Best Becc Holland Podcasts (2024)

1
Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17 54:13

4d ago54:13

54:13

Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can…

1
Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16 46:59

4h ago46:59

46:59

In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win…

1
The Power of Category Design 52:48

2d ago52:48

52:48

In this engaging episode of The Transaction, hosts Matt Amundsen and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving spec…

1
Sales Tech Showdown with Alastair Woolcook - The Transaction - Ep # 14 46:18

26d ago46:18

46:18

In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise…

1
Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13 53:00

24d ago53:00

53:00

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insi…

1
Diagnosing Sales with Becc Holland - The Transaction - Ep #12 46:13

1M ago46:13

46:13

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc share…

1
Bold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11 52:08

1M ago52:08

52:08

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with John Henry Scherck, a strategic marketing expert with a knack for bold, game-changing moves. Together, they dive into the evolving landscape of content marketing and the importance of taking risks for big wins. John shares his insights on why dipping your t…

1
Decoding Sales Indecision with Matt Dixon -The Transaction - Ep 10 55:14

2M ago55:14

55:14

In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundsen are joined by Matt Dixon, renowned author and sales expert, to delve into the complexities of sales indecision. Matt Dixon shares profound insights from his book, The Jolt Effect, and discusses the significant challenges salespeople face today. He breaks down his innov…

1
Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9 48:18

2M ago48:18

48:18

As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joins Co-Hosts Craig Rosenberg and Matt Amundson for a…

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Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8 57:46

2M ago57:46

57:46

Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault Innovation and the author of Naked Sales. Ashley joins hosts Craig Rosenberg and Matt Amundson to discuss the core idea of “Selling by Design”, how to craft a collaborative co-creatin…

1
Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7 52:27

3M ago52:27

52:27

Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Cra…

1
Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6 50:31

3M ago50:31

50:31

To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Principal Analyst at Forrester and is currently advising and coaching multiple high-growth companies. Mary joins Hosts Craig Rosenberg and Matt Amundson to discuss the technology-enabled fut…

1
To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5 57:04

3M ago57:04

57:04

Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris shares his “unqualified” thoughts on when to gate content, how to get deals done on demo cal…

1
Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4 55:00

3M ago55:00

55:00

Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the current poor performance amongst sales reps and what leaders can do about it to increase performance today and in the long run. They also get into why buyers dread demos, whether mark…

1
Remixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3 59:12

4M ago59:12

59:12

Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together …

1
The Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2 49:54

4M ago49:54

49:54

Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-m…

1
People, People, People! - Kelly Breslin Wright - The Transaction - Ep #1 1:00:32

4M ago1:00:32

1:00:32

Welcome to the first full episode of The Transaction! We’re kicking things off right with an amazing guest who is known for her time as President and COO of Gong, and as Executive Vice President, Sales at Tableau. Kelly Breslin Wright is now the Founder of Culture Driven Sales and an Adjunct professor at the University of Washington. Kelly joins Ho…

1
The Transaction - Official Podcast Trailer 2 8:07

4M ago8:07

8:07

Welcome to The Transaction! This is just a taste of what you can expect from the first four episodes of the show. First Episode drops 3/14 Learn more at https://thetransactionpod.com/ Follow The Show! Social Media: ~LinkedIn: https://www.linkedin.com/company/the-transaction/ ~Substack: https://thetransaction.substack.com/ ==========================…

1
Welcome to The Transaction 0:27

5M ago0:27

0:27

Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover …

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Sales: Top to Bottom #48 - The Final Episode 52:46

8M ago52:46

52:46

Welcome to Episode #48 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including whether you should mention non-business related topics for personalization, whether sales people are facilitators in the sales room, and how to find an unknown for a buyer.They also d…

1
Sales: Top to Bottom #47 - Buyer's Journey, Calendly Links, & Centering Sales Enablement to Problems 53:04

9M ago53:04

53:04

Welcome to Episode #47 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should get out of buyer's way if they have already done self-research, if you should use Calendly links when booking outbound & inbound meetings, and how to create a problem-ce…

1
Sales: Top to Bottom #46 - Impact v. Pain, Sales Territories, & How to ID Your Buyer's Metrics 49:34

9M ago49:34

49:34

Welcome to Episode #46 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including the difference between impact and pain, if you should split sales territories based on geography, and how to identify the metrics that your buyers care about.They also demystify commo…

1
Sales: Top to Bottom #45 - Zoom Meetings, Disqualifying Prospects, & How to Challenge Your Buyers 59:49

9M ago59:49

59:49

Welcome to Episode #45 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should keep your cameras off during Zoom meetings, if you should disqualify your buyer early, and how to properly challenge your buyer.They also demystify common sales myths in…

