Best Hooked On Harness Podcasts (2024)

1
Hooking New Readers With a Compelling Book Description 54:34

39m ago54:34

54:34

In this episode, Lauren attempts to convince Matt (and the listeners) of the power of a well-written book description. Listen in to learn how to craft a compelling book description that will help you hook new readers. Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Ema…

1
E14 | AI Censorship and Monetization: Is the AI Bubble About to Burst? 51:37

4d ago51:37

51:37

In Episode 14 of "AI for Entrepreneurs," hosts Ivanlee Jackson and Christopher Lang are back with the latest in AI news, a live demo of Moshi Chat, and an in-depth discussion on AI ethics and monetization. Plus, get exclusive insights from their recent AI Geek Week event! Episode Links: Moshi Ai Chat: https://moshi-ai.com/ Ai Geek Week: https://www…

1
Books You Can Create Using Your Existing Content 44:20

7d ago44:20

44:20

In this episode, Lauren & Matt share ideas for repurposing your existing content. Hint: it's by turning that content into a book. We share ideas for both nonfiction and fiction book projects, including options that require little to no new writing. Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Laur…

1
5 Things to Know Before You Start Publishing 43:41

14d ago43:41

43:41

In this episode, Matt & Lauren review five things you’ll need to know before you start on your publishing journey! We share insights about knowing your content, knowing your goals, knowing your limits, knowing your audience, and knowing your publisher. Also featuring a meandering detour into graphic novels and an ongoing discussion about crying (no…

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Your 7-Step Guide to Building an Online Bookstore 52:34

21d ago52:34

52:34

In this episode Lauren & Matt talk through the 7 essential steps to building your own online bookstore. From choosing the right platform to launching your site, we’ll cover everything you need to know to sell your self-published books directly to your readers. Dive Deeper 💡 Step 1: Shopify Learn More About Selling Your Book With Shopify and Lulu Di…

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Finding Your Place in Author & Reader Communities 45:44

28d ago45:44

45:44

In this episode, Matt & Lauren debate the distinctions between author and reader communities, discuss the value of participating in either, and share some suggestions for how to bridge the gap between them. Dive Deeper 💡 Check Out These Online Communities Enter the Luluniverse Meet the Nonfiction Authors Association Learn More About Novelists, Inc.…

1
3 Steps to Prep for an Author Event (and What to Do When You’re There) 48:44

1M ago48:44

48:44

In this episode, Lauren & Matt share their insights from attending dozens of author events to set you up for success. Hear tips for preparing sales strategies and inventory, promoting the event to your fans, and maximizing your presence at the event. Dive Deeper 💡 Learn More About These Events CEX Author Nation NINC 💡 Read These Blog Posts How to P…

1
In the Studio with Author Nation’s Joe Solari 35:17

1M ago35:17

35:17

In this episode, Lauren is joined by Joe Solari, Managing Director of Author Nation, for our first-ever Publish & Prosper interview! Get excited for the Author Nation event coming to Las Vegas this November, take an inside look at CEX 2024, and hear Joe’s thoughts on the future of indie publishing. Dive Deeper 💡 Learn more about Author Nation 💡 Lis…

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12 | Maximizing AI's Potential: The Future of Search, Marketing & Personal Assistants 56:24

2M ago56:24

56:24

Episode Links: Perplexity Search Engine: https://www.perplexity.ai/ Join AI experts Ivanlee Jackson and Christopher Lang as they dive deep into the world of artificial intelligence in this engaging episode of AI for Entrepreneurs. Discover how AI is transforming search with tools like Perplexity, an AI-powered search engine that delivers concise, r…

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11 | OpenAI and Google Spring Updates & special guest D'Vaughn House on how AI is effecting research. 1:04:58

2M ago1:04:58

1:04:58

In this compelling interview, AI researcher and clinical trials expert D'Vaughn House help Christopher and Ivanlee break down the game-changing updates from OpenAI and Google, and shares eye-opening insights on how artificial intelligence is set to revolutionize business, the economy, and society as a whole. Discover: - The significance of OpenAI's…

