially backed by the federal government. But there are other resources the SBA offers, some of which aren’t well known, which can benefit your company. We’re going to discuss just a few today. THRIVE https://www.sbathrive.com/ A…
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Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-House
46:23
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Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house. While we have talked about in-house agencies before, this is the first time we have discussed in-house media and it is interesting that the in-house creative or content side of…
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