Best Ringmaster Conversational Marketing Podcasts (2024)

1
Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17 54:13

6h ago54:13

54:13

Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can…

1
FAQ Unpacked. Answering Your Questions - Ryan Sullivan - Making Better Decisions - Episode # 015 40:31

14h ago40:31

40:31

On this week’s episode of making better decisions your host Ryan Sullivan answers the most common questions from the listeners. Ryan talks about tying data to business goals, balancing thorough analysis with deadlines, building a data culture, preferred tools and technologies, data strategy and executive leadership and more! Takeaways: Discussing t…

1
Keys to Effective Management - Phil Duffy - Shift & Thrive - Episode # 007 52:58

36m ago52:58

52:58

In this episode, Phil Duffy, the COO and Chief Product Officer at Graze Robotics, shares his extensive experience in product strategy and change management. With over 25 years in product development, including 15 years in China overseeing hardware manufacturing, Phil has led initiatives that scaled startups and successfully integrated robotics into…

1
Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16 46:59

4h ago46:59

46:59

In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win…

1
How AI and Data work together - Judah Phillips - Making Better Decisions - Episode # 014 55:09

3h ago55:09

55:09

In this podcast Ryan speaks to the CEO of Squark Judah Phillips. They discuss the importance of AI when looking at the future of Data Analytics. The conversation also touches on how to ensure that the data you are hunting for is the correct data for the question you are asking. Takeaways: They discuss the evolution and application of language model…

1
From Transactions to Transformation - Anne Hartslief - Shift & Thrive - Episode # 006 55:58

6h ago55:58

55:58

In this episode of Shift & Thrive, host Natalie welcomes Anne Hartslief, a masterful business leader and co-founder of Lockstep. Anne shares her profound insights into successful organizational transformation, emphasizing the difference between transactional and transformational change. She discusses the common pitfalls of overengineering transform…

1
The Power of Category Design 52:48

2d ago52:48

52:48

In this engaging episode of The Transaction, hosts Matt Amundsen and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving spec…

1
Relationships Matter in Data Culture - Brady Crawford - Making Better Decisions - Episode # 013 40:08

3d ago40:08

40:08

In this week’s episode of Making Better Decisions, host Ryan Sullivan sits down with Brady Crawford (Senior Associate BI Analyst at Cerity Partners.) Brady emphasizes the critical role of trust, relationship building, and strategic alignment in fostering a successful data culture within organizations, particularly in tech consulting. They highlight…

1
Competitive Advantage Through Culture - Naveen Rajkumar - Shift & Thrive - Episode # 005 40:30

18d ago40:30

40:30

In this episode of Shift and Thrive, host Natalie engages in a compelling conversation with Naveen Rajkumar, Naveen shares his views on how change can be a win-win-win for shareholders, clients, and team members if implemented thoughtfully and strategically. Naveen talks about the importance of a clear strategy, client-centric culture, and team emp…

1
Data Quality over Quantity - Christopher Antonopoulos - Making Better Decisions - Episode # 012 45:46

10d ago45:46

45:46

In this week’s episode of Making Better Decisions, host Ryan Sullivan sits down with Christopher Antonopoulos, Founder and CEO of Measured Results Marketing. Christopher shares his concept of creating the right data is more important than having a ton of data. He also goes over the importance of creating the human connection still to ensure the dat…

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Sales Tech Showdown with Alastair Woolcook - The Transaction - Ep # 14 46:18

26d ago46:18

46:18

In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise…

1
The 'Why' Behind Data with Rebecca Friedberg - Making Better Decisions - Episode # 011 52:27

21d ago52:27

52:27

In this week’s episode of Making Better Decisions, host Ryan Sullivan sits down with Rebecca Friedberg, Director of Marketing Analytics & Insights at Benefit Cosmetics. Rebecca shares insights from her decade of experience in marketing analytics, emphasizing the importance of understanding the 'why' and 'so what' behind data points to drive better …

1
Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13 53:00

24d ago53:00

53:00

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insi…

1
AI, Data, and Creativity - Christian DiMare-Baits - Making Better Decisions - Episode # 010 54:44

25d ago54:44

54:44

In this episode of the Making Better Decisions podcast, host Ryan Sullivan sits down with Christian Damare Bates, Senior Software Engineer of Data Platforms at Pryon. The conversation covers the importance of requirements gathering in delivering effective products, the challenge of balancing agile methodologies with strategic planning, and the math…