1
Sales: Top to Bottom #44 - Toastmasters, Renewals, & How to ID the Problems You Solve 47:40

9M ago47:40

47:40

Welcome to Episode #44 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if toastmasters will help you sell better, if AEs should get credit for upsells & renewals, and how to identify the problems you solve, per buyer persona.They also demystify common sa…

1
Sales: Top to Bottom #43 - Is Outbound Dead, Money-Driven Sales Culture, & How to Build Out Inbound 51:34

10M ago51:34

51:34

Welcome to Episode #43 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if outbound is still working, if you should build a money-driven sales culture, and how to build an inbound/awareness marketing organization. They also demystify common sales myths in…

1
Sales: Top to Bottom #42 - Discovery, Creating Content, and How to Avoid Leading Questions 1:04:18

10M ago1:04:18

1:04:18

Welcome to Episode #42 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if discovery is about finding if the prospect is a "good fit", If you should post selfies on LinkedIn, and how to avoid asking leading and self-diagnosis questions.They also demystify…

1
Sales: Top to Bottom #41 - AI in Sales, Emotional States, & Selling to Personal Motivations 48:01

10M ago48:01

48:01

Welcome to Episode #41 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if AI will replace salespeople, if you should sell to a buyer's emotional state, and how to get your buyers to let you help them.They also demystify common sales myths in the B2B Sale…

1
Sales: Top to Bottom #40 - Defending Your Price, Future State, & How to Find Business Problems 49:59

11M ago49:59

49:59

Welcome to Episode #40 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should only go after the future state during discovery, if you should defend you price to a buyer, and how to find business problems, after you've found the buyer's technical p…

1
Sales: Top to Bottom #39 - In-House Training, Giving Up on Leads, & How to Review Your Pipeline 52:38

11M ago52:38

52:38

Welcome to Episode #39 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if In-House Training is better than outsourcing, when you should give up on leads, and how to train your first-line managers to review deals in the pipeline.They also demystify common…

1
Sales: Top to Bottom #38 - SKOs, Conversion Rate, & The Right Questions to Ask in Discovery 58:43

12M ago58:43

58:43

Welcome to Episode #38 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should do sales training at SKOs, if the average conversion rate is REALLY 20%, and how to develop the right questions to ask in discovery.They also demystify common sales myth…

1
Sales: Top to Bottom #37 - Pain Selling, Follow-Up Emails, & How to Not Waste Your CRM Investment 50:49

12M ago50:49

50:49

Welcome to Episode #37 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if the average buyer is 70-80% of the way through the sales process before they reach out to the sales rep, whether you should have comprehensive deal reviews at late stages of the sa…

1
Sales: Top to Bottom #36 - Accountability Culture, Discounts, & Finding Customers Without a Pain YET 58:03

1y ago58:03

58:03

Welcome to Episode #36 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if sales is an accountability culture, If you should optimize emails for word count, anbd how to find customers who dont have a pain... YET.They also demystify common sales myths in t…

1
Sales: Top to Bottom #35 - Sales Improvement, Network-led Growth, & How to Assess Your Sales Team 55:07

1y ago55:07

55:07

Welcome to Episode #35 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if sales is an accountability culture, if you should bring in sales executives to close the deal, and how to assess your sales team for effectiveness.They also demystify common sales …

1
Sales: Top to Bottom #34 - Defining the Business Problem, Email Word Count, & Customized Product Offerings 47:35

1y ago47:35

47:35

Welcome to Episode #34 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if a business problem and an impact are the same thing, if you should customize products per client, and how to find customers who don't have a pain...YET. They also demystify common …

1
Sales: Top to Bottom #33 - Personality Profiles, Upselling, & How to Develop Your Sales Reps 57:35

1y ago57:35

57:35

Welcome to Episode #33 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if prospecting is the most important part of sales, if you should change the way you sell depending on personality profiles, and how to develop your salespeople for success.They also …

1
Sales: Top to Bottom #32 - Inbound SDRs, Problem-Centric Selling, & Questions to Ask in Discovery 50:03

1y ago50:03

50:03

Welcome to Episode #32 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if there is a difference between inbound and outbound sales, if you should make sure your prospect agrees with you during discovery, and how to identify if you are problem-centric sel…

1
Sales: Top to Bottom #31 - Group Demos, AI Sequences, & Making Your Number in a Down Economy 56:01

1y ago56:01

56:01

Welcome to Episode #31 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if sales is all about top of funnel, if AI Generated sequences are worth it or not, & how to make your number in a down economy.They also demystify common sales myths in the B2B Sales…

