Ready to make some Campground marketing magic? Communication through great marketing still remains a timeless and potent tool for connecting with your audience. Here's what we would focus on to level up your park's marketing.Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠ Want to catch up on past ep…

Let's talk about the latest campground news from this past week, which comes from Woodall's Campground Magazine. We'll discuss topics like the legal issues surrounding drones, creating a better online booking experience, how to attract campers to your park, and more. Ready to get started on marketing for your park? Learn more here: ⁠https://outdoor…

This episode is a clip for a "Supplier Showcase" interview with Woodall's Campground Magazine. We chat with Donna Bordeaux, co-owner and founder of Campground Accounting, an industry-specific service provider, about its services and what makes Campground Accounting different. We also asked Donna about the difference between QuickBooks and a dedicat…

Let's talk about how to engage an audience on social media and the steps you need to track to work with organizations, campers, and the local community. We'll also discuss how to launch a new Instagram account and the steps you can take to increase engagement. Ready to get started on marketing for your park? Learn more here: https://outdooralliance…

Let's talk about social listening and how you can use it to analyze online conversations about your brand and the industry at large to find out more about your campers. Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/ Want to catch up on past episodes and learn more about marketing? Visit our podcast w…

Let's talk about five marketing stats that reflect on the first half of 2023. We'll talk about measurement uncertainty, budget changes and platform shifts along with YouTube vs. TikTok and Gen Z & Millenial consumers. Read the full article from Marketing Dive here: https://www.marketingdive.com/news/marketing-data-2023/653372/ Ready to get started …

Let's talk about how to level up your marketing game and figure out to dial in your marketing to be geared toward more campers. We'll also about photography, AI, and brand consistency through better copy and messaging. Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/ Want to catch up on past episodes a…

Park owners and operators who are the most successful understand that it starts with knowing the industry’s best practices and being forward-thinking. With that thought in mind, Woodall’s Campground Magazine (WCM) is excited to launch its “Campground Masterclass” series — under the Woodall’s Campground Education banner — which features classes on a…

Let's talk about one simple artificial intelligence (AI) tool, Akkio, that you can use to grow your business. We'll talk about how you can use predictive modeling and data sets to predict business results in the future that you can use to make better decisions. Try out the predictive analysis AI tool here: https://www.akkio.com/. Want to catch up o…

Let's talk about how you can great the most out of your promotions to attract more customers and use marketing tools to get more guests. We'll discuss how to write better promotions, create better distribution channels, and how not to give money away through the process. Want to catch up on past episodes and learn more about marketing? Visit our po…

Let's talk about the current state of the RV industry, what this means for your park, and the positive signs I'm seeing as rv shipments continue to plummet. We'll look at the financial results from Skyline Champion Corporation & Pathfinder Ventures as well as a recent survey from Winnebago on consumer sentiment and behavior in the outdoor recreatio…

Let's talk about how to protect your online reputation and "build your moat" while not letting your emotions get in the way. We'll also discuss monitoring all your review sites and how to add reviews on Google, TripAdvisor, Yelp, and RV park directories. Want to catch up on past episodes and learn more about marketing? Visit our podcast website at …

Did you know that 71% of CMOs lack the budget needed to execute a paid marketing strategy in 2023? In today's episode, we'll discuss some steps you can take to use free media and promotional tools when you're working with a smaller budget. Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast…

Thank you to all of our listeners for your continued support and listenership of our show, the Outdoor Alliances Podcast. We truly appreciate the feedback, our community together, and spending time with us throughout your week. Here's to the next 100 episodes!

Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more customers. In today's episode, let's talk about how to update your listing and why you need to optimize and maintain your listing…

Let's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campground Owners Expo. Full Speech from KOA's Toby O'Rourke- https://www.youtube.com/watch?v=o6jChxeykrcVideo Honoring Sam Zell's Leg…

Let's talk about virtual tours and what to consider from a marketer's perspective. We look at the virtual tour providers that serve our industry from an objective matter to try and better understand their products and the keys to know about before purchasing. Want to catch up on past episodes and learn more about marketing? Visit our podcast websit…

Let's talk about the importance of engaging with your Pinterest followers and explore various strategies to drive traffic back to your website and grow a thriving community of campers. We'll talk about post creation, content planning, and engagement strategies. Want to catch up on past episodes and learn more about marketing? Visit our podcast webs…

Let's talk about park photography and our tips to help you get excellent photography at your park. Photography plays an important role for campgrounds as we head into this season. Use these guidelines to help alleviate your photo anxiety, and get more from the photos you take. Want to catch up on past episodes and learn more about marketing? Visit …

Let's discuss today's news, including Meta Platform’s revenue growth in the first quarter & AI-powered recommendations that boost content; spurring engagement and increasing monetization. We'll also discuss Google’s advertising revenue decline for Q3, reflecting a sustained slowdown on YouTube and the impact of broader macroeconomic headwinds. Want…

Let’s talk with Christine Taylor, attorney and partner at The Towne Law Firm, P.C., who focuses on Outdoor Hospitality Law. In today’s episode, we’ll talk about legal challenges facing campground owners and how you can prepare as we enter the camping season. We discuss topics like long-term tenant relationships, employment issues, limiting liabilit…

Let's talk about the most important metric you need to pay attention to this season to positively impact your marketing campaigns and have a successful camping season. (Hint: it's not as obvious as you might think) Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠…

Staying protected from potential lawsuits is important. While you’re running your park, we will work to ensure your site is protected and accessible while following the best practice guidance and training on website compliance. Let's talk about ADA website compliance, what you need to know, and how to take the first steps to get protected. Get our …

Let's talk about three of my favorite free (or cheap) SEO tools that you can use to do keyword research, improve your page speed, and monitor your traffic and site growth. Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠⁠…

Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using short-form videos and creative marketing to build your community and drive qualified traffic. Want to catch up on past episodes and learn more ab…

Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about online advertising on Google Search to build a good intent-based marketing campaign. Want to catch up on past episodes and learn more about marketing? …

Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using search engine optimization (SEO) and search traffic to drive more reservations. Want to catch up on past episodes and learn more about marketing?…

Visual imagery plays an important role in the brand experience - the visuals can immediately appeal to your market or turn it off - so align your imagery to your brand strategy. Let's talk about how to define your personality, brand experience, and timeline for creative projects. Want to catch up on past episodes and learn more about marketing? Vis…

Let's talk about social media engagement and how to track the right metrics to build your community on social media platforms. At its core, social media engagement is an umbrella term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by…

​​​​​​​As avid campers and marketing experts, we understand the importance of online reputation in the camping industry. It can be a daunting task to build and manage a campground's online reputation, but it is worth the effort to get more bookings. In this episode, we will discuss how to use online reputation to boost your campground's bookings. W…

Let's talk about how you can use TikTok to attract new campers to your park and what you need to do to make viral content. We'll talk about the tools needed to help you be successful and get started using short-term video. Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances…

Here are 5 ways you can promote your campground's opening weekend and kickoff event using social media. We'll dive into different ways you can use emotional marketing to drive more reservations early in the camping season. Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances…

Let's talk about email sequences, what they are, and how you can use them to turn your list into loyal, converting customers. An email sequence is a series of emails that are sent out automatically on a schedule depending upon the actions of the customer/subscriber. We'll dive into setting them up and discuss why they are so important. Deep dive in…

Mark Koep, CEO of CampgroundViews.com, raised some interesting questions for park operators Wednesday (March 29) during his digital marketing session at the California Outdoor Hospitality Association’s Summit in Roseville, Calif. Let's examine his findings and dive further into how we can apply these principles to great website design. Read the ful…

Let's talk about how to build and manage your campground's online reputation and how paying attention to your reputation can actually help you can more bookings. We'll also discuss our announcement and new client benefit by providing free reputation management services to all current and future clients of Outdoor Alliances. Learn more about our rep…

Let’s talk with Chris Pyle, Director of Operations for RV Self Park, a new concept that's shaping the way RVers think about traveling in the RV industry. We’ll talk about their first park location, expansion plans and franchising opportunities, and how this concept could change the way people build parks. Learn more about RV Self Park here: https:/…

