Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am with Stoney Grunow. Stoney is a through and through entrepreneur. Stoney started out running an SI for charities in the U.K. before starting Daddy Analytics which connected Google Analytics with Salesforce. Then in 2014 Stony pul…

Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Ian Gotts the Founder and CEO at Elements.cloud. Elements.cloud provides a suite of tools to help clean up, document and drive adoption of your Salesforce Org. I am talking with Ian about the insight that led to Ele…

Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Chris Federspiel, the Founder and CEO of Blackthorn. Blackthorn builds Salesforce-native apps that make processing payments and managing events efficiently and ridiculously easy for businesses of all shapes and size…

Seb Wagner is a Certified Technical Architect & Master Coach training the best to be the best. Seb and I worked together at Tquila and we studied together for the Salesforce Certified Technical Architect Board Exam together. From that experience it is no surprise that Seb is now a master coach founding Flow Republic coaching the best architects to …

I speak with Richard about his entry into the Salesforce ecosystem and his experience working at two Platinum Salesforce SI partners and how he got started at Provar. We tackle the Salesforce Certified Technical Architect Review Board and how even though he failed it didn't hold him back from becoming CTO at MakePositive and later Provar. We touch …

SalesTrip is disrupting travel and expenses. SalesTrip is founded by the team behind Invoice IT, an AppExchange solution for Billing and Invoicing that was acquired by Steelbrick in 2015, then just a few months later Steelbrick was acquired by Salesforce for a whopping $360 million. SalesTrip launched in 2019 and in 2020 was hit by a global pandemi…

Today I am speaking with Lorenzo Frattini, a Certified Technical Architect who is the Founder and CEO of Clayton. We discuss what he does as a Technical Founder and CEO of a growing product company, about category creation, educating the market, and why starting your own business is so fulfilling. Clayton helps Salesforce development teams review c…

NC2 was started by a pair of developers and ignored the typical B2B SaaS scaling playbooks. They have grown a profitable business by creating value for their customers. Today I am talking with Neil Crawford about when you would build your business on or around the Salesforce Ecosystem and the NC2 approach to marketing and sales. - App Etc. is suppo…