Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year? You're in the right place. I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income. My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints. With a focus on simple, actionable steps (as well as tough-love coa ...
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Extraordinary folks doing fascinating things. Exploring the experiences and opportunities afforded these rogues as they share successes and failures they've encountered along the way.
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Selling on Etsy: The Power of Researching Before You Start
12:11
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Send us a Text Message. This tool is what you need to boost your chance of succeeding on Etsy. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, …
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Chatting with Claudia Leroy on Passion, Products, and Prioritizing
38:14
38:14
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38:14
Send us a Text Message. I am thrilled to have Claudia LeRoy from Claudia Travels return to the microphone! We talk about the impact of the fall of the "s-word" .... Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://po…
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Crafting Persuasive Sales Emails: The 'It's Not Your Fault' Strategy
18:01
18:01
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18:01
Send us a Text Message. We're still getting ready for Black Friday... hoping this persuasive email technique can help. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link t…
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6 Ways to Build Trust, Authority, and Expertise on Your Sales Page
19:05
19:05
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19:05
Send us a Text Message. Black Friday is coming... let's get ready over the coming weeks! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and th…
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Rebuilding with Integrity: Sarah Gilliland’s Fresh Start
31:07
31:07
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31:07
Send us a Text Message. Loved having Sarah Gilliland here from On The Road With Sarah. Sarah shares her story about how she changed her blogging strategy from "what everyone is doing" to "this is the real me." We talk personas, email and so much more! Thanks for being vulnerable, Sarah! I know so many people need to hear this. Grab ALL the freebies…
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Send us a Text Message. Whether you're thinking about brand packages or digital products, I'm guessing that you could increase your prices. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ …
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What Type of "Freebie" Works Best in Your Sales Sequence?
10:01
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Send us a Text Message. Do you use freebies in your sales sequence? I do... but I'm making a 1 month change to test out a different approach. Here's why. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.lesli…
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Google Loses Their Antitrust Suit: Will This Impact Bloggers?
14:31
14:31
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14:31
Send us a Text Message. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to…
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Email Strategies and Product Sales for Bloggers with Cassie Pearse
35:24
35:24
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Send us a Text Message. I loved having Cass join me on this episode - she's always so much fun to chat with. Cass owns Mexico Cassie Goes International and she's authored two books: Moving To Mérida and Yucatán With Kids: A Travel Guide (also available in Spanish) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it a…
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Send us a Text Message. I am a huge believer of talking to your customers as much as possible. A survey is a great way to do that. In here, I tell you how I do it... the questions I ask... and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups…
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Conflict with a client or a writer? Use this approach!
16:45
16:45
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Send us a Text Message. The DEARMAN approach has been around a long time... and it's great for asserting your needs with your kids or your significant other. But - surprise - it's also great for conversations that may be difficult with clients or writers. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. …
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Finding Focus: Dr Angela Caveney's Journey to Serving Her Ideal Audience
39:55
39:55
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39:55
Send us a Text Message. Today I chat with Dr Angela Caveney (Angi) about her blog (Midlife Reimagined), membership and products... about how she is beginning to make a shift in her target audience so that she continues to serve while feeding her passions. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. …
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Send us a Text Message. I have my first KDP book on Amazon! Ta-da! It wasn't too hard at all. In fact, I got a second one up (create to live) in only about 8 hours. Here are a few things I learned along the way! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebo…
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With so much to do, what should you prioritize?
22:01
22:01
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22:01
Send us a Text Message. Prioritizing your work can be challenging. And especially now, I find that many bloggers are still prioritizing writing new content over the 5 most important pillars to increasing revenue: email, personas, products, sales and ads. I break those down for you in this episode. Grab ALL the freebies I mention on the podcast PLUS…
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Balancing Blogging and Products with Teresa Kulczycki
30:41
30:41
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30:41
Send us a Text Message. Teresa Kulczycki from An Acre in the City joins me today to discuss when to start creating products and whether or not web stories are worth the effort. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast…
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Send us a Text Message. Every wonder if you should redirect? Should it be a 404 or a 301? What if there is nothing to redirect to? Here's what you need to know! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcas…
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1
How Self-Worth Impacts Your Business Journey
12:12
12:12
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12:12
Send us a Text Message. I get a bit vulnerable here... but I think it's important because so many of us struggle with self worth. Here's a little of my story and what I'm working on in that regard. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/…
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Leveraging Your Book to Boost Blog Revenue with Amy Piper
34:22
34:22
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34:22
Send us a Text Message. Amy Piper from Follow the Piper joins me today to talk about her book... product ladders using those books and personas, and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.lesl…
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Boost Your Email List with Effective Bundle Collaborations
23:45
23:45
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Send us a Text Message. Today I delve into the power of bundle collaborations to grow your email list. I'll share my experience participating in a recent bundle event, providing a step-by-step breakdown of how bundles work, the benefits of participating, and tips for creating your own. Learn how to leverage bundles to attract and engage your target…
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Could Imposter Syndrome Be a Clue That You’re on the Right Track?
