Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?” We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are pa ...
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Interviews with the Authors of Books about All Aspects of Business
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The Rewards (and Challenges) of Running One's Own Historical Consulting Firm
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I talked to the river historian Scot McFarlane who runs his own historical consulting firm, the Oxbow History Company. My guest shared how he translated his passion for river histories into work with clients and how he found his niche within this competitive market. It was fascinating to learn about the daily grind of running a historical consultin…
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Ellen T. Meiser, "Making It: Success in the Commercial Kitchen" (Rutgers UP, 2024)
46:54
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The restaurant industry is one of the few places in America where workers from lower-class backgrounds can rise to positions of power and prestige. Yet with over four million cooks and food-preparation workers employed in America’s restaurants, not everyone makes it to the high-status position of chef. What factors determine who rises the ranks in …
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Ethical Machines: A Conversation with Reid Blackman
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Join us as we discuss Dr. Reid Blackman’s new book: Ethical Machines: Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI (Harvard Business Review Press, 2022). We dive into the intricacies of developing AI and the intersection of ethics and innovation. Reid Blackman, Ph.D., is the author of Ethical Machines, creator and host of …
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Lisa Fletcher and Elizabeth Leane, "Space, Place, and Bestsellers: Moving Books" (Cambridge UP, 2024)
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From airport bookstores to deckchairs, as audiobooks downloaded by commuters, and on Kindles and other portable devices, twenty-first century bestsellers move in old and new ways. In Space, Place, and Bestsellers: Moving Books (Cambridge University Press Elements in Publishing and Book Culture series, 2024), Lisa Fletcher and Elizabeth Leane examin…
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Eli Revelle Yano Wilson, "Handcrafted Careers: Working the Artisan Economy of Craft Beer" (U California Press, 2024)
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Handcrafted Careers: Working the Artisan Economy of Craft Beer (U California Press, 2024) unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face a labor landscape that is increasingly uncertain and stubbor…
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Listen to this interview of Rick Rabiser, Professor for Software Engineering in Cyber-Physical Systems, Johannes Kepler University Linz, Austria. We talk about the relationship of researchers in academia and industry, focusing particularly on the community researching into systems and software product lines (SPL). Rick Rabiser : "When you write you…
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Meg Rithmire, "Precarious Ties: Business and the State in Authoritarian Asia" (Oxford UP, 2023)
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Developing Asia has been the site of some of the last century's fastest growing economies as well as some of the world's most durable authoritarian regimes. Many accounts of rapid growth alongside monopolies on political power have focused on crony relationships between the state and business. But these relationships have not always been smooth, as…
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Malcolm Macleod, "The Practice of Philanthropy: A Guide for Foundation Boards and Staff" (Barlow Publishing, 2024)
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In The Practice of Philanthropy: A Guide for Foundation Boards and Staff (Barlow Publishing, 2024), author Malcolm Macleod addresses the unique challenges of running a foundation, offering practical insights and wisdom from his years of experience in the field. The book explores key elements necessary for creating meaningful impact, including build…
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Alison Fragale, "Likeable Badass: The New Science of Successful Women" (Doubleday Books, 2024)
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Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure that elusive corner office. Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions fro…
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Futurism, Brand Strategy, and the Magic Ingredient of Time (with Jasmine Bina)
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57:42
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I talked to the CEO of Concept Bureau Jasmine Bina about her work in cultural consulting, futurism, and brand strategy. Jasmine studied English literature. Then she went into business. She then discovered cultural strategy to be that space where she could help companies that weren't growing or were growing too fast to understand the reasons behind …
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Susan Greenhalgh, "Soda Science: Making the World Safe for Coca-Cola" (U Chicago Press, 2024)
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Soda Science: Making the World Safe for Coca-Cola (U Chicago Press, 2024) takes readers deep inside the secret world of corporate science, where powerful companies and allied academic scientists mould research to meet industry needs. The 1990s were tough times for the soda industry. In the United States, obesity rates were exploding. Public health …
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Robert McCorquodale, "Business and Human Rights" (Oxford UP, 2024)
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Business and Human Rights Law is a rapidly growing area of law, which has dramatically transformed many parts of international law. In this new volume in the Elements series, Robert McCorquodale explores how the responsibility for human rights abuses has transitioned from a purely state obligation to also being the responsibility of businesses. Bus…
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Matthew Archer, "Unsustainable: Measurement, Reporting, and the Limits of Corporate Sustainability" (NYU Press, 2024)
