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"From the Middle" is a podcast hosted by Dillon Hubbell, Kendall Eilola, and Kory Hubbell. They're middle-class guys, living in the middle of America, in the middle chapters of their lives, with a point of view that's somewhere in the middle. FtM is a comedy, entertainment, and culture podcast with new episodes released every Wednesday! Want to reach out to the guys? E-mail fromthemiddle@protonmail.com, they’d love to hear from you!
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Decisions Now

Heartcast Media

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Decisions Now is a podcast presented by Evalueserve discussing how to generate decision-ready insights from artificial intelligence and data. In each episode, host Erin Pearson talks with experts, analysts, and business leaders across industries to bring you insights on diverse AI subjects. Subscribe today, and don’t miss an episode.
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#266. Cue the John Williams! The Olympic Games are over and we all win, that is, unless you imitated a kangaroo in front of a panel of judges. Anyone who did that didn’t win. We have a bit of glitter-wizard updating followed by Kory’s recounting of his (not a) party including the event itself and some bonus bike riding and vintage Star Wars viewing…
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#265. It’s time for our generation to influence the world with our vernacular, and we’re starting with “hotspotting.” It means what you think it means. And it comes into play on an otherwise delightful trip Kendall took with his soon-to-be ten-year-old to Houston, Texas. Then Kory tries his hand at influencing the youth with his imagination which i…
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#264. The Olympics are on, but can we finally start talking about athletes!? Kory’s pool is illuminated, so can we talk about wiring diagrams!? And sure, the Mandela Effect is real, but can we talk about the Fruit of the Loom logo!? And talk about these things did we. Also something about peeing into golf clubs. Details inside. After the break, Dil…
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#263. Kendall’s first birthday gift was a home run, Dillon’s recent gaming experience is a touchdown, and Kory is punting on what a party is. Have you yet tried the long awaited NCAA College Football? You all know its a big deal for one host and we celebrate with Dillon as he discusses the overall feel, gameplay, bugs, and learning curve (or lack t…
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#262. Kory’s working on a project in Manhattan where a kid dropped a bomb in an elevator. We’re also seeing possibly-not-but-probably-so celebrities but we don’t know who they are. And in the confusing world of Gen Z, rat boys apparently are owning June through August. After needing to take a break to wrap our heads around that, we spend the back h…
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#261. Kendall’s bright-eyed and bushy-tailed hanging out in a hotel lobby somewhere in Pittsburgh. Or maybe his voice is low as he looks around making sure no one is listening. Also, Independence Day is behind us and we recount our moments and memories of this year’s celebrations. Then we hear some of the less fluffy details of being in Pittsburgh.…
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#260. Middler extraordinaire and fellow podcaster Jon Lathrop sits fourth chair as we head into Independence Day festivities. He’s a bbq master from Texas who co-hosts the show Grab’em in the Brisket and if his cookout skills don’t make your mouth water, his July 4th USA outfit will. This episode goes way beyond meat, however, as we discuss some of…
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#259. Kory shares one more gangsta Hawaii story before we dive into a new-to-us pizza experience which can be found in Colorado. The “Rocky Mountain Pie” is your entree and dessert all in one package and it needs to move to the midwest. Speaking of Kory being away, we pull back the curtain on how Dillon and Kendall craft an episode in Kory’s absenc…
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#258. Dillon’s garage sale results are in! But what about the stuff that didn’t sell? Is it still out? What ever happened to the typewriter? Did we have good Father’s Days filled with sweet gifts and chewy ice? We dish out all the juicy details along with some discussion comparing today’s rubber-mulched playgrounds with the skin-burning reality of …
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#257. We share some honest facts about Abraham Lincoln because we’re high-brow. We do things like write in cursive and pass on traditional table manners to our kids. We also enjoy playing with sticks and geek out over Alvin and the Chipmunks, so take that for what it’s worth. Long story short, we dive into what our kids are up to when school is out…
