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Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.
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PhorestFM

Phorest Salon Software

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The PhorestFM podcast celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams. Episodes air weekly, sharing inspiring stories from the salon floor.
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Yoga teacher and writer J. Brown is leading the way in the Slow Yoga Revolution, advocating for more intimate, breath-centered, therapeutic yoga practices. J interviews guests from old-school yoga teachers to other yoga revolutionists about philosophy and the business of yoga.
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Building a stand out recognisable brand for your online business with brand strategist, mentor and designer Jacquie Lawes, founder of brand agency Bailey & Roo. Empowering female entrepreneurs to become a magnet for their dream clients and build a powerhouse brand with lessons, real stories, incredible guests and inspiring insights. This is Becoming A Powerhouse Brand
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Yoga teacher and writer J. Brown is leading the way in the Slow Yoga Revolution, advocating for more intimate, breath-centered, therapeutic yoga practices. J interviews guests from old-school yoga teachers to other yoga revolutionists about philosophy and the business of yoga.
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Are you living your dream life? If you aren't, why is that? I'm Laura Cruise, The Dream Transition Mentor and my mission in life is to help women the world over to create and live a life filled with freedom, flow, fulfilment and most importantly fun. If you dream it, if you believe it you can absolutely do it. Each week I will inspire you with either a guest interview with a female entrepreneur who has already made her dream come true or a solo episode where I give you practical and motivati ...
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If you've listened to the earlier episodes and followed my journey you'll have heard me talk about how I went against the advice and society standards to create my own path to success. Just because there is a roadmap society creates or maps out for us as children it doesn't mean that path is the right one for everyone. In todays episode I have two …
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Have you ever felt the life-changing impact of a mentor's guidance, wondered how to go from mastering individual skills to becoming a mentor yourself, or what it would take for you to be able to work with an industry leader you've looked up to for years? In this episode, hear real-life professional stories highlighting the importance of empathy, co…
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In todays episode I wanted to share the raw, the real, the transition effect of levelling up. Things MIGHT be feeling tough. Maybe you feel like things are failing. Like everything is falling apart. But it isn't, really! Trust me on this! I'm sharing whilst IN the moment of transition and honestly - this is literally SUCH a powerful place to be. Le…
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What if failure was the key to your success? Whether you're a seasoned beauty pro or just starting out, Hunter Donia's (@hairbyhunty) experience of rebuilding a clientele after relocating to a new area underscores the importance of adaptability and continuous learning. In this episode, learn more about how and why, despite initial confidence and ex…
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Nadine Watton, part of the Hillside Yoga Collective, talks with J about riding the wave and surviving the crash of yoga into the mainstream in both practice and profession. They discuss mutual friends and synchronicity, practicing in the late 90’s, teacher training certification becoming a thing, Dave Charlton and the British Wheel of Yoga, choosin…
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Nadine Watton, part of the Hillside Yoga Collective, talks with J about riding the wave and surviving the crash of yoga into the mainstream in both practice and profession. They discuss mutual friends and synchronicity, practicing in the late 90’s, teacher training certification becoming a thing, Dave Charlton and the British Wheel of Yoga, choosin…
  continue reading
 