1
Determining the Right Retail Price for Your Book 40:55

2M ago40:55

40:55

There’s a fine line to balance when you’re setting the retail price for your book! Too high, and you might discourage potential new readers. Too low, and readers might question the value of your content - or worse, you wind up losing money on every sale. In this episode Matt & Lauren discuss how to determine the optimal list price for your book and…

1
Do Book Reviews Help You Sell More Books? 44:20

2M ago44:20

44:20

As authors, writers, and creative types, it’s easy to get caught up in the perceived importance of customer reviews. But do those reviews actually help you sell more books? In this episode, Lauren & Matt debate the value of book reviews for increasing your sales, boosting your book’s discoverability, and providing social proof for new readers. Dive…

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10 | The Entrepreneur's Guide to Learning AI: Effective Strategies, Tools & Resources 57:06

2M ago57:06

57:06

As an entrepreneur, you know AI can give you a competitive edge - but where do you start? In this episode of AI for Entrepreneurs, hosts Ivanlee Jackson and Christopher Lang provide a step-by-step roadmap for mastering artificial intelligence, even if you have zero technical background. You'll learn: - Why prompting skills are the #1 thing every en…

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Author Branding 101: Building a Brand Beyond Your Books 47:02

2M ago47:02

47:02

In this episode, Matt & Lauren explore author brands. Listen now to discover the power of your author identity, why it is so important, and how to create and maintain a brand for your long-term marketing and sales success. Dive Deeper 💡 Read These Blog Posts What Is an Author Brand and Why Does It Matter? Complete Book Marketing Plan for Creators a…

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E9 | The Future of AI for Entrepreneurs: Opportunities, Innovations, and Existential Risks 1:05:01

2M ago1:05:01

1:05:01

In this episode of AI for Entrepreneurs, hosts Christopher Lang and Ivanlee Jackson dive deep into the future of artificial intelligence and its implications for entrepreneurs. They discuss the latest advancements, practical applications, and potential risks as AI continues to evolve at a rapid pace. Highlights include: - AI-controlled Formula 1 ra…

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How to Turn Your Casual Fans into Super Fans 44:26

2M ago44:26

44:26

Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fans into loyal, dedicated super fans? In this episode, Lauren & Matt discuss strategies like diversifying your products, demonstrating the value of your content, and creating a community for your fans. Dive Deeper 💡 Read These Blog Posts 5 Ways You Ca…

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E8 | AI Advancements, Ethics, and the Future: A Deep Dive into Open vs Closed AI Models 1:13:25

3M ago1:13:25

1:13:25

In this thought-provoking episode of AI for Entrepreneurs, hosts Christopher Lee and Ivan Lee Jackson delve into the world of artificial intelligence. They discuss recent AI advancements, including AI-piloted fighter jets, open-source models like Llama 3 and Pi 3, and the integration of Sora into Adobe Premiere Pro. The conversation takes a philoso…

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How to Survive (and Thrive) at Conferences and Events 41:54

3M ago41:54

41:54

In this episode, Matt & Lauren share their favorite survival tips for attending author and creator conferences! From packing essential supplies to putting your health first, hear our team’s must-haves and must-dos for anyone trying to maximize their time at a conference. Dive Deeper 💡 Read more about Why Creator Events Are a Must for Creators & Ent…

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07 | Adapting to the AI Revolution - Pros, Cons & Practical Uses 1:01:23

3M ago1:01:23

1:01:23

In this episode, we discuss: - Latest AI updates from Google, OpenAI, and Anthropic - Our favorite AI tools for content creation, coding, and image generation - Pros and cons of AI adoption for entrepreneurs - AI as a crutch and empowerment for business owners - How AI forces entrepreneurs to level up their skills - AI as the great democratizer for…

1
Using Customer Data to Grow Your Business 44:28

3M ago44:28

44:28

In this episode, Matt & Lauren discuss the most valuable tool in any creator’s arsenal: customer data. Whether you’re tracking book sales and behavioral data, collecting customer information through direct sales, or reviewing your key social media and email marketing metrics, understanding your customer data is essential for long-term brand success…

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06 | Prompting Hacks to Get INSANE Results From ChatGPT 1:10:18