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#256. You can hear the summer time music in the air tonight! Phil Collins is now the king of summer music and Garth Brooks is wondering what happened to his reign. We talk about the season and the way media affects mood and how mood affects media. We also dive into the deep end of public pool nostalgia. Dillon plans his sabbatical for NCAA College …
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#255. We hope everyone had a good Memorial Day weekend! Some of us enjoyed our freedoms by yanking fish out of the water. It was good weekend for amateur fishergirls. Others clinched our cheeks while fighting the elements on two wheels at freeway speeds. Others clinched our wallets in the face of a tipping dilemma. What would you have done? Have yo…
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#254. Lifting your shirt in the school drop off line is probably never a good idea, but is it a little ok if it’s part of your daily pit maintenance? Also, do you draw the line at using utensils to eat while driving? Check the LinkTree below to let us know your answers! It’s starting to feel like summer and Kory is ready to drink a beer with you in…
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#253. We don’t care how much the ladies make fun of us. Sheds are exciting. We do, however, love both our sheds and our ladies. We even love our neighbor’s sheds. But we are happy to stick to celebrating our own wives and mothers. Happy Mother’s Day! We share our weekend events which included some fun outings and some heavy lifting. We then get int…
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#252. Like any good daytime talk show, we dive into the nuances surrounding our culture. Star Wars Day seems to be running wider than it used to and we’re all about it. It’s even made its way into Dillon’s fridge. There’s a new sunflower seed brand aiming to take down the big boys, and all kinds of things are finding their way into ranch. The Midwe…
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#251. Maybe your windows are weeping because bees are nesting in them. But it’s ok because the American innovative spirit has invented screens. Also in American history, did you know that dinner used to be supper? Lunch used to be dinner. And now we’re learning you can potentially have all three in the same day depending on timing. As if meal time …
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#250. We’ve reached a milestone! And we’ll get to that, but first: Old English Calligraphy. We take the brave approach and ask the questions nobody wants to ask out loud. Speaking of such questions, we also discuss whether you go thoughtfully cheap or extravagantly selfish when someone else is picking up the dinner bill. Then it’s on to the podcast…
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#249. If you’ve got it, flaunt it. If you don’t, buzz it down and wear a hat. You don’t want the Myrtle Beach sun burning your scalp. May we suggest a nice ball cap featuring your new favorite minor league baseball team to cover your dome while you begin your spring-time lawn care maintenance? Dust the mower off, tame the jungle, then put it away i…
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#248. We’re back! And by “we” I mean Dillon and Kory. Hi. I’m Kendall and I’m in Myrtle Beach in a hotel with no water. That’s every bit as click-baity as it sounds. More on that next week. But this week, the Hubbell brothers kick off discussion with the supposed eclipse which the government made up to control you. Also, they have spellings for let…
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#247. Oh how we love etiquette questions! If you have any, send them our way and we’ll shoot ya’ straight. This week we talk around the idea of leaving people’s personal business alone. And by business, we might mean dropping deuces. Kendall shares an odd life-long fear of his and wonders if he’s alone. Kory isn’t sure about whether it’s ok for an …
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#246. We took a week off and now we’re back with a list of bad experiences as we list off YOUR anti-bucket list responses. If you still have some moments in life that you would never do again, use the LinkTree below and choose your favorite forum! Starbucks is adding motivational messaging to its menu and Dillon shares an experience at a Children’s…
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In this installment, Joëlle Laubner, Business Intelligence Manager at Syngenta, speaks to Erin Pearson, VP of Marketing at Evalueserve, about how the competitive intelligence landscape has already shifted and how AI continues to drive change in the space. Erin and Joëlle discuss: ✔️ The evolution of competitive intelligence from labor-intensive, ma…
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#245. Grant “Axe” Rawlinson is a man of many rare experiences, but perhaps one of his most amazing stories is how he has used his accomplishments to breed success in others. He has stood atop Mt. Everest, has rowed jaw-dropping lengths, and cycled continents. These things have taught him some bold lessons relevant to anyone looking to cooperate wit…
