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Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts. From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world. Through wo ...
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20: Lights, Camera, Comedy: The Business of Film & Importance of Community with Chris Jadallah
1:11:43
1:11:43
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Send us a Text Message. Lights, camera, comedy. 📽️ Chris Jadallah is the owner and director of @filmsbycalliope, a Pensacola-based film company. He turned his childhood passion for film and directing into a business, opening his doors in 2015. A love for film was coupled by Chris’ adoration for comedy. He took his skill behind the lens and develope…
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19: Social Media Ads 101: Why, How, and Where to Begin
23:06
23:06
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23:06
Send us a Text Message. Do you need to be advertising on social media? 🤔 The answer is “yes.” But we know it’s not that simple for every business. You need to know how much you should expect to spend, what content needs to be created, and how to know whether or not it’s working. For better or worse, social media platforms like Meta have switched th…
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18: Building a Film Production Company with Intention with Destyn Patera of Lensea Film
1:21:05
1:21:05
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1:21:05
Send us a Text Message. “The human game is a team sport.” That’s what Destyn Patera, owner of @lenseafilm, says. We spoke with him about building a film agency from the ground up, how putting people before profits shaped their growth, pushing the boundaries with a team, finding the perfect fit for a client, and a whole lot more. Destyn’s people-fir…
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17: Stretching the Boundaries to Stand Out in Your Space with Liz Long
38:11
38:11
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38:11
Send us a Text Message. In a highly competitive landscape where attention is currency, it's more important than ever to stand out in a sea of white noise. Brands like Liquid Death, Pit Viper, and even Wendy's have made names for themselves with wit, edge, and by being LOUD, but how do you make a mark when your culture and industry isn't built to pu…
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16: The Birth of a Business Through Personal Struggle: The Fertility Resort with Bryant Liggett
52:33
52:33
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52:33
Send us a Text Message. It's said that necessity is the mother of invention, and we've seen no greater example of that than what Bryant (B.B.) Liggett has built with The Fertility Resort. With 15 years in the marketing world, B.B.'s experience spans food and beverage, beauty, healthcare, and media production. She has built a career and name through…
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15: Empathy at Work: Felipe Muñoz on Cultivating Positivity and Compassion in the Modern Workplace
1:10:28
1:10:28
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Send us a Text Message. Stress and burnout in the workplace is an ongoing challenge for any business, especially during a phase of heavy growth. How do you balance the positive impacts of growth and expansion with team satisfaction, to develop a supportive, nurturing culture along the way? April is Stress Awareness Month, and on this week's podcast…
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14: Opa! The Secret Sauce to a Family Run Business with Greek's Catering & Events
59:32
59:32
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59:32
Send us a Text Message. From concessions to COVID to food trucks to...you'll have to find out! This week's episode of Practical Rebels features Stelios and Cristin, the power couple behind Greek's Catering and Events. They sat down with us to share their secret sauce for building an expanding business empire that kept their marriage, family, and co…
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13: Building a Business Around the Lifestyle You Love With Sean Mullins of Pensacola Vibes
50:38
50:38
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50:38
Send us a Text Message. Ever considered building a business around the life you want to live? This is the episode for you. Sean Mullins of Pensacola Vibes drops into the pod to talk about his path from graphic designer to running multiple businesses, each purposefully honed to lean into skills he's learned along the way, and to give him the freedom…
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12: Conference Like a Pro: Top Tips for Making the Most of Your Experience
30:03
30:03
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Send us a Text Message. Veronique is back from @synapseflorida and came back with her top tips for navigating conferences like a pro! From breaking out of comfort zones to conference-specific networking tactics to sharing your day and post-conference follow-up, we share our playbook for turning events into opportunities. Ready to make every connect…
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11: Attracting Capital & Customers with Kelly Reeser of TechFarms Capital
48:13
48:13
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Send us a Text Message. Kelly and Veronique are headed to speak at the Synapse Summit in Tampa next week! But first, they give a peek into what they'll be covering on the latest episode of the Practical Rebels podcast! The world of startups and brand go hand in hand - and Kelly Reeser of TechFarms Capital joins us to talk about what they look for w…
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10: Supporting Community Growth, Advocating for the Ad Industry, and all things American Advertising Awards with Hannah Pennell of AAF
32:53
32:53
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32:53
Send us a Text Message. It's award season...and ADDY time! Hannah Pennell of AAF joins us to talk about the big show taking place February 16th. Learn more about what AAF does for the creative and marketing community as a whole. This includes everything from representing our region on a national level to supporting professional and student developm…
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9: Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout
56:36
56:36
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56:36
Send us a Text Message. The world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to …
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8: Go-to Strategies to Roll Out a Successful Brand Launch
34:43
34:43
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Send us a Text Message. Branding - and rebranding - is a process that can take up to a year. You've invested a lot of time, money, and hard work into it. It's ready to go. How do you share it with the world? A successful rebrand rollout can breathe new life into a brand, sparking renewed interest from both current and prospective customers. It prov…
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7: 6 Quick Tips for Creating Highly Engaging Social Content
22:29
22:29
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Send us a Text Message. The social media game is played on a landscape that is constantly changing and evolving. Whether you’re running an account for a big corporation or slinging content for your food truck, you need to stay ahead of the curve to keep your audience engaged and growing. Veronique, Ramsey, and Savannah jumped on the mics in this ep…
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6: Leaning Into Uncertainty: A Conversation on Business Growth & Embracing Change
1:06:10
1:06:10
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Send us a Text Message. Embracing change and leaning into uncertainty can be a scary proposition for any business owner or professional. How do you know when it’s time to bring new people in? Can letting go of certain things be the catalyst for growth? We invited the entire team here at HatchMark studio to join us for this episode of Practical Rebe…
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5: How a Data-Driven Marketing Strategy Led to a 40% Revenue Increase with Jerold Hall
58:48
58:48
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58:48
Send us a Text Message. Can purposeful and impactful branding & marketing be the catalyst for lead generation and a key component to your sales funnel? On this episode of Practical Rebels, we had the pleasure of sitting down with Jerold Hall, the Vice President of Sales and Dealer Development at AmCoat Industries. He takes a deep dive into the succ…
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4: Blurring the Lines of Traditional, Commercial Art, & Brand with Daniela de Castro
54:09
54:09
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54:09
Send us a Text Message. Daniela de Castro is rare blend of left and right brain on steroids. Merging a passion for science and puzzles, a background in fine art, a degree in design, and a love of branding, she has grown a name for herself in the international mural community. Episode 4 is a deep dive into her journey from pharmacy student to mural …
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3: Building a Craft Beer Brand & Community with Brett Reid of ALGA Beer Co.
50:33
50:33
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Send us a Text Message. In Episode 3, we're so excited to share our conversation with Brett Reid, co-owner of Alga Beer Company. Brett shares the story of how his background in the ad world, mixed with his love of brewing beer with his friends, has shaped one of the most popular breweries in town. We discuss everything from building awareness aroun…
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2: Choosing the Best Marketing Team Model For You
39:52
39:52
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Send us a Text Message. Freelancer, internal team, or agency? Every organization's needs are different, and whether to bring in outside experts or build your own team is a question that every business faces. This episode dives into the benefits - and drawbacks - of each model.By HatchMark Studio
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Send us a Text Message. Our first episode dabbles a bit into why we’re here and how we’re taking our own advice…sharing easy tips for showing up and creating content for your business that’s easy to implement and provides value to your customers. Plus, what to expect from future episodes.By HatchMark Studio
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