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continue reading
Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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174: ChatGPT, de-influencing, going dark on social
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Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
Top story: Generative AI and ChatGPT
Spotlight: Red Wing Shoes partners with youth artists
Quick News & Quick Takes: Going dark on social media
Quick News & Quick Takes: The 2023 Edelman Trust Barometer
Quick News & Quick Takes: De-influencing on TikTok
Q&A: When do you need an agency and when do you need a consultant?
Closing: Insight on Duolingo's social media strategy
Arik's workshop: Discover social media trends for 2023
ARTICLES AND LINKS
Beyond the basics: 20 non-obvious uses of ChatGPT for marketing
AI writer and AI design tools for marketers
AI, our new creative collaborator
How to use AI writing tools in content marketing
The real reason so many creators worry about ChatGPT and generative AI
Red Wing Heritage’s latest student-led capsule collection honors the arts and local community
Red Wing Shoes and Juxtaposition Arts
When should your brand go dark on social media?
The 2023 Edelman Trust Barometer
De-influencing is TikTok’s response to overconsumption and inauthenticity
Zaria Parvez of Duolingo shares insights on their social media strategy
Wanted: Interns who can make TikTok hits
Hot new job: Chief TikTok officer (LinkedIn thread)
Signup for Arik's workshop (2/22/23): Discover social media trends for 2023
Social media is constantly changing, and the way your company uses it also must shift
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
188 episodes
Share
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Last successful fetch was on April 26, 2024 11:40 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 355521490 series 2286413
Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
Top story: Generative AI and ChatGPT
Spotlight: Red Wing Shoes partners with youth artists
Quick News & Quick Takes: Going dark on social media
Quick News & Quick Takes: The 2023 Edelman Trust Barometer
Quick News & Quick Takes: De-influencing on TikTok
Q&A: When do you need an agency and when do you need a consultant?
Closing: Insight on Duolingo's social media strategy
Arik's workshop: Discover social media trends for 2023
ARTICLES AND LINKS
Beyond the basics: 20 non-obvious uses of ChatGPT for marketing
AI writer and AI design tools for marketers
AI, our new creative collaborator
How to use AI writing tools in content marketing
The real reason so many creators worry about ChatGPT and generative AI
Red Wing Heritage’s latest student-led capsule collection honors the arts and local community
Red Wing Shoes and Juxtaposition Arts
When should your brand go dark on social media?
The 2023 Edelman Trust Barometer
De-influencing is TikTok’s response to overconsumption and inauthenticity
Zaria Parvez of Duolingo shares insights on their social media strategy
Wanted: Interns who can make TikTok hits
Hot new job: Chief TikTok officer (LinkedIn thread)
Signup for Arik's workshop (2/22/23): Discover social media trends for 2023
Social media is constantly changing, and the way your company uses it also must shift
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
188 episodes
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Similar to Hanson & Hunt
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
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continue reading
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