Best Kevin Simcock Podcasts (2024)

1
How to win a 8-figure RFP 42:08

2d ago42:08

42:08

Ever wonder how you can find an 8-figure RFP? Or how you can win one? In this episode Kevin walks through the elements of an 8-figure RFP, who issues them, how to get included on one and a step-by-step approach on how improve your odds of winning one. If you're looking to grow your business and get access to larger clients with larger budgets, you …

1
Brand Strategy: Finding your ideal customer with AI 11:47

1M ago11:47

11:47

Welcome to the Nifty Thinking Podcast! In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and real-world examples of how AI can transform your marketing strategy. From using Perplexity.ai for audience research to…

1
The Creative Process and Ai 45:18

4M ago45:18

45:18

In this episode Kevin discusses the impact Ai is having on the creative process and what that means for your business. Does AI mark the end of certain creative professions? Or is the creative process more refined and enhanced making creative professionals even more valuable than before? Listen to find out how you can implement these strategies to y…

1
To return to the office or not to return. 25:11

6M ago25:11

25:11

Welcome to Nifty Thinking. In this episode Kevin talks about the much heated topic of returning to the office and the impact of remote work on both business and employees. We get into the stats and insights on both sides of the equation and Kevin serves up his view on it all is going to change. Sit back and enjoy as we spill the tea on this hot top…

1
The True Worth: Harnessing the Power of Value in Your Brand 16:30

6M ago16:30

16:30

In this eye-opening episode of Nifty Thinking, we delve deep into the essence of what really powers a brand's success: Value. As a business owner or entrepreneur, understanding the multifaceted nature of 'value' can be your game-changer. We're not just talking dollars and cents here – it's about the heart and soul of your brand. Join us as we unrav…

1
How to build a brand built for success in 2024 47:38

6M ago47:38

47:38

In this episode we kick off the new year with exciting new insights and discussions around what it takes to build a brand that succeeds in 2024, The economy has changed, the world has changed and consumers have changed most of all. We dive into topics on how the workforce is changing and how it can impact your business. Get the inside scoop on all …

1
Growth Mindset and Consumer Painpoints 23:28

12M ago23:28

23:28

In this episode, Kevin talks about the importance of having a growth mindset and how to change yours with three simple strategies. He also covers how to dig deep to find the true pain points of your consumers and solve them with your services and products. For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ H…

1
Where is the future of advertising and marketing headed? 25:17

1y ago25:17

25:17

Welcome to episode six. In this episode, Kevin gives his perspective on where the advertising and marketing industry is headed over the next 5-10 years and how creative professionals can future-proof their skills. Please give it a listen! For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ Have a question? Ha…

1
Making a big impact on a small budget 19:03

1y ago19:03

19:03

In this episode, Kevin talks about how to make a big impact on a small marketing budget. He explores the importance of determining your business problem, how to use the sales funnel to allocate marketing spend, and the importance of using video across key social platforms for successful video content creation. Want to know how to make your marketin…

1
The Creative Process 27:07

1y ago27:07

27:07

This is part 2 of Unlocking Your Creativity. In this episode, I speak about the creative process for ideation and campaign ideas, the importance of a good brief and how to hone in your thinking to let great ideas rise to the top. For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ Have a question? Have an opi…

1
Unlocking Creativity 16:50

1y ago16:50

16:50

Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity and human truth. Important links Neilsen Stats – Creativity and effectiveness. https://www.nielsen.com/insig…

1
I spy with my little Ai 29:02

1+ y ago29:02

29:02

In this episode, we break down the truth and myths about Ai. We talk about the importance of the almighty Ai prompt and how to craft the perfect prompt to get better results. As if that weren't enough, we cover off how to incorporate Ai into your business. Here are some important and useful links Kevin mentions in the podcast: Unreal Engine video A…

1
New Podcast. Who dis? 24:16

1+ y ago24:16

24:16

In this episode, Kevin describes how he started his career in advertising and marketing. He explains the importance of three fundamental growth steps to creating or relaunching a successful brand: Growth Step #1- Knowing your value and The Value Equation. Growth Step #2 – What does your brand stand for? Growth Step #3 – Really understand your consu…