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In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are ...
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Your host, Thomas Watkins, talks with the CEO and Founder of Kalicube, Jason Barnard. Jason discusses the evolving landscape of digital marketing, and provides a wealth of insights into the importance of productizing services, understanding Google's algorithms, and the strategic approaches necessary for effective digital marketing. Jason emphasized…
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Your host, Thomas Watkins, talks with the VP of Product of Dealfront, Vincent Jong. Vincent emphasized the importance of a fundamental mindset shift when moving from a sales-led approach to a product-led approach. In a sales-led company, product usage data often exists but is not integrated into the go-to-market strategy. In contrast, a product-led…
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Your host, Thomas Watkins, talks with the Founder and CEO of Simplero, Calvin Correli. Calvin shares insights on the intersection of spirituality and entrepreneurship, emphasizing the importance of aligning business with one's life purpose. He discusses his journey from a software developer to creating an integrated platform for courses and coachin…
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Your host, Thomas Watkins, talks with the Director of Growth Marketing at Prefect Technologies, Sarah Bedell. Perfect Technologies is a workflow orchestration tool designed to help technical teams manage their code more efficiently. Sarah highlights the importance of open-source products in the developer tooling space, noting that open-source can s…
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Your host, Thomas Watkins, talks with the Executive Chairman of TrialKey, Saurabh Jain. Saurabh Jain's career trajectory is a testament to the power of diverse experiences. Starting as a software engineer, he founded a tech startup that he later sold to Telstra, Australia's equivalent of AT&T. His journey took an unexpected turn into sales, where h…
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Your host, Thomas Watkins, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean, an experienced entrepreneur and sales CEO, shared his deep understanding of outsourcing, the critical nature of product-market fit, and the nuances of different service providers. Outsourcing can be both beneficial and challenging for many companies. While …
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Your host, Thomas Watkins, talks with the Executive Chairperson of Winning by Design, Dave Boyce. Dave highlights the rapid evolution of the PLG landscape. Despite its significant impact on the industry, there is still a considerable gap in understanding and documentation of PLG strategies. This gap presents an opportunity for companies to gain a c…
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Your host, Thomas Watkins, talks with the Distinguished VP of Gartner, David Yockelson. David defines PLG as a strategy that emphasizes the product as the primary driver of customer acquisition, expansion, and retention. However, he clarifies that PLG is not solely about self-serve models. Instead, it often involves a hybrid approach that integrate…
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Your host, Thomas Watkins, talks with the Co-Founder and CEO of CPV One, Julia Draghici. Julia's companies, CPV One and CPV Labs are ad-tracking platforms designed for performance marketers. These platforms help users track, optimize, and test their marketing campaigns, providing a comprehensive view of their marketing efforts. CPV Labs is a self-h…
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Your host, Thomas Watkins, talks with the Head of Growth of Zuora, Dana Yobst. Dana emphasizes that the growth department is a unique entity that sits at the intersection of product, marketing, and sales. This department is crucial for driving a go-to-market motion that effectively combines these three groups. Product Management focuses on understa…
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Your host, Thomas Watkins, talks with the Fractional CPO, Automation Champion in AI enablement, and Product-led Growth, Jason Dadah. Jason brings a unique perspective to the table, having served as a chief product officer at Gate List, a mortgage AI company, and as a product owner at various companies. His journey through the startup landscape and …
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Your host, Thomas Watkins, talks with the Product Operation Manager of HCSS, Tiffany Murphree. Product Ops, or Product Operations, is a term that's gaining traction, yet it's defined differently across various organizations. At its core, Product Ops serves the product management department, aiming to streamline efficiency and enhance communication …
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Your host, Thomas Watkins, talks with the Product Design, Usability, and DesignOps Consultant and Co-chair of Women In Product, Houston, Alison Ostendorf. Alison peeled back the layers of Product-Led Growth (PLG) and its transformative impact on the tech industry. Alison brings a fresh perspective from the design world, challenging the status quo o…
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Your host, Thomas Watkins, talks with the CEO of Foundersuite, Nathan Beckord. Venture capital is not a game of chance; it's a strategic decision-making process guided by a VC's thesis. This thesis is the bedrock of their investment choices, influenced by industry trends, personal expertise, and market predictions. Nathan shed light on the importan…
