Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success.
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Julie Dirksen: Design for Behavior Change
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Julie Dirksen is an author and learning strategy consultant, renowned for her expertise in creating impactful learning solutions. She wrote the bestselling book Design For How People Learn, and her latest release, Talk to the Elephant: Design Learning for Behavior Change, is gaining significant attention. Julie’s diverse clientele includes Fortune …
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Mike Maples is a pioneering Silicon Valley investor who founded Floodgate Ventures in 2005, introducing the concept of seed investing. He achieved major successes with early investments in Twitter, Twitch, and Lyft. His curiosity about what it takes to create a world-changing startup led him to explore how revolutionary ideas often appear crazy at …
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Jillian Ahrens: Designing Digital Therapeutics
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Jillian Ahrens is the CPO at Realized Care, a digital therapeutics company specializing in VR solutions. She was formerly Associate Director of Product R&D at Pear Therapeutics, where she led a project developing a CBT-based AI chatbot. Discover what Jillian learned at Pear about patient engagement with AI chatbots, and how she's taking those lesso…
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Ryan Douglas: Immersive Digital Therapeutics
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Ryan Douglas is the co-founder of DeepWell DTx, a digital therapeutics Venture Lab focused on creating immersive experiences that address mental health concerns. Ryan has created numerous medical devices, along with several profitable startups. He has deep experience with the regulatory landscape for digital therapeutics, and is pushing to get digi…
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Long before World of Warcraft, there was Ultima Online, the first MMO. How did this highly innovative & influential game come to be? And what can we learn from its successes and failures? Starr Long is a game designer and producer who directed the team that built Ultima Online, the first popular Massively Multiplayer Online game. In this in-depth i…
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Samuel Hulick, a renowned UX consultant and leading authority in user onboarding, operates the well-known website useronboard.com. Through this platform, he expertly deconstructs the initial experiences of popular apps and services, showcasing his insights into effective user onboarding processes. Check out the video here: https://youtu.be/YFFw5u_A…
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Jason Hreha: Building Habit-Forming Products
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Jason Hreha is a behavioral scientist, formerly Global Head of Behavioral Sciences at Walmart, who uses his knowledge of human behavior to build better products. With a decade of applying behavioral science to tech challenges, he co-founded Walmart's Behavioral Science Team and pioneered Behavioral Strategy as an interdisciplinary approach. He stud…
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Alfie Kohn is an American author and lecturer in education, parenting, and human behavior. The author of fourteen books and hundreds of articles, he is a proponent of progressive education and a strong critic of competition and rewards. Kohn has been described by Time magazine as “perhaps the country’s most outspoken critic of education’s fixation …
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Adrian Hon is an English writer and game designer, known for his expertise in alternate reality games and transmedia storytelling. As the CEO of Six to Start, he created the bestselling fitness game "Zombies, Run!" and authored books like "You've Been Played" (2022) and "A History of the Future in 100 Objects" (2020). He studied neuroscience at Cam…
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Robin Allenson: Creating AI-powered Tools
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Robin Allenson is a serial entrepreneur who studied AI at University of Edinburgh in the early 90s, and went on to found a series of AI-powered ventures. His current venture Similar.ai uses AI to automate the important and often laborious process of optimizing web sites for SEO. Check out the video here: https://youtu.be/H6P746iG2VM…
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Douglas Hofstadter is a professor of Cognitive Science and Comparative Literature at Indiana University in Bloomington. His research into cognitive science includes concepts such as the sense of self in relation to the external world, consciousness, artistic creation, literary translation, and discovery in mathematics and physics. His 1979 book Göd…
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Dr. Julie Gurner: Unlocking Peak Performance
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Dr. Julie Gurner is an executive performance coach with a Doctorate in Psychology. She has coached top-percentile executives, talent, and teams operating in fast-paced, competitive environments for over ten years, helping her clients unlock peak performance. She publishes the Ultra Successful newsletter on Substack. Check out the video here: https:…
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Joakim Achrén, “the gaming startup guy”, is a games investor, and founder of Elite Game Developers, which provides advice for game founders. He co-founded Next Games (which was acquired by Netflix), and worked as Director of Analytics at Supercell. Check out the video here: https://youtu.be/VEd3uedgY7g…
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Pavel Samsonov is a design architect and UX Practice Lead at Amazon Web Services (AWS) based in New York City. With a background in graphic design and a passion for human-computer interaction, Pavel has spent the last three years at AWS helping large companies adopt cloud computing and build innovative products using design methods. His professiona…
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Kevin Kelly is a writer, futurist, and Senior Maverick at Wired magazine. He co-founded Wired in 1993, and served as its Executive Editor for its first seven years. His books include The Inevitable, about future trends, and What Technology Wants, a theory of technology. He is founder of the popular Cool Tools website, which has been reviewing tools…
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Celia Hodent, a Game UX Strategist with a PhD in Psychology, has dedicated 15 years of her career to applying user experience (UX) and cognitive science in product development, particularly in the realm of video games. Her impressive portfolio includes her role as Director of UX at Epic Games for Fortnite, as well as work on well-known franchises s…
