))
Let’s Be Honest About Marketing is an appropriately-snarky discussion with marketing leaders about their successes and failures in their careers, and their observations of, and suggestions for improving, the current state of the marketing industry.
…
continue reading
1
Why scaling at all costs might be costing us too much
35:01
35:01
Play later
Play later
Lists
Like
Liked
35:01
B2B SaaS marketing veteran, Russ Somers, joins us to discuss how the obsession to do more, grow more, and do it faster is leading towards to a crisis of quality and results. We talk about how there is "remarkable power in doing things that don’t scale” and how we can lean back into quality over quantity. Connect With: Russ Somers (Guest): LinkedIn …
…
continue reading
1
Keeping the Heart and Revenue in Marketing
37:04
37:04
Play later
Play later
Lists
Like
Liked
37:04
Considering the current situation where we are all inundated by the promises of GenAI and the efficiencies it will bring, we discuss with seasoned marketing executive and fractional CMO, Kim Miller, why it's so important to lean on our uniquely human skills and how we can keep the heart in marketing while still having a solid focus on driving reven…
…
continue reading
1
The Need for Marketing Teams to Keep a Wider View of Their Businesses
38:17
38:17
Play later
Play later
Lists
Like
Liked
38:17
Keith Finger, long-time marketing leader and the self-proclaimed Revenue Detective, talks about how he approaches troubleshooting revenue problems and why we need to consider the full go-to-market picture when dealing with what may seem like a standard "marketing isn't working" issue. Connect With: Keith Finger (Guest): Website // LinkedIn Jenni De…
…
continue reading
