The Founder's Formula Podcast is designed to bring current founders, co-founders, founding CEOs, and aspiring entrepreneurs alike the latest and greatest insight from founders who have "been there and done that".
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Welcome to The Sales RX Podcast the #1 rated B2B podcast for sellers, frontline managers, and c-suite executives where we uncover the latest and greatest industry insights. This isn't your normal sales podcast where we just talk about cold calling and closing deals. Our mission is to dig deeper on the relevant challenges affecting the entire go-to-market (GTM) function that anyone working at a company responsible for sales to drive growth will experience. Join our cohosts Chet Lovegren and B ...
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Episode 67: Cross-Collaborating with Department Heads Effectively
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Running a department is hard, especially when you have other departments that you rely on for support who are also relying on you for support. Too often we hear about the negative feelings from sales to marketing or customer success to sales. Unfortunately, the harmony we can create when cross-collaborating will never be perfect, but it can be deve…
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Episode 66: Developing Chemistry with Solutions Engineers
1:19:29
1:19:29
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So you've made it through discovery and now you're onto your product demo. Especially if you have a technical product, you're most likely leaning on a solutions engineer to co-sell with you. The problem with most sales demos, is there are not standards and expectations set to help efforts scale. Sometimes your demo counterpart can turn into a techn…
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Episode 65: Building Sales Habits that Scale
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As we’ve finished the first month of the new year, you’re likely getting a look at what habits are sticking and which ones aren’t. Is it no surprise you might be slumping back to your status quo of November & December (the months that made you want to make a change)? Managers can play a vital role in helping their contributors develop new habits pr…
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GTM Gameplan #003: The First 30 Days of a New Seller with Giorgia Ortiz & Troy Ortega
42:58
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Even though we don't live in the candidate market we once did - hiring, onboarding, and training are still just as important as in the blank check era of 2020-2022. The problem is, that it feels like there are no really good benchmarks for what works, and many people are just ad-hoc putting together programs based on crowdsourced insight. To effect…
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Episode 64: Effective Enablement to Support Sellers Post-Onboarding
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Money is not the biggest motivator. It can help, but it’s not the only reason team members choose to stick around at a company. Jim Rohn said, “The greatest value in life is not what you get; the greatest value in life is what you become.” If we don’t create a healthy company culture that centers around the continuous development of our team member…
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Episode 63: Creating a Successful Onboarding Plan for New Sales Reps
1:08:31
1:08:31
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The first 30 days of a sales rep are some of the most overloaded but important weeks of their career at your company. The average sales rep takes 3 months to ramp up and nearly 10 months before they are profitable with the company. With average tenures being less than 18 months, that means you have only about 8 months of productive selling time wit…
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Episode 62: Email Deliverability Changes in 2024
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1:04:19
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With the recent changes to Gmail and Yahoo's email deliverability policies, hyper-growth outbound might hit a roadblock. Since spam reporting rates are lowered, and domain sending limits are hampered, sales is going to have to spend even more time being intentional with their outreach. Could this be the resurgence of cold calling in a post-COVID wo…
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GTM Gameplan #002: Building a Channel Partnerships Funnel with Christopher Nault and David Gable
41:38
41:38
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Right now NRR is such a big part of the conversation, and with CAC being so high it makes sense to balance it out with a higher LTV. But unfortunately, what does that mean for sales teams? We have to solve for high customer acquisition costs and with fewer dollars to compete in a market where fewer dollars are being spent, it's time to get creative…
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Episode 61: Deal Handoff Best Practices Part 2 - Presales to Post-sales
56:05
56:05
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Is high churn a sales or CS problem? Are salespeople selling features that don’t exist, or are our customer success managers dropping the ball on supporting and making the customer successful? Could it be as simple as failing to effectively hand off the deal from department to department? Think about it…Sales spend anywhere from 30-120 days and bey…