3M ago1:10:18

1:10:18

Are you tired of mediocre outputs from ChatGPT? In this mind-blowing episode, Ivanlee Jackson and Christopher Lang reveal their arsenal of prompting hacks that will completely transform how you interact with ChatGPT and other AI language models. Through real-world examples and a hilarious prompt challenge, you'll discover prompting strategies that …

1
Cover to Cover: Getting Your Book Design Right 49:49

3M ago49:49

49:49

In this episode, Lauren & Matt take a look at best practices for book design. We’ll review key design elements that often get overlooked on book covers, what to include inside your book, and whether or not we think it’s worth the cost to pay for book cover and interior design. Dive Deeper 💡 Download Lulu’s Free Guides & Templates 💡 Check Out the Pr…

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05 | Impact of AI On Content Creators with Special Guest Parrish Patton 1:38:27

3M ago1:38:27

1:38:27

Useful Resources Mentioned In This Episode: 1. [Vizard.Ai] - Break up long form content into short social media videos. Link: https://vizard.ai/?via=optimizeai 2. [StreamYard] - Create and produce Podcasts, Webinars, and Live Streams all in one easy to use platform. Link: https://streamyard.com/pal/c/5011746523316224 3. [Claude 3] - AI Model create…

1
Do You Need to Hire Professional Editors for Your Book? 46:32

3M ago46:32

46:32

In this episode Matt & Lauren take a look at the different types of editing your manuscript might need, debate which ones they think are most valuable, and share a few of their tips for making sure your book editing is done right. Dive Deeper 💡 Find Freelance Editors and Hybrid Publishers on Lulu’s Hire A Pro Page 💡 Browse Fiverr for Freelance Edit…

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04 | The Future of AI In Entrepreneurship 1:03:28

4M ago1:03:28

1:03:28

🚀 Welcome to "AI For Entrepreneurs" | Episode 4: "The Future of AI in Entrepreneurship" 🚀 Dive into the transformative power of AI with hosts Ivanlee Jackson and Christopher Lang as we explore its impact on the entrepreneurial world. This episode unpacks the revolutionary advancements in AI, from creative filmmaking to the development of humanoid r…

1
Crowdfunding Your Self-Published Book With Kickstarter 38:58

4M ago38:58

38:58

In this episode Lauren & Matt discuss the whys and hows of using Kickstarter to crowdfund your book. Learn why we think Kickstarter is a great option for self-published authors, what you need to know to get your campaign started, and how successful authors are crushing it with crowdfunding. Dive Deeper 💡 Learn More About Kickstarter 💡 Check Out Som…

1
03 | Empathy in AI & Transforming Content Creation 1:02:57

4M ago1:02:57

1:02:57

Join entrepreneurs Ivanlee Jackson and Christopher Lang in this enlightening episode as they explore the evolving landscape of artificial intelligence and its impact on entrepreneurship and content creation. From the emotionally intelligent chatbot by Inflection AI, known as PI, to cutting-edge tools transforming long-form content into engaging cli…

1
How Writers Can Harness the Power of AI 44:05

4M ago44:05

44:05

In this episode, Matt & Lauren take another look at generative AI and how it can be a powerful tool to help authors and content creators. Hear some of our favorite tips for using ChatGPT as a sounding board, a hammer against writer’s block, and an expert ally on your writing journey. Dive Deeper 💡 Read These Blog Posts Think Outside The Bot: How AI…

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An Inside Look at London Book Fair 2024 42:23

4M ago42:23

42:23

Matt & Lauren recap their time at London Book Fair 2024, one of the biggest publishing conferences in the world. Get the lowdown on hot topics from the conference, an insider's look at the event, and a special peek into what it’s like to travel with Team Lulu. Dive Deeper 💡 Learn how (and why) Lulu is a Certified B Corp 💡 Watch this video on 5 Thin…

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02 | Unlocking AI Secrets for Entrepreneurs: Transform Your Startup! 58:04

4M ago58:04

58:04

Welcome to Episode 2 of "AI for Entrepreneurs," where we dive deep into the world of AI tools and technologies that are shaping the future of startups and small businesses. Join your hosts, Christopher Lang and Ivanlee Jackson, co-founders of OptimizeAI, as they demystify the complex realm of artificial intelligence, making it accessible and action…

