How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial asp ...
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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.
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Social Media Made Simple is NapoleonCat’s podcast about growing a business on social media channels. In each episode, Anna & Tom unveil practical tactics for how businesses can use social media platforms to strengthen their online presence. Social Media Made Simple is a perfect podcast for anyone looking to bring social media and digital marketing into their business strategy, from building a community to analyzing competitors, improving team management to providing the best customer service.
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You’ve got ambitious goals as a tech leader—we’ve talked with others who have reached them and can show you the way. Tech Leaders Hub brings you insightful interviews to inspire your next steps as a leader. For more information, check our website: https://www.stxnext.com/tech-leaders-hub
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1
Niching Down, Video Content Mastery, and Time Tracking for Agency Growth with Tycho Luijten
41:14
41:14
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“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time." Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and L…
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1
Growing a 300-Person Global White Label Agency with Damian Papworth
57:09
57:09
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"I can't grow if I'm doing the same stuff that I was doing last year. So for me to grow, I need to give my leaders space to grow in so that they're doing the stuff that I was doing last year—and then I'm doing something different. That's my yardstick for a good year." Damian Papworth is the founder and managing director of Globital, a white label d…
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1
Viking Accountability: Prioritizing Work and Finding Time for Rest with Ben Catley-Richardson
47:28
47:28
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Ben Catley-Richardson is the "Accountability Viking" for agencies, helping owners of 3-5 year old agencies grow beyond their own capabilities. With a background in video game journalism and a passion for Norse mythology, Ben brings a unique perspective to agency growth and accountability. In this episode of Agency Journey, Ben shares insights on th…
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1
Upskilling Your Clients and Building a Culture of Experimentation with David Arnoux
46:10
46:10
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"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful." David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background i…
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1
The Keys to a Profitable Podcast: Niching, Formats, and Production Tactics with Hector Santiesteban
45:50
45:50
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"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast." Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on us…
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Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris
52:13
52:13
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Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …
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From Mommy Blogs to Multi-Billion Dollar Industry: The Evolution of Influencer Marketing with Cooper Munroe
22:41
22:41
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"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …
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S02E09: The Power of Linguistics in Social Media Management with Eloise Leeson-Smith
1:02:42
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In this episode... "Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves." Eloise Leeson-Smith, a linguist and communication expert, discusses the importance of effective communication in social media. She emphasize…
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1
How to Drive Pipeline Through LinkedIn Thought Leadership and a Strong POV with Garret Caudle
54:45
54:45
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"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…
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1
The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies
48:57
48:57
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Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…
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1
The Daily Stand-Ups Anti-Pattern (+ Alternative Async Methods for Planning, Trust, and Momentum)
47:59
47:59
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In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…
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S02E08: How to build a great content team? A conversation with Michal Leszczynski from GetResponse
45:33
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In this episode... We dive into the essentials of a successful content marketing strategy for B2B SaaS companies and analyze how to structure a team to manage diverse content projects across various channels and time zones effectively. Our guest, Michal Leszczynski, shares his insights on building a content team, highlighting key skills and qualiti…
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1
Motorcycling In Vietnam, Scaling to 150+ Remotely, and Choosing Team Over Clients with Zach Boyette
57:54
57:54
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"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …
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1
Systematized Networking, Quick Revenue Wins, and Becoming the Hub and Spoke with Kurt Schmidt
50:14
50:14
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“In all aspects of your work and your business, you have systems. Why is networking, which is just as important as any one of those singular things, not managed with such ferocity?” Kurt Schmidt is an agency founder, podcast host, author, and agency coach with 25 years of experience growing agencies from just a few people to over 500 employees an…