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GTM Gameplan #001: Marketing Processes and Strategies for 2024 with Amanda Martin & Andreas Diwing
30:18
30:18
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Marketing is becoming harder than ever for GTM teams. With fewer dollars to be spent on even fewer dollars to be acquired, creativity and innovation are going to play a big part for marketing teams in 2024. SPONSORED BY:Kixie | Click Here to get a fully loaded 10-day free trial for your entire team with hours of call credits included and …
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Episode 60: Deal Handoff Best Practices Part 1 - SDR to AE
1:05:26
1:05:26
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Thanks to the Predictable Revenue model, SDRs are the backbone of demand generation in sales-centric organizations. Even if they are responsible for calling out on inbound requests to filter out unqualified opps, they play a big part in helping pipeline growth be efficient. Lately, there has been quite a bit of chatter about the model and whether b…
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Episode 59: What Good Professional Development Looks Like
1:03:05
1:03:05
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Nobody gets to where they want to go by following the status quo. Jim Rohn said, “Show me what is on a person’s bookshelf, and I can tell you how much they have in their bank account.” If you’re an individual contributor, accelerating your learning above your cohorts will give you a leg up on your growth trajectory. As a Senior Leader, understandin…
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Episode 58: The First 90 Days of a Frontline Manager
59:49
59:49
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Unfortunately, most sales managers only became managers because they were good at their job. They never learn how to be good managers and leaders. Because of this, only 1 out of every 4 managers has never had official training or consistent coaching to get better at their job. Being someone worth working for can either make or break your ability to…
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Episode 57: Having Effective Internal Conversations
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54:53
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Especially in a tough economy, it can be hard to find opportunities for promotion. If you are someone striving to climb the ranks and grow your professional career, you have to learn how to have effective conversations with your manager, and other department heads, and build your internal brand regarding the optics of how you are perceived in the c…
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With the spike in salespeople looking to integrate AI into their sales efforts to reach more prospects in a shorter amount of time, there’s a flurry of new ideas, processes, and tools that are making their way to the surface. What works, what doesn’t, and how is AI going to impact my job as a salesperson? In today’s episode, viewers will learn abou…
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Episode 55: Using Video the Right Way in Sales with Chris Bogue
22:31
22:31
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Chris is the owner of Chris Bogue Communications, a strategic advisor to multiple companies, and one of the best sales content creators on the planet!In today's episode, we talked about how B2B companies can better leverage video in their outreach and sales process, while avoiding the pitfalls of lazy sales work.………………..Interested in more insights,…
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Episode 54: Increasing Customer Lifetime Value with Michael Tuso
22:15
22:15
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Michael is the Co-Founder and CEO of Callypso, and specializes in helping companies map out their accounts and expand upon current customers lowering their customer acquisition costs and increasing lifetime value.In today's episode, we talked about how companies can follow the land and expand methodology so important to companies going through a to…
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Episode 53: The Effects Content Has on Your Sales Funnel with Travis Tyler
25:35
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Travis is the Sr. Digital Content Producer for PandaDoc. Over the course of two years, he's taken the company's LinkedIn page from 15,000 followers to over 100,000. In today's episode, we are going to discuss how brands can generate more awareness by creating content by leveraging their internal teams to support published content on social media an…
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Episode 52: Cold Calling is Dead with Ryan Reisert
23:44
23:44
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Ryan is the VP of Outbound Strategy with Apex Revenue and the Founder of Phone Ready Leads as well as the Co-Author of "Outbound Sales, No Fluff". In today's episode, we talk about why people think cold calling is dead, a better approach to cold calling to revive it, and how to handle the preparation behind cold calling that can accelerate your out…
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Episode 51: Unique Sales Strategies that Get Results with Caspian Lewke