16:56
16:56
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Send us a Text Message. Do you ever get imposter syndrome? We're going to talk about what it is, why it happens, WHY IT'S A CLUE YOU'RE DOING SOMETHING RIGHT, and what to do about it. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson …
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Send us a Text Message. Sarah is founder of momsla.com I talk with Sarah about her book (and give her some ideas re: selling it to personas) and about refusing to let Google win this battle. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipe…
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What product should I be building? (episode 205)
20:11
20:11
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20:11
Send us a Text Message. I get this question so often, but I can't give you an answer. YOU know your audience so much better than I ever will. But I can give you some guidance on brainstorming product ideas. Here are seven places to get your ideas from! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===…
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Why does gratitude matter as a business owner? (episode 204)
13:43
13:43
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13:43
Send us a Text Message. A regular inventory of what you have to be thankful for WILL make a difference in your life and your business. Tried it, but felt mundane or scripted? Try these seven gratitude prompts. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook…
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How to sell featured listings, plus ideas to grow your email list with Abbie Alter (episode 203)
31:40
31:40
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31:40
Send us a Text Message. Mondays are for chatting with bloggers from the Insider Membership about what's happening in their blogging business. Today we're talking to Abbie Alter of Plano Moms. She's sharing what's working well in her business... and I try to answer questions about her featured listings, and about how to grow her email list. Hope you…
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10 Reasons Your Digital Product Might Be Failing (Inspired by NASA)
23:36
23:36
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23:36
Send us a Text Message. There were two NASA "fails" in the news this week... which got me thinking about our own failures. Here are 10 reasons your efforts aren't succeeding the way you want, in the order I'd review them if we were to do a private consult. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.…
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The Key to Building Connections and Trust in Your Business
22:27
22:27
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22:27
Send us a Text Message. 5 tips about crafting your story.... plus 20+ story prompts Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they ma…
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Gary Arndt Guest Hosts the 200th Episode: Was This Podcast the Right Move?
40:07
40:07
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40:07
Send us a Text Message. You may or may not know that my friend Gary Arndt is the very reason why I started this podcast. He taught me about podcasting, encouraged me, supported me.... even among his own rising notariety. His podcast Everything Everywhere Daily sees about 1.5 million downloads a month (and growing!) So, on my 200th episode, Gary joi…
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1
Consider a Quiz for Your Next Universal Lead Magnet
12:48
12:48
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12:48
Send us a Text Message. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to…
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1
Finding Clarity: Turning Life's Inflection Points into Opportunities
16:50
16:50
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16:50
Send us a Text Message. I promised to help give you some more direction on finding clarity... so as a continuation of the last episode... here are how 9 special words can help you craft the right FEELING about the future. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://…
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Send us a Text Message. How are you feeling in the chaos? Fine? That's not good enough friend... so how to we get you to "great?" Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometim…
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What Gets Measured Gets Done – So What Should You Measure?
28:13
28:13
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28:13
Send us a Text Message. Love this question for Leslie in our facebook group, asking me about what KPIs are worth following now. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes…
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How would you start a brand new website based the way blogging has changed?
27:13
27:13
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27:13
Send us a Text Message. Stephanie is a member of our Facebook Group and asked a question about starting a blog in the midst of the Google craziness. We're covering that in today's episode! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipete…
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MidJourney: Tips for using AI to create images for your blogging business
26:43
26:43
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26:43
Send us a Text Message. MidJourney is an app that allows you to create AI images for your website, printables, books, etc. I also reference a "scavenger hunt" that I created with MidJourney. You can see that here. Can you use these images in products that you sell? Can they be copyrighted? What prompts can help you get the look you want? All that i…
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8 Accessibility Considerations For Your Newsletter & Website
12:26
12:26
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Send us a Text Message. Are your newsletters inclusive? Can your color-blind, dyslexic and neurodivergent followers enjoy your content? Here are 8 considerations for your newsletter and your website. Color Contrast Checker: https://polypane.app/color-contrast/#fg=%23107db5&bg=%23fff&level=aaa&format=hex&algo=WCAG2&filter=protanonopia Grab ALL the f…
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5 Blogger-Tested Tips To Increase Site Traffic with Kyle Brouse from Stay22
22:15
22:15
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22:15
Send us a Text Message. Yesterday Stay22 released this article on Search Engine Journal, and I was lucky to talk to Content Manager Kyle Brouse about his piece. Have you tried any of these methods? Which one works best? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://ww…
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Send us a Text Message. How do you connect with others? How do you build credibility? Both of these things require sharing your story... and here is the blueprint for crafting your story to help increase your sales! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.fa…