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1
From White House Writer to Agency Founder: John Corcoran’s Playbook for Podcasting and Growth
25:23
25:23
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John Corcoran is the co-founder of Rise25, an agency that helps B2B companies get clients, referrals, and strategic partnerships through done-for-you podcasts and content marketing. John has been podcasting since 2010 and his business partner Jeremy has been doing it since 2008. Together they've built a team of over 50 people to support B2B compani…
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1
Gray vs. AI: Client Success Strategies Based on Hard-Won Experience
30:17
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In this episode, Kuba generates a list of client success tips using AI—and Gray critiques them and goes way deeper based on his hard-won experience in the agency space. Episode Insights: 💡 Understanding client goals is crucial for improving client success. Ask questions and listen carefully to their answers to gain a deeper understanding. 💡 Regular…
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Mentorship, Global Talent, Golden Handcuffs, and Hunters vs Farmers with Kasim Aslam
41:33
41:33
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41:33
“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did’. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than…
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S02E07: The Secret to Effective Content Strategy with Jakub Grajcar from ZenPilot
49:27
49:27
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In this episode, we're diving into content marketing. Joining us is Jakub Grajcar, the Content Marketing Manager at ZenPilot, a consulting firm known for helping agencies streamline their project management and stop the endless tool-hopping. He's not just about marketing, though; Jukub is a passionate public speaker and a musician, playing bass in …
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1
Crafting a Winning Hiring Process for Your Agency – Lessons Learned From Our Recent COO Recruitment
51:03
51:03
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“Candidate expectations have certainly accelerated. There's a difference today versus 10 years ago in terms of what people's expectations are and how fast other processes are going. And so moving quickly is an advantage in a hiring process—and figuring out how to move quickly without sacrificing on the process is a little bit of an art.” In this ep…
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1
Paid Assessments, Collective Knowledge, and HubSpot's Future Trajectory with Adam Sharrow
28:31
28:31
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28:31
"I think the hardest thing that all HubSpot agencies are trying to solve for is… 500 product updates this year. How do you keep it all straight? How do you share that knowledge? How much knowledge do you have to know as a team, to what level? One thing that I practice and preach is: not everybody's going to know everything, but that collectively as…
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1
A Special Announcement About the Future of Agency Journey
16:13
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We’ve got an announcement to share about the future of the podcast. 👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilotBy Jakub Grajcar and Gray MacKenzie
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Fixing Underperforming Businesses, Crafting Equity Deals, and Reclaiming Time with Casey Cavell
30:44
30:44
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30:44
“In today's day and age people are scared to be measured. But your athletes, they love it because that's how they grew up. How do you know who are the best players on the team? You look at the box score, you look at the stat sheet. So I like bringing a sports mentality to everything I do.” Casey Cavell is a serial entrepreneur. He’s built a $40,000…
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S02E06: How To Start a Branded Podcast? Talking About Best Tips and Tricks with Kendall Breitman from Riverside.fm
44:32
44:32
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We have a very exciting topic coming up to this episode of Social Media Made Simple. Today, we're talking about starting your own branded podcast! And what better person to discuss it with than Kendall Breitman, Community Manager at Riverside.fm. Kendall Breitman is the community manager for Riverside.fm, an online recording and editing platform fo…
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1
Overprioritizing Your Business, Setting Boundaries, and Finding Balance with Carlos Hidalgo
23:41
23:41
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“I had bought into this idea that you had to sacrifice everything you had to kill yourself for growth. And it cost me dearly. I made some really poor decisions.” Carlos Hidalgo is co-founder & CEO of Digital Exhaust, a Utah-based data-driven, AI-enabled agency with a belief that "growth is a state of being, not just a goal to be achieved". But he's…
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1
YouTube Content Ideas, Owner Mindset, and Recognizing Your Leadership Style with Ali Schwanke
28:13
28:13
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28:13
“I have long seen myself as: I’m a very good marketer. I'm a very good communicator. I'm a good content creator. That's my lane. I know how to drive in that lane very, very well. And this has been a challenge for me to say: how do I become the best president, owner of a services business? Versus the best marketer anybody knows.” Ali Schwanke is fou…
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1
Becoming Optional at Your Agency, Building Personal Warmth, and Leadership Development Programs with Karl Sakas
40:27
40:27
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40:27
