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Brandwidth On Demand

David Martin & Kipper McGee

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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
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Classic storytelling can be found around many campfires and in any Disney film. In so many cases, the very best of stories from our personal lives are heard repeatedly over years without ever being recorded. Tim Larson and Liz Wylder knew that WROK radio’s 100th birthday in 2023 would be a great springboard for this project. Future sit downs would certainly rekindle old friendships and, undoubtedly, allow everyone to learn something about the people they thought they knew well. The lightbulb ...
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Welcome, I am your host Shane Kipper and you're about to listen to the Know Your Worth Podcast! The goal of this podcast is to help dive deep into the depths of what makes our souls tick, to find what truly makes us happy, and to reprogram the beliefs we have that so eloquently shape who we become. What would it mean to you if you could let go of your past, develop a new self-image, and step into the fullest potential of yourself? How would life be different? I am with you. The greatest vers ...
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Noun. preneur: taker; one who takes. Welcome to PreneurCast, where we talk to some of the most influential entrePreneurs around the world. The goal of this podcast is to extract the best tips, strategies and advice for new and experienced entrePreneurs to advance as individuals and business owners. We like to keep it real, some explicit content warning! Turn us on, turn us up, in the car, at home, or at the gym, we aim to bring you the easiest listening content on marketing, entrePreneurship ...
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Strategic PR from hotel experts. New Tricks is the weekly podcast from NewDog PR, a strategic PR company which understands investing in hotels and the many roles within them. This podcast is a chance to mull over the current goings on in Hotel Land and chat to some pleasant folk about things that they know. Emily Newman has an in depth knowledge of the hotel sector from both investor and consumer sides and has built up a reputation for skilful and strategic PR. Katherine Doggrell is a genius ...
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Unofficial podcast of UKIP members. We talk politics of the day and the issues of tomorrow. This is a podcast extension of our YouTube channel "The Kipper Stream". The Podcast consists of audio versions of episodes from the YouTube channel & original content covering both politics as well as deeper conversational points.
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Tim Larson and Samantha Hochmann had known each other for a grand total of sixty seconds, but, as it turns out, their common ground stories stretched for centuries. Robert Tinker was a generous man to the city of Rockford, Illinois. Mary and Jessie followed suit in so many ways. Learn how and enjoy this historical conversation surrounding the mansi…
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In this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. Dav…
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Kathi Kresol is the author of Murder & Mayhem in Rockford, Illinois and Haunted Rockford. Tim Larson had only known Kathi for ten minutes and decided to record this episode on 815 Day (August 15, 2024) at the Edgebrook Shopping Center. Since Kathi is a thorough researcher and Tim is a Rockford native, everyone thought it was a safe bet that these t…
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This week on New Tricks we talked to Alex Slors, founder at Alex Slors Consulting, about how Le Meridien can be used to illustrate every point in hotels and the truth of ‘turnover is vanity, profit is sanity’. New Tricks is the weekly podcast from NewDog PR, a strategic PR company which understands investing in hotels and the many roles within them…
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Matt Walton, senior director development, UK & Ireland, IHG Hotels & Resorts, joins us this week to discuss the future for Wimbledon’s towels, investor demand for hotels and the absorbing technology the group uses to identify white space. New Tricks is the weekly podcast from NewDog PR, a strategic PR company which understands investing in hotels a…
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This week we are joined by Nada Jarnaz, director, deal origination, Maslow Capital, to discuss financing, planning and how all of this will play out in our socialist wonderland. New Tricks is the weekly podcast from NewDog PR, a strategic PR company which understands investing in hotels and the many roles within them.This podcast is a chance to mul…
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Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empowe…
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In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challe…
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Steve Bridgmon invited Tim Larson to be part of the Media Team at the Inspirational Country Music Awards at the Grand Ole Opry House in Nashville, Tennessee. Tim talked to sixty six people in a little less than two hours just before they stepped onto the red carpet. Recorded May 29, 2024.By Tim Larson
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Rick "Spiff" Carner is joined by John Strandin along with Tim Larson. Spiff was the director of the commercial writing department and co-host of the WZOK morning show with Randy Cook. Spiff's time with Nolte Communications in Rockford, Illinois was 1981-1986. John was a member of the award winning news department for twenty four years. Recorded in …