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42:18
In recent years, companies have felt the pressure to be transparent about their environmental impact. Large documents containing summaries of yearly emissions rates, carbon output, and utilized resources are shared on companies’ social media pages, websites, and employee briefings in a bid for public confidence in corporate responsibility. And yet,…
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Nick Grono, "How to Lead Nonprofits: Turning Purpose into Impact to Change the World" (BenBella Books, 2024)
1:15:11
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Non-profit organizations play an indispensable role in the world today, and are consistently rated higher than governments, the media or businesses in term of public trust. Yet many non-profit organizations suffer from dysfunction. New non-profit leaders find themselves unprepared for the challenges ahead, and even seasoned leaders often struggle t…
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Craig Gent, "Cyberboss: The Rise of Algorithmic Management and the New Struggle for Control at Work" (Verso, 2024)
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56:05
Across the world, algorithms are changing the nature of work. Nowhere is this clearer than in the logistics and distribution sectors, where workers are instructed, tracked and monitored by increasingly dystopian management technologies. In Cyberboss: The Rise of Algorithmic Management and the New Struggle for Control at Work (Verso, 2024), Craig Ge…
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Leslie Ramos, "Philanthropy in the Arts: A Game of Give and Take" (Lund Humphries, 2023)
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In an era where the financial stability of many arts organizations is increasingly precarious, arts philanthropy stands at a critical juncture. The recent COVID-19 pandemic of 2020-21 laid bare the vulnerabilities in existing funding structures, highlighting just how fragile these lifelines can be. Coupled with a surge in social initiatives that de…
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Ella Houston, "Advertising Disability" (Routledge, 2024)
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Ella Houston's book Advertising Disability (Routledge, 2024) invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are …
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Lucia Hulsether, "Capitalist Humanitarianism" (Duke UP, 2023)
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The struggle against neoliberal order has gained momentum over the last five decades – to the point that economic elites have not only adapted to the Left's critiques but incorporated them for capitalist expansion. Venture funds expose their ties to slavery and pledge to invest in racial equity. Banks pitch microloans as a path to indigenous self-d…
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History and Digital Media: A Discussion with Allison Tourville
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After she earned her BA and MA in history, Allison Tourville decided to pursue a career in social media strategy. For nearly a decade, she worked for Vale Group (formerly Vulcan LLC, founded by the co-founder of Microsoft Paul G. Allen). She is now the Digital Media Director at the Paul G. Allen Family Foundation. On Ep. 11, we talked about her cho…
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Faith, Business, and the Nature of Desire: Luke Burgis on René Girard and Mimetic Desire
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Why do we want what we want? Philosopher, theologian, and literary critic René Girard posits that we draw our desires largely from the people around us, a fact which has implications for everything from how we should plan our careers to the direction of foreign policy. Following a career spanning business, religious discernment, and academia, Luke …
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Allison Elias, "The Rise of Corporate Feminism: Women in the American Office, 1960-1990" (Columbia UP, 2022)
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From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupational segregation by gender remained entrenched. How did feminism in corporate America come to represent the individual success of the executive woman an…
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More Than A Glitch: Confronting Race, Gender, and Ability Bias in Tech
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Today’s book is: More Than A Glitch: Confronting Race, Gender, and Ability Bias in Tech (MIT Press, 2024), by Meredith Broussard. When technology reinforces inequality, it's not just a glitch—it's a signal that we need to redesign our systems to create a more equitable world. The word “glitch” implies an incidental error, as easy to patch up as it …
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Using History to Better Finance and Build Social Wealth
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Esoteric and frequently disinterested in the public good, financial institutions can be hard to navigate for those seeking to advance social welfare. My Episode 10 guest Paul Katz of the Jain Family Institute is trying to change that by building innovative tools to help visionary leaders in Brazil grow social wealth. During our lively exchange, Pau…
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Richard interviews BBC Journalist Dougal Shaw about his book CEO Secrets based on the BBC Series CEO secrets in which he interviewed 100s of CEOs. When Dougal first began as a business journalist at BBC, he wasn’t particularly interested in the topic. Prior to his new career, he was training for doctorate in history. He began creating content for s…
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Tom Mueller, "How to Make a Killing: Blood, Death and Dollars in American Medicine" (Norton, 2023)
1:09:18
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Dialysis is a medical miracle, a treatment that allows people with kidney failure to live when otherwise they would die. It also provides a captive customer for the dialysis industry, which values the steady revenues that come from critically required long-term care that is guaranteed by the government. Tom Mueller's six year deep dive into the dia…
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American Innovation, American Vitality: A Conversation with Chris Buskirk