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Your host, Thomas Watkins, talks with the CEO and Founder of TRG International, Rick Yvanovich. Rick's journey is nothing short of remarkable. He discussed his experiences from the early days of computing, a time when technology was in its nascent stages, to the current era dominated by cloud computing and Software as a Service (SaaS). His story is…
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Your host, Thomas Watkins, talks with the Compliance Ambassador and Senior Business Advisor of SAP, S V Prasad Gandhikota. Prasad's professional odyssey began in 1995 after graduating with a technology degree from Bombay University, India. His early career was rooted in supply chain management and manufacturing, which laid a solid foundation for hi…
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Your host, Thomas Watkins, talks with the President of The Authenticity Alliance, Wes Kussmaul. In 1981, long before the term "social media" entered our lexicon, Delphi Corporation began an ambitious project to create a digital encyclopedia. Wes Kussmaul recounted the company's fascinating evolution from a knowledge repository to a social media pla…
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Your host, Thomas Watkins, talks with the Board Director of RemotelyMe, Bill Reed. Bill broke down marketing into three distinct areas: demand generation, product marketing, and strategic marketing. Demand generation encompasses social media, advertising, email marketing, and SEO, all aimed at creating awareness and attention. Product marketing, on…
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Your host, Thomas Watkins, talks with the Founder of Product Houston, Wade Pinder. Wade's path into product management is a testament to his dedication to the Houston community. He shared the unique challenges and solutions that the city presents, highlighting the differences in product management methodologies. But what stood out was the emphasis …
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Your host, Thomas Watkins, talks with the VP of Product and Design of Hubilo, Shailesh Hegde. Shailesh's story is particularly inspiring. Starting with an engineering degree, Shailesh cut his teeth in the software testing realm, working for giants like Siemens and Nokia. Shailesh's pursuit of growth led him to a master's degree in the US and a stin…
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Your host, Thomas Watkins, talks with the Senior Director of Digital Product and User Experience of Kendra Scott, Brad Power. Brad's journey into the realm of product management is a testament to the power of customer-centric thinking. His career began in a call center, where he honed his skills in customer retention. This experience laid the found…
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Your host, Thomas Watkins, talks with the Founder of Funnelytics, Mikael Dia. Mikael's journey with Funnelytics started when he was running a marketing agency. He identified a clear market need for a tool that visualizes marketing strategies and data while tracking the intricate paths customers navigate across various online platforms. This led to …
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Your host, Thomas Watkins, talks with the Product Operations Lead of iGaming of Caesars Sportsbook & Casino, Thomas Palaio. Thomas's career trajectory is a testament to the evolution of a tech professional. Starting with hands-on roles such as help desk support, he quickly moved into the realm of DevOps and cloud technologies at a time when continu…
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Your host, Thomas Watkins, talks with the Director of Product Management of Applied Systems, Vijay Rengarajan. Vijay's journey began in programming and evolved through a business analyst role at Tata Consultancy Services. His experience in the insurance domain laid the foundation for his customer-centric approach. In 2016, he transitioned to produc…
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Your host, Thomas Watkins, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph spoke on what heart-centric branding truly means. It's an approach that goes beyond the transactional aspects of business and focuses on creating a genuine connection with consumers. Heart-centric branding is about tapping into the authentic core of a…
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Your host, Thomas Watkins, talks with the Product Management Consultant of Slalom, Charles Jessup. Charles' entry into product management was somewhat serendipitous, beginning with his work in building digital products for an oil and gas company. His career trajectory took an exciting turn when he transitioned to product coaching and consulting at …
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Your host, Thomas Watkins, talks with the Product and Technology leader, Justin Hunter. Justin's story is a testament to the fluid nature of career paths. Initially setting his sights on events management, he found himself drawn to the structure and impact of infrastructure and project management. His transition was not just a change in job titles …
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Your host, Thomas Watkins, talks with the President of EPS Optic(s), Ryan Weiss. Ryan's product is a testament to the powerful synergy between people and process. He shared the foundational vision of his SaaS solution, which is to seamlessly integrate these two elements. The goal? To create a platform that not only functions efficiently but also al…
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In the inaugural episode of Product Led Growth Leaders, Josh Elledge of UpMyInfluence interviews the show's host and creator, Thomas Watkins. Thomas, a UX practitioner, plans to share insights from product leaders and encourage innovative thinking. Josh and Thomas invite listeners to subscribe, share, and even apply to be guests on the show. He als…
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