Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society ...
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1
Aloha Vibe Practice — with Brandyn Dunn, MD (Ep. 272)
53:18
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about Brandyn Dunn, MD's 'Aloha' vibe practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Y…
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Marketing Mistakes to Avoid — with Catherine Maley, MBA (Ep. 269)
14:25
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about marketing mistakes to avoid. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic P…
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1
Pros and Cons of Hospital Employee — with Diana M. Flis, MD (Ep. 271)
35:07
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about the pros and cons of being a hospital employee. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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Same Staff for 38 Years — with George Sanders, MD (Ep. 270)
48:14
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how George Sanders, MD, has had the same staff for 38 years. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Ma…
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1
Air Force to Private Practice — with Jose E. Barrera, MD (Ep. 268)
1:06:09
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how Jose Barrera, MD, went from being an Air Force Master Surgeon, to going into private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. …
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1
Is Satellite Office Worth it? — with Sarah Saxon, MD (Ep. 267)
39:25
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about if a satellite office is worth it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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Live Surgery = 100K Views — with Scott Boden, MD (Ep. 266)
47:45
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how live surgery can = 100k views. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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1
30 to 300 Competitors — with Boris M. Ackerman, MD (Ep. 265)
1:00:15
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about Boris Ackerman, MD having 30 competitors, 30 years ago to now having 300. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host,…
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1
Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA (Ep. 264)
17:16
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll explore hiring, training and paying a great coordinator. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of …
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1
Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS (Ep. 263)
47:38
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine …
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1
Differentiate From Your Competitors — with Catherine Maley, MBA (Ep. 262)
19:36
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to differentiate from your competitors. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, autho…
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1
Demand for Non-SX vs SX Increases — with Kay Durairaj, MD (Ep. 261)
42:04
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the demand for non-SX vs SX increases. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, author of …
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1
Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS (Ep. 260)
42:30
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. I’m your host, Catherine Maley, author…
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1
Patient-Focused vs. Ego-Focused — with Jae Kim, MD (Ep. 259)
54:14
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, autho…
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1
SEO Leads are Declining — with Catherine Maley, MBA (Ep. 258)
9:46
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about why SEO leads are declining, and how to stay ahead of the curve. To be sure, we'll also discuss the business and marketing side of plastic s…
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1
Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257)
47:33
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to safeguard from irrational patients. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. In…
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1
What Patients Want from You — with Catherine Maley, MBA (Ep. 256)
11:58
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in genera…
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1
Making Major Career Shifts — with Allison Pontius, MD (Ep. 255)
40:15
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about making major career shifts. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your …
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1
Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254)
1:02:20
1:02:20
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1
What Should I Pay My Coordinator? — with Catherine Maley, MBA (Ep. 253)
9:53
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in genera…
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1
How to Hire and Train RNs —with Joseph A. Russo, MD (Ep. 252)
49:24
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Ca…
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1
Private Practice Inside Group Practice — with Kian Eftekhari, MD (Ep. 251)
42:47
42:47
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss being in private practice inside a group practice. To be sure, we'll also discuss the general business and marketing side of plastic surgery. I…
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1
Marketing a Young Practice — with Victoria Givens, MD (Ep. 250)
35:02
35:02
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss marketing a young practice. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host…
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1
MAX Your Practice Worth — with Catherine Maley, MBA (Ep. 249)
19:56
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to max your practice worth. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m yo…
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1
1,247 Reviews & B/A Photos — with Anil R. Shah, MD (Ep. 248)
1:03:03
1:03:03
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1
A Scarless Facelift? — with Harvey ‘Chip’ Cole, III, MD (Ep. 247)
53:25
53:25
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to achieve a scarless facelift. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’…
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1
Why Private Equity Fails — with Edwin Williams, MD (Ep. 246)
1:00:18
1:00:18
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1
Live Off of Referrals — with Babak Azizzadeh, MD (Ep. 245)
46:48
46:48
