Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.
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Three bootstrappers talking weekly about building a software business together.
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A podcast with a fresh perspective on the stages of building a SaaS business
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A podcast by Flowout where we chat with successful entrepreneurs, freelancers, and other amazing professionals that are crushing it in their game!
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Founders and Indie Creators: How to find the audience for whom you build your product – and what to do when you meet them!
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1
Luggage, Soup and an Unexpected Marketing Dilemma
36:37
36:37
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Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bag…
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Today we’re talking about personal strengths, weaknesses and where to focus your attention. Nate & Josh are pretty sure they’re uncommon approach works much better than the status quo. This is episode 111By Josh Ho & Nate Bosscher
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1
‘People don’t change’ might just change you
32:12
32:12
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Today on the show we talk about patterns in prospects, co-workers and even our families that change how we approach sales, management and life. It’s a full bag of truisms that have impacted us in unexpected ways. This is episode 110By Josh Ho & Nate Bosscher
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The Unexpected Audience Pivot for Nate’s Tool
28:11
28:11
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28:11
Today we talk about a tool Nate’s been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth. This is episode 109By Josh Ho & Nate Bosscher
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Josh’s Odd Listening Tour Leads to an App Idea
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44:35
Today on the show we talk about the non-saas podcasts Josh has been listening to and how this has changed his perspective. All this learning has Josh thinking of a new app idea that he shares with us towards the end of the episode. This is episode 108By Josh Ho & Nate Bosscher
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Some market areas seem to be consistently successful while others are not :thinking_face:. We dive into what those successful areas are and what it’s like to run a company there. We also get a sneak peak into Josh’s experience with Arc for Windows. Link: https://www.saastr.com/how-do-i-start-a-successful-saas/ This is episode 107…
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Today, Nate & Josh talk about what can be done to grow Status List. Messages to be clarified, trust signals to be added, pricing to be improved. There’s a lot to get through in this episode! This is episode 106By Josh Ho & Nate Bosscher
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1
Colleen Schnettler is building a new product
33:34
33:34
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33:34
Today on the show we talk to our friend Colleen about her SaaS journey, her latest product for the reporting space and her thoughts on getting from 0 to 1. This is episode 105By Josh Ho & Nate Bosscher
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Today we talk about two products, one in an emerging market, one in a commodity and the challenges with each. This is episode 104By Josh Ho & Nate Bosscher
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1
Why customers have complicated feelings about churning
34:32
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34:32
Today we dig into the complex feelings of customers. A company could be on the way in, the way out or about to be dropped like a hot potato by it's customers. This is episode 103By Josh Ho & Nate Bosscher
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Chris Savage: Building brand to meet early market needs over 18 years
57:33
57:33
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Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris' journey building the brand of Wistia, making technical bets and navigating changes in the market. You don't want to miss this one! This is episode 102By Josh Ho & Nate Bosscher
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Today, we talk about the practise of apprentices and how we could benefit from that today. This is episode 101By Josh Ho & Nate Bosscher
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What we liked, what we’d change after 100 episodes
30:07
30:07
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Can you believe it?! Today we’re celebrating 100 episodes of Searching for SaaS! Nate & Josh take a trip down memory lane and look at fun times, great guests and things we’d change. Join us for the centennial episode of S4S 🎉By Josh Ho & Nate Bosscher
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The tax deal that includes a retroactive fix for domestic R&D expensing through 2025 passed the House! Now what?By Michele Hansen & Colleen Schnettler
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Experiments to help Nate grow MRR, Josh tests Pricing Changes
43:00
43:00
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43:00
Today on the show we dig into Josh’s year long project to update pricing for his company. We also get an update from Nate on Testing Taxi growth and the guys talk about experiments Nate could try to grow MRR. This is episode 99By Josh Ho & Nate Bosscher
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On the show today, we talk about marketing Nate’s testing project from 0 to 200MRR. Josh has lots of questions. Let’s start off 2024 with a bang! This is episode 98By Josh Ho & Nate Bosscher
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Happy new year everyone! We're working on some new episodes for you. See you soon!By Josh Ho & Nate Bosscher
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Talking to competitors: insightful or terrible?
