Best Arik Hanson Podcasts (2024)

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188: Refreshed PESO Model, AI Facebook ad fail, social media job study 37:57

6d ago37:57

37:57

Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more! WHAT DO YOU TH…

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187: Web traffic from links, thought leadership, internal comms report 31:07

1M ago31:07

31:07

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us wi…

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186: Maximizing LinkedIn, new Pew data, collaborative articles 34:45

2M ago34:45

34:45

What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more! WHAT DO YOU TH…

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185: 2024 trends, Solo Stove, career contentment 34:20

3M ago34:20

34:20

From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more! WHAT DO YOU THINK? We want to …

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BONUS EPISODE: Tackling technology boundaries and navigating life with nuerodivergant kids 49:08

4M ago49:08

49:08

Guest Ben Ricther is a technology para in the Bloomington School District and father of 2 nuerodivergant boys. In this episode we discuss our mutual love of technology and how Ben navigates the struggle with screen time and more with his kids. Ben also shares his own journey with neurodiveristy and how he approaches life and decision making about h…

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184: AI content, crappy photos, comms priorities 32:24

4M ago32:24

32:24

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and …

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183: Creator report, social subscriptions, kids and influencer careers 36:30

5M ago36:30

36:30

There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And,…

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Social media, setting boundaries and finding ways to connect with our kids with Arik Hanson 45:35

6M ago45:35

45:35

Social media is an ongoing challenge to parents everywhere. It's changing every day and our kids experience in a vast range of ways, some good, but many harmful. My guest Arik Hanson is a dad and a social media consultant, so we had a great discussion about it's use, setting boundaries and helping ensure we stay more connected to our kids than the …

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Positive psychology, patriotism, and service with Niels Gott 55:21

6M ago55:21

55:21

Today's guest has always found new ways to earn my respect and admiration, whether it was his humilty, widsom and humor, or his years of military service. Today it's his positivity, which we discuss at length in the show. My guest and friend Niels Gott has over 20 years of experience in leadership development, coaching, and agile methodologies. He …

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Road trippin', growing up as an adopted child, and emergency preparedness with Josh Anderson 46:57

7M ago46:57

46:57

We're all over the map in this conversation! That's right, it's an episode about road trips; emergency preparedness; adoption; and teaching our kids to honor their commitments and navigate the tricky topic of quitting. My guest is Josh Anderson and you don't want to miss this episode! Learn more about Josh's company Uncharted Supply Co. at https://…

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182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X 40:57

7M ago40:57

40:57

Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more! WHAT DO YOU THINK? We want to hea…

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Our kids and the media they consume with Minnesota Public Radio President Duchesne Drew 53:55

7M ago53:55

53:55

In this divided and often hostile world of social networks, partisan news media and instant gratification, Minnesota Public Radio President and father Duchesne Drew sits down with me to discuss his experience raisng two wonderful kids. His insights on helping his kids navigate and evaluate the firehose of information they are bombared with are wort…

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The Awesome Responsibility of Fatherhood with Pastor Jeff Kerr 58:56

7M ago58:56

58:56

If you didn't catch the double meaning there, let's be clear: fatherhood is awesome AND an awesome responsiblity. In this episode Pastor Jeff Kerr shares his journey through fatherhood, some of the scarier moments of his journey and the lessons learned through it all. In typical fashion, he shares his advice with humilty, laughter and a deep and ab…

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Learning to live and love others; navigating a cancer diagnosis; and dealing with middle schoolers with Dave Berger 54:16

7M ago54:16

54:16

How would you handle a cancer diagnosis? How would your family? In this week's episode, my guest Dave Berger and I discuss ideas around dealing with adversity, staying "joyfully busy" and helping our kids navigate times of challenge and change.By Jeff Achen

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Songwriting, creativity, faith and fatherhood with Danami Champion 56:37

8M ago56:37

56:37

In this episode I sit down with my dear friend in faith, a mentor to me, and a super cool father Danami Champion. We discuss his own upbringing, his unique perspective and faith journey, and how he approaches fathering his daughter with joy and thoughtfulness, epecially through rap and hip hop. I can promise you all my conversations with Danami are…

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181: Social career insights, Chobani's ghostwriter, fake podcasts 34:40

8M ago34:40

34:40

We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more! WHAT DO YOU THINK?…

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Ancestral knowledge, regenerative agriculture and pouring into our kids with Reginaldo Haslett-Marroquin 55:12

8M ago55:12

55:12

Founder of Peace Coffee and regenerative agriculture expert Reginaldo Haslett-Marroquin shares some deep pearls of fatherly wisdom, which were passed to him from his own father in Guatimala. A concept he explains as ancstral knowledge. In this episode, I learn about his journey as an immigrant, innovator and father, all while recognizing the role t…

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Health, wellness and nurturing our kids with Dr. Eric Rice 49:03

8M ago49:03

49:03

In my conversation with friend and Doctor of Chiropractic Care Eric Rice, I learn about the his journey as a father as well as his best advice and practical knowledge of health, wellness, and prevention. Eric is open and honest about his love for his children and the lessons he's learned as a parent to two young boys. I hope you enjoy this conversa…

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Politics, Parenting and Community with Don Samuels 1:03:17

8M ago1:03:17

1:03:17

It was my great pleasure this week to sit and learn from Don Samuels about his remarkable journey through fatherhood. From his early years as an musician and immigrant from Jamaca to his careers in music, toy designing, local politics and nonprofits, Don delivers a master class in the joys and perils of navigating his own identity and his parenting…

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Music and Kids with Billy Hartong 48:57

