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Welcome to Power Your Research w/ Dr. Sheena Howard, hosted by professor, author, TEDx speaker, ghostwriter, and academic brand expert Dr. Sheena Howard. On this podcast, you'll hear how to build a big brand, build a community, and leave a legacy, as well as the many failures and lessons Dr. Howard is learning on her path from building a 6-figure business to $1M in net worth.
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A podcast dedicated to helping higher ed marketers tell better stories and enroll more students. Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
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Dr. Sheena Howard tells how the president of her institution called faculty into a room and announced the shut down of certain departments and the letting go of certain faculty. She describes the experience as scary and eye-opening, realizing that even though she was able to keep her job this time, that may not always be the case. From there, Sheen…
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Send us a Text Message. Are you tired of hitting a wall every time you think about your next social media post? Discover five actionable strategies to keep your content fresh and engaging in this episode of Power Your Research. Don't let content block hold you back any longer. Dr. Sheena Howard shares her tried-and-true methods, including the power…
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Send us a Text Message. Are you struggling with imposter syndrome, undervaluing your time, or hesitant to increase your prices for speaking engagements? Discover how to break free from these mindset barriers and unlock your full potential in our latest episode. In addition, we tackle the often intimidating world of social media, explaining why it's…
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Dr. David Weill shares his story about quitting his job—at the prime of his career—as the Director of the Heart-Lung Transplant Program at Stanford. Wanting more balance and a more contemplative life, he says, “I had a real sense that it was time to go.” He now writes in the mornings and does consulting work with transplant hospitals in the afterno…
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Send us a Text Message. What if your academic journey didn't have to follow a straight path to be meaningful and impactful? Join us for an inspiring conversation with Dr. Sheena Howard, a creative entrepreneur and professor of communication at Rider University, who shares her unique journey from marketing and graphic design to earning a PhD in inte…
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Send us a Text Message. Ever wondered how to turn academic success into real-world influence and financial stability? In this episode, we tackle the often-overlooked issue of undervaluing one's expertise as an academic. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your ResearchBy Dr. Sheena Howard
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John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John addresses the challenge of top-of-funnel content drought in higher education marketing. He discusses the importance of top-of-funnel content in hi…
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Dr. Yvette Martinez-Vu shares her childhood realization that anything can happen and discusses how this insight has shaped her career and life. She describes difficult times where she felt unwell in her work and in her body, explaining that in each situation--from burnout to a covid-inspired career pivot--she continually chose her own wellness and …
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Send us a Text Message. Discover why mimicking someone else's online presence won't work, and learn how to find a platform that fits your lifestyle. Dr. Howard highlights the importance of thinking like an entrepreneur, investing in yourself, and building the necessary skills to carve your unique path. Follow Dr. Sheena Howards' socials: @drsheenah…
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Send us a Text Message. What if you could break free from the comfort zone of academia and truly achieve your personal and professional dreams? Get ready to discover actionable strategies to replace time-wasting habits, like scrolling through social media, with productive tasks that propel you toward your goals. In this episode, I challenge you to …
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Dr. Katharine Stewart shares her story about choosing to leave her position as Sr. Vice Provost and return to faculty, explaining that while she loves her administrative work, she also loves (and misses) her work as a teacher and scholar. Katharine urges academics to let their values lead, to bring their whole selves to their work, to honor the car…
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Send us a Text Message. In this episode, Dr. Sheena Howard shares her personal journey of converting her dissertation into an award-winning book, "Black Comics: Politics of Race and Representation." Learn a practical, collaborative method that not only eases your workload but also enriches your content by involving other scholars and practitioners.…
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My guest today is Andy Murphy, Associate Director of Marketing at Siena College. In this episode, Andy shares insights on building and managing a video content creation team that includes full-time staff and student interns. Andy discusses Siena's approach to video marketing, leveraging both professional and student-created content to engage prospe…
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Happy Solstice! This episode kicks off the Summer 2024 season. I describe the importance of using the solstice as a natural stepping stone toward your career wellness destination--a time where you can reflect on where you are and where you're going. I offer one strategy to doing seasonal discernment and invite you to try it on for yourself: block o…