34:07
34:07
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34:07
Today we discuss how to balance the nuance of what info to discuss, what insights we can gain, and how to mentally prepare for a meeting like this. This is episode 96By Josh Ho & Nate Bosscher
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Mistakes on CMS Choices and Josh’s No-Code Project
36:28
36:28
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Today on the show we talk about tech for marketing sites (wordpress, headless CMS, web flow…) and Josh tells us about his experience building a little no-code project. Links: Jesse Hanley https://twitter.com/jessethanley This is episode 95By Josh Ho & Nate Bosscher
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Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events. Subscribe to Multithreaded Income!By Michele Hansen, Kevin Griffin
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On the show this week, we talk about business retreats and why some are so great! There are things we love, and things we’d rather avoid and today we talk about it all. This is Episode 94By Josh Ho & Nate Bosscher
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ADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD Jesse
50:45
50:45
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Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more. Get Jesse's book "Extra Focus: The Quick-Start Guide to Adult ADHD" and join his newsletter: https://adhdjesse.com/ + Recommended book on parenting kids with ADHD: ADD Superparent…
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A/B Testing Tools, Approaches, and Experiment Logs
38:47
38:47
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38:47
Today on the show we dive into the world of A/B testing and the tools around that. This is episode 93By Josh Ho & Nate Bosscher
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Quick takes on Categories, WOM and Frameworks
41:42
41:42
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41:42
On the show this week we share our quick takes on category creation (Christopher Lockhead), word of mouth, abandoning business frameworks and Google Podcasts shutdown. Links - Lenny’s Podcast (https://www.lennysnewsletter.com/podcast) - Category creation - https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher#details - WOM …
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Colin Nederkoorn on growing Customer.io, pricing and branding
52:45
52:45
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Today on the show we’re joined by Colin from Customer.io. He takes on the journey of building an integrated messaging platform and his thoughts on pricing and branding. Colin’s Twitter: @alphacolin This is episode 91By Josh Ho & Nate Bosscher
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Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburgerBy Aaron Francis & Colleen Schnettler
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4 Validation Strategies and Honing Value Props
43:14
43:14
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Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what’s worked for them and which methods they think are the most effective. Lenny’s article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup This is episode 90…
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Brainstorming Marketing Strategy for Testing Taxi
40:31
40:31
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Today on the show Nate & Josh look at Testing Taxi and how to reach the audience - and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one! Links: - https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/ - https…
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Can the R&D Tax Credit Offset the Section 174 Changes?
28:20
28:20
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The R&D Tax Credit still exists, and it might be able to help you offset the Section 174 changes. Michele talks to R&D Tax Credit expert Jonathan Cardella of Strike Tax Advisory to learn more. Learn more: What is the R&D Tax Credit? IRS R&D Tax Credit rules Please note: This podcast is for informational purposes only and is not tax advice. Talk to …
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On the show today, Josh tells us all about Swipefiles, how it helps his creative process and his team. We also into how Josh tracks interesting companies and ideas. Links: - Corey Haines: https://twitter.com/coreyhainesco This is episode 88.By Josh Ho & Nate Bosscher
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Josh and Nate talk Value Props for Testing Taxi
39:15
39:15
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39:15
Today on the show, we dive into value propositions and how to to make better ones. We dive into Nate’s value prop for Testing Taxi and how it could be improved. Links: https://www.youtube.com/watch?v=oICXfZg68x0 This is episode 87By Josh Ho & Nate Bosscher
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HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburgerBy Aaron Francis & Colleen Schnettler
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How Nate and Josh keep themselves aligned on the “Right Things” to do
39:43
39:43
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39:43
Today we dig into the tools and habits we use to stay on top of things and prioritize the right things. Josh comes at it from the angle of working with a team, while Nate is in the ever changing landscape of consulting clients. This is episode 86By Josh Ho & Nate Bosscher
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Today we talk to Luca from Customerly.io about last month's huge pricing change. He walks us through the thinking behind it and discussed previous pricing choices he'd never do again. Join us for a great chat about everything pricing. You can find Luca at https://twitter.com/iLucaMicheli, and the pricing we're discussing at https://www.customerly.i…