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#244. “It’s in the game.” Unless by “it” you mean “Arch Manning.” Does the first hold out signal a problem for EA Sports and their upcoming release of Dillon’s long awaited College Football video game? We doubt it. Kory has fancy kicks and is getting looks as he strides down hard floors. It looks like maybe an Ohio courthouse could hear the clicket…
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#243. Spring is in the air, famous people are taking our questions, Playstation dreams are coming true, and people are offering us free drinks! What is there to complain about? How about having to pay for your own carwash? Pete and Sebastian had an exclusive episode in which Kory was able to get them to chime in on a previous etiquette query of our…
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#242. The Rock…has come back…to the DARK SIDE. The people’s champion has turned heel and is now the guy fans love to hate, albeit with smiles on our faces. Speaking of comebacks, is the X-Men of the 90’s returning? Old school cartoon superhero geeks may get something cool to sit and watch while eating their Kid Cuisine. Just make sure you eat your …
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#241. As one of the single most important pop culture events in the American calendar year, we discuss the Super Bowl and everything around it. A lot of folks are discussing commercials, halftime shows, celebs in the suites, and the performance of the teams. But we bring a midwest flare and aren’t afraid to bring up jorts being worn with cowboy boo…
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Gordon Chu, the Digital Innovation Manager at Cathay Pacific, and host Erin Pearson have an engaging conversation about creating an innovation culture and democratizing AI within an organization. In this episode, they explore: ✔️ Strategies for upskilling employees and enabling AI adoption. ✔️ Changing perceptions of AI and its transformative poten…
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#240. It was one host who grabbed Chipotle by the brisket, but it was different host who needed to find an emergency restroom and gave us a chance to discuss a recurring theme of this show: bathroom etiquette. Is it cool to use a restaurant restroom without making a purchase? We also discuss foodie hobbies and what we would become if we could snap …
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#239. Did you know you can visit some sports betting apps and wager whether or not Travis Kelce will propose to Taylor Swift at the Super Bowl? Are you tired of that being the kind of news you hear surrounding your sports information? We start there, move into some more of comedians hosting award shows, then do some catching up as we kick around Ke…
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#238. Kendall fails and wins at a silent auction, college football is having a monumental offseason of transitions, and Dillon is nerding out on nut butters. While Kory is traveling, Kendall and Dillon catch up on what’s happening in the world around us. Nate Bargatze was in town and Dillon had the chance to see him. Also, did you know Baja Blast i…
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#237. Jeff Bittner is a business consultant and author who learned his passion and honed his skills during his youth. Crediting his grandfather and video games for much of his success, Jeff also has put in the work required to learn what he wanted and what he didn’t. Today he finds himself teaching others to use the inner workings of the mind to co…
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#236. Welcome to 2024! Join us as we spend some time looking back at the pop culture headlines of the previous year and offer our reactions. Travel mugs, Taylor Swift, Grimace Milk-Shakes, and more are all on the table for us to revisit. In a rare moment, we discuss inflation and the apparent price gouging happening under its guise with differing p…
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#235. We’ve got mail and our tails are wagging! Do you enjoy receiving Christmas cards? Do you send them? Are they antiquated and barely hanging on or is the tradition still holding steady? Let us know via the LinkTree below along with any other thoughts that come about with this episode. Kory received a kind thanks from a beloved comedian, then we…
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#234. And unto Kory was given three meats wrapped in swaddling tortillas, and he did live mas. What would you do if food was delivered mistakenly to your house overnight? Find out our answer at the top of this one! We also celebrate the Columbus Crew and their MLS Cup victory! Will Ferrel likely left town disappointed, but we were glad to have him …
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Like all domains right now, intellectual property (IP) and research & development (R&D) are wrestling with how to apply AI to their work most effectively and what it means for the industry’s future. In this insightful episode, Ashish Bodhankar, IP Strategist Leader at Dow Chemical Company, and Decisions Now host Erin Pearson detail these topics. As…
