Best Caspian Studios Podcasts (2024)

1
Stop Using Someone Else’s Playbook 46:39

2h ago46:39

46:39

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries. In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelli…

1
Modernizing Legacy Systems with AI with Shelia Anderson of Aflac 36:44

6d ago36:44

36:44

In this episode, Shelia Anderson, CIO at Aflac, discusses how the company is using AI to modernize while handling legacy systems. Shelia highlights key initiatives such as digital claims processing, establishing an AI center of excellence, and transforming internal operations. She also emphasizes the importance of aligning business goals, maintaini…

1
Transforming Industries with 5G and Edge Computing with Jim Brisimitzis, Founder and General Partner at 5G Open Innovation Lab 44:44

3d ago44:44

44:44

5G technology is revolutionizing enterprise computing by enhancing data movement and connectivity. In this episode, Bill sits down with Jim Brisimitzis, Founder and General Partner at 5G Open Innovation Lab, to explore his career from Nortel to Microsoft and the transformative potential of 5G technology. Jim discusses the evolution of private 5G ne…

1
Stop Fighting with Your Collateral and Make Better Content 46:44

7d ago46:44

46:44

In this episode, Eric shares with us how to effectively tailor marketing messaging, why it’s important to push the boundaries of content design, and leveraging tools like ChatGPT for brainstorming ideas. Eric also talks about why fighting pieces of collateral to get to the point is often done in vain and his approach to creating better content. Key…

1
Leveraging AI to Forecast Meaningful Project Plans 44:30

14d ago44:30

44:30

In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. Key Takeaways: Efficiency in Performance Marketing: There is no time waste…

1
Why You Can Never Spend Too Much Time with Your Customers 40:55

28d ago40:55

40:55

This episode features an interview with Alison Lindland, CMO at Movable Ink, a SaaS MarTech platform that empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. In this episode, Alison discusses the importance of a customer advisory board and of personally spending time with your customers. She al…

1
Smart Homes, Smart Cars and a Smart Electrical Grid with Kai Hackbarth, head of product and solutions at Bosch Global Software Technologies 43:24

24d ago43:24

43:24

How will progress at the edge change our homes, cars and the electrical grid? In this conversation, Bill sits down with Kai Hackbarth, Senior Tech Evangelist at Bosch Global Software Technologies for a wide ranging discussion around Kai’s work at the OSGI foundation, and the complexities of smart homes, smart vehicles and the challenges posed to th…

1
How CMOs Should Think About Building a Strategic Narrative 45:38

1M ago45:38

45:38

This episode features an interview with Andy Raskin, Strategic Narrative Consultant, who aligns CEOs and their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. In this episode, Andy shares what a strategic narrative is, how CMOs should think about it, and how to get CEO-buy-in. Key Take…

1
The Buyer’s Journey is the New Brand 41:24

1M ago41:24

41:24

This episode features an interview with Kelly Hopping, CMO at Demandbase, a go-to-market company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam prospects. In this episode, Kelly talks about her strategy to make sales love the marketing team …

1
Digital Infrastructure in an Emerging AI World with Greg Cudahy, Global Leader of TMT and Global Industries AI Leader at EY 43:45

1M ago43:45

43:45

Organizations need access to digital infrastructure and communications networks to leverage AI in a cost effective way. In this episode, Bill sits down with Greg Cudahy, Global Leader of TMT and Global Industries AI Leader at EY, to discuss digital infrastructure in an emerging AI world. The two talk about the judgment calls we will have to make ab…

1
Creating a Total Social Strategy to Hype New Products 47:40

2M ago47:40

47:40

This episode features an interview with Katie Berg, VP of Marketing at Klue, an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business. In this episode, Katie dives into all things content, discussing building high qualit…

1
Getting Crafty as a Lean, Mean Team 43:19

2M ago43:19

43:19

This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey. In this episode, Clare talks about gaining clarity on your strategy and ensuring that it is not based on conjecture, advising marketing leaders not to sacrifice data-bac…

1
Measuring the Confidence of Your Data with Steve Todd, Fellow & VP of Data Innovation and Strategy at Dell Technologies 43:50