What happens when a successful corporate executive chances everything on a failing beauty salon? What happens when you reach the point of no return, when you know things have to change? Stefania Rossi (@stefaniarossirecruitment) and Kelly Shaw's (@kellyshawme) journeys are tales of bold decisions and transformative leadership. In this episode, lear…
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Katie Armstrong, founder of Inspired Living, talks with J about moving through different life stages and the healing power of building muscle. They discuss starting a yoga-related business in the early aughts, e-commerce, the festival circuit and the unseen backstage realities of presenters, hormone replacement therapy, muscle as medicine, feeling …
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Katie Armstrong, founder of Inspired Living, talks with J about moving through different life stages and the healing power of building muscle. They discuss starting a yoga-related business in the early aughts, e-commerce, the festival circuit and the unseen backstage realities of presenters, hormone replacement therapy, muscle as medicine, feeling …
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LEARN HOW TO LAUNCH TREATMENTS SUCCESSFULLY BY CLICKING HERE. Jade Mancuso, owner of Oolala Lashes and Brows, shares her journey in the beauty industry and how she built her successful salon. She started in the industry straight out of school and faced challenges finding a job due to lack of experience. She eventually found a job at a sunbed shop a…
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OK so this is a deep episode today, unearthing childhood trauma BUT this one thing can actually be the very thing that's stopping you from scaling and moving forward. If you have a fear of not being liked, of that programme not selling, no one wanting to join your retainers or book your event...this is for you! I'd love to know how this episode has…
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It's been a minute! 2 weeks in fact! There's been lots going on behind the scenes here lately so I just wanted to update you and also share something that came up a lot during my client VIP day today.... Owning your truth! Being your authentic self and showing up in a way that is aligned to who you really are. It's so easy to hide behind what we 't…
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Susi Amendola, author of The Centered Heart, talks with J about the intersection of medicine and holistic health. They discuss suffering from debilitating anxiety, being saved by yoga and joining an ashram, reconciling fallen gurus, becoming part of the Dean Ornish Lifestyle Medicine Program, internal vs external locus of control, four lifestyle me…
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Susi Amendola, author of The Centered Heart, talks with J about the intersection of medicine and holistic health. They discuss suffering from debilitating anxiety, being saved by yoga and joining an ashram, reconciling fallen gurus, becoming part of the Dean Ornish Lifestyle Medicine Program, internal vs external locus of control, four lifestyle me…
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Brad Wetzler, author of Into the Soul of the World, talks with J about overcoming addiction, spiritual interventions, and laying ourselves bare in order to heal. They discuss the pandemic period they met in, getting misdiagnosed as bipolar and becoming addicted to medication, mental health care diagnosis and treatment, community yoga, saints and gu…
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Brad Wetzler, author of Into the Soul of the World, talks with J about overcoming addiction, spiritual interventions, and laying ourselves bare in order to heal. They discuss the pandemic period they met in, getting misdiagnosed as bipolar and becoming addicted to medication, mental health care diagnosis and treatment, community yoga, saints and gu…
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DOWNLOAD YOUR E-BOOK TO GAIN MORE CLIENTS HERE Today we have Roxie Resali on the podcast. She shares her journey from law to lashes to aesthetics. She emphasises the importance of training and mentoring in the beauty industry and discusses her involvement in the Beauty and the Brand Female Collective which I had the pleasure of speaking at one of t…
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Live from the Berkshire Yoga Festival 2024, J talks with Johanna Epps, Louise LeGouis, and Leslie Kaminoff about motivation, purpose, and the zeitgeist of the times. They discuss making sense of the scandals, new challenges, marketing and patience, hurting our bodies and student safety, what sells and presenting to the public, bubbles bursting and …
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Live from the Berkshire Yoga Festival 2024, J talks with Johanna Epps, Louise LeGouis, and Leslie Kaminoff about motivation, purpose, and the zeitgeist of the times. They discuss making sense of the scandals, new challenges, marketing and patience, hurting our bodies and student safety, what sells and presenting to the public, bubbles bursting and …
  continue reading
 
Since part of being visible as a business owner is showing up, this episode with my lovely brand photographer Amanda Hutchinson HAD to happen! As an ex photographer myself I already know the importance of GOOD images to show off your brand but for those who feel camera shy or haven't yet taken the plunge with the investment of a brand shoot - this …
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J departs from his usual format to reflect on how he lost hope in the viability of small intimate yoga centers and why he has decided to open one now. He discusses the dark night of the soul that many yoga teachers are facing, the events that have led to the crossroads he faces, a random opportunity or perhaps divine intervention that has changed e…
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J departs from his usual format to reflect on how he lost hope in the viability of small intimate yoga centers and why he has decided to open one now. He discusses the dark night of the soul that many yoga teachers are facing, the events that have led to the crossroads he faces, a random opportunity or perhaps divine intervention that has changed e…
  continue reading
 