1
Sales: Top to Bottom #30 - Bad Discoveries, Break-Up Emails, & How to Overcome Imposter Syndrome 54:38

1y ago54:38

54:38

Welcome to Episode #30 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if coaching & training are the same things, if most AEs are experts at discovery, and how to overcome imposter syndrome in sales.They also demystify common sales myths in the B2B Sale…

1
Sales: Top to Bottom #29 - Aggressive Selling, Sending Gifts, & How to Coach an Underperforming Rep 54:56

1y ago54:56

54:56

Welcome to Episode #29 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if a good seller is an aggressive seller, whether you should gift your prospects or not, and how to coach an underperforming sales rep.They also demystify common sales myths in the B2…

1
Sales: Top to Bottom #28 - Problems vs. Pain, Buyer Feedback, & How to Speak with Relevance 1:04:05

1y ago1:04:05

1:04:05

Welcome to Episode #28 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if pain and problem are the same, if you should ask for feedback from your closed-lost leads, and how to speak with relevance to your buyers.They also demystify common sales myths in …

1
Sales: Top to Bottom #27 - Upselling, Follow-Up Emails & How to Build a Go-to-Market Strategy 50:26

1+ y ago50:26

50:26

Welcome to Episode #27 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should give upsell credit to the AE, if follow-up emails to discovery meetings are necessary, and how to build & perfect a GTM strategy.They also demystify common sales myths i…

1
Sales: Top to Bottom #26 - Sales Leaderboards, Commissions, & How to Outbound Effectively 1:02:42

1+ y ago1:02:42

1:02:42

Welcome to Episode #26 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if all sales methodologies are the same, if sales leaderboards is a good strategy to encourage higher rep performance, and how to effectively conduct cold outbound strategies. They al…

1
Sales: Top to Bottom #25 - Buyer Intent, Mix & Match Sales Methodologies, & How to Qualify Prospects 1:09:45

1+ y ago1:09:45

1:09:45

Welcome to Episode #25 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you can mix & match sales methodologies, how to uncover impacts without coming off as interrogative, and how to find & qualify prospects before making the sales call.They also demy…

1
Sales: Top to Bottom Podcast #24 - With Special Guest Sarah Hicks! 46:57

1+ y ago46:57

46:57

Welcome to Episode #24 of the Sales: Top to Bottom Podcast!This episode includes a very special guest: Sarah Hicks!Sarah was the Head of Coaching & Consulting at Predictable Revenue, where she worked closely with Aaron ross to build the engine around their sales process. She is currently the Director of Sales at Fliip, & a leading voice for SDRs. I…

1
Sales: Top to Bottom Podcast #23 - Buyer Personalities, 1:1 Pairings, & Solving the Right Problems 57:04

1+ y ago57:04

57:04

Welcome to Episode #23 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including whether buyers want your help as a sales rep, if you should sell to buyer personalities, and how to know if you are solving the right problems for your buyers. They also demystify com…

1
Sales: Top to Bottom Podcast #22 - Sales Methodologies, Promotions, & How to Properly Coach a Deal 52:26

1+ y ago52:26

52:26

Welcome to Episode #22 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you need a methodology to sell, if you should provide giveaways to get people into your pipeline, & how to properly coach a deal. They also demystify common sales myths in the B2B …

1
Sales: Top to Bottom Podcast #21 - Selling to Negative Problems, Email Automation, & LIVE Sales Roleplay w/ Becc & Will Aitken 55:25

1+ y ago55:25

55:25

Welcome to Episode #21 of the Sales: Top to Bottom Podcast! In this podcast, we have a special guest: Will Aitken! Will & Becc discuss many different topics surrounding the B2B sales industry, including if you should only sell to negative problems, if Pain & Problem are the same thing, and if you should use solution-centric triggers to sell. They a…

1
Sales: Top to Bottom Podcast #20 - Social Media, Industry Sales Reps, & How to Outsell Your Competition 52:55

1+ y ago52:55

52:55

Welcome to Episode #20 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if sales reps should create social media content, if you should hire reps from only within your industry, and how to outsell your competitors on a deal. They also demystify common sal…

1
Sales: Top to Bottom Podcast #19 - Email Templates, On Target Earnings, & How to Sell in a Recession 1:02:05

1+ y ago1:02:05

1:02:05

Welcome to Episode #19 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if SDRs should use email templates, whether you should pay your sales reps based off of full commission or OTEs, & how to still close deals in a recession. They also demystify common …

1
Sales: Top to Bottom Podcast #18 - Layoffs, Virtual Sales Cycles, & The Right Questions to Ask Your Buyers 59:52

1+ y ago59:52

59:52

Welcome to Episode #18 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if AEs should coach SDRs on messaging, how salespeople can prepare for layoffs amidst a recession, and how to ask the right questions during discovery. They also demystify common sale…

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Becc Holland Podcasts

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