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How can we restore America's frontier spirit, foster innovation, and stave off decay? Chris Buskirk sits down to discuss his new book America and the Art of the Possible: Restoring National Vitality in an Age of Decay. Along the way, he delves into the history of innovation from Augustan Rome to the Scottish Enlightenment to Silicon Valley, whether…
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Elizabeth O’Brien Ingleson, "Made in China: When US-China Interests Converged to Transform Global Trade" (Harvard UP, 2024)
1:19:56
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For centuries, the vastness of the Chinese market tempted foreign companies in search of customers. But in the 1970s, when the United States and China ended two decades of Cold War isolation, China’s trade relations veered in a very different direction. In Made in China: When US-China Interests Converged to Transform Global Trade (Harvard Universit…
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Kevin Woodson, "The Black Ceiling: How Race Still Matters in the Elite Workplace" (U Chicago Press, 2023)
37:22
37:22
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37:22
America's elite law firms, investment banks, and management consulting firms are known for grueling hours, low odds of promotion, and personnel practices that push out any employees who don't advance. While most people who begin their careers in these institutions leave within several years, work there is especially difficult for Black professional…
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History, Data Science and Journeys of Discovery with Francisco Ramos
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1:00:48
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I had the pleasure of talking to Francisco Ramos about how his study of history shaped his approach to data science, and public policy, and his efforts to scale institutionally driven social change. For Francisco, immersion in history began as a personal project of self-discovery. It evolved into a set of tools that he uses and perfects to understa…
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Jennifer M. Black, "Branding Trust: Advertising and Trademarks in Nineteenth-Century America" (U Pennsylvania Press, 2023)
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In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets…
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Adia Harvey Wingfield, "Gray Areas: How the Way We Work Perpetuates Racism and What We Can Do to Fix It" (Amistad Press, 2023)
46:24
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46:24
Labor and race have shared a complex, interconnected history in America. For decades, key aspects of work—from getting a job to workplace norms to advancement and mobility—ignored and failed Black people. While explicit discrimination no longer occurs, and organizations make internal and public pledges to honor and achieve “diversity,” inequities p…
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Teri Ann Finneman et al., "Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond" (Routledge, 2024)
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Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond (Routledge, 2024) outlines a mode of practice by which small publications can stay financially sound and combat the rise of "news deserts." This book argues that publishers mus…
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Peter Cappelli, "The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face" (Wharton School Press, 2021)
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The COVID-19 pandemic forced an unprecedented experiment that reshaped white-collar work and turned remote work into a kind of new normal. Now comes the hard part. Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers, the benefits of employees wor…
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Cultural Insights, Historical Perspectives and Business Strategy with Charles Halvorson
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On this episode of "Practical History," I talk with Charles Halvorson, a history PhD, author, and business strategist. With experience that spans work at the boutique cultural consultancy Gemic and the global strategy firm Accenture (where he is currently helping accelerate the energy transition with utilities and other energy ecosystem partners), …
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Naomi Oreskes and Erik M. Conway, "The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market" (Bloomsbury. 2023)
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In their bestselling book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the origins of climate change denial. Now, in The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market (Bloomsbury. 2023), they unfold the truth about another disastrous dogma: the “magic of the marketplace.” In the early 20th …
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Rachel S. Gross, "Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America" (Yale UP, 2024)
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Rachel S. Gross's Shopping All the Ways to the Woods (Yale University Press, 2024) tells the fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony…
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Heather Akou, "On the Job: A History of American Work Uniforms" (Bloomsbury, 2024)
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Through a variety of archival documents, artefacts, illustrations, and references to primary and secondary literature, On the Job: A History of American Work Uniforms (Bloomsbury, 2024) by Dr. Heather Akou explores the changing styles, business practices, and lived experiences of the people who make, sell, and wear service-industry uniforms in the …
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Searching for Future STEM Leaders to Address the World's Greatest Challenges
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On Episode 7 of "Practical History" I chat with Nick Cohen of the philanthropic organization Schmidt Futures. Nick's graduate training in history has helped him run the company's programs designed to identify and support the world's top talent in science and tech, and to harness their superpowers for the public good. Nick shares how he has translat…
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Francesca Sobande, "Big Brands Are Watching You: Marketing Social Justice and Digital Culture" (U California Press, 2024)
