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[Draws in Spanish] showcases noteworthy Latinx visual artists, exploring their creative journeys and how they got to where they are today. Host and Chilean-American illustrator, Fabiola Lara, brings humor and empathy to the conversation, uncovering how the artist’s culture and Latinx identity informs their artwork. Whether you’re just starting your creative career or looking to discover the next big name in visual art, join Fabiola as she chats in English with artists who draw in Spanish.
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1
The Typecast: Grow Your Art Business

Katie Johnson and Ilana Griffo of Goodtype

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Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion. And ...
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In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres. The conversation also d…
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In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work. Scott sha…
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In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online c…
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In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphas…
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In this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with…
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Katie Johnson and Ilana Griffo are the creative duo behind Goodtype, an inclusive space for lettering artists, calligraphers, & type designers championing good type & good business. After running their own successful art businesses, the two artists met via DM and joined forces virtually from their homes in New York and Texas. They share a drive to …
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In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. The conversation touches on the…
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Jess Goldsmith is an illustrator and lettering artist born and bred in NYC. Her work is colorful, and fun and invokes the sense of humor and playfulness that she's known for. She has created work for Adobe, Hulu, Microsoft, Pinterest, Amazon, and more. She is also the owner, curator, and author of Women of Type, a community that exists to amplify t…
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In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing …
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Ian Barnard is a hand lettering artist and calligrapher with a passion for inspiring, entertaining and helping people to get better at their lettering skills through videos on his Instagram and Youtube channels. He also creates and sells digital lettering brushes for the iPad and creates custom lettering and typefaces for clients. Ian talks about h…
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In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weakn…
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Huyen Dinh is a Viet lettering artist, illustrator, and author of How to be a Rule-Breaking Letterer. Known on the internet for her pink pastel palette and wiggly lettering with quirky messages, she enjoys making the world colorful with brands like Facebook, Canon, LG, Cotton Natural, and more. She’s also interested in helping other artists by shar…
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In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling i…
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Thom Niessink is a Dutch graphic designer focused on lettering, type design and illustration. Throughout his career he developed a true passion for typography and custom lettering. Inspired by vintage magazines, signs and postcards from the 50’s and 60’s, his way of working is almost completely digital, using the iPad as a digital sketchbook. Combi…
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In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the chall…
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Alanna Flowers is the lettering artist and designer behind AGF Design Studio. She creates engaging work for brands like Adobe, American Greetings and The Los Angeles Times. When she’s not creating for clients she’s busy helping fellow creatives who are interested in learning about lettering, digital art, and freelance through her YouTube channel an…
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In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the rolle…
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Dan Lee is a hand lettering artist and graphic designer who’s always chasing ways to tell better stories and to work with creative people who are passionate about excellence. Raised right here in Philadelphia, Dan actually got a dual Bachelors & Masters Degree in Chemical Engineering from Drexel University, but his love for drawing could not be con…
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In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe. This conversation highlights the power of authenticity and its imp…
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Jessica Hische has had an extraordinary career as a lettering artist, designer, illustrator, author and as of last fall, store owner. She’s collaborated with established brands to reinvigorate their logos. She’s worked with the likes of Wes Anderson and Dave Eggers. She’s written several books including In Progress — which gave a glimpse inside her…
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The new season of Hi-Res starts this Tuesday March 5th, and for this season we’re going to be doing things a little differently: six episodes over the next twelve weeks dedicated entirely to the art of hand lettering. We’re going to be talking with hand lettering artists from around the world. Folks like Jessica Hische, Dan Lee and Alanna Flowers, …
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In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance …
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In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artis…
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In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting t…
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Joe Boruchow is a Philadelphia based muralist and paper cutout artist whose site-specific work is designed to fit into architectural niches and public spaces. He started working in paper cutout in 2003 and has been consistently exploring ways to transcend the traditional medium, translating his designs into large scale murals, graphic novels, fine …
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In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personali…
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In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade! Erin shares how she transitioned fro…
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In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists…
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In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships. Kat shares valuable insights about art representation and the dynamics between artists and age…
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In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation. Lucy emp…
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In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the l…
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Artist and illustrator Loveis Wise is inspired by playfulness and reimagining futures. Born and raised in Washington DC and currently based in Los Angeles, Loveis' work is centered around liberation and queer/gender-expansive communities. Their constant world-making of playful dreamscapes has allowed them to create a distinctly recognizable style a…
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In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer. Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and bus…
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Jake Dombroski is an artist and designer living in Philadelphia. He is currently an Art Director at Agency M. Nowadays when he’s not spending time with his wife and daughter, he can be found in the studio making art, including his collage work for his show this past spring, Legacy, an exploration in what we leave behind. The show explored the cycle…
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Annica Lydenberg and Samantha Schutz created You Are Not Alone, a public art project that inspires artists to create work in their communities, sparking hope, connection, and conversations about mental health. The goals of the project is to reduce stigma and shame around discussing mental health challenges by fostering connection through story-shar…
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In this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career. Take it from Amber; anyone can be a poet, a graphic …
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Corey Brickley is an illustrator working primarily in publishing based in Philadelphia, PA. They graduated from the University of the Arts in 2015 where they have also taught illustration courses. Corey has been published in American Scientist, the Atlantic, the New York Times, the New Yorker, Playboy Magazine and more. They've produced book covers…
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Dan Hughes was a prolific illustrator and screen printing artist who was a staple of the Philadelphia music and arts scenes. His work included screen-printed posters, t-shirts, album art and much more. He worked with Philly bands like Japanese Breakfast and Mannequin Pussy as well as other national touring acts passing through town, playing venues …
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In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art. Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop up books…
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Steve Weinik is a Philadelphia-based photographer, researcher, and writer. He is the staff photographer for Mural Arts Philadelphia, documenting the murals around the city. His work, both on and off screen on the documentary Resurrect Dead, helped earn the movie a trip to the Sundance film festival, where it won the directing award in the United St…
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Jen Borror is an illustrator and designer and the principal of Hoot Design Studio, out of York Pennsylvania. She specializes in pen and ink artwork, brewery branding and beverage packaging design, especially craft beer labels which has become her raison d’etre since the pandemic. She was recently awarded the Gold Crushie for best hard seltzer label…
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