Best Ali Iqbal Podcasts (2024)

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S4E31 - Building Your CRO Brand with Tracy Laranjo 40:08

27m ago40:08

40:08

Tracy Laranjo shares learnings from years of growing her career with Suchita Srinivasan, here are some key takeaways:1. CRO vs Experimentation: CRO focuses on driving performance and results, while experimentation centers around decision-making and validating ideas.2. Agency vs In-House: Tracy’s journey highlights the benefits of agency experience …

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S4E30 - Have a narrow and well-defined ICP with Dr. Else van der Berg 28:09

4d ago28:09

28:09

This episode of Experiment Nation features an interview with Dr. Else van der Berg, a product management consultant for B2B SaaS startups and scale-ups. Dr. Else van der Berg discusses her process for helping companies become more outcome-driven, focusing on understanding the ideal customer profile (ICP) and its associated value. She also shares in…

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S4E29 - Product pages are the Grand Central Station of conversions with Rishi Rawat 21:06

11d ago21:06

21:06

We recently had the pleasure of chatting with Rishi, a Shopify product expert. Here are 5 key takeaways for optimizing your product pages:1) Product pages are the Grand Central Station of conversions. They’re where buyers make the decision to buy or leave.2) Pop-ups aren’t as effective as you think. Focus on valuable content, not annoying interrupt…

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S4E28 - Speak the language of Profit with Ilan Hurwitz 44:51

19d ago44:51

44:51

Black Friday is coming, and the pressure is on. But don’t worry, Ilan Hurwitz has some expert advice to help you navigate the chaos.Here are five key takeaways from his chat with Tracy Laranjo:1) Start now! Don’t wait until the last minute to get buy-in and start testing.2) Speak the language of profit. Showcase the ROI of CRO to your stakeholders,…

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S4E27 - Leadership buy-in is essential with Lukas Vermeer 34:05

27d ago34:05

34:05

Experimentation is a journey, not a destination. Don’t expect to build a culture of experimentation overnight.Cross-functional teams are critical. Breaking down silos and bringing together engineers, product managers, and designers will create a unified vision and drive faster iteration.Leadership buy-in is essential. A top-down approach to embeddi…

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S4E26 - Uncovering Solution Bias with Iqbal Ali 27:09

1M ago27:09

27:09

In this podcast episode of Experiment Nation, hosted by Charlotte Bomford, guest Iqbal Ali, an experienced web designer, researcher, and comic book writer, discusses the concept of solution bias and the importance of identifying underlying problems before diving into solutions. Ali emphasizes using AI to help understand problem landscapes, avoiding…

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S4E25 - Optimizing organizational processes with Ruben de Boer 24:08

1M ago24:08

24:08

Ruben de Boer, a lead consultant at Online Dialogue and the founder of Conversion Ideas, shares his approach to conversion rate optimization (CRO) and experimentation. With 15 years of experience, Ruben emphasizes the importance of data-driven decision-making and understanding human behavior. He highlights the shift from focusing solely on digital …

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S4E24 - Growth cannot be siloed featuring Tymur Donets 35:11

2M ago35:11

35:11

Tymur Donets, a seasoned Growth PM and experimentation consultant, shared some powerful insights during his Experiment Nation talk. Here are five key takeaways:Growth PMs are holistic: Don’t be siloed! Growth PMs work across the entire customer journey, ensuring marketing and product teams are aligned.Commercial awareness is key: Both Growth PMs an…

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S4E23 - CRO isn’t just for marketers with Kelly Wortham 39:41

2M ago39:41

39:41

Kelly Wortham dropped some serious knowledge bombs in our recent Experiment Nation chat. Here’s what stood out:- CRO isn’t just for marketers: Lawyers, project managers, even developers can thrive in this field. It’s all about a love of learning and adaptability.- Don’t underestimate the power of mentorship: Kelly has THREE mentors, each focusing o…

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S4E22 - Don’t rely on macro goals with Gursimran (Simar) Gujral 37:25

3M ago37:25

37:25

Simar, CEO and Founder of OptiPhoenix, shared invaluable insights on A/B testing and CRO at Experiment Nation. Here are 5 key takeaways:Don’t rely solely on macro goals: Micro goals reveal user behavior, driving better testing strategies and informing future hypotheses.Iterative testing trumps scrapping: Learn from failed tests by adjusting hypothe…