24:03
24:03
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Caspian is an Associate Sales Engineer at Gong after having risen the ranks from SDR to Senior SDR. In today's episode, we talk about unique selling strategies that anyone doing cold outreach can rely on to help them hit their pipeline generation targets as it gets tougher to get in touch with prospects. ………………..Interested in more insights, industr…
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Episode 50: Building a Personal Brand in Sales with John Morris
35:14
35:14
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John is a 3X revenue executive who is the Executive Director of Brand at Club Colors. He's also the host of the In The Club Podcast. In today's episode, we talk about team selling and building personal branding through content creation to establish trust and familiarity with potential prospects. ………………..Interested in more insights, industry best pr…
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Episode 49: Refining Leadership with Tommy McNulty
21:00
21:00
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In addition to being an Advisor and Seed Stage investor, Tommy is the Founder & CEO of Rhythm, an AI revenue modeling tool to help sales leaders align with their CFOs. In today's episode, we talk about how leadership can be refined to create consistent and accountable actions through the education of sales quotas to their reps. ………………..Interested i…
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Episode 34: Building a Better Customer Feedback Engine with Brannon Santos (Founder & CEO at ChatGems)
30:10
30:10
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In today’s episode, we talk with Brannon Santos, Founder & CEO at ChatGems about building a startup pre-revenue and his experiences as a first-time founder, and how his company is revolutionizing the customer feedback process for teams struggling to make sales, generate revenue, and retain those customers. Interested in more insights, industry best…
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Episode 48: Implementing Artificial Intelligence in Cold Calling with Ajinkya Nene
21:52
21:52
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Ajinkya is the Co-Founder of Trellus a live call coaching tool that leverages AI to help reps convert more leads into sales-qualified opportunities. In today's episode, we talk about how AI can be integrated into cold calling, call coaching, and even determine the best metrics for success when cold calling. ………………..Interested in more insights, indu…
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Episode 47: Aligning Product Marketing and Sales with Clayton Pritchard
20:04
20:04
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Clayton is a product marketing manager at Meta and a private contractor helping marketing better craft their product narratives. In today's episode, we talk about how product marketers can better align with the sales team, get feedback, and create incredible product marketing that gets buyers into the sales funnel. ………………..Interested in more insigh…
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Episode 33: Creating a Scalable Practice with Dr. Veronica Jow (Founder & Physician at Avid Sports Medicine)
30:12
30:12
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In today’s episode, we talk with Dr. Veronica Jow, Founder of Avid Sports Medicine, Harvard Graduate, and Team Physician of The San Francisco Giants and University California Santa Cruz about how a pivot during COVID kept her business going strong and how she's creating a scalable practice by doing what's in the best interest of her customers. Inte…
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Episode 46: Scaling Through Community, Development, and Skill Training with Amelia Taylor
37:07
37:07
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Amelia is the Evangelist and GTM Strategist for regie.ai as well as an advisor for multiple early-stage companies. In today's episode, we talk about the power of community for the professional growth of individuals and revenue growth for B2B companies and how training and skill development can help overcome a tough economy. ………………..Interested in mo…
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Buying Situations and Triggers with Eric Quanstrom
10:22
10:22
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10:22
Eric is the Chief Marketing Officer at CIENCE, Podcast Host of the Enterprise Sales Development Podcast, and a 4X C-Level Marketing Leader. In today's episode, we discuss how we can use inbound demand that never converted into outbound lists that double down on marketing's lead acquisition efforts and expands your marketing ROI. ………………..Interested …
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The Importance of Buyer Education with Eric Quanstrom
12:21
12:21
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Eric is the Chief Marketing Officer at CIENCE, Podcast Host of the Enterprise Sales Development Podcast, and a 4X C-Level Marketing Leader. In today's episode, we discuss how we can use inbound demand that never converted into outbound lists that double down on marketing's lead acquisition efforts and expands your marketing ROI. ………………..Interested …
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Using Warm Interest for Future Follow-Up with Eric Quanstrom
11:03
11:03