2M ago43:50

43:50

“How can you take the trust that you have in the data center when you deliver data, and how can you stretch that from the far edge, to a gateway, to an edge server, to the core, to the cloud?” Steve Todd, Fellow & VP of Data Innovation and Strategy at Dell Technologies, predicted 25 years ago that the problem of data trust on the edge would be impo…

1
Where to Play and How to Win 42:09

2M ago42:09

42:09

This episode features an interview with Kady Srinivasan, CMO at Lightspeed Commerce, a commerce platform that helps merchants innovate to simplify, scale and provide exceptional customer experiences. In this episode, Kady discusses the importance of understanding your segments so you can talk about the value proposition for each segment appropriate…

1
Showing Up for Customers Through Your Product 42:00

2M ago42:00

42:00

This episode features an interview with Smita Wadhawan, CMO at SimplePractice, a leading practice management software company for health and wellness professionals. In this episode, Smita discusses the importance of keeping your customers at the center and incorporating their voice. She also dives into educating the customer about the value of your…

1
Distributed Data Solutions with Jaxon Repp, Field CTO at HarperDB 41:06

2M ago41:06

41:06

Are we in the age of bespoke models? How long will that last? In this conversation, Bill sits down with Jaxon Repp, Field CTO at HarperDB, a globally-distributed edge application platform. They discuss solutions to managing distributed data, customized AI models and bringing the east of cloud to the edge. --------- Key Quotes: “I think that we are …

1
Strategically Organizing Your Own Customers 46:05

3M ago46:05

46:05

This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance. In this episode, Kristin talks about not only creating a category, but also creating roles for the people who work in that category, in an effort to organize their cus…

1
The Niche Media Approach 42:54

3M ago42:54

42:54

This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites. Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and without making sacrifices in quality. He also dives into the…

1
Generative AI and the Factory of the Future with Jason Nassar, Senior Consultant Product Manager at Dell Technologies 39:14

3M ago39:14

39:14

How will generative AI impact the factory floor? In this conversation, Bill sits down with Jason Nassar, who is responsible for Dell Technologies’ global strategy for manufacturing edge products and solutions as a Senior Consultant Product Manager. The two dive into the future of generative AI on the factory floor, musing about the role of robots a…

1
Bringing Value at Every Stage of the Customer’s Journey 31:40

3M ago31:40

31:40

This episode features an interview with Narine Galstian, CMO at SADA, an IT Services and Consulting company that helps customers move to the cloud and then innovate and explore what is possible on the cloud. In this episode, Narine discusses fostering ongoing conversations with customers and focusing on getting customers for life. She also dives in…

1
The Future of Gifting is AI Enhanced 39:33

3M ago39:33

39:33

This episode features an interview with Kris Rudeegraap, Co-CEO, Sendoso, the leading gift sending platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Kris talks about the value and the future of gifting, diving into how AI will enhance gifting efforts and creative ways companies …

1
Mirrored Consumers and the Changing Retail Landscape with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture 40:15

3M ago40:15

40:15

What is a mirrored consumer and how can digital twins be used in retail? In this conversation, Bill speaks with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture, where he is focused on driving digital transformation, modernization, and platform development, particularly emphasizing intelligent edge computing, data analytics, and a…

1
Defining the Enemy When Rebranding 39:32

3M ago39:32

39:32

This episode features an interview with April Moh, CMO at Kyriba, leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments and working capital solutions. In this episode, April shares her expertise on managing perceptions through PR and building a demand creation arm from scratc…

1
Brand as the Hub of Your Go-To-Market Approach 48:02

4M ago48:02

48:02

This episode features an interview with John Solomon, CMO at Therabody, the wellness tech pioneer that brought us the Theragun, among other products that optimize human performance and unlock the body's natural ability to achieve health and well-being. In this episode, John shares his strategy to overcome the “Kleenex problem”and dives into how the…

1
Creating a Digital Nervous System with David Sprinzen, VP of Marketing at Vantiq 46:40

4M ago46:40

46:40

How can we create a “digital nervous system” and how will this change the edge? In this conversation, Bill speaks with David Sprinzen, the VP of Marketing at Vantiq, an application development platform for real-time edge-native applications. David and Bill discuss how modern technology can pull inspiration from the human nervous system, and dive in…

1
The Customer Journey Isn’t a Funnel - It’s a Spiral 41:43

4M ago41:43

41:43

This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data. In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to "go big or go home on events", and the importance o…

1
The Venn Diagram of Content Marketing 55:19

4M ago55:19

55:19

This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that increases retailers' internet resilience by catching issues in the internet stack before they impact business. In this episode, Gerardo discusses his ungated content strategy and the venn diagram of content marketing. He also shares his thoughts on sticking to…

1
Managing the Electrical Grid with Arnaud Langer, Global Managing Partner Edge and IoT at Atos 38:39

4M ago38:39

38:39

This episode features an interview between Bill Pfeifer and Arnaud Langer, Global Managing Partner Edge and IoT at Atos. At Atos, Arnaud is focused on helping customers navigate their legacy-to-edge or cloud-to-edge transformations, leveraging the power of 5G, Edge, and IoT technologies. They dive into Arnaud’s work in the energy industry and the c…

1
Part 10: Top Marketing Leaders Share Their Most Uncuttable Budget Items 27:41

4M ago27:41

27:41

Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests ca…

1
Brand as a Competitive Advantage 35:05

5M ago35:05

35:05

This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states. In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sha…

1
Vector Databases in the AI Tech Stack with Dr. Vivien Dollinger, CEO at ObjectBox 38:28

5M ago38:28

38:28

Why are vector databases important at the edge? In this episode, Bill sits down with Dr. Vivien Dollinger, CEO at ObjectBox, to discuss the growing significance of vector databases in the AI tech stack and how this will impact the future of edge computing. They dive into the future of edge AI data management and why more data isn’t yet stored at th…

1
Strengthening Your Sales Relationship 35:36

5M ago35:36

35:36

This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts. In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She al…

1
EP-02A: The Aftershow with Michael Palank and Nelson Mills - Visionary Leadership from Brett Adcock 1:31:11

5M ago1:31:11

1:31:11

This is TLC Equation: The Aftershow. Simply defined, an Aftershow is when we gather together immediately after a meaningful performance. Each aftershow, we'll highlight moments from our main episode conversations and what ideas resonated deeply with our founders. The founders that appear on our Aftershows are currently in build mode. They have take…

1
Using Incentives to Drive Impact 35:09

5M ago35:09

35:09

This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world. In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participan…

1
Where Multi-Cloud and Edge Intersect with Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology 46:44

5M ago46:44

46:44

Where do multi-cloud and edge intersect? What is the dividing line between them? In this episode, Bill sits down with Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology, to dive into relationships between edge, multi-cloud, managed hosting, and colos. They discuss the never-ending decisions that have to be made regarding where to ho…

1
Accountability in Experimentation 39:14

5M ago39:14

39:14

This episode features an interview with Riikka Söderlund, CMO at Katana Cloud Inventory, a company that provides SMBs with easy-to-use inventory management software, to get them the real-time data that they need. In this episode, Riika discusses staying accountable for intentional experimentation, how she invests in talent and why she dislikes the …

1
Be the Easiest Company to Buy From 43:03

6M ago43:03

43:03

This episode features an interview with William Tyree, CMO at IntelligenceBank, a platform that helps marketing teams get brand and legal approved content out the door faster. In this episode, William discusses his focus on being the easiest company to buy from, the importance of empathizing with buyers, and how customer buying behavior has changed…

1
Digitizing Our Cities with John Lockhart, Lead Sustainability Technologist, Global Digital Cities at Dell 47:16

6M ago47:16

47:16

How will edge technologies and AI shape the future of our cities? In this episode, Bill sits down with John Lockhart, Lead Sustainability Technologist, Global Digital Cities at Dell, to discuss all things digital cities. They dive into how city leaders can approach digital transformation and tackle the problems in their cities, and discuss digital …

1
Investing in Community and Relationships 38:06

6M ago38:06

38:06

This episode features an interview with Celia Fleischaker, CMO at isolved, a trusted HCM leader that provides software and services to meet the needs of HR professionals. Through their partner network, they reach more than 5 million employees and 145,000 employers across all 50 states. In this episode, Celia shares with us how they are investing in…

1
Being the “Voice of” and “Voice to” the Market 41:06

6M ago41:06

41:06

This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe. In this episode, Kimberly shares with us how she built an end-to-end market…

1
Space: The Ultimate Edge Use Case with Elizebeth Varghese, Partner / Principal, Space Economy Acceleration Leader at Deloitte 38:19

6M ago38:19

38:19

What is the future of edge computing in the space age? In this episode, Bill sits down with Elizebeth Varghese, Partner / Principal, Space Economy Acceleration Leader at Deloitte to discuss her work on bitcoin and the spacefaring economy, and how it relates to the future of edge computing. They dive into space as the ultimate edge computing use cas…

1
Using Neuroscience to Understand Your Customer 44:52

6M ago44:52

44:52

This episode features an interview with Esther-Mireya Tejeda, CMO at Anywhere Real Estate Inc., a leader of integrated residential real estate services, whose portfolio includes some of the most recognized brands in real estate.  In this episode, Esther-Mireya discusses how marketers should consider themselves “business psychologists” and shares ho…

1
Creating Demand Starts with a Story 36:41

7M ago36:41

36:41

This episode features an interview with Ben Slater, SVP of Marketing at Beamery, a Talent Lifecycle Management platform that empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill, and redeploy their workforce. In this episode, Ben encourages companies to think about th…

1
DevRel and the Future of IT with Brad Maltz, Senior Director of the DevOps Portfolio and DevRel at Dell Technologies 44:47

7M ago44:47

44:47

What is the future of IT and how does it affect careers at the edge? In this episode, Bill sits down with Brad Maltz, Senior Director of the DevOps Portfolio and DevRel at Dell Technologies to discuss DevRel, EdgeOps and how IT can adapt to the momentum of edge technologies. They explore how people in IT should navigate their careers at this techno…

1
What Makes a Great Marketer? Right Thing, Right Place, Right Time 35:08

7M ago35:08

35:08

This episode features an interview with Brad Rinklin, CMO at Infoblox, a Computer and Network Security company that unites networking and security to deliver unmatched performance and protection for a world that never stops. In this episode, Brad shares with us how Infoblox is expanding its buyer persona reach, what a modern marketing team looks li…

1
Mixing Up Traditional Marketing Models for Next-Gen Buyers 44:59

7M ago44:59

44:59

This episode features an interview with Stephanie McCarty, CMO at Taylor Morrison, the 5th largest homebuilder in the U.S. made up of the nation's leading homebuilders and developers. In this episode, Stephanie shares with us why your website should be a selling tool not a seduction tool, how the role of sales is changing, and the unique ways Taylo…

1
Brewing Beer at Scale with Adam Little, Senior Manager, Enterprise Security and Compliance at New Belgium Brewing 43:45

7M ago43:45

43:45

Once a boutique operation, New Belgium Brewing is now producing millions of barrels of beer. In this episode, Bill sits down with Adam Little, who has been with the company for nearly nine years and currently serves as Senior Manager, Enterprise Security and Compliance. They dive into how New Belgium has used edge technologies to scale their produc…

1
Mobilizing Your Customer Base to Drive Sales 39:17

7M ago39:17

39:17

This episode features an interview with Jordan Schenck, Chief Brand Officer at Flashfood, a technology company working to eliminate retail food waste by connecting consumers with discounted food nearing its best-by date. In this episode, Jordan shares with us how to push through the zeitgeist around what you do to change consumer perception, and sh…

1
How to Run a ‘Pipe Council’: Approach Pipeline as a Team Sport 40:30

8M ago40:30

40:30

This episode features an interview with Ed McDonnell, CRO at Asana, a software company that helps teams orchestrate their work, from small projects to strategic initiatives. In this episode, Ed shares with us Asana’s vision for tackling work automation, insight into their Work Innovation Lab, and why attribution for attribution's sake is meaningles…

1
Deploying Visual AI at the Edge with Sridhar Sudarsan, CTO at SparkCognition 46:13

8M ago46:13

46:13

Visual AI at the edge is becoming increasingly ubiquitous, even reaching some traditionally lower tech sectors like gas station convenience stores. In this conversation, Bill sits down with Sridhar Sudarsan, the CTO at SparkCognition, to discuss their visual AI products and how they have been deployed at scale throughout gas stations and how they a…

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