8M ago48:57

48:57

Our very first episode features a conversation with quintessential happy day, Founder of The Jolly Pops Billy Hartong. We discuss his journey through fatherhood, his love of music and how he uses music to engage his kids. Learn more about The Jolly Pops at: https://www.thejollypops.com. Check out The Jolly Pops music videos we've collaborated on he…

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Humor and therapy with Levi Weinhagen 51:36

8M ago51:36

51:36

In our second episode Jeff sits down with Levi Weinhagen, an actor, consultant and all-around great dad to discuss humor, therapy and navigating fatherhood with grace and joy. Learn more about Levi at @thatlevi or his business at https://routinemaintenancellc.com/aboutBy Jeff Achen

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180: Splintering of social media, crisis comms, YouTube thumbnails 44:36

9M ago44:36

44:36

It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you ba…

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179: Side gig scrutiny, new FTC guidance, Threads 51:18

10M ago51:18

51:18

We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides…

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178: Too much content, UGC vs influencers, Twitter boots Arik! 35:29

11M ago35:29

35:29

We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more! WHAT DO YOU THINK? We want to hear from you! …

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177: Bud Light's messy month, reputation report, how comments lead to content 43:10

12M ago43:10

43:10

We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we …

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176: Long-form video, Twitter's meltdown, marketing skill sets 39:26

1y ago39:26

39:26

Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus…

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175: 5 social media truths, internal comms trends, 'invisible' CEOs 56:27

1y ago56:27

56:27

We all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketin…

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174: ChatGPT, de-influencing, going dark on social 50:47

1y ago50:47

50:47

We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-in…

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173: In-house creators, LinkedIn backlash, do you need to be on social to work in social? 49:04

1+ y ago49:04

49:04

Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hi…

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172: Effective influencers, social salaries, data-driven decisions 49:59

1+ y ago49:59

49:59

Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisi…

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171: Should you stay on Twitter? Audio's impact, choosing a podcast host 46:08

1+ y ago46:08

46:08

What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company po…

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170: Short-form video, content careers, 9-person IG team 42:30

1+ y ago42:30

42:30

The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle…

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169: Demonstrating real value, one word tweets, dressing down for the job interview 41:26

1+ y ago41:26

41:26

It's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listene…

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168: Top comms challenges, zero-click content, the crying CEO 40:19

1+ y ago40:19

40:19

What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for …

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167: What reputation really means, Radio Shack shocker, Twitter Notes 44:54

2y ago44:54

44:54

What does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, an…

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166: Recession-ready tips, PR's work-life balance, email newsletters 48:18

2y ago48:18

48:18

The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for ge…

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165: Adding social channels, content program history lessons, avoiding 'link rot' 41:17

2y ago41:17

41:17

It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your…

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164: Avoiding dumb social posts, owned media tips, telling clients 'no' 38:13

2y ago38:13

38:13

Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you…

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163: Employee advocacy, local news and PR, reluctant return to office 50:15

2y ago50:15

50:15

Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effec…

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162: How brands should use Twitter, roles in demand, letting someone 'pick your brain' 44:19

2y ago44:19

44:19

There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they s…

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161: User-generated content, internal comms challenges, content costs 47:08

2+ y ago47:08

47:08

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or ma…

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160: Former journalists, the lifespan of content, "Get Back" lessons 47:05

2+ y ago47:05

47:05

We're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective! Also this month, new data on how long your content p…

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159: Questions to ask your social media manager, IG data, advice for new managers 45:05

2+ y ago45:05

45:05

You can learn a lot about social media - from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and PRWeek. Plus, what's working right now on Instagram? Also, the importance of analytics and PR, and a liste…

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158: Improving thought leadership, Facebook's future, ageism in hybrid work 30:24

2+ y ago30:24

30:24

Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging surv…

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157: Content publishing challenges, trust 'the long tail,' comms job titles 35:36

2+ y ago35:36

35:36

Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content p…

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156: Planning hybrid comms, thought leadership, YouTube and brands 40:59

2+ y ago40:59

40:59

The 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more. WHAT …

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155: Measuring your comms, brands and college athletes, Pfizer's PR win 46:24

3y ago46:24

46:24

Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in…

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154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films 56:17

3y ago56:17

56:17

Our June 2021 episode includes: Social media advice for 2021 (:55) Guest: Jen Hartmann, John Deere (13:15) Spotlight: The Carolina Panthers and social engagement (32:55) FleishmanHillard's Authenticity Gap study (34:40) Brand films (39:40) Listener question: How should I network post-pandemic? (45:05) LINKS TALKING POINT Focus more on Facebook, cus…

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153: Be a better writer (w/Sarah Mitchell), content approvals, business blogs 40:26

3y ago40:26

40:26

Our May 2021 episode includes: State of Writing in 2021 (1:00) Guest: Sarah Mitchell, Typeset (4:40) Spotlight: Alaska Air's boomer hype house (21:00) Ragan’s Communications Benchmark Report (24:30) Altimeter's 2021 State of Digital Content (27:30) Listener question: Should I start a business blog? (32:15) LINKS TALKING POINT State of Writing in 20…

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152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email 51:13

3y ago51:13

51:13

Our April 2021 episode includes: Executive use of LinkedIn (:50) Guest: Lee Odden, TopRank Marketing (6:15) Spotlight: Dove leads on diversity (27:45) The State of Journalism 2021 (29:10) Corporate email study (33:50) Listener question: Brands and Clubhouse (38:50) LINKS TALKING POINT Learn why and how executives should become active on social medi…

Podcasts Worth a Listen

Arik Hanson Podcasts

Podcasts Worth a Listen

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