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Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about ten minutes. And Season 2 takes it to the next level, recording together with the G-CMO Forum, a community of Israel's top CMO's from global companies. [Learn more at buchman.co.il]
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Marketers In Capes with G-CMO
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Hamburgers, Vests, and (Actual) Account Based Marketing (Amit Bivas, Optimove)
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17:19
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You know the way you tell the dentist you floss every day...but the dentist knows that on a good week, you floss it once or twice? So yea, that...but account-based marketing. There are so many marketers who embrace ABM but don't necessarily go all in. Heck, I'm one of them. In this podcast, we talk to Amit Bivas, the VP Marketing at Optimove, about…
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Marketers In Capes with G-CMO
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Embracing the "And" with Lisa Bennet, Kaltura
17:12
17:12
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Think you're the only marketer struggling with multiple products and audiences? With dozens of decks and hundreds of personas? You're not alone. YOU'RE NOT ALONE. Lisa Bennet, Kaltura's VP Marketing, is the glue that holds together a sprawling ecosystem of video solutions for a growing number of verticals that would make your head spin. In this epi…
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Marketers In Capes with G-CMO
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Turning Your Users Into Marketers with Jonny Steel, VP Global Marketing @ Payoneer
17:09
17:09
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17:09
Okay, not to get too deep into your marketing budget but what if you could hire two million marketers? That's exactly what Payoneer did. In a world of platforms - Airbnbs, Ubers, Amazons and Alibabas - sellers need to get paid. And powering a shocking number of these sales is Payoneer, a unicorn that got started early and never stopped. In this epi…
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Marketers In Capes with G-CMO
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Marketing Reviews…And Marketing With Reviews with Yoav Aziz, VP Growth @ Yotpo
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13:03
When was the last time you bought something online without first reading some reviews? Thought so. In this episode, Yoav Aziz, the VP Growth at Yotpo and former growth manager at Fiverr, lays down how reviews have evolved (hint, it’s really not about having a trabillion reviews on Yotpo). He also talks about how Yotpo, hot off the heels of raising …
The most exciting marketers are in the boring industries (or at least the ones that look boring from the outside). Massive B2B budgets are thrown around for network security, which makes for a marketing strategy that absolutely must rely heavily on educating, segmenting, and nurturing. Which is where Idan Hershkovich, the VP Growth and Marketing at…
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Marketers In Capes with G-CMO
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PR’s Marketing Lessons And Webinars Done Right with Ethan Chernofsky @ Placer.ai
15:53
15:53
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15:53
In today's saturated environment, landing a hallowed TechCrunch pickup may just be the best training ground for marketers. In this episode, Ethan Chernofsky of Placer.ai talks about the war lessons he picked up that make for incredible B2B marketing, how those lessons set the stage for COVID-driven webinars that regularly land 500+ registrations, h…
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Marketers In Capes with G-CMO
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Marketing Multiple B2B Brands (Well): Melissa Zeloof, VP Marketing at ironSource
9:21
9:21
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9:21
Every B2B marketer I know is incredibly jealous of slim, streamlined B2C products that offer one service to one type of buyer. Throw in stacks of products for multiple buyers, a few acquisitions, massive B2B scaling...and the brand life for marketers gets rough.In this episode, we dive deep with Melissa Zeloof, the VP Marketing at ironSource, to un…
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Marketers In Capes with G-CMO
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Scaling with (Almost) Accidental Exclusivity - Gaurav Vohra, Head of Growth @ Superhuman
10:50
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10:50
Superhuman has defined a new category of luxury SaaS. They take something we all use - email - and transform it into an incredible experience. And their brand reflects it. In this episode, I speak to Gaurav Vohra, a founding Superhuman team member and their Head of Growth. In just over ten minutes, we talk: The role exclusivity played in growth (27…
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Marketers In Capes with G-CMO
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The 100K Member Community-Driven Brand with Nadia Hitman from JoyTunes
12:44
12:44
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12:44
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Marketers In Capes with G-CMO
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Data, Video and the Battle for Attention [Hila Shitrit Nissim @ Promo.com]
13:36
13:36
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Marketers In Capes with G-CMO
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Marketing like a Three Year Old with Ran Avrahamy, CMO at Appsflyer
11:44
11:44
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11:44
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Marketers In Capes with G-CMO
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Building a Zesty, Retention-Focused Movement with Yam Regev of Zest
12:14
12:14
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12:14