1
Data Integrity Matters - Emilie Sanders Lee - Making Better Decisions - Episode # 009 44:40

1M ago44:40

44:40

By Ryan Sullivan

1
Diagnosing Sales with Becc Holland - The Transaction - Ep #12 46:13

1M ago46:13

46:13

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc share…

1
Optimizing Data Processes - Ash Tiwari - Making Better Decisions - Episode # 008 44:38

2M ago44:38

44:38

Welcome to another episode of the Making Better Decisions podcast! This week, host Ryan Sullivan sat down with Ash Tiwari, Managing Director – KPMG Tax Ignition, to discuss the importance of context for data professionals, the collaborative relationship between business and technology teams, the challenges of data siloing, and the transformative im…

1
Connecting People & Change - James Loffler - Shift & Thrive - Episode # 004 46:13

2M ago46:13

46:13

Our special guest this week is James Loffler, the President of Loffler Companies. James is a visionary leader in business technology services and an honored winner of the Power 50 award and a respected member of the Forbes Business Council. He delves into his experience driving major organizational change within his company, emphasizing the importa…

1
Bold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11 52:08

1M ago52:08

52:08

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with John Henry Scherck, a strategic marketing expert with a knack for bold, game-changing moves. Together, they dive into the evolving landscape of content marketing and the importance of taking risks for big wins. John shares his insights on why dipping your t…

1
The Human Side of Digital Transformation - Jenn Azar - Shift & Thrive - Episode # 003 41:52

2M ago41:52

41:52

Our special guest today is Jenn Azar, the CEO of The Stellix Group and the President of NECI. She is a visionary leader in life sciences, energy, and industrial manufacturing. In this weeks episode, Jenn delves into how she and her team has driven major business transformation in her company. Furthermore, she discusses the importance of involving e…

1
Decoding Sales Indecision with Matt Dixon -The Transaction - Ep 10 55:14

2M ago55:14

55:14

In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundsen are joined by Matt Dixon, renowned author and sales expert, to delve into the complexities of sales indecision. Matt Dixon shares profound insights from his book, The Jolt Effect, and discusses the significant challenges salespeople face today. He breaks down his innov…

1
Leading with Insights - Konstantin Vilk - Shift & Thrive - Episode # 002 48:56

2M ago48:56

48:56

Today, we are excited to welcome Konstantin Vilk, a seasoned entrepreneur and the Founder and CEO of UnPwnAble (formerly LinkTempo). Konstantin shares his journey from founding several tech companies to his current venture, addressing common misconceptions about implementing major organizational changes and emphasizing the significance of customer …

1
The Revolutionary Impact of Data Analytics - Shawn Egan - Making Better Decisions - Episode # 007 49:28

2M ago49:28

49:28

On this week’s episode of Making Better Decisions, host Ryan Sullivan sits down with Shawn Egan, Space Assortments & Systems Lead at the Boston Beer Company! Shawn and Ryan delve into the importance of asking the right questions in data analysis to make informed decisions, rather than just seeking data without clear objectives. Sean emphasizes the …

1
Data Management and Business Intelligence - Jimmy Holmes - Making Better Decisions - Episode # 006 51:32

2M ago51:32

51:32

On this week’s episode of Making Better Decisions, host Ryan Sullivan sits down with Jimmy Holmes, Director of Data Management and Business Intelligence. Ryan and Jimmy delve into the critical importance of data quality, with Jimmy highlighting the concept of 'garbage in, garbage out' and the challenges organizations face in prioritizing and managi…

1
Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9 48:18

2M ago48:18

48:18

As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joins Co-Hosts Craig Rosenberg and Matt Amundson for a…

1
Beyond Big Data - Darren O’Reilly - Making Better Decisions - Episode # 005 45:07

2M ago45:07

45:07

On this week’s episode of Making Better Decisions, host Ryan Sullivan sat down with Darren O’Reilly, Senior Director of Software and Technology at JBT Automated Systems! Darren delves into the importance of using the right data over more data in making decisions, the challenge of managing massive data volumes with the increasing automation and use …

1
Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8 57:46

2M ago57:46

57:46

Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault Innovation and the author of Naked Sales. Ashley joins hosts Craig Rosenberg and Matt Amundson to discuss the core idea of “Selling by Design”, how to craft a collaborative co-creatin…