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to live off of referrals. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your…
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1
Practicing in The Netherlands — with Dr. Capi Wever (Ep. 244)
1:04:00
1:04:00
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about practicing in The Netherlands. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m you…
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1
New Buildout Without Help — with Lauren Umstattd, MD (Ep. 243)
54:06
54:06
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how Doctor Umstattd conceived her new buildout without help. To be sure, we'll also discuss the business and marketing side of plastic surgery,…
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1
Hiring Staff Tips and Challenges — with Stephen Weber, MD (Ep. 242)
1:11:39
1:11:39
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss hiring staff tips and challenges. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley,…
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1
Customer Service Wins — with Catherine Maley, MBA (Ep. 240)
19:13
19:13
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss customer service wins. In addition, we’ll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of …
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1
Fine-Tune Your Follow-Up — with Catherine Maley, MBA (Ep. 241)
22:14
22:14
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss how to fine-tune your follow-up. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, …
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1
One-Stop Shop for Cosmetic Patients — with James Newman, MD (Ep. 239)
42:57
42:57
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss having a one-stop shop for cosmetic patients. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Cath…
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1
4 Years Out and Busy — with Michael J. Stein, MD (Ep. 238)
34:08
34:08
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we’ll talk about how Doctor Stein is only 4 years out and busy. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m yo…
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1
How to Set Up Your 2024 Marketing Plan — with Catherine Maley, MBA (Ep. 237)
36:21
36:21
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to set up your 2024 marketing plan. In addition, we also discuss the business and marketing side of plastic surgery. I’m your host, Cath…
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1
A Leads Checklist for Surgeons — with Catherine Maley, MBA (Ep. 236)
9:25
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we talk about leads checklist for surgeons. To be sure, we also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley…
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1
Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD (Ep. 235)
45:40
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we talk about how Doctor Martin increased his PR image by appearing on "Botched", "Anderson Cooper", and "Dr. Oz". To be sure, we also discuss the busines…
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1
3 Surgeons plus 33 Staff — with Brenton Koch, MD (Ep. 234)
1:05:31
1:05:31
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. Therefore, we discuss the challenges of running a practice with 3 surgeons plus 33 staff. I…
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1
Using Influence to Convert More Consults — with Catherine Maley, MBA (Ep. 233)
7:44
7:44
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, using influence to convert more consults. I’m your host, Catherine Maley, au…
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1
Attracting and Converting Cosmetic Patients — with Catherine Maley, MBA (Ep. 232)
41:37
41:37
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, attracting and converting cosmetic patients. I’m your host, Catherine Maley,…
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1
Get More Leads for Free — with Catherine Maley, MBA (Ep. 231)
17:03
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, how to get more leads for free. I’m your host, Catherine Maley, author of "Y…
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What’s Your Competitive Advantage — with Catherine Maley, MBA (Ep. 230)
12:24
12:24
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz, where we delve into the intricacies of the plastic surgery industry, and talk about what's your competitive advantage. Here, we explore the business and marketing…
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Slow Down or Double Down — with Steven J. Pearlman, MD (Ep. 229)
48:51
48:51
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48:51
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and whether to slow down or double down. I’m your host, Catherine Maley, author of Your Aes…
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Busy Without Advertising — with Scott R. Miller, MD (Ep. 228)
48:04
48:04
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48:04
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to stay busy without advertising. I’m your host, Catherine Maley, author of Your Ae…
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The Successful Practice Triad — with Catherine Maley, MBA (Ep. 227)
19:32
19:32
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19:32
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and the successful practice triad. I’m your host, Catherine Maley, author of Your Aesthetic…
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Painless & Drainless Tummy Tuck — with Daniel Gould, MD, PhD (Ep. 226)
1:18:35
1:18:35
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1:18:35
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and Doctor Gould's 'Painless & Drainless' tummy tuck. I’m your host, Catherine Maley, autho…
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Transgender Niche — with Regina E. Rodman, MD (Ep. 225)
38:13
38:13
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38:13
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how Dr. Rodman has a transgender niche practice. I’m your host, Catherine Maley, author…
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Adding an Associate — with Ivan Wayne, MD (Ep. 224)
42:12
42:12
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42:12
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and adding an associate. I’m your host, Catherine Maley, author of Your Aesthetic Practice …
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Born in Iran but Made in America — with Kevin Sadati, DO (Ep. 223)
58:40
58:40
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58:40
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how Kevin Sadati, MD was born in Iran but 'made' in America. I’m your host, Catherine M…
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