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35:19
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Can brands really support positive social change? In Big Brands are Watching You: Marketing Social Justice and Digital Culture (U California Press, 2024), Francesca Sobande, a Senior Lecturer in Digital Media Studies at Cardiff University explores this question by considering the morality of contemporary brands in contemporary, digitial, culture. T…
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Richard A. Detweiler, "The Evidence Liberal Arts Needs: Lives of Consequence, Inquiry, and Accomplishment" (MIT Press, 2021)
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We speak with Richard Detweiler about his new book The Evidence Liberal Arts Needs: Lives of Consequence, Inquiry and Accomplishment (MIT Press, 2021). This multi-year project, which entailed interviews with a national sample of over 1,000 college graduates aged 25-64, provides convincing evidence of the benefits the liberal arts in enabling indivi…
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The Historian as a Detective (Historical Consulting, Part 1)
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Being a historical consultant is like being a detective. In Ep. 6 of "Practical History" I talk to Jackie Gonzalez about how her work as a historical consultant helps solve present-day problems for governments, businesses, and attorneys through deep, project-driven archival research. Presently, Jackie works independently. At the time of this conver…
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Paul Franke, "Feeling Lucky: The Production of Gambling Experiences in Monte Carlo and Las Vegas" (Palgrave Macmillan, 2023)
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Monte Carlo and Las Vegas have become synonymous with casino gambling. Both destinations featured it as part of a broad variety of leisure and consumption opportunities that normalized games of chance and created emotional atmospheres that supported the hedonistic aspects of gambling. Urban spaces and architecture were carefully designed to enable …
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James W. Cortada, "Inside IBM: Lessons of a Corporate Culture in Action" (Columbia Business School, 2023)
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IBM was the world's leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada--a business historian who worked at IBM for many years--pinpoints the crucial role of IBM's corporate cultur…
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John Quiggin, "Economics in Two Lessons: Why Markets Work So Well, and Why They Can Fail So Badly" (Princeton UP, 2019)
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Trying to follow the key macroeconomic debates that are swirling around DC, CNBC, the WSJ and the NYT? If you are but don't want to go back to graduate school or re-open your college macroeconomics textbook, John Quiggin has a solution. His Economics in Two Lessons: Why Markets Work So Well, and Why They Can Fail So Badly (Princeton University Pres…
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Applying Historical Perspectives to Finance (with Daniel Peris)
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Before becoming a financial analyst and then a portfolio manager in New York, Daniel Peris worked as a tenure-track professor of Soviet history. I sat down with Dan and talked about his painful but ultimately successful 1990s transition from academia to finance. We chatted about how historical methods and perspectives shaped Dan's unique approach t…
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Richard Vague, "A Brief History of Doom: Two Hundred Years of Financial Crises" (U Pennsylvania Press, 2019)
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Richard Vague really really cares about private-sector debt. And he thinks you should too. In A Brief History of Doom: Two Hundred Years of Financial Crises (University of Pennsylvania Press, 2019), Vague sees the rise and fall of private sector debt as the key factor explaining the cycle of economic crises experienced by developed and major develo…
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Benjamin Lorr, "The Secret Life of Groceries: The Dark Miracle of the American Supermarket" (Penguin, 2020)
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This episode of the New Books in Economic and Business History is an interview with New York writer Benjamin Lorr. Benjamin Lorr is the author of Hell-Bent: Obsession, Pain, and the Search for Something Like Transcendence in Competitive Yoga, a book that explores the Bikram Yoga community and movement. His second book, The Secret Life of Groceries:…
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James O'Toole, "The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good" (HarperBusiness, 2019)
52:31
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Is the University of Chicago-blessed, "greed is good" near-term profits approach to business wearing out its welcome? James O'Toole's The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good(HarperBusiness, 2019) is a welcome addition to the current debate about what is the right balance between the near…
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Jennifer Kaufmann-Buhler, "Open Plan: A Design History of the American Office" (Bloomsbury, 2021)
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Albeit inspired by a progressive vision of a working environment without walls or hierarchies, the open plan office has come to be associated with some of the most dehumanizing and alienating aspects of the modern office. Jennifer Kaufman-Buhler's fascinating new book Open Plan: A Design History of the American Office (Bloomsbury, 2021) examines th…
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Matt Garcia, "Eli and the Octopus: The CEO Who Tried to Reform One of the World’s Most Notorious Corporations" (Harvard UP, 2023)
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The poignant rise and fall of an idealistic immigrant who, as CEO of a major conglomerate, tried to change the way America did business before he himself was swallowed up by corporate corruption. At 8 a.m. on February 3, 1975, Eli Black leapt to his death from the 44th floor of Manhattan’s Pan Am building. The immigrant-turned-CEO of United Brands—…
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