Shopify is a powerhouse in the eCommerce industry, with merchants running more than 1,000,000 businesses on the platform. But Shopify is more than just a product listing tool. It offers thousands of apps and integrations to help you build a profitable eCommerce business. In this episode, we’re joined by Chris Singleton, the founder of Style Factory…

Selling a business for millions of dollars is a dream that many entrepreneurs chase, but only a lucky few ever achieve.Oliver Palmer is one of those entrepreneurs. He founded a mobile technology business and sold it for an impressive $85 million.In this episode, Oliver takes us behind the scenes of his multi-million dollar exit. From the disappoint…

Expanding into omnichannel sales is a great way to grow your eCommerce business, but it also results in a more complicated supply chain. That’s why working with a logistics partner who has their finger on the pulse of the industry is so important. In this episode, we chat with Taylor Smits, co-founder of MyFBAPrep, the largest Amazon prep and eComm…

Most digital agency owners start their own businesses to be their own bosses and have more control over their time. However, they often find themselves overwhelmed with sales calls and meetings, working harder than ever. After falling prey to this pitfall himself, Frankie Fihn noticed that most sales calls and meetings follow the same script, with …

When running an online business it’s easy to fall prey to the mindset that everything should happen online. But sometimes, to really grow your online business, you need to step away from the screen and connect with people face-to-face. Take Steven Khanna, for example. He’s the Head of English Markets at White Press, a global link-building and marke…

There are roughly 88,000 digital marketing agencies in the US and Hawke Media is the fastest-growing amongst them. What is the secret sauce to this kind of growth? Well, according to Erik Huberman, Hawke’s founder and CEO, it all boils down to working harder than everyone else and actually delivering on your promises. In this episode, Erik walks us…

Why start from scratch when you can leverage an existing business’s traction and capitalize on its untapped potential? That is the power of entrepreneurship through acquisition. Mike Swigunski, a skilled entrepreneur and globe-trotting author, discovered this for himself while building his portfolio of profitable online businesses. In this episode,…

Two of the fastest ways to grow your business are to increase your customer base and improve your offering to attract higher-value customers. What if I told you there was a way to expand your customer base exponentially and enhance your offering in one clever move? That is what Josh Springer does through the power of acquisitions. Josh is the Head …

The customer is always right. If this is true, then understanding consumer’s opinions and preferences is the secret sauce to success. But how do you ask the right questions to the right people in order to gather this feedback?That’s where John Li comes in. John and his co-founder Justin were scratching their heads over this very question while tryi…

Buying an existing online business is great in theory, but what is the experience actually like in reality?In this week's episode, we chat with Landon Greenhalgh, an entrepreneur who recently took the plunge and acquired his first eCommerce business.Landon walks us through his eCommerce journey so far, from tracking down the ideal business and doin…

Unlocking success on Facebook goes beyond the simple act of launching an ad campaign and hoping for sales to flood in. It’s an art. A magic that only a few Facebook advertising wizards know how to truly unlock.Vincent Nguyen is one of those wizards. As the founder of Growth Ninja, Vincent manages a solo-run, multi-six-figure Facebook ads agency. He…

2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them. In this week’s episode, Amazon exp…

We are back with a brand new episode! __________________________________________ Nothing is certain except death and taxes.As a business owner, taxes are a double whammy—they affect both your personal and business life. Imagine working hard to build a business that’s set to change your life when you sell it, only to watch taxes eat away at your pro…

How do you integrate your business into consumers’ lives and have your products playing on their minds, even when they’re not online? Today’s guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing st…

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on. In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes …

In today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week’s guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 yea…

How important is SEO to your business? Great SEO is a primary factor in many online businesses’ success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google’s algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it’s far from that. In fac…

What if I told you that there’s a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time? I’m not referring to huge discounts or expert-level negotiation tactics. I’m talking about the often underestimated element of trust. Doron Wolffberg, SEO expert and co-founder of Cliverse, has bui…

Spotting a promising acquisition is just the beginning. Figuring out how to make that acquisition thrive is a whole new challenge. Dom Wells has cracked the code for both. Dom is the founder of Onfolio, a company that specializes in buying and nurturing profitable online businesses. Since Dom's last appearance on the podcast in October 2022, shortl…

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at. This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumble…

What is the secret to creating the fastest-growing startup in Canada before the age of 24? For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market. While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, stor…

Sometimes, it’s an entrepreneur’s ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. Implementing sy…

While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed st…

Considering Google was created only 25 years ago, finding someone who has been working in the online marketing and affiliate industry for almost 18 years is rare. All the way back in 2005, Matt McWilliams created an affiliate program in a last-ditch effort to earn money for his business that was nearing bankruptcy. The affiliate program took off, g…

There’s a lot on the line when you buy a business, so you want to make sure you buy a business that is primed for success. An important lesson you need to learn as a buyer is that you can’t take businesses at face value. There’s a lot going on below the surface that you need to uncover. That’s where due diligence comes in. Few people know more abou…

Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Na…

This week we are revisiting an extra special episode of The Opportunity podcast. In this episode, Greg looks back on a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, runnin…

In an era where thinking outside the box is paramount, foreign SEO has emerged as a tantalizing strategy for affiliate marketers in search of new frontiers. While foreign affiliate industries are not as established as their English-language counterparts, competition is less fierce and Google algorithm updates are less frequent and hard-hitting. Amo…

Many highly skilled SEOs and digital marketers use their expertise to build high-performing websites and other online assets. Others recognize that their skill itself is an asset that they can leverage. So they create an agency, hiring out their SEO and PPC expertise to businesses in need. But building an agency is no walk in the park. How do you r…

With the content marketing industry constantly evolving, it’s easy to get caught up chasing the latest trends and forget about the basic principles that form a strong marketing foundation. This week’s guest, Philipp Schoeffmann, joins us to explain how to build on those basics to turbocharge your marketing. Philipp is a 20-year marketing veteran. H…

Shopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market. It's no wonder that SEO often takes a backseat. In the race for quick results, many sellers lean towards paid advertising, but this week’s guest believes that SEO is the real game-change…

The entrepreneurial journey is an adventure filled with twists and turns. It's normal to try different paths before discovering what brings out the best in you – be it the right niche, a lucrative business model, or a monetization strategy. Yet, the allure of rapid growth can tempt entrepreneurs to abandon their hard-earned lessons and happiness fo…

Wouldn’t it be great to travel back 10 years into the past and take advantage of a younger SEO market with all the knowledge you have now? Well, as it turns out, Azedine Djedid has figured out how to do exactly that. Azedine is an SEO expert who has built and grown more than 20 successful websites in Italian, French, and Spanish. According to Azedi…

Entrepreneurship can be a lonely journey. Many business owners feel like it's them against the world, and that they alone should have all the answers. But as the saying goes, “many hands make light work”, and partnerships are often an overlooked secret to success when it comes to growing your business. As promised Ace Chapman is back, and this time…

The keyboard is mightier than the sword. AI-powered writing tools are making it easier than ever to create quality content at scale. Yet, with the market flooded by a deluge of AI-backed software, finding the perfect tool for your needs can be tough. Plus, once you discover a tool that suits your needs, mastering how to use it effectively is often …

As a rule of thumb, larger businesses tend to be more established, more stable, and come with better infrastructure than smaller businesses. But they also cost more, creating a barrier to entry for entrepreneurs who are looking to make the most of the benefits of buying large businesses. However, Roland Frasier discovered that the barrier can be ov…

The early bird catches the worm. This is particularly true when it comes to investing. Early adopters often reap the biggest rewards. But if spotting a good investment before the business really takes off was that easy, everyone would do it. You need to find a business with a first-mover advantage. One that operates in a blue ocean. A business that…

Building an affiliate site is a great way to earn money online. But if you really want to maximize your profits, you need to scale your business beyond affiliate revenue. In this week’s episode, we interview someone who has done just that and has built a thriving business around teaching others how to replicate his success. Gael Breton, the co-foun…

Did you know there are over 31 million active bloggers in the United States alone? With the growing popularity of monetizing content sites, the SEO market is becoming increasingly saturated, making it harder to achieve success. However, outside the borders of the intense competition in English language SEO, there lies a treasure trove of opportunit…

Private equity is a fast-paced game. You buy a business and often only have two to five years' worth of investor capital to improve the business before you need to sell it for a profit. This doesn’t give you a lot of time to make meaningful improvements and often results in changes that destabilize the business long term. That’s why Brent Beshore d…

Display advertising is a powerful monetization, but many website owners miss out on extra profits and growth by treating display ads as a “set and forget” addition to their site.Recognizing this untapped potential, Kean Graham created MonetizeMore, a platform that increases ad revenues by using auction technology to find the advertisers willing to …

Buying a business is a great way to skip the queue and jump straight into generating revenue. That said, purchasing a profitable business isn’t cheap. But what if there was a way to buy a business by leveraging the business’s assets and cash flow to fund the acquisition? This clever approach is how Jonathan Jay buys businesses with no money down. J…

Success is not final. This is particularly true in business where failure is all too common. It’s an entrepreneur's mindset and their ability to recognize failure as a necessary stepping stone to success that helps them overcome the challenges they may face. Ace Chapman experienced this first-hand. He bought his first business for $70K and successf…

Building a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain’s existing authority and backlinks you can generate traffic and rank your site in a fraction of the time. But how do you track down an existing domain that is topically relevant? And how do you separate the good do…

There’s no denying the benefits of being a business owner. It allows you to be your own boss, and have greater control over your time. And, you have the potential to make life-changing amounts of money. But there are also risks involved, and buying the wrong business can be a costly mistake. You need to find a business that fits your unique skills …

Starting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her uniq…

We've got some exciting podcast guests in store as we kick off Q2 of 2023. But in the meantime, let's revisit the many nuggets of wisdom Greg shared in our 100th-episode special. The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most me…

It’s easy to get lost in the complexities and nuances of SEO. But what if, instead of spreading yourself thin by focusing on backlinks, page speed, and endless technicalities, you focused solely on content? To many, this may sound like a recipe for disaster. But Nick Jordan, the founder of Content Distribution, has proven that a content-first appro…

Since the release of OpenAI’s ChatGPT, AI has been the talk of the town among affiliate marketers. Some hail it as a hero that will usher in a new age of efficiency and money-making opportunities. Others see AI as their downfall and are ready to grab their torches and pitchforks to defend their livelihood. So, is AI the beginning of the end for aff…

For many years, an inability to code has held aspiring SaaS founders back from success. Now, no-code and low-code tools are lowering the barriers to entry for entrepreneurs looking to enter the software and tech industries. But what exactly are no-code and low-code solutions? In this episode, Lola Ojabowale gives us a thorough overview of this exci…