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01 | Unlocking AI's Potential for Entrepreneurs: A Deep Dive with Christopher and Ivanlee 1:10:41

4M ago1:10:41

1:10:41

Explore the Future of Entrepreneurship with AI: Unlock the full potential of artificial intelligence for your business with Christopher and Ivanlee, as they delve into the transformative impact of AI on entrepreneurship. This episode is a must-watch for entrepreneurs and small business owners looking to leverage AI to streamline operations, boost p…

1
The Indie Author’s Guide to Thriving Without Amazon 47:08

4M ago47:08

47:08

In this episode, Matt & Lauren explain why indie authors need to stop relying on Amazon as their primary sales channel. Listen now to hear why we feel so strongly about it, what alternatives we suggest, and how to get your readers on the same page. Dive Deeper 💡 Read These Blog Posts The Independent Author’s Guide to Thriving Without Amazon How To …

1
Can You Really Support Your Business With Just 1,000 True Fans? 43:26

4M ago43:26

43:26

In this episode Lauren and Matt discuss Kevin Kelly’s 1,000 True Fans theory, what it means to be a true fan (or super fan), and a few unique ways small business owners and content creators have turned casual buyers into true fans. Dive Deeper 💡 Read the Kevin Kelly’s 1,000 True Fans essay 💡 Read The 1,000 True Fan Theory: Sustainable Income for Cr…

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An Introduction to Paid Book Promotion 48:23

5M ago48:23

48:23

In this episode Matt & Lauren explore paid book promotion. We review our favorite sponsorship opportunities, take a brief look at different types of book promo ads and paid social media ads, and debate the value of influencer marketing. Dive Deeper 💡 Check out Written Word Media 💡 Check out BookFunnel 💡 Learn how to set up BookBub Ads 💡 Read Social…

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Earning Free Publicity for Your Book 48:26

5M ago48:26

48:26

In this episode, Matt & Lauren debate earned promotion, PR and publicity efforts, and creator collaborations. Learn how to promote your book with earned media opportunities, book signings, public speaking, and collaboration with fellow creators. Dive Deeper 💡 Read These Blog Posts The Complete Book Marketing Plan for Authors and Creators How to Pit…

1
Social Media Marketing for Authors & Creators 55:03

5M ago55:03

55:03

In this episode, Lauren & Matt talk about using valuable and authentic social media engagement to find new readers, ideas for promoting your books, and a few of their favorite social media dos and biggest don’ts. Dive Deeper 💡 Read These Blog Posts Check out our Social Media 101 for Authors series Learn how to Promote Your Book on Social Media Get …

1
Email Marketing for Authors & Creators 53:31

5M ago53:31

53:31

In this episode, Matt & Lauren discuss one of the most successful marketing strategies, share ideas and tips for building your email list, and review best practices for keeping those subscribers engaged. Dive Deeper 💡 Check Out These Reports Lulu & The Tilt’s Creator Insights Report Email marketing stats from HubSpot’s State of Marketing in 2024 re…

1
Marketing Your Book Pre-Launch, At-Launch, and Post-Launch 54:18

6M ago54:18

54:18

In this episode, Lauren & Matt explore the three stages of promoting your book—pre-launch marketing, at-launch marketing, and post-launch marketing. Download your free book marketing checklist to help you stay on track. Dive Deeper 💡 Read These Blog Posts Review your complete book marketing plan Plan your pre-launch marketing timeline Learn how to …

1
Are Print Books Dead? 37:22

6M ago37:22

37:22

In this episode, Matt & Lauren discuss some of the most important questions asked by authors and creators - is it worth it to publish my books in print? Are readers still buying print books, or is print dead? Dive Deeper 💡Review the Data Overall book sales & revenue statistics, reported by Words Rated How print book sales in 2023 compared to previo…