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HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburgerBy Aaron Francis & Colleen Schnettler
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Flowcast E28: Creating Shark Tank without the drama with Josh Muccio
42:37
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42:37
In the latest episode of Flowcast, we chatted with Josh Muccio, the host of The Pitch, a podcast that uncovers what it’s really like to raise money for your startup. Josh Muccio: https://twitter.com/joshmuccio https://www.linkedin.com/in/joshmuccio/ Flowcast: https://www.flowout.com/flowcast https://www.buzzsprout.com/2078090 Hosts: https://www.lin…
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What Nate learns by embedding himself in a community
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Today we talk about embedding in a customer community. Nate gives an update on Testing Taxi and Josh weights in. Join us for a good discussion on the early stages of customer development. This is episode 84By Josh Ho & Nate Bosscher
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HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburgerBy Aaron Francis & Colleen Schnettler
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Flowcast E27: Building what people need with Colleen Schnettler
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31:04
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31:04
In this week's episode, we hosted Colleen Schnettler, a startup founder & Ruby on Rails developer currently building HelloQuery in public. Colleen Schnettler: https://twitter.com/leenyburger https://www.linkedin.com/in/colleen-schnettler/ HelloQuery: https://helloquery.com/ Flowcast: https://www.flowout.com/flowcast https://www.buzzsprout.com/20780…
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Flowcast E26: Building Amazon 2.0 with Zach Hudson
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In this week's episode, we spoke with Zach Hudson who’s building a better e-commerce search at Deft. Zach Hudson: https://twitter.com/nosduhz https://www.linkedin.com/in/hudsonzp/ Flowcast: https://www.flowout.com/flowcast https://www.buzzsprout.com/2078090 Hosts: https://www.linkedin.com/in/gal-lamovsek https://twitter.com/heygalx https://www.link…
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Today, we explore some strong opinions of serial entrepreneur, Hiten Shah (https://twitter.com/hnshah). We dig into our own ways of thinking differently and how strongly we express that. This is episode 83By Josh Ho & Nate Bosscher
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Flowcast E25: Turning around distressed SaaS with Matthew Quinn
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59:28
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Matt Quinn joined Gal in episode 25 of Flowcast to discuss his entrepreneurship learnings and his mission to save America’s broken food system. Matthew Quinn: https://www.mquinn.online/ https://twitter.com/Mqsley Flowcast: https://www.flowout.com/flowcast Host: https://www.linkedin.com/in/gal-lamovsek https://twitter.com/heygalx…
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HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburgerBy Aaron Francis & Colleen Schnettler
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On the show today Nate and Josh talk about AI and why we aren't jumping in with both feet. This is episode 82By Josh Ho & Nate Bosscher
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Flowcast E24: Building category-dominating brands with Jason Vana
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56:40
In the 24th episode of Flowcast, Gal hosted Jason Vana, a brand and content strategist, entrepreneur, and founder of SHFT. Jason Vana: https://www.linkedin.com/in/jasonvana https://www.instagram.com/jasonpaulvana https://shft.agency/ Flowcast: https://www.flowout.com/flowcast Host: https://www.linkedin.com/in/gal-lamovsek https://twitter.com/heygal…
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Keeping successful partnerships aligned (in business + life)
33:49
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33:49
Today on the show, we dig into partnerships - what makes them work and what doesn’t, what keeps them alive and what undermines them. Josh has had over 5 partnerships and he weighs in on some of the insights he’s uncovered. Further reading: - https://joshho.substack.com/p/staying-aligned-on-the-big-things This is episode 81…
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HelloQuery: https://helloquery.com Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburgerBy Aaron Francis & Colleen Schnettler
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To Build in Public or Not to Build in Public
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40:00
Today on the show we have Mike from Wafris talking about his fledgling internet security company and how he's using social media to get off the ground. We explore where social is working for Mike and what he can do to get even more reach. Links: - https://wafris.org/ - https://wafris.org/ip-lookup This is episode 80…
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Refine: https://hammerstone.dev/ Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburgerBy Aaron Francis & Colleen Schnettler
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Today on the show we talk about the signup process for Nate's new SaaS - Testing Taxi. Self-guided trials are not an option so what should he do? We also check in on Nate's SEO push on Status List and where he's running stuck. Links: https://testing.taxi This is episode 79By Josh Ho & Nate Bosscher
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