1
Pathways to Empowered Decision-Making - Stephanie Dean - Making Better Decisions - Episode # 004 45:17

3M ago45:17

45:17

On this week’s episode of Making Better Decisions, host Ryan Sullivan, sits down with Stephanie Dean, culture builder and idea advocate! Stephanie shares her experiences from her time at Clorox, highlighting her role in analytics enablement, the Digital Leadership Forum she initiated, and the emphasis on creating a culture where analytics is access…

1
Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7 52:27

3M ago52:27

52:27

Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Cra…

1
The Truth About Data - Mario Laposse - Making Better Decisions - Episode # 003 47:07

3M ago47:07

47:07

In this episode of Making Better Decisions, host Ryan Sullivan engages with guest Mario Laposse! Ryan and Mario delve into the nuances of using data to make better decisions, emphasizing that data isn't a cure-all but requires correct framing, asking the right questions, and being intentional to derive meaningful insights. Mario also discusses the …

1
Shaping Cultures & Driving Change - Matt McGrath - Shift & Thrive - Episode # 001 47:50

3M ago47:50

47:50

Today, we're honored to have Matt McGrath, the President and CEO of Systems Engineering, as our esteemed guest. Matt delves into his journey of steering his company's evolution from a value-added reseller to a managed service provider. He emphasizes the pivotal role of trust, effective communication, and prioritizing security in driving successful …

1
Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6 50:31

3M ago50:31

50:31

To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Principal Analyst at Forrester and is currently advising and coaching multiple high-growth companies. Mary joins Hosts Craig Rosenberg and Matt Amundson to discuss the technology-enabled fut…

1
To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5 57:04

3M ago57:04

57:04

Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris shares his “unqualified” thoughts on when to gate content, how to get deals done on demo cal…

1
Shift & Thrive Trailer 0:51

4M ago0:51

0:51

By Natalie Nathanson

1
Navigating the Data Labyrinth - Seth Earley - Making Better Decisions - Episode # 002 40:01

4M ago40:01

40:01

Today’s guest is an expert with 20+ years of experience in knowledge strategy, information architecture, and information findability solutions. Please welcome Seth Earley, Founder & CEO of Earley Information Science! Seth joins host, Ryan Sullivan, to share his take on data strategy, information architecture, and leveraging data for business outcom…

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Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4 55:00

3M ago55:00

55:00

Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the current poor performance amongst sales reps and what leaders can do about it to increase performance today and in the long run. They also get into why buyers dread demos, whether mark…

1
Data Integrity - Jeremy Woods - Making Better Decisions - Episode # 001 55:04

4M ago55:04

55:04

Welcome to Making Better Decisions! This week, host Ryan Sullivan sat down with Jeremy Woods, Facility Director & Area General Manager at CBRE! Jeremy shares insights into his career trajectory within the real estate industry, highlighting the significance of data-driven decision-making, primary research, and personalized insights. He also emphasiz…

1
Welcome to Making Better Decisions: Leaders in Data 0:30

4M ago0:30

0:30

This is the trailer for a new podcast sponsored by Canopy Analytic.By Ryan Sullivan

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Remixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3 59:12

4M ago59:12

59:12

Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together …

1
The Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2 49:54

4M ago49:54

49:54

Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-m…

1
People, People, People! - Kelly Breslin Wright - The Transaction - Ep #1 1:00:32

4M ago1:00:32

1:00:32

Welcome to the first full episode of The Transaction! We’re kicking things off right with an amazing guest who is known for her time as President and COO of Gong, and as Executive Vice President, Sales at Tableau. Kelly Breslin Wright is now the Founder of Culture Driven Sales and an Adjunct professor at the University of Washington. Kelly joins Ho…

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The Transaction - Official Podcast Trailer 2 8:07

4M ago8:07

8:07

Welcome to The Transaction! This is just a taste of what you can expect from the first four episodes of the show. First Episode drops 3/14 Learn more at https://thetransactionpod.com/ Follow The Show! Social Media: ~LinkedIn: https://www.linkedin.com/company/the-transaction/ ~Substack: https://thetransaction.substack.com/ ==========================…

1
Welcome to The Transaction 0:27

5M ago0:27

0:27

Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover …

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