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S4E21 - Navigating Experimentation at Startups with Avishek Basu Mallick 29:47

3M ago29:47

29:47

Avishek Basu Mallick, a Senior PM at CheapOair, talks about:- Experimentation at scale: Even with high traffic, rigorous experimentation is crucial.- Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas.- Communicating progress: Regular updates with leadership build trust and ensure alignme…

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S4E20 - People are the biggest challenge featuring Michael St Laurent 37:52

3M ago37:52

37:52

Michael St Laurent, a seasoned CRO expert, shared his insights on large-scale testing Here are 5 key takeaways for marketers:Prioritization is key: Large-scale testing requires prioritizing tests based on potential impact and aligning with overall business goals.AI is the future, but humans guide it: Mike emphasizes the power of AI in automating pr…

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Episode 7 – Samara Iqbal from Aramas Family Law 36:11

3M ago36:11

36:11

In this episode, we are joined by Samara Iqbal, is a global solicitor who specialises in family law and divorce. In this episode we discuss: - Samara’s role in an upcoming and new project where she will be on a Panel as a legal and Sharia expert in the Sharia Council - Causes of Divorce - Men v Women in light of divorce - Prenuptial agreements - Ex…

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S4E19 - Start Small and Stay Curious featuring Ellie Hughes 40:06

3M ago40:06

40:06

Ellie Hughes, a top CRO expert and Experimentor of the Year, shared some incredible insights in her recent Experiment Nation interview. Here are 5 takeaways to boost your experimentation game:- Start Small and Stay Curious: Ellie emphasizes that experimentation is a journey, not a destination. Start small, stay curious, and never stop learning!- Pr…

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S4E18 - Using measurement to test on low-traffic sites featuring Chris Mercer 48:37

4M ago48:37

48:37

Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris MercerMeasure before optimizing: Understand the current user journey and behaviors to identify areas for improvement.Test sequentially: Iterate faster on low-traffic websites by testing changes sequentially instead of using AB tests.F…

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S4E17 - Build a Learning Library featuring Nick Murphy 40:14

4M ago40:14

40:14

Discover the power of experimenting to learn and win! 💪Nick Murphy shares his expertise on building learning libraries. Here are 5 key takeaways:- Learning libraries capture the “why” behind successful and unsuccessful tests.- Organize your learning library with consistent and digestible fields.- Use “broad” and “specific” learning columns for a la…

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S4E16 - How To Build An Unstoppable Alliance With CX Feat. Courtney Leblanc 51:14

4M ago51:14

51:14

In this episode, senior customer experience leader, Courtney LeBlanc, reveals the ideal partnership between CX and experimenters and shares invaluable insights on:Forging powerful partnerships between CX and experimentersNavigating the daily demands of a CX leaderSimplifying CX workflows with customer insights... and so much more!Don't miss out on …

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S4E15 - Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh 49:14

4M ago49:14

49:14

How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.2 - Prioritize education and…

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S4E14 - AI and the Experimentation Lifecycle featuring Joey Herzberg 32:19

4M ago32:19

32:19

In this episode, we have Joey Herzberg who shares his thoughts on how AI fits in the experimentation life cycle, the utility of keeping easily referenced records of test results, and the importance of experimentation strategy with regard to sample ratios.

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S4E13 - Use automation to build optimal flow states with Shawn David 52:01

5M ago52:01

52:01

Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work…

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S4E12 - Being Purpose-Driven in CRO: How to Focus on the Right Things featuring Jyoti Malik 27:17

5M ago27:17

27:17

Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares: How to run CRO programs with purpose instead of random guesses- Her favourite underrated user research methods- Tips for creating a CRO strategy that succeeds in the long-term... And much more.Cont…

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Episode 6 - An interview with Dr Asif (The Apprentice 2024) 49:34

5M ago49:34

49:34

In this special episode, we are joined by Dr. Asif. Dr. Asif appeared on The Apprentice 2024 and also on Dragons Den some years ago. He is also a Divorce Coach. In this episode we discuss: - Divorce and Mental Health - Perspectives from Divorce Coach Point of View - Trauma - Divorce and Society - Solutions around divorce If you want to appear as a …

