Each weekly episode features discussions about reaching more customers, selling more products, and growing your business. Guests include app developers, industry leaders, writers and techies, and successful store owners. We're talking about cutting edge trends and foundational principles of sales and marketing, whatever it takes to give you more control over your business. If you're a retail store owner or if you aspire to be... online or brick and mortar or both, the Traffic Handler podcast ...
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Interview with an Internet Millionaire | Tom Antion
52:02
52:02
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Tom Antion has never had a job. He's an Internet Multimillionaire "guy next door" and founder of the only licensed, dedicated Internet marketing school in the country. He's the subject of a Hollywood Documentary "The American Entrepreneur". Find Tom at https://www.ScrewTheCommute.com/automatefree … where he gives away a $27.00 e-book that has saved…
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Jesse is the founder of Method and Metric. He has been optimizing websites since 2011, helping clients in a variety of industries take advantage of the internet. Building on a background in copywriting and marketing, Jesse has expanded his knowledge of technical SEO. He's also an experienced speaker and instructor. Find Jesse and more at https://me…
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Case Study with a Mommy Brand Maven | Adiyah Bell
55:56
55:56
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55:56
In this episode my guest is Adiyah Bell, the creator of the very successful online mommy brand, Llama Momma (https://llamamommacompany.com). Llama Momma makes beautiful and very practical mommy bags, pre-built for that run to the hospital to meet her new little one. Adiyah and I discussed stories of her brand development, and lessons learned along …
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Public Relations for Ecomm | Andrea Hubbert
37:24
37:24
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37:24
Andrea Hubbert was a disruptor at an early age — just ask my middle school teachers who sent her home with daily report cards because she wouldn’t stop talking in class. Her methods may have changed but her spirit remains the same! Today, Andrea is a copywriter and public relations strategist who helps creatives be intentional in the ways they conn…
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Gigs, Side Hustles, and How to Find Them | Claire Hunsaker
55:18
55:18
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55:18
Today I am completely stoked to welcome Claire Hunsaker back on the show. After earning her MBA from Stanford, Claire left a 25-year career in business to become a Chartered Financial Consultant (ChFC®). Today we tackle the topic of gigs and side hustles, and how to use them to build up income, and even to support yourself while you’re building the…
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Profit. Cashflow. Freedom! | Alvin Narsey
29:34
29:34
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29:34
Alvin Narsey sold his pharmacy businesses after over a decade and a half, and has turned his life to the picture of freedom and adventure. By focusing on cashflow and profit he’s helping retailers with their systems that propel their businesses ahead. Have a listen while Alvin and I talk about some keys to managing cashflows and profits in your bus…
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Independent Financing for Business Owners | Brandon Jenkins
23:27
23:27
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23:27
Today’s guest is my friend and colleague, Brandon Jenkins from Tier One Life Insurance. Now, take a listen to this episode and don’t click away. What we’re talking about is more like an investment that creates a bucket of cash you can use to help you fund your business. My partner and I started using these a few years ago. The policy loan feature a…
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Jon is an American entrepreneur, top 1% consultant, & business master. By the age of 24, he is a 2X self-published author & has worked with clients in 18 industries. He is widely considered a business growth, personal development, and financial expert. He spends his time helping businesses scale profitably without outside capital. Jon says, “I trul…
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Michael Doyle is CEO & Brand Champion of Brand Iron, a brand consulting & marketing firm that forges brands and drives revenue. They’ve raised over $5 billion for clients. They’ve helped 40 companies get acquired and 20 taken public. These are really big numbers, but in this episode Michael breaks down the processes for us so that small ecommerce c…
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Tyzer Evans is host of the highly successful Grind. Sell. Elevate Podcast. The more we can learn or be reminded of the fundamentals of business, sales, leadership, and marketing, the better we can serve our clients in all areas of business. We really believe just learning one small tactic in business, sales, leadership or marketing can make all the…
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Rocky Lalvani serves as Chief Profitability Adviser for business owners. He teaches them how to ensure they get paid and make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz's Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profi…
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Using Marketing Tools for Good | Kathryn Smith
38:26
38:26
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38:26
Kathryn Smith is Principal Consultant at Walton Birch, an Atlanta-based consulting firm , and co-founder of the Black Lady Business School, a networking and professional organization for women. She is an eCommerce expert, a Shopify super-fan and Partner and she helps small businesses and entrepreneurs to launch and grow ecommerce stores. Find Kathr…
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Pete Mohr helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. With over 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses. Pete started coaching others in bu…
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Smart eCommerce Finance | Claire Hunsaker
50:36
50:36
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50:36
After earning her MBA from Stanford, Claire left a 25-year career in business to become a Chartered Financial Consultant (ChFC®). Claire serves as a volunteer tax preparer with the IRS VITA program with an advanced certification, and processed over 250 returns in 2022. She has passed all education and testing for the Certified Financial Planner (CF…
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Comedy and Marketing: They Go Great Together | Scott Edwards
51:21
51:21
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51:21
Scott Edwards has been on the fringe of show business for over 40+ years, working with the Famous...and not so Famous. Since 1980, he has been producing Live Stage Shows, Concerts, & TV with acts like Jay Leno, Bob Saget, Will Shriner, Dana Carvey, Willie Tyler & Lester, and many more! In addition, he has started over 10 companies and as an entrepr…