“If you don't like managing people, one of the things to consider is: do you want to run an agency? The management portion will never go away. But it also doesn't have to be so hard.” Karl Sakas, agency advisor and founder of Sakas & Company, has served as “agency therapist” for over 600 clients in 36 countries. He was also our recent guest on Agen…
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S02E05: Building Bonds: The Art of Community Management Unwrapped
54:47
54:47
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This month's episode is all about building and managing a community, and we're talking about it with Michele Evans. So tune in if you want to grow or build a thriving community for your business! Introducing our guest in her own words: "Navigating through the realms of Community Management, Customer Success, Onboarding, and Operations, I've cultiva…
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Humble Experts, Partnerships, and Managing Creative Work with Arianne Foulks
28:53
28:53
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“We all consider ourselves humble experts. So we all know that we're good at what we do, but ego does not get in the way around our workplace.” Arianne Foulks, CEO and founder of Aeolidia, a one-stop shop agency for creative ecommerce brands with 20+ years of market presence, was our recent guest on Agency Journey. If you want to build an efficient…
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1
[Perpetual Traffic Feature] Project Management 101: Tools, Processes, and Habits with Gray MacKenzie
52:21
52:21
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[This is a special feature of Gray's recent appearance on Perpetual Traffic—reposted on the Agency Journey feed so you don't miss this informative discussion!] Kasim chats with Gray MacKenzie, the co-founder of ZenPilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how …
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1
Working in Pods, Nurturing Talent, and Scaling a Full-Service Agency with Jesse Resnick
37:22
37:22
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37:22
"Small groups of highly skilled, highly motivated, well communicating people can just achieve more than you can at a large organization." Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, was our recent guest on Agency Journey. This episode is a must-listen for agency owners and managers looking to build a high-performing team…
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S02E04: Social Media Trends, Personal Growth, and How To Stay Authentic in 2024 with Annie-Mai Hodge from Girl Power Marketing
46:06
46:06
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46:06
If you missed all the social media trends reports for 2024, worry not! In this podcast episode, we've invited Annie-Mai Hodge from Girl Power Marketing, to talk about her prediction for what's this year gonna be like. Listen to the episode to learn about the latest trends and how to match them with staying authentic. P.S. You can find more tips for…
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Tiffany Sauder – On Her Agency’s Comeback Through Vulnerability, Decision Making Frameworks, and “90% Execution”
44:49
44:49
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44:49
In this episode, Kuba chats with Tiffany Sauder, CEO of Element Three, keynote speaker, and creator of the Scared Confident podcast, about her breakthroughs related to rebuilding her agency, leadership approach, and personal life. Tiffany shares insights on admitting business problems openly, making difficult but necessary decisions, implementing o…
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S02E03: Will AI Take My Job? Insights From a Social Media Team.
31:17
31:17
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31:17
Another month, another episode! This one is a kind of Christmas special with Eliza Grycner, Product Marketing Manager, and Anna Smaruj, Content Executive & Senior Social Media Specialist from NapoleonCat, talking about everything AI! So will AI take your job? Well, listen to find out. Grab a cup, make yourself comfortable, and enjoy the episode! P.…
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1
The Cookieless Future, pLTV AI, Personal Branding Tactics, and Running a ClickUp CRM with Paris Childress
33:09
33:09
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33:09
Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies…
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1
Productizing Design Services, Adopting EOS Mid-Growth, and Shopify Partnerships with Matthew McIver
31:44
31:44
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31:44
Want to take your agency to the next level? Learn how Matthew leveraged EOS, strategic partnerships, and custom ecommerce solutions to optimize operations and expand offerings over 9 years in business. His proven strategies can help your agency demonstrate ROI and pave the path to sustainable growth. Matthew McIver shares his journey evolving Comme…
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S02E02: The Role of Social Media in Shaping Company Branding
53:23
53:23
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Welcome to another episode of "Social Media Made Simple"! Today, our guest, Marcos Bravo, founder of The Waterlemon, and a marketing, brand, and communications expert with over two decades of experience, will talk with us about the role of social media in shaping company branding. Marcos has worked with renowned companies like LiveChat, Piktochart,…
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1
Video Case Studies, Writing a Business Book, and Running a Partnership Program with Ian Garlic
30:48
30:48
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Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable. So how do you create video case studies that captivate prospects and accelerate deals? In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ia…
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1
Managing a Remote Marketing Agency Team Across 7 Time Zones with Janet Mesh
36:47
36:47
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36:47