1
Self-Publishing is a Team Sport 38:14

6M ago38:14

38:14

In this episode, Lauren & Matt discuss the publishing, design, and marketing experts that you may want to help you self-publish your book. We take a look at hybrid publishers, different types of editors, and interior versus exterior designers. Plus, hear our thoughts on which services are a must-do and which we think you can DIY to help keep costs …

1
What is Print-on-Demand? 44:56

6M ago44:56

44:56

Lulu.com is a print-on-demand self-publishing company. But what exactly is print-on-demand? And why is it such a popular business model? In this episode, Matt & Lauren explore the environmentally-friendly, budget-conscious benefits of print-on-demand. We also answer a few FAQs about POD, including why it takes a little extra time to receive your bo…

1
Raj Sisodia explores his journey to Awaken, finding purpose and making a global impact 1:07:17

8M ago1:07:17

1:07:17

What makes you who you are? I know that’s a huge, complex question. However, if you think about it – there would have been a few pivotal moments, relationships and possibly conversations that set you on the path you’re on today. Beyond the path, those moments would have also laid the wiring for how you now react, decide and decode the world around …

1
Why We Love Attending Conferences (and Why You Should Too) 43:19

8M ago43:19

43:19

In this episode, Matt and Lauren expound on the many reasons we’re passionate about sponsoring and attending in-person events. We talk about why we love meeting new people (even as a pair of introverts), the educational and inspirational benefits, networking and community-building opportunities, and more! Matt’s Famous Vegas Out-of-Office: I am out…

1
Kemi Nekvapil on the true meaning of power and how to live and lead without apology 1:00:56

8M ago1:00:56

1:00:56

When you hear the word ‘power’, what first springs to mind? Do you immediately think of its absence, the moments you felt ‘power-less’ – or the moments you showed up as the fullest version of yourself? Is ‘power’ a word or sensation that feels like it belongs to you? Or is it a word that usually belongs to someone else? My guest today wants to rede…

1
The Robot in the Room: AI for Authors & Content Creators 43:57

8M ago43:57

43:57

In this episode Lauren and Matt address the robot in the room – artificial intelligence! We share a few of our favorite ways to use AI and generative AI tools to help streamline content creation. Learn how we use AI as a research and analytics aid, to help with drafting and outlining content, to come up with variations on email subject lines and ti…

1
Can You Really Make Money Selling Books? 41:39

8M ago41:39

41:39

In this episode, Matt and Lauren tackle the question on every author and creator’s mind – can you actually make money from books? We share our favorite tactics for maximizing your book’s earning potential, including doing your market research, selling direct, making effective use of all your content, and more. Plus, we share some Lulu authors & cre…

1
Phill Nosworthy on clarity, redefining imposter syndrome and moving at the speed of wisdom 1:25:26

9M ago1:25:26

1:25:26

Hands up who’s busy? Busy with work, life, kids, family, businesses, side hustles, resting (now when did that become a task) and everything in between. The reason many of us are so busy, constantly moving and thinking at 100mph is I believe, in its most positive sense, because we want to get it right. We want to be the best we can be in every aspec…

1
4 Reasons Creators Don’t Sell Direct (and Why You Should) 37:38

8M ago37:38

37:38

In this episode, Lauren & Matt tackle some common myths, misconceptions, and hesitations creators often share about selling direct! We debunk concerns like, “I don’t know how to build my own website,” “I don’t have what it takes to run a business,” and “I rely on third-party platforms for discoverability.” Learn about tools to help you build your o…

1
Publishing for Growth: How a Book Can Level Up Your Brand 45:57

9M ago45:57

45:57

In this episode, Matt and Lauren discuss how publishing a book can help you establish yourself as an expert or thought leader in your industry. Your book can serve as a business card or lead magnet, as the foundation for a community of fans, and as a networking key to unlock doors to speaking engagements, guest appearances, collaborations, and more…

1
Is Self-Publishing the Best Path for Today’s Creators? 44:53

9M ago44:53

44:53

In this episode, Lauren & Matt explore traditional, hybrid, and self-publishing, and make a case for why self-publishing is the best path for today’s creators. Whether you're looking to grow your brand, make money, share your story, or establish yourself as an expert, there’s a publishing path for you. Discover the benefits of self-publishing, incl…

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