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My guest today is Dr. Sheena C. Howard, an award-winning author, filmmaker, and professor of communication. In this episode, Dr. Howard discusses her book "Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income," and how universities can empower their faculty to build their personal brands, which in turn benefits the…
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John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John discusses effective content creation strategies for higher education institutions. He covers several key points: The Podcast Format Change John an…
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My guest today is Joel Goodman, founder of Bravery Media. Joel helps colleges and universities increase their web conversion rates using hospitable design practices. In this episode, we discuss insights from the Simpson Scarborough CMO study and how it relates to budget constraints, staffing, and curating the best marketing communications team with…
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My guest today is Kristin Nichols, a higher education marketing consultant with over 20 years of experience at top universities in the Northeast. In this episode, Kristin discusses how implementing project management tools like Trello helped unite her marketing teams, facilitated cross-pollination between departments, and enabled an efficient "inte…
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My guest today is R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. In this episode, Ethan shares his vision for building a world-class marketing team and developing a national earned media strategy to amplify Texas A&M's brand. Ethan discusses the five priorities he's established for his team: …
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My guest today is Joshua Charles, a senior marketing and communications leader at Rutgers Business School and board member for HighEdWeb, a professional development network for digital professionals in higher education. In this episode, we discuss Joshua's role at Rutgers, the structure and collaboration within his marketing team, their content str…
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In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams. Key Takeaways: Hire good editors who can create a compelling story and vibe that draws viewers in. Editing is where a video can fall apart, so prioritize finding videographers who are skilled editors. Lo…
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On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials. Key Takeaways: Higher ed provides ample opportunity for meaningful, transformational stories that don't exist in the same way in other contexts Strong student testimonials have an arc - an "old norm…
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Dr. Felice Russell describes how she navigated the difficult relationship she has always had with academia, leaning on self-trust, leaps of faith, and one-degree shifts to make the many career decisions that have gotten her to the place she is now: a school librarian who feels settled and content both at work and at home. Find Dr. Felice Russell on…
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My guest today is Jess Cook, Head of Content and Communications at Island and co-host of the That's Marketing, Baby podcast. Jess comes from a background working with major B2C brands like McDonald's, Kellogg's, and others before transitioning to B2B marketing. In this episode, we dive deep into email marketing strategies and tactics that higher ed…
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Marny Requa explains that life transitions such as becoming a parent and menopause are not just short-term changes and then everything returns to "normal." They are major life transitions that deserve to be acknowledged, honored, and planned for. However, as Marny explains, we are not doing these things well on institutional, cultural, nor societal…
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My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts. Shiro shares insights on the communication channels students prefer, the importance of virtual tours, address…
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"Time is so precious," says Dr. Martha Kenney. In this episode, Martha describes the importance of finding your why--a process of pausing, going inward, getting re-acquainted with yourself, and naming your values. Once you know your why, you can allocate your time accordingly, aligned to the intentions you have for your life. Martha explains that h…
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My guest today is Robert Li, co-founder and owner of University FM, and podcast network manager of Professors.FM, a podcast network featuring top scholars. In this conversation, Robert shares insights on the current higher ed podcasting landscape and the potential of scholarly podcasts to elevate research and university brands. We discuss launching…
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Happy Equinox!! Welcome to the Spring 2024 Season of Self-Compassionate Professor! First, I talk about how honoring the change of seasons invites a more intentional approach to work and life generally: 1) helps us to see beyond the academic calendar, 2) opens us to a sense of spaciousness, 3) gives us a sense of "punctuation" between seasons, 4) gi…
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My guest today is Sarah Whorton, Senior Strategic Communication Consultant at University of Missouri system. Sarah has a background in screenwriting and leverages storytelling principles in her higher education marketing work. In this episode, Sarah shares her insights on crafting compelling stories for higher education marketing. We discuss a four…
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My guest today is Nikki Sunstrum, Assistant VP of Strategic Communication at Indiana University and Instructor at University of Michigan School of Information. Nikki has built social media teams at both IU and Michigan. In this episode, Nikki shares her insights on building effective social media teams in higher education. We discuss sourcing talen…