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S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini 31:01

5M ago31:01

31:01

Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the…

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S4E10 - Don't A/B Test?! featuring Solomon Kahn 35:11

6M ago35:11

35:11

CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.Solomon's LinkedIn: https://www.linkedin.com/in/solomonkahnSolomon's email: solomon.kahn@gm…

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S4E9 - Experiment Nation's 2024 CRO Salary Report and how to paid what you're worth with Tracy Laranjo 33:39

6M ago33:39

33:39

It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-…

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S4E8 - Always start by testing your best variation with Zach Lebovics 33:09

6M ago33:09

33:09

Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn't solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal…

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Episode 5 – Ayesha 1:01:24

6M ago1:01:24

1:01:24

In this episode we are joined by Sister Ayesha. Her story is about how the behaviour of her husband, such as not willing to work, impacted her marriage. Ayesha's details - Age - 30 Height – 5'2 Location - London Ethnicity - Bangladeshi Occupation – Language Teacher If you’re interested in Ayesha for marriage or if want to appear as a guest in a fut…

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S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath 36:54

6M ago36:54

36:54

Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO.Chapters-----00:00 Unlocking Business Growth with Data00:24 Introducing E…

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Episode 4 - Ali 36:44

6M ago36:44

36:44

In this episode we are joined by Brother Ali. His story is about how his wife’s family manipulated her against him and the effects that this had on their marriage. Ali's details - Age - 33 Height - 5'8 Location - Leeds Ethnicity - Pakistani Occupation - Security If you’re interested in Ali for marriage or if want to appear as a guest in a future ep…

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S4E6 - The truth about app development and optimization with Juliana Jackson 52:23

7M ago52:23

52:23

Media.Monk's Juliana Jackson shares the truth about app development, optimization, and how web and app should work together.

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Episode 3 - Zoya 50:43

7M ago50:43

50:43

In this episode we are joined by Sister Zoya. Her story is about how she married her cousin from abroad and once he arrived in the UK, his insincere intentions were exposed. Zoya's details - Age - 37 Age - 38-42 Height – 5'11 Location – North West Ethnicity - Pakistani Occupation – Nurse If you’re interested in Zoya for marriage or if want to appea…

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S4E5 -The power of CRO mentorship with Tracy Laranjo 25:42

7M ago25:42

25:42

Fractional Head of CRO, Tracy Laranjo talks about the power of Mentorship for Conversion Rate Optimizers (CROs). We cover: Why would CROs need mentorship?How do you find one?When are you ready to be a mentor and how do you get that word out?Would Tracy be a mentor for our listeners?GrowthMentor: https://app.growthmentor.com/mentees/sign_up?ref=970f…

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Episode 2 – Shabz 47:01

7M ago47:01

47:01

In this episode we are joined by Brother Shabz. His story is about how family interference impacted his marriage. He also discusses co-parenting as a divorced father. Shabz's details - Age - 39 Location - West Yorkshire Height - 5'9 Ethnicity - Pakistani Occupation - Director If you’re interested in Shabz for marriage or if want to appear as a gues…

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S4E4 - Product Management vs. CRO with Bryce York 43:15

7M ago43:15

43:15

🔥 Check out this insightful interview with Bryce York, Director of Product Management at Tatari, on Experiment Nation’s Conference! Here are 5 key takeaways from the interview:The similarities and differences between CRO and product management.The importance of overlapping skills and work in both areas, especially in smaller companies.Bryce’s backg…

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Episode 1 – Mariam 59:02

7M ago59:02

59:02

In this episode we are joined by Sister Mariam. Her story involves a tragedy and how a dominant mother in law affected her marriage. Mariam's details - Age - 38 Location - London Height - 5'3 Ethnicity - Bangladeshi Occupation – Investment Banker If you’re interested in Mariam for marriage or if want to appear as a guest in a future episode, please…

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Introduction to Divorced Muslims: A Second Chance 15:04

7M ago15:04

15:04

Welcome to 'Divorced Muslims: A Second Chance', the podcast which gives a voice to divorced Muslims who are looking for marriage. Each episode features a divorced Muslim who is looking for marriage, and explores what happened in their previous marriage, and what caused their marriage to end; what their marriage search has been like as a divorcee; t…