In this epic podcast, Yam Regev, the cofounder of Zest, former CMO at Webydo, and expert Ouzo drinker, shares the specifics on capturing a massive community of over 140,000 diehard marketing evangelists. We discuss the value of a retention-based framework, specific KPIs to chase, when automation doesn’t make sense, and some of processes that work a…
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Marketers In Capes with G-CMO
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Pizza, Product Rosetta Stones, and Freemium Conversions
10:39
10:39
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10:39
You know when a podcast host only talks about Gilmore Girls and Pizza, while the guest sneaks in actual marketing tips?In this episode, Josh Slone, a content marketer-gone-product marketer at Gist, talks about how to bridge product development with what users actually want, user engagement (including how they got their freemium to trial rate up to …
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Marketers In Capes with G-CMO
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You’re (Probably) Doing Video Marketing Wrong with Sivan Felder from Two Head Consulting
8:37
8:37
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8:37
This podcast episode started when I couldn’t stop watching a video I saw on Facebook. Because Sivan Felder and her business partner (and brother!), Barak at Two Head Consulting, have gotten social media videos down to a formula. So very much unlike my 8th grade math class self, I wanted to know the formula was.In this episode, we dive into why vide…
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Marketers In Capes with G-CMO
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Listen Twice, Market Once - E. 20: Joel Gaudeul, CMO of Mention
8:41
8:41
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8:41
Marketers are annoying. Since our job is getting in people’s heads, we start to feel like we know everything. But unless you’re Dr Doolittle or Mel Gibson in What Woman Want, you don’t. You really, really don’t. In episode 20 (woot!) of Marketers in Capes, I talk to Joel Gaudeul, the CMO of Mention, a SaaS powerhouse that has helped the better part…
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Marketers In Capes with G-CMO
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How To Win Email Friends and Influence Inboxes (E19: David Charest @ ConstantContact)
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7:55
Email marketing. With zero research and likely-misplaced confidence, I’m comfortable calling it one of the oldest but most successful forms of digital marketing. Like a pterodactyl with lasers, it’s stayed on top by evolving. So in this episode of Marketers in Capes, we speak to David Charest, the Director of Content at ConstantContact, the marketi…
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Marketers In Capes with G-CMO
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Cash-Worthy Content And Five-Word Show Booths (E18: Udi Ledergor @ Gong.io)
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Between Q2 and Q3 of 2019, Gong.io grew their LinkedIn followers by 70%. And it’s hard to find any conversation across sales or marketing professionals on LinkedIn that doesn’t reference them. Because their content is that good. It scrolls though like an intense sales crash-course. I’m a marketer that cringes from the idea of getting on a sales cal…
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Marketers In Capes with G-CMO
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Lessons from the BBC on Tech Storytelling with Erica Marcom from Aleph VC E. 17
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6:28
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6:28
Show Notes Intercom, Slack, Hubspot, LinkedIn and other phenomenal B2B companies all have a new role. And it has to do with story-telling. In this episode, we talk to Aleph VC’s new head of marketing and messaging, Erica Marom, a BBC journalist gone tech storyteller, about how great brands rely on even better storytellers. Check out the six minute …
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Marketers In Capes with G-CMO
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How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16]
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7:01
You know what's worse than a crappy brand that tries to be funny? Nothing. Nothing is worse. Which is why I was intrigued by Obedient, a branding agency specializing in building funny brands.Humor can be one of the best ways to create an emotional connection with a customer (like this awesome Brooklinen ad) or an incredible way to fail. Hard. So ho…
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Marketers In Capes with G-CMO
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The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]
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8:52
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Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right? I grew up with that ad and it was one of my key inspirations for getting into the marketing space. Which is why I was so pumped to host Eric Kallman, co-founder of Erich&Kallman and one of the main creative brains behind the entire ad campaign. In…
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Marketers In Capes with G-CMO
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One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14]
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7:31
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7:31
My guest this week is Austin Ried, the COO and Co-Founder of Morning Brew. Morning Brew is an incredible business email newsletter that packs great information with a very unique brand voice (that’s my favorite part). In this episode, Austin explains why Morning Brew’s go-to market strategy relied on email, how a friend attending a Facebook F8 conf…
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Marketers In Capes with G-CMO
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What Wistia’s $111,000 Videos Mean For Marketers.