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In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, …
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Tim Larson and Louise Mandrell first met on her tour bus at a northern Illinois county fair in 1979. They visited again in backstage dressing rooms in 1980 and 1981 before Louise and her sisters, Barbara and Irlene, kicked off their successful variety television show on NBC. Louise and Tim literally bumped into each other backstage at the Grand Ole…
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Bill Cody and Tim Larson had only talked briefly on the phone six months prior to sitting down in the showcase studio of WSM Radio inside the Opryland Hotel. Their careers oddly have run parallel so the stories were very easy. Even if you're not a huge country music fan, you are sure to enjoy this conversation. Recorded May 28, 2024.…
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This week we were joined by Nick Daniels and Tristan Gadsby, Alliants’ co founders. We celebrated the company’s 15th anniversary by discussing the growth of messaging, rising adoption of AI and whether hotels should consider kidnapping as a new revenue stream. New Tricks is the weekly podcast from NewDog PR, a strategic PR company which understands…
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Tim decided to set up his equipment on the shores of the Kanawha River in Charleston, West Virginia on the Friday before Memorial Day Weekend 2024. The state capital was over his shoulder as the radio stories from forty years ago poured out. Tim worked at WKAZ/WQBE and WVSR radio stations from 1982-1984 when he was in his early twenties. Recorded M…
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Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manage…
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On this episode of New Tricks we're joined by Heather Byron, SVP Services at Alliants. Whilst historically technology hasn't been the best of friends with hotels, the tide is turning as hotels enjoy the many benefits of being able to deliver exceptional experiences to customers with the added bonus of driving revenue and building loyalty, enabled b…
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This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show. The duo discusses their unique chemistry, supported by producer Josh Ellinger and m…
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This time, we feature Nashville’s Multimedia Queen. WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles worki…
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The Illinois Rock & Roll Museum and Hall of Fame sits on Route 66 in Joliet, Illinois! Ron Romero and Debyjo Ericksen are the amazing organizers of this magical project. Hear the stories surrounding the inductees, collectibles, history and community involvement. It's a true testament to the meaning of volunteerism, philanthropy, passion, and the de…
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Larry Kanfer and his wife Alaina were connected to Tim Larson in 2009 through the Aldeen Golf Club barn renovation. Tim's grandfather Emanuel Larson built the barn in 1928 when the property was a dairy farm. The Kanfers were working on their book Barns of Illinois. The two projects intersected and they have been friends since. Recorded March 12, 20…
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Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent. With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top show…
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Steve Bridgmon and Tim Larson met on the on the front steps of the Grand Ole Opry House in Nashville, Tennessee because of Steve's bowtie tattoo. We were part of the media frenzy and red carpet call of the Josie Awards nominees. They kept in touch and decided to sit down for a lengthy talk on a very rainy day just north of Music City USA. Recorded …
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Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS. Starting Nebraska station, Dave later contributed significantly in Tulsa,…
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Your host Tim Larson stumbled upon this museum while on a segue tour in Nashville, Tennessee sometime in October 2023. He kept it on his radar for a return trip. After having a three minute conversation with Royce, Tim scheduled a sit down. You will learn a ton! Bring a notebook and pen to this episode. Recorded in the Board Room of the Musicians H…
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Rik and Tim decided to "double dip" this episode by uploading the same show on both Storytellers Studio and Some You Should Know podcasts. We meet at Maxim's Diner in Merrillville, Indiana on January 23, 2024 during a day filled with freezing rain driving. These two guys had only known each other for about fifteen minutes after meeting at the Museu…
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In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them: Can collaboration with record label…
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Tim Larson and Heidi Ognibene have known each other since 1988. Their lives have crossed paths eight ways to Sunday. On this episode, you'll learn all about donated blood in an entertaining conversation among old friends. Recorded at RRVBC's founding location on 6th Street in Rockford, Illinois on December 18, 2023.…
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Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she receive…
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We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and r…
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