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Pitching a Brand: Avoid These Mistakes, with Keryn Means and Johanna Voss
55:13
55:13
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55:13
Send us a Text Message. Johanna Voss owns an agency that represents a diverse range of multicultural talent - Johanna B Voss Talent Agency. Keryn Means, a long-time friend and OG family travel blogger at Twist Travel Mag also works regularly in marketing consulting. I am honored to have these two ladies join me in a chat about the right ways and wr…
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The Google Search Doc Leak: Cliff Notes About What We Know So Far
50:02
50:02
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50:02
Send us a Text Message. It has not even been 24 hours since the leak was made public... so there is STILL so much to learn. But Mike King's article is {chef's kiss}! He's done so much of the heavy lifting when it comes to digging into these API documents. After reading his info, plus that of Rand Fishkin, I thought that even as a studied SEO myself…
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Tips & Tricks For Managing Your Own Affiliate Program & Helping Your Partners Sell
16:56
16:56
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16:56
Send us a Text Message. If you have a product - no matter how small - you need an affiliate program. But the fact is... just offering them a link and a smile will not work. You need a plan. Here are some "things" for you to consider as you put your program together. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it…
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School's Almost Out! Navigating Your Business With Kids at Home
17:34
17:34
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17:34
Send us a Text Message. Memorial Day Weekend is up, and that generally means "summer" begins. As a mom who homeschools, I am CONSTANTLY working at home with my kids at home.... so I thought I'd share a few of my strategies with you! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== F…
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What Should Be On Your Home Page? (especially since blogging has changed)
20:00
20:00
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20:00
Send us a Text Message. In alignment with a changing mindset about the purpose of my blog (Thanks for nothin' Google) I gave some thought as to how to change my home page. It will take me a while to get it up... but I've done the research and laid it out on paper. And, I didn't want to wait before sharing the section with you. Here they are! Grab A…
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Send us a Text Message. Remember our series on the 7 blogging stages? In this episode we are talking about ways to use ChatGPT in each of those stages! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipe…
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Pivots and Perspectives: Navigating Change with Jennie Flaming
58:28
58:28
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Send us a Text Message. In this episode I chat with Jennie Flaming , owner of https://www.ordinary-adventures.com/ and host of two podcasts: Alaska Uncovered Podcast and Washington State Hiking Podcast. Jennie has been a successful regional blogger for 8 years, and like many of us she was impacted by HCU. She told me, "I don't have a success story.…
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Blogging by Enneagram: Tips for Every Type (Do this with your audience, too!)
22:17
22:17
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22:17
Send us a Text Message. I love personality tests, including the Enneagram. I thought we'd have a little fun today talking about strengths and weaknesses in your blogging business, for each type. It may be close to the truth... maybe not. I'm not an expert. But it's still fun. I'd like you to also think about how you might be able to do something li…
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Send us a Text Message. I'm sharing Brendon Burchard's High Performance Habits (Cliff-notes version) and applying those standards to bloggers. Here are the books I mention in this podcast episode: High Performance Habits: How Extraordinary People Become That Way The Alchemist: A Fable About Following Your Dream Marcus Aurelius - Meditations Atomic …
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5 things bloggers need to STOP doing (especially the established ones!)
18:58
18:58
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18:58
Send us a Text Message. Someone recently asked me for some "motherly advice" for OG bloggers who are struggling sine Google-gate. I needed to think about it... but after a few days I've narrowed that advice down to five things that established bloggers (or new ones!) need to STOP doing. Grab ALL the freebies I mention on the podcast PLUS so much mo…
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8 places to find ideas for your next article
20:16
20:16
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20:16
Send us a Text Message. Do you want to expand a persona (or create a new one?) Here are 8 places to get ideas that will resonate with your audience. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeter…
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Target Audience vs. Personas vs. Topic Clusters
18:13
18:13
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18:13
Send us a Text Message. I loved this question that came out of the membership workshop last week. In fact, I loved it so much that I decided to make an entire episode about it. If you're thinking that the sound is a little different today - you're right. I did not have a mic for this one... but trust me, it's still worth listening to! Grab ALL the …
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Is Your Niche Too Big or Too Small? How To Get It "Just Right"
16:59
16:59
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16:59
Send us a Text Message. This exercise can work for new bloggers just getting started... or OG bloggers who have been around for over a decade. And the truth is, now that Google is crap-tastic... niching down is even more important. It allows you to grow your revenue-per-reader, even offering prosperous opportunities for low-traffic pages. Grab ALL …
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The power of communities with Amiyrah Martin (corrected)
51:28
51:28
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51:28
Send us a Text Message. ** Update** I noticed that my podcast software cut off the last half of this interview that came out last month... and it's such great information that I wanted to correct the error and move it up in your feed for you to listen to the WHOLE thing, again! Am I allowed to have a favorite episode? Because this just might be it.…
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