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7:39
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7:39
Mo money, more videos? What if you could drop over $100,000 to test if video production value impacts ROI? And if it's not all about production, what else drives views, reads, and sales? I got Andrew Capland, Wistia's marketing director, to dive deep on a a hella expensive experiment they ran that did just that, how he optimizes growth funnels, som…
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Marketers In Capes with G-CMO
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Content. Not Just A Marketing Thing. Guest: Steli Efti, Close.io
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5:44
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Content is typically the domain of very, very cool marketers (like us, right?). But Steli Efti, the CEO of Close.io, is building a sales-driven CRM machine by leveraging content across the funnel. This guy gets it; he's written a baker's dozen of sales books and is scaling a Y-Combinator backed powerhouse. Plus, how often do you hear a sales guy sa…
In just five minutes...you'll dive deep into how a combination of data, storytelling, and emotions can take even the most boring story - trade tariffs - and secure press mentions across Quartz, Reuters, and others, all based on real-world experience from the folks at MarineTraffic.
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Marketers In Capes with G-CMO
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Typeform's 240 Second Journey to Google’s Page 1
9:36
9:36
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In episode 10 of Two Minute Marketing (which is actually almost ten minutes long), we dive into customer acquisition with the head of Typeform's acquisition team, Jake Stainer. We hit three-letter acronyms hard, discussing SEO strategies (quick summaries at the top FTW), CRO (qualitative, not just quantitative), and PPC (just listen, okay?).This is…
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Marketers In Capes with G-CMO
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How The Kings of SEO Do Content with Tim from Ahrefs (TMM E09)
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5:46
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Like Luke and Darth, blue dress or gold dress, SEO vs content is a debate that tends to polarize. But in this interview with Tim Soulo, the head of marketing at ahrefs.com, it turns out that it might not be so complicated. Tim shares the content strategy that ahrefs uses to drive decision making, why SEO is really the most customer-friendly acquisi…
Any monkey can change button colors. But for CRO (conversion rate optimization) to work, it needs a rigorous process. You know who has one? Talia Wolf, the founder of GetUplift. Tune in to learn why you shouldn't listen to your grandfather, what CRO best practices aren't...and how low I'm willing to go for a good(ish) pun.…
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Marketers In Capes with G-CMO
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Toilets, Toothpaste, and Don't Open This Email: Matthew Smith, Founder of Really Good Emails
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Over 280 billion emails are thought to be sent every single day.Which makes it hard to get yours opened when you need it to be opened. So I went to the person who clearly knows that makes an email good, Matthew Smith, a design and customer experience wiz show came up with Really Good Emails (RGE), possibly the best email resource in the world. And …
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Marketers In Capes with G-CMO
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How Data Guided Mixpanel To Perfect Homepage Copy (Ep. 06)
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This episode happened because Mixpanel's website messaging moved me on a whole other level (the subject line in my email to them was "Your website is poetry.") So I got them on TMM to figure out how they actually did it.Amelia Salyers, who runs corporate marketing at Mixpanel, walks us through the process of merging data and some old-fashioned rese…
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Marketers In Capes with G-CMO
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Nailing the Niche with Todoist’s Brenna Loury (E05)
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5:20
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In this episode, we talk to Brenna Loury about how Toidoist became such a runaway success in the incredibly crowded productivity space. We also talk about real practical manifestations of positioning and early-stage growth, all on a budget.
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Marketers In Capes with G-CMO
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Donuts and Practically Free Super Bowl Ads (Ep. 04)
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This episode explores the concept of triggers, internal or external drivers that make us tick. Kicking off with some deliciously smelling donuts, we talk to the former head of Volvo North America and learn how the best car Super Bowl advertisement ever went down...without paying for a Super Bowl ad.
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Marketers In Capes with G-CMO
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Touch Up Paint & Growth Hacks (Or Not) With Rand Fishkin (Ep. 03)
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This episode, featuring Rand Fishkin (aka the godfather of SEO), drills down on growth hacks and their role as part of a comprehensive marketing strategy. Rand also shares the core channels that Moz leveraged to scale. And boy, did those do the trick.
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Marketers In Capes with G-CMO
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Carpenters, Chatbots, and Selling the Result (Ep. 02)
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David Cancel, the CEO of Drift, shares how differentiating from thousands of competitors isn't just about your product....and what it is that customers actually want.
Two minutes (or so) of marketing insights, inspired by the real world. This first episode focuses on two important marketing concepts to pick up from license plates. Check out buchman.co.il for more marketing thoughts