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S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs 46:32

7M ago46:32

46:32

Documentation. The unsung, yet incredibly important part of any experimentation program. Great documentation allows you to look back at past experiments and find patterns of what were the most effective levers to inform your testing roadmap and levers you probably can deprioritize. In today's episode of Experiment Nation, our own Charlotte April Bo…

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The Holy Quran and the Kinder Egg Analogy (ft. Imranali Khaki and Tahira Mahdiyya) - Ep155 1:12:25

7M ago1:12:25

1:12:25

On this episode, Salim is joined by Imranali Khaki and Tahira Mahdiyya. This duo has been helping families build a better relationship with the Quran. They discuss different ways of engaging children with both individual Surahs and the Quran as a whole by drawing on short stories and verses with practical lessons to learn from. The couple shares pr…

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S4E2 - How to learn from failures (from losing and winning tests) with Simon Girardin 28:40

7M ago28:40

28:40

🚀 Exciting Insights from Simon Girardin about learning from failure!🚀📊 Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates:1️⃣ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects.2️⃣ Lear…

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S4E1 - How to build a community around experimentation with Rommil Santiago 40:00

8M ago40:00

40:00

Koalatative's Gerda Vogt-Thomas asks Rommil Santiago questions about how he started Experiment Nation and how he manages it while working a full-time job at Optimizely.

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What Going Viral Did To My Soul (ft. Mohammad Taher AKA The Airport Guy) - Ep154 1:25:06

9M ago1:25:06

1:25:06

Salim speaks to Mohammad Taher AKA The Airport Guy about his journey through engineering and how he quickly became one of the most recognisable faces in the aviation industry. They discuss his childhood, overcoming cultural barriers to chase his dream and the skills he needed to help him progress in his career. Alongside his journey through the wor…

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Palestine: What more can we do? (ft. Sheikh Jaffer Ladak & Sayed Ammar Kazmi) - Ep153 1:30:32

10M ago1:30:32

1:30:32

Salim is joined by Sheikh Jaffer Ladak and Sayed Ammar Kazmi on this week's podcast. They discuss current actions being taken such as protests and the BDS movement and importantly their effectiveness in making a difference to the situation in Gaza. They also discuss the current political system and Salim poses the question as to whether modern main…

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S3E54 - Making the case for data-backed design with Brian Massey 36:34

10M ago36:34

36:34

Data-backed web design refers to the approach of utilizing empirical evidence and user insights to inform the design and optimization of websites. By analyzing data such as user behavior, click-through rates, conversion rates, and heatmaps, designers can make informed decisions about layout, navigation, content placement, and visual elements. A dat…

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S3E53 - CRO Statistical concepts all CROs should know featuring Ishan Goel 46:07

10M ago46:07

46:07

In this insightful video, Ishan Goel, transitioning from a software engineer to a researcher, delves into crucial CRO statistical concepts. He sheds light on statistical significance in experimentation, explores A/B testing intricacies, emphasizes the efficiency of sequential testing, and discusses challenges in stopping tests prematurely. The talk…

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S3E56 - Level-up your UX Research with Diary Studies featuring Mike Green 27:13

10M ago27:13

27:13

In this episode, Mike Green discusses the use of diary studies in UX research, particularly in the context of public sector user research. Mike Green, a freelance user research lead based in the UK, shares his experiences using Google Forms, structuring incentives, and addressing challenges in recruitment for diary studies. The discussion emphasize…

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S3E55 - How to get Stakeholder Buy-in for all your Experiments featuring André Morys 27:25

10M ago27:25

27:25

Learn from André Morys, CEO of KonversionsKRAFT, on gaining crucial stakeholder buy-in for experiments. André highlights the challenges faced by optimizers and advocates for understanding team dynamics through stakeholder mapping. He emphasizes approaching stakeholders, using empathy to build relationships, and overcoming objections. André share…

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S3E54 - Will Laurenson: From Startups to CRO Mastery 29:21

10M ago29:21

29:21

Will Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses. Will's approach to CRO involves deep insights into user behavior and a focus o…

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