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Vinayak Joglekar is head of India Operations and Chief Technology Officer at Excellarate, with more than three decades of professional software development and delivery experience. Joglekar earned his mechanical engineering degree from the Indian Institute of Technology and a master’s degree from the Indian Institute of Management and mentors brigh…
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Osama Dorias: Reviewing the Top 10 Games of 2022
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Osama Dorias is a Lead Content Designer at Blizzard Entertainment. In the past, he’s worked at Unity, Warner Brothers, Gameloft, GEE Media, Ubisoft, and Minority Media. He also teaches game design at Dawson College and loves to empower people in expressing themselves through game-making, especially marginalized people and causes.…
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Steve Meretzky is an American video game developer best known for creating Infocom games in the early 1980s, including collaborating with author Douglas Adams on the hit interactive fiction version of The Hitchhiker's Guide to the Galaxy, and the comically titled Leather Goddesses of Phobos. Later, he created the Spellcasting trilogy, the flagship …
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Hilmar Pétursson: Why EVE Online has insane retention
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Hilmar Pétursson is CEO of CCP Games in Iceland, makers of the long-running space battle game EVE Online. Billed as the world’s largest living work of science fiction, EVE has a highly developed internal economy and deep social structure that makes it an ideal testbed for how the coming Metaverse could work.…
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Brendan Greene: Building a Virtual Planet
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Brendan Greene, better known as PlayerUnknown is a video game developer best known for creating PUBG: Battlegrounds. In 2019 he left active development on the game to form PUBG Special Projects and PlayerUnknown Productions, where he is developing an ambitious virtual world far larger than the one in PUBG.…
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Entrepreneur and angel investor, Rei Wang is the Co-Founder and Chief Product Officer at The Grand, a group coaching platform to help people navigate transitions at the intersection of work and life. Before The Grand she served as CEO of Dorm Room Fund at First Round Capital where she nurtured a community of 250+ startups, and counseled entrepreneu…
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Philip Rosedale: What’s Missing from the Metaverse?
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Philip Rosedale is the founder of Linden Lab, which launched the popular virtual world Second Life in 2003. His goal has always been to build a viable model for a virtual economy or virtual society, not just an entertainment platform. Before Second Life he served as CTO at RealNetworks, where he wrote some of the earliest algorithms to compress vid…
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Chris Heatherly: Innovation in Game Design
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Chris Heatherly is head of Games & Engagement at Recur, a pioneering NFT platform. A creative executive who works at the intersection of games and entertainment, Chris oversaw hit games based on IP from Disney, Pixar, Marvel, and Star Wars, when he was an exec at Disney and NBCUniversalBy Amy Jo Kim
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Barry O'Reilly is a business strategist and author of Unlearn and Lean Enterprise. He’s worked with top executives at Wells Fargo, American Airlines and Walmart to cut through complexity and make smart decisions in a changing world. In doing this work, Barry has learned that most executives resist unlearning what they already know. Listen as Barry …
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Mark Pincus is a serial entrepreneur and investor who founded the early social media company Tribe Networks, and the mobile social gaming company Zynga. More recently he co-founded investment firm Reinvent Capital in 2018.By Amy Jo Kim
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John Linden: Inside the NFT game Blankos Block Party
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John Linden is CEO of Mythical Games, creators of the pioneering NFT collectible game Blanko’s Block Party. John has a deep background in gaming, leading AAA titles like Call of Duty, and helping develop the Millenium Falcon ride at Disneyland.By Amy Jo Kim
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Amy Bucher is Chief behavioral officer at the digital health company Lirio. She is the author of Engaged: Designing for Behavior Change, and has a Ph.D. in Psychology from University of Michigan.By Amy Jo Kim
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Chris Spiek is Chief Product Officer at Autobooks. Chris co-founded the Product Design Consultancy, the Re-Wired Group in 2010 with jobs-to-be-done expert Bob Moesta, and co-authored The Jobs-to-be-Done Handbook with Bob Moesta.By Amy Jo Kim
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Garry Tan is a software engineer turned entrepreneur turned investor. On his popular YouTube channel he offers advice to aspiring entrepreneurs. He is intensely aware of the privileged position he is in as a tech-savvy investor in Silicon Valley, and is eager to share his knowledge with the next generation.…
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Gabby Dizon: Axie Infinity & Play to Earn
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Gabby Dizon is cofounder of Yield Guild Games, an organization that helps its members make money playing blockchain-based play-to-earn games. As a long-time game developer and player, Gabby had long dreamed of a game guild owned by its members.By Amy Jo Kim
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Raph Koster: How to Create an Innovative Hit
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Raph Koster is an entrepreneur, game designer, and author of a Theory of Fun for Game Design. He is currently CEO of playable worlds. He was Lead Designer on pioneering MMO Ultima Online, and Creative Director of Star Wars Galaxies. He founded Metaplace in 2006, which was acquired by the social gaming company Playdom.…
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Mitch Zamara: Million on Mars & Play to Own
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Mitch Zamara is Lead Product Designer on Million on Mars: Land Rush! He has over a decade of experience as a game designer working in the free-to-play social/mobile game space at Zynga and other companies. He specializes in designing game economies.By Amy Jo Kim
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I first learned about John Hagel in the late 1990s, when I was elbow-deep in community-building -- working as a systems designer & UX leader on Ultima Online and eBay. One of my clients gave me John’s book, Net Gain: Expanding markets through virtual communities. It blew my mind and inspired me as I was writing my first book, Community Building on …
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Schwark Satyavolu is a serial entrepreneur and early-stage investor at Trinity Ventures. After founding and growing several innovative startups in the fintech space - a journey that included a stint as an executive at Mastercard - Schwark is now building up the fintech practice at Trinity. His background as an entrepreneur makes him empathetic to t…
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I first met Siqi Chen at a Lightspeed CEO dinner hosted by Jeremy Liew. We bonded over our mutual love of product design and fascination with customer engagement. Ever since, I’ve followed Siqi’s career from Zynga product lead to fast-pivoting startup CEO to VR executive. I love how Siqi’s ideas about vision and leadership keep evolving. This is a …
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Tracy Rosenthal-Newsom: Playtesting and customer empathy
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Tracy Rosenthal Newsom is an award-winning game producer and product leader who brought you hits like Rock Band and Dance Central. I worked with Tracy in the early days of bringing Rock Band to life - and learned so much from her. In many ways, we've traveled parallel paths - moving through the worlds of gaming, digital healthcare and humanistic pr…
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BJ Fogg: Tiny Habits and the search for truth
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BJ Fogg is a shining light in the often murky field of behavioral science. His Stanford Lab was Ground Zero in the Facebook Platform explosion of 2007. He’s now pioneering the influential “Tiny Habits” training program that’s finding it’s way into popular culture. BJ has the soul of a scientist – an explorer seeking the truth, rather than selling a…
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Jeri Ellsworth: Invention as a way of life
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Jeri Ellsworth is a tinkerer, inventor, and entrepreneur who grew up fixing toasters and building race cars - then moved on to inventing the future of AR at Valve, CastAR and now Tilt Five. Jeri’s got a unique take on bringing innovation to market - and a healthy appreciation for the human side of technology development. Listen in and discover how …
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David Vogler: Making media on the cutting edge
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I first met David Vogler during the early, heady days of the Web, when we worked together to craft Nickelodeon’s first online presence. David went on to lead creative teams at Disney, Hearst, NBC Universal, and other leading brands. He’s now the Head of Design for Complex Networks, a joint venture between Hearst and Verizon. David has a knack for c…
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Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods - meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innova…
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Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods - meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innova…
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Michael John: Training the next generation of game designers
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Michael John runs the Games and Playable Media masters program at UC Santa Cruz, where he and his team work to transform eager game students into industry-ready designers. Michael has a long and storied history in games. Ever heard of Spyro the Dragon - the adorable character who enchanted and educated kids on the Playstation? Michael helped bring …
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Brian Norgard is a serial entrepreneur - expert team-builder - and currently Chief Product Officer at Tinder, the massively successful dating app. Brian knows a thing or two about how to grow and evolve successful products - and it's NOT about chasing trends or adding sexy new features. If you're into creating compelling products, I know you'll enj…
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Howard Rheingold: The subtle art of collaboration
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Howard Rheingold is a colorful character in every sense of the word. From his psychedelic painted shoes to his extraordinary legacy of ground-breaking visionary books, Howard offers a unique and incisive approach to creativity, learning and community-building. Most people know Howard from his writing about Virtual Communities and mind amplification…
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Casey Winters: Turning startups into rocketships
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IntroCasey Winters is a growth specialist who understands how to blend qualitative and quantitative data to get massive and sustained results. Casey learned his craft at GrubHub and Pinterest, and then moved on to Greylock - the storied investment firm - to help their portfolio companies scale up and accelerate growth. Casey focuses on the space wh…
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Jason Hreha: Where behavioral science meets product strategy
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Jason Hreha is a product leader at Walmart, where he works across the company to run smart experiments and infuse the retail giant with effective digital design. Jason has an academic background in psychology and neuroscience - and has learned through experience what actually works when you’re building products for humans. Listen in and learn how a…
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Jeff Patton: Beyond story-mapping: the evolution of agile product design
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Jeff Patton is well-known as the father of story-mapping - a visual way of mapping out and prioritizing your product backlog. Jeff is someone who deeply understands how teams come together to build products - and where that process can go off the rails. If you’re a product manager - or aspire to be one - Jeff’s work is fundamental background knowle…
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Steve Hoffman: The Process of Radical Innovation
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Steve Hoffman is a force of nature - and an amazing human. Known affectionately as “Captain Hoff” Steve is a serial entrepreneur, angel investor, and CEO of Founders Space, an one of the world’s leading incubators with over 50 partners in 22 countries. Steve’s book on innovation, “Make Elephants Fly: The Process of Radical Innovation,” is required …
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Karl Kapp: The surprising power of failure
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Karl Kapp is a influential leader in the learning and development space. He wears many hats: a professor of Instructional Technology Professor at Bloomsburg University, author of 5 books, and a popular speaker and consultant on learning technology and gamification. Karl is passionate about making learning effective and compelling, and knows a thing…
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