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#233. Chris Massie is a positive, loving, kind soul with a passion for encouraging others. He has recently seen this passion flow into a book, “The Clarity Question: What does this season require of you?” He also has a lifelong experience of seeing his gifts make positive impacts on those around him. We take a ride into is childhood as he points ou…
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In this episode, Erin Pearson welcomes Daniel Helmig, CEO and founder of helmig advisory, as a special guest. With an extensive background in procurement and transformation at companies such as Ford Motor Company, ABB, and PepsiCo, Daniel shares his expertise in supply chain sustainability and greenhouse gas (GHG) emissions reduction. Daniel and Er…
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#232. We hope everyone is kicking off their holiday season in style and wonderful food. We are spending some time trying some important food from across the pond and the suppleness of the cookies is top notch. Also, is Tim Horton’s importing their cream cheese? It’s probably the most expensive smear one can order in a drive-thru. Time with your boy…
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#231. Rip your hearts out of your chests and give ‘em a good hug, cause it’s time for the most caring podcast from the midwest! We are a simple people who like our water the way we like our milkshakes and appreciate a little smile with our customer service. We like calm, quiet streets where one can mosey about in a golf cart to see the neighbors. A…
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Enter the complex world of the battery space and learn how to apply market insights with host Erin Pearson and special guest Raúl Arredondo. Raúl is a seasoned strategy and marketing executive in the battery industry, having worked for Rockwell, Fiat Chrysler Automobiles (now part of Stellantis), and Clarios. In this thought-provoking episode, they…
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#230. Brent Gargasz is a regular guy from Pennsylvania who made his way to central Ohio and filled a gap because he missed something he loved. The best part is the cost of doing so was leaving something he hated. He is a grinder, an outdoorsman, and a Pizza Nerd. Listeners and folks from Newark know what we’re talking about. Pizza Nerds is a nostal…
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#229. The Queen City hosted Dillon and his wife and provided them with some amazing music and regional pizza. Two of the three things were stellar experiences. At least the hotel was weird. While we’re on food and drink, have you sampled the new Starbucks seasonal line-up? We’d love to hear your feedback. Hit up the LinkTree below to tell us how yo…
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#228. We hope your Halloween week has been nice and spooky like someone is watching you from the other side of the field in a coaching costume. Also it’s a transitional time of year. A nice cold sparkling water goes down as easy as that first warm mug of hot chocolate and Halloween gives way to the holiday season, for some even simultaneously with …
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#227. We’re back with a fresh slate of socially relevent topics to poke at! We just don’t know what all of the topics are supposed to be. But we do know that Dillon likes lots of meat in his burrito a la “you had me at meat tornado.” We ponder an article which accuses Columbus of being one of the worst pizza cities in the country. Where do we stand…
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#226. Comic, magician, and smart@ss Michael Kent is the real deal. Performing for the troops overseas, appearing on Penn and Teller’s Fool Us, and playing conferences and college campuses all over the globe, he’s a full time trickster with a lot of hard work and passion up his sleeve. From behind the scenes takes on the industry and his thoughts on…
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Join host Erin Pearson and special guest Justin Berger, Chief Operating Officer at 7 Knots Digital, as they explore the exciting world of AI’s transformative impact on B2B marketing. This thought-provoking episode covers topics including: ✔️ Using generative AI technologies to personalize and target content for account-based marketing and campaign …
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#225. Maybe we’re not so middle as much as we’re old. We enjoy old dude phrases which make little sense, we pine for the commercials and jingles of the good ol’ days, and we still can’t figure out what the kids are doing with all the new-fangled sports drinks on social media. A new experience more our speed is finding a quaint place to sit outside …
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