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My guest today is Kate Young, host, writer and producer of This Is Purdue, an award-winning podcast that highlights exciting stories of innovative Boilermakers and shares them with a global audience. In this episode, Kate provides an inside look at how This Is Purdue came to be, how it fits into Purdue's overall content strategy, and key lessons le…
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Dr. Dan Lair, Associate Dean of Faculty and Student Affairs at the Metropolitan State University of Denver, talks about the benefits of perceiving our academic work as “just a job.” Specifically, Dan explains what work means to him, the pitfalls of tying your job to your identity, the impact overwork by his academic spouse (me!) has had on him, and…
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My guest today is Jeremy Tiers, Senior Director of Admissions Services for Tudor Collegiate Strategies. He has helped thousands of college and university admission and marketing professionals become better recruiters, communicators, writers, and leaders through training programs and mentoring over the past nine years. In this episode, Jeremy shares…
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My guest today is copywriting expert Jo Marshall, founder of All Things Words, a specialist copy and content agency focused on higher education clients. Jo has over 20 years of experience helping universities find their voice, shape their messaging, and tell compelling stories. In this episode, Jo and I discuss strategies to optimize university pro…
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Today we are sharing with you an episode where host, John Azoni, was a guest on the Enrollify podcast. In this episode hosted by Zach Busekrus we talk about John's journey into storytelling through working with the unhoused population in Detroit, what higher ed gets wrong about storytelling, the Netflix show Love is Blind, and more.…
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0My guest today is Cade Scott, founder of Enroll Boost AI. Cade helps Tech and Trade Schools boost enrollment by building AI-powered chatbots to engage prospective students around the clock. In this episode we discuss how implementing automated yet personalized communication can drastically improve lead response times and enrollment rates. Cade sha…
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My guest today is Jaime Hunt, Vice President and Chief Marketing Officer at Old Dominion University. Jaime is a seasoned higher ed marketer with expertise in areas like brand strategy, recruitment marketing, and digital innovation. In this episode we discuss the importance of telling authentic stories of college students with disabilities. We explo…
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My guest today is Ardis Kadiu, CEO and co-founder of Element451, an AI-powered CRM platform for higher education institutions. Ardis is an entrepreneur and technologist passionate about leveraging AI to transform student engagement and admissions processes. In this episode we have an in-depth discussion on personalization in storytelling using AI. …
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In this solo episode, John talks about the power of using a "side door" approach when creating content that aims to draw audiences into your brand emotionally. Key takeaways: Front door content directly states brand values and goals, while side door content focuses more on storytelling. Side door content takes audiences on a journey that immerses t…
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Dr. Cynthia Ganote describes hiding her artistic interests in graduate school, believing that if her academic community found out that she sang, acted, and danced, she would not be taken seriously. When she took her tenure-track job, she put all of her energy and effort into it, letting go of her artistic work completely. While on the outside, Cynt…
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My guest today is Nate Jorgensen, Senior Director of Academic Marketing and Communications at Miami University in Ohio. In this episode we discuss Miami's storytelling initiatives, including their Major Insight podcast, and strategies for centralizing university marketing. Key takeaways: Miami's Major Insight podcast features raw, authentic convers…
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My guest today is Chris Rapozo, Marketing Specialist at Hannon Hill. As an adult learner himself, Chris shares his personal story and insights on marketing to non-traditional students. He offers a unique perspective on the motivations and challenges of the non-traditional learner demographic that higher ed marketers want to attract. Key Takeaways: …
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In this solo episode, John explores the true meaning of "storytelling" and how it differs from creative messaging in marketing. He discusses how the term has become diluted in higher ed, with many thinking creative messaging equals storytelling. Key takeaways: Marketing teams often claim to be telling stories when they are really just presenting in…
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My guest today is Casey Hill, a growth veteran with over a decade of experience helping software companies scale fast. In this episode, we dive deep into LinkedIn strategy and optimization for higher ed marketers. Casey currently leads organic growth at ActiveCampaign, where he's pioneering creative ways to grab attention and break from the mold. K…
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My guest for this episode is Andrew Cassel, Senior Social Strategist at Middlebury College. In this episode we dive into emerging social platforms like Mastodon, BeReal, and the future of social networking in a Web 3 environment. Key Takeaways: Understanding the decentralized, ad-free experience of Mastodon instances and the Fediverse Growing authe…
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