Let's talk about how you can use social media to sell and how you can use this information to segment your customer base at your park and sell more products to the right customers. We'll also talk about the difference between value-driven and sales-driven content and what you can do to be successful using both. Want to catch up on past episodes and…

Let's talk about how to bridge the gap between sales and marketing, which traditionally causes tension in companies, plus how to make your park stand out with better marketing strategies. We'll also talk about the three stages of the buyer's journey which includes awareness, consideration, and decision. Armed with that knowledge, you can adjust you…

Let’s talk with Steve Cody, CEO of Bunking.com, a shared marketplace that safely connects solo travelers with similar interests to unique lodging accommodations. We'll talk about the process of creating trips and trip ideas and how to get started on the platform. *** Learn more about Bunking.com and the marketplace here: https://bunking.com/ Want t…

Let's talk about how to set the best first impressions during the check-in process and how you use this information to get more reviews, repeat customers, and better overall customer experiences. We'll share the ideal process you should consider using from our experience with another park's real operation. We'll also talk about personal experiences…

Let’s talk with Sean Wood, Associate Broker for NAI Outdoor Hospitality Brokerage, which focuses on Glamping Resorts, RV Parks, and Campgrounds. In today’s episode, we'll talk with Sean about the real estate market, how interest rates are affecting the economy, and more. *** Learn more about NAI Outdoor Hospitality Brokerage here: https://www.naioh…

Let's talk about this year's Super Bowl commercials and marketing lessons you can learn from Google Pixel's #FixedOnPixel advertisement, such as brand consistency, value add moves, and more. *** See the Google Pixel ad here: https://blog.google/inside-google/company-announcements/super-bowl-ad-2023-watch-fixed-on-pixel/ Want to catch up on past epi…

Let's talk with Mike Sorensen, CEO / Owner of Wild Energy, which provides energy monitoring and control solutions for the recreational vehicle industry, campgrounds, marinas, industrial, condo associations, and more. *** Learn more about Wild Energy here: https://www.wildenergyco.com/ Want to catch up on past episodes and learn more about marketing…

Let's talk about the tools and resources you should consider checking out to help your park grow. We'll discuss our favorites for staying up to date with trending topics, industry news, and communities within the camping industry. *** Become a member of the National Association of RV Parks & Campgrounds (ARVC): https://www.arvc.org/ Join the "Park …

Let’s talk with Joe Mehl, the Director of Marketing for Alliance RV, a new RV manufacturer, that’s focused on the luxury fifth wheel market. In today’s episode, we'll talk with Joe about his approach to marketing, an update on the Florida RV Show, and a look at how RV consumers are approaching 2023 in the RV Industry. *** Learn more about Alliance …

Let's talk about Chat GPT and how artificial intelligence (AI) tools can affect the way we consume and view information. We'll help get you thinking about how automation can help save you money and improve your campground, as well as prepare you for the future of technology and search. *** Learn more about ChatGPT here: https://www.businessinsider.…

Let’s talk with Donna Bordeaux, CPA, and Chief Innovator at Campground Accounting, which provides accounting and bookkeeping services for campgrounds and RV parks. In today’s episode, we'll talk with Donna about their campground accounting services, tax strategies for 2023, and her new show, Campground Compass. *** Listen to the Campground Compass …

When you have more customer data for marketing than you know what to do with, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge. Let's talk about 3 ways to extract value from your customer's data to help with marketing, boosting your brand awareness, reputation, and profits in the pro…

Let's talk with Cara Csizmadia, Membership Coordinator for the Canadian Camping and RV Council (CCRVC) about their 2023 Canadian Outdoor Hospitality Conference and Expo and preview the upcoming show. *** Get more information on advocacy and membership resources from CCRVC here: https://ccrvc.ca/ Learn more about the conference here: https://cohce.c…

Let's talk about how better marketing and communication can help you hire more qualified applicants and fill open job positions at your campground or RV park in 2023. We'll also talk about strategies you can use to build a great culture and how to communicate the value you can bring to potential employees. *** Want to catch up on past episodes and …