Running a marketing agency is hard. Running one remotely across several time zones? Even harder. So how do you keep a distributed team aligned, motivated, and growing together? In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accele…
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S02E01: Transforming Social Media Management: NapoleonCat’s Insights on Collaboration and User-Centric Development
25:43
25:43
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Welcome to "Social Media Made Simple," the podcast that demystifies the complex world of social media management. Today, joining us is Ola, Customer Experience Manager at NapoleonCat, a leading social media management platform. We will talk about transforming feedback into features, gathering client insights, and the life of a Customer Experience M…
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1
Chris Dreyer – From $0 to $13M: The 4 Cs Framework That Fueled His Agency's Growth
57:41
57:41
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57:41
In this episode, Kuba and Gray chat with Chris Dreyer, founder of rankings.io, about the key breakthrough moments that fueled his agency's growth from $0 to $13M in revenue. Chris shares his framework for creating leverage in an agency using the "4 Cs": Capital, Code, Collaboration, and Content. Some highlights: 👑 Chris’ focus on winning the game o…
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1
GuavaBox Story – Dramatically Scaling Traffic Using Batching
35:54
35:54
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35:54
In this episode, Kuba asks Gray about the good old days of GuavaBox—an inbound marketing agency that both Gray and Andrew (ZenPilot’s co-founder) were leading back in the early 2010s. Gray told the story of a relatively simple change in their marketing workflow that led to huge pipeline results for GuavaBox. Some highlights: 🍈 How GuavaBox increase…
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1
How Rocket Clicks Streamlined Operations And Improved Client Retention with EOS
31:36
31:36
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31:36
Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support. So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x? In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Do…
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Nikole Rose – What it takes to scale and sell an agency (+ tips on culture and ROWEs)
52:51
52:51
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52:51
In this episode we talked with Nikole Rose, Managing Partner at Gravity Global (the most awarded B2B agency in the world, 500+ strong), about her journey going from starting an agency to selling it just over a year ago. Nikole shares the key breakthrough moments that allowed her agency Mojo Media Labs to scale and successfully exit, including: 🍏 Ma…
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1
How to Build a Resilient and Empowered Company Culture with Mark Abbott
40:04
40:04
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Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane? Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting…
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1
James Carbary – From podcasts to media brands (+ company pivots and brand villains)
1:15:03
1:15:03
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In this episode of Agency Breakthrough, Kuba and Gray chat with James Carbary, founder of Sweet Fish Media, about his journey pivoting the agency from a blog writing shop to a trailblazing podcast studio to now building full “media brands” for B2B companies. James shares the breakthrough moment that changed everything for Sweet Fish—realizing podca…
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S01E08: Customer service on various platforms
18:52
18:52
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In today's episode of "Social Media Made Simple," we discuss customer service on various social media platforms. As social media continues to evolve, it's not just about posting content anymore. It's about creating a dialogue, building relationships, and providing value to your audience. And one of the best ways to do that is through top-notch cust…
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1
Marcus Sheridan – The story behind They Ask, You Answer
54:31
54:31
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In this episode, we ask Marcus Sheridan about his breakthrough story. Marcus is a keynote speaker, sales+marketing teacher extraordinaire, and author of “They Ask, You Answer”—regularly featured as a fundamental read for anyone looking to grow their business (e.g. by Forbes, Mashable, and BookAuthority). We cover a lot, including: Marcus’ stance on…
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1
Origin Story – Why we're starting a new podcast
40:14
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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. In this episode, Gray and Kuba explain why the podcast came to life and how we’re planning to run it. We also share a round of recommendations of resources and tools for agency operators. Thanks for checking out ou…
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S01E07: Integrating customer service channels and collaborating with other company departments for better customer service.
21:59
21:59
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In this episode of "Social Media Made Simple," we dive into customer service channels integration and interdepartmental collaboration for improved customer service. We shed light on the significance of customer service on social media platforms and explore various customer service channels, their unique pros and cons, and how they can be utilized e…
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How to Build Your Agency's Brand Through Your Team's Personality and Expertise with Jakub Grajcar
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39:08
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In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and …
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