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11:03
Eric is the Chief Marketing Officer at CIENCE, Podcast Host of the Enterprise Sales Development Podcast, and a 4X C-Level Marketing Leader. In today's episode, we discuss how we can use inbound demand that never converted into outbound lists that double down on marketing's lead acquisition efforts and expands your marketing ROI. ………………..Interested …
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Episode 45: Inbound-Led Outbound Strategies with Eric Quanstrom
30:51
30:51
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Eric is the Chief Marketing Officer at CIENCE, Podcast Host of the Enterprise Sales Development Podcast, and a 4X C-Level Marketing Leader. In today's episode, we discuss how we can use inbound demand that never converted into outbound lists that double down on marketing's lead acquisition efforts and expand your marketing ROI. ………………..Interested i…
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How to Evaluate and Test Process Impact with Scott Stouffer
10:57
10:57
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Scott is the Founder & CEO of scaleMatters the world's first Go-To-Market Optimization platform that helps B2B marketing and sales. In today's episode, we discuss the importance of A/B testing and what Scott calls "Conscious Iteration", and the guidelines that should be set when creating any new type of process or strategy. ………………..Interested in mo…
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Prioritizing Go-To-Marketing Initiatives with Scott Stouffer
7:14
7:14
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Scott is the Founder & CEO of scaleMatters the world's first Go-To-Market Optimization platform that helps B2B marketing and sales. In today's episode, we discuss the importance of A/B testing and what Scott calls "Conscious Iteration", and the guidelines that should be set when creating any new type of process or strategy. ………………..Interested in mo…
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The Scientific Approach of Go-To-Market Strategies with Scott Stouffer
6:03
6:03
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6:03
Scott is the Founder & CEO of scaleMatters the world's first Go-To-Market Optimization platform that helps B2B marketing and sales. In today's episode, we discuss the importance of A/B testing and what Scott calls "Conscious Iteration", and the guidelines that should be set when creating any new type of process or strategy. ………………..Interested in mo…
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Episode 44: Implementing and Testing New Processes with Scott Stouffer
23:41
23:41
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Scott is the Founder & CEO of scaleMatters the world's first Go-To-Market Optimization platform that helps B2B marketing and sales. In today's episode, we discuss the importance of A/B testing and what Scott calls "Conscious Iteration", and the guidelines that should be set when creating any new type of process or strategy. ………………..Interested in mo…
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Guidelines For Your Cold Call Script with Ronen Pessar
7:29
7:29
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Ronen is a LinkedIn top voice for cold calling in 2023, and the Founder of Ronen Pessar Advisory. In today's episode, we discuss unique cold call openers and questions to ask to identify the potential opportunity for the prospect to take the next steps that are mutually beneficial.………………..Interested in more insights, industry best practices, and ac…
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Questions to Ask in a Cold Call with Ronen Pessar
9:03
9:03
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Ronen is a LinkedIn top voice for cold calling in 2023, and the Founder of Ronen Pessar Advisory. In today's episode, we discuss unique cold call openers and questions to ask to identify the potential opportunity for the prospect to take the next steps that are mutually beneficial.………………..Interested in more insights, industry best practices, and ac…
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Cold Call Openers That Work with Ronen Pessar
4:59
4:59
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Ronen is a LinkedIn top voice for cold calling in 2023, and the Founder of Ronen Pessar Advisory. In today's episode, we discuss unique cold call openers and questions to ask to identify the potential opportunity for the prospect to take the next steps that are mutually beneficial.………………..Interested in more insights, industry best practices, and ac…
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Episode 43: Cold Calling Techniques That Work with Ronen Pessar
20:58
20:58
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Ronen is a LinkedIn top voice for cold calling in 2023, and the Founder of Ronen Pessar Advisory. In today's episode, we discuss unique cold call openers and questions to ask to identify the potential opportunity for the prospect to take the next steps are mutually beneficial.………………..Interested in more insights, industry best practices, and actiona…
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This episode of The Sales RX Podcast is a highlight reel of our guests from the month of July who talked about everything from breaking into major accounts, to virtual selling and hiring sales reps. HIGHLIGHTS Leslie Venetz, Founder at Sales Team Builder LLC Tom Boston, Brand Awareness Manager at Salesloft Junior Lartey, Senior Mid-Market Account E…