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Conversion Optimization for Shopify Stores | Chase Clymer
35:33
35:33
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35:33
Conversion Optimization for Shopify Stores Chase Clymer is the Co-founder at Electric Eye, where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increas…
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Selling with Words and Numbers | Amy Biddle
24:40
24:40
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24:40
Selling with Words and Numbers Today we’re talking about using the words in your marketing to sell more. We’re also going to talk about reading the numbers that the words produce. That way you can make better decisions in your marketing and advertising. In the show I promised two things: The link to the Facebook Ads Library: https://www.facebook.co…
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The Cross-Training Episode: Interview with an A-List Copywriter | Kim Krause Schwalm
33:16
33:16
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33:16
Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywri…
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Means and Ends: Control in eComm Marketing | Amy Biddle
22:14
22:14
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22:14
Today’s episode is about gaining control in your marketing… and control is almost everyone’s favorite topic when it comes to business. Today I’m talking about means, and ends. We’re looking at what you have control over, and what you don’t. Frankly there is a lot of misinformation spread about what you have control over. All of those people you see…
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5 Things to Do to Promote Your Online Store Right Now | Amy Biddle
28:56
28:56
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28:56
Today’s episode features five marketing steps you can do to promote your store. My partner and I just got back from a weekend away. One of our stops included a trip to a local alpaca farm, Laurel Run Alpacas, in Hawthorne Florida. We got to meet the alpacas, and we had a tour of the farm with owner Kristin Schoenberger. Kristin cares for her small …
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Video Stories & Branding Stories | Peter Guzzo
17:55
17:55
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17:55
Today’s guest is Peter Guzzo. He's Executive Producer and Director at KestumBilt -- an award winning video, film, and digital content production company. Pete and the team at KestumBilt have decades of experience expressing brand stories for retailers. With the confidence that comes from long experience together, they're ready to help share on-bran…
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Making Your Website Accessible | David Gibson
43:31
43:31
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43:31
Today’s guest is David Gibson, of Propeller Media Works. David leads a team of A-level professionals who deliver creative ADA compliant websites that entice, engage, and convert. They are proactive partners who steer clients away from danger when it comes to website design. Yesterday it was mobile and responsive design. Today it is website accessib…
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Making Decisions with Data and Tech | Cameron Blake
46:03
46:03
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46:03
Today I speak with Cameron Blake of Ashford Creative. Cameron Blake has worked in the digital marketing space for more than 8 years and is the Founder of Ashford Creative, a digital agency that helps clients generate business outcomes and accelerate growth for clients through creative solutions, innovative strategies, and marketing campaigns. As pa…
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Today's podcast guest is Denise Millet. Denise is on a mission to take the overwhelm out of technology so that entrepreneurs and business owners can take back their time and refocus their energy into growing and scaling their businesses. We discussed search engine optimization (SEO) techniques that Shopify store owners can use immediately to improv…
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Isobel Burns is a little different to most agency owners; with 20+ years in business development and communications, her core skill is understanding what makes people buy and how to interpret the data to determine the highest converting customer journey. Isobel has built and sold a London based 7 figure agency, and brings with her experience of run…
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Four Stages to Automated Sales | Misty Mozejko
17:22
17:22
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17:22
Today I speak with Misty Mozejko. Misty is a Business Transformation and Change Management Specialist. She says about herself, "As we enter this "New World Order” where leadership and executive teams are no longer geographically tied to one hive, my role is to show both corporate and entrepreneurial businesses how to build tight-knit (and happy) gl…
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ECommerce Shopify Store Masterclass | Dan Nikas
39:47
39:47
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39:47
Today I speak with Dan Nikas. He's the founder of https://gearbunch.com, an incredibly successful women's leggings brand. Dan also runs Automate Your Email Profits at https://www.elitebrands.org. A former homicide detective sergeant of 17 years, Dan turned his policing skillset to ecommerce in 2015 when he founded & ran Gearbunch turning over US$4m…
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Winning at Talking to Your Customers | Gwen Hutchings
31:01
31:01
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31:01
My guest today is Gwen Hutchings. She's a brand strategist, ecommerce marketer, and copywriter. She's made her clients over $25 million with her deep understanding of people and their motivations. Brands she's worked with have seen results like... 6x email revenue growth 5x social media growth 4.5x return on ad spend 2x lifetime value …and that’s j…
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It's finally time to launch the podcast! Here's the super-short intro episode... and new episodes will be released weekly! You can always find more on this site including training, blog posts, and all of the podcast episodes as they're released. Full transcripts are available on the website, too. Make sure to opt-in here for emails when you're at t…
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Today's guest is Doberman Dan. He's the King of Print and has a wild career in direct response copywriting. There are some gold nuggets in this interview for retailers... I'd love to hear your thoughts on how you can apply what Dan is talking about. Find Dan at DobermanDan.com. You can always find more on ecommerce marketing at https://amybiddle.me…
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