DOWNLOAD YOUR CONTRACTS & POLICIES HERE Alice Widdows, owner of Wynyard Therapy, shares her journey from the luxury yacht industry to the beauty salon business. She emphasises the importance of delivering a luxury service and creating a VIP experience for clients. Alice discusses the challenges of transitioning from the yacht industry to the beauty…
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Levelling up, at any stage of your business, requires working on the essential foundation that forms a personal brand - YOU. I cannot tell you how empowered I'm feeling right now - which considering it wasn't always this was is a pretty big thing for me to be able to say! This episode I'm sharing all about what's been happening behind the scenes in…
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We've all seen them popping up on our social feeds. We've all seen the success the leaders in their field have with them. We all know that ads boost your visibility by getting more eyes on your content. So in todays episode I am so excited to welcome the fabulous welsh lass and queen of meta / Facebook ads, Katie Colella! Katie covers the things yo…
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Godfrey Devereux, author of The Little Book of the Bandhas, returns to talk with J about releasing somatic intelligence from learned habits and the story that bandhas tell us. They discuss varied ideas about bandhas, connection between Mulabandha and exhalation, pulsating opposition of spinal curves, spontaneous muscle events leading to potent and …
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Godfrey Devereux, author of The Little Book of the Bandhas, returns to talk with J about releasing somatic intelligence from learned habits and the story that bandhas tell us. They discuss varied ideas about bandhas, connection between Mulabandha and exhalation, pulsating opposition of spinal curves, spontaneous muscle events leading to potent and …
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My guest today is Gemma Rabbini, a career impact and confidence coach who I met IRL at a brilliant networking event in London a few months ago. Gemma started her business a few years ago and has already created huge success for herself, partly due to her clarity around what problem she is solving for her corporate clients. Find Gemma on LinkedIn! H…
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My guest today is Katie Elliott, also known as HR Katie, who helps start ups and scale ups to achieve HR confidence. If you have previously viewed HR as the fun police then think again, as a small business owner you will need HR support as soon as you take on your first staff member. Go and find Katie on Instagram and see how she could help you. Ha…
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In todays episode I have the beautiful northern lass, business boss and queen of canva graphics Georgia Williams (a.k.a Ray Of Social) as my guest and we're talking all about HOW to be confident with showing up on your socials. You know how important it is to be visible but talking to people through a phone camera LIVE or even recording your own co…
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My guest today is Maddy Shine, a neuro spicy small business mentor and educator for women in business. Maddy has been in business for twelve years and is a master of evolving, trying, failing, succeeding and playing with different ideas. If you feel a bit stuck in your business right now then Maddy will remind you that you perhaps need to just look…
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My guest today is Rachel Wilkins, the founder of Dinky Artist, a company which creates thoughtful gifts from your child's drawings. I had been following Rachel for a while and loved her work, and now that we have had such a fantastic conversation I have so much admiration for her and the incredible business she has created. Check out her Instagram …
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My guest today is Katie Godfrey: salon owner, podcast host, business strategist and champion of those in the beauty industry. Katie's business journey is amazing - from starting out in her late teens with her first salon to creating a business empire which enables her to travel with her children is so inspiring. If you are in the beauty industry ch…
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My guest today is Emma Hine, a business strategist and the creator of Emma's current business isn't her first business rodeo, and I loved talking about how creating her first monster business informed what she wanted to do (and what she didn't want) from her next business. Do check out Emma's Instagram page and her website here. Have you bought my …
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David and Iana Lifar, founders of the Indra Devi Foundation in Argentina and creators of Indra Devi International Virtual Yoga School, talk with J about the legacy of Indra Devi with translation by Mariana Campos. They discuss being inspired to meet Indra after seeing her on a tv show and the immediate connection they made, an experience in a priso…
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David and Iana Lifar, founders of the Indra Devi Foundation in Argentina and creators of Indra Devi International Virtual Yoga School, talk with J about the legacy of Indra Devi with translation by Mariana Campos. They discuss being inspired to meet Indra after seeing her on a tv show and the immediate connection they made, an experience in a priso…
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HOW TO RETAIL MORE IN YOUR BUSINESS SHORT COURSE In this episode, Katie Godfrey discusses the importance of having cancellation and no-show policies in place for businesses. She recommends implementing a 48-hour cancellation policy instead of 24 hours to allow for better scheduling and profitability. Katie also emphasises the need to create urgency…
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The fear of failure or the thought of something we put out into the world not delivering the goods can leave us trapped in our comfort zone and never growing. This all stems back from memories from our childhood. In this episode I'm uncovering the truths about limiting beliefs and how you can reframe those beliefs into truths that WILL happen when …
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Michelle Thielen, founder of Yoga Faith, talks with J about utilizing yoga practice to strengthen a belief in Jesus Christ. They discuss yogis being OK with God but not Jesus, Christians thinking yoga is demonic and everything being part of creation, personal faith separate from institutionalized churches, historical roots of christian yoga, being …
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