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How to Implement a High-Quality Video Experience with Garren Parkins
14:25
14:25
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Garren is the Chief Video Experiences Nerd at Deskrig, helping companies and individuals deliver a better virtual experience through their virtual presence via video. In today's episode, we discuss how companies and employees who are interacting with others via video can increase their quality and deliver a better virtual presence to their buyers. …
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The State of Virtual Experiences in Sales with Garren Parkins
5:33
5:33
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Garren is the Chief Video Experiences Nerd at Deskrig, helping companies and individuals deliver a better virtual experience through their virtual presence via video. In today's episode, we discuss how companies and employees who are interacting with others via video can increase their quality and deliver a better virtual presence to their buyers. …
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Why Your Virtual Presence Matters with Garren Parkins
5:26
5:26
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Garren is the Chief Video Experiences Nerd at Deskrig, helping companies and individuals deliver a better virtual experience through their virtual presence via video. In today's episode, we discuss how companies and employees who are interacting with others via video can increase their quality and deliver a better virtual presence to their buyers. …
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Episode 42: Creating a Better Virtual Presence with Garren Parkins
22:30
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Garren is the Chief Video Experiences Nerd at Deskrig, helping companies and individuals deliver a better virtual experience through their virtual presence via video. In today's episode, we discuss how companies and employees who are interacting with others via video can increase their quality and deliver a better virtual presence to their buyers. …
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How Sales Reps can Prevent Commission Errors with Dan Goodman
12:23
12:23
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Dan is the Founder & CEO of TruCommish a company that helps create pay transparency between companies and their sales reps. In today's episode, we discuss the battle for fair wages, compensations, and severance as more and more performance-compensated sellers are being laid off in droves. ………………..Interested in more insights, industry best practices…
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Episode 32: 3 Things Founder's Get Wrong Going From $1M to $10M with Stephanie Valenti (Portfolio Advisor at Hatchet Ventures)
34:13
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In today’s episode, we talk with Stephanie Valenti, Portfolio Advisor at Hatchet Ventures, she is a 3X C-Suite Executive, Strategic Advisor at multiple companies, and a dean of several schools at Pavilion University, about the common mistakes founders make going from $1M to $10M and how to get ahead of them early. Interested in more insights, indus…
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The Problem with Commission Plans with Dan Goodman
10:43
10:43
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Dan is the Founder & CEO of TruCommish a company that helps create pay transparency between companies and their sales reps. In today's episode, we discuss the battle for fair wages, compensations, and severance as more and more performance-compensated sellers are being laid off in droves. ………………..Interested in more insights, industry best practices…
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The Current State of Pay Transparency with Dan Goodman
8:08
8:08
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Dan is the Founder & CEO of TruCommish a company that helps create pay transparency between companies and their sales reps. In today's episode, we discuss the battle for fair wages, compensations, and severance as more and more performance-compensated sellers are being laid off in droves. ………………..Interested in more insights, industry best practices…
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Episode 41: The Battle for Pay Transparency with Dan Goodman
28:19
28:19
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Dan is the Founder & CEO of TruCommish a company that helps create pay transparency between companies and their sales reps. In today's episode, we discuss the battle for fair wages, compensations, and severance as more and more performance-compensated sellers are being laid off in droves. ………………..Interested in more insights, industry best practices…
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Optimizing Lead and Opportunity Distribution for Reps with Collin Mitchell
7:52
7:52
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Collin is the VP of Sales at Leadium and the host of his own sales podcast The Sales Transformation Podcast. Today we are going to discuss how teams can be more effective during their sales process by understanding a buyer's personality and how to align your skillset and reps to the right buyers. ………………..Interested in more insights, industry best p…
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