5 - Unleashing the Power of Heart-Centric Branding: A Paradigm Shift for Businesses with Viim's Steph Hilfer

Product Led Growth Leaders

Your host, Thomas Watkins, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph spoke on what heart-centric branding truly means. It's an approach that goes beyond the transactional aspects of business and focuses on creating a genuine connection with consumers. Heart-centric branding is about tapping into the authentic core of a brand and sharing that truth with the world. It's not just about selling a product or service; it's about resonating with customers on a deeper level, through shared values and beliefs.

When asked for an example, Steph highlighted industries where trust is non-negotiable, such as financial advising or healthcare. In these fields, heart-centric branding can be the differentiator that builds trust by authentically communicating a business's values and mission. This approach isn't just about what you offer but who you are as a business and how you connect with the needs and values of your clients.

A key takeaway from the discussion was the importance of internal alignment within an organization. Steph emphasized that a staggering 80% of brand work should be focused internally. The rationale is simple: for a brand to be perceived as genuine, the people within the company must live and breathe the same values that the brand projects to the outside world. This internal-external consistency is what makes every customer interaction